Primo

What Primo does

Primo Produce, legally Primo Number One in Produce, Inc., is a family-owned B2B fresh produce distributor founded in 1991 and headquartered at 2100 Hoover Avenue, Allentown, Pennsylvania. The company operates a regional platform across the Northeast and Mid-Atlantic United States, sourcing thousands of fresh produce items daily from worldwide growers and delivering them through its owned refrigerated fleet to food service providers, supermarkets, food management companies, distributors, institutions, manufacturers, and retailers from Boston south to Virginia and west to Pittsburgh. Its value proposition rests on integrated cold-chain logistics, food-safety certifications (SQF 2000 across Categories 4, 14, and 26, Superior HACCP rating since 2004, FDA registration, Bio-Terrorism Act compliance), and a customized processing layer via the in-house Kalibee's cut shop, with adjacent prepared-foods capability through sister company Paxos Foods.

The business is structured around three operating subsidiaries plus a sister entity: Primo Trucking Inc. (transportation and logistics with temperature monitoring and GPS tracking), Kalibee's (custom slicing, dicing, and packaging of fresh produce to buyer specifications), Paxos Foods (commercial kitchen offering meal kits, corporate catering, and bulk cooking), and a dedicated tomato repacking operation with hand-sorting by size, firmness, color, and consistency. Core technology is an FSMA-compliant warehouse management system that supports full lot traceability through RF voice picking, GPS-enabled fleet routing, one-up/one-back product traceability, and EDI compatibility with trading partners. Supporting customer-facing tools include an account-based online ordering portal with native iOS and Android apps and weekly produce market reports distributed as content marketing.

Commercially, Primo runs a sales-led B2B model with a hybrid in-person onboarding plus digital reorder experience. Revenue streams include fresh produce distribution (transaction-fee on physical goods), logistics and managed warehousing services (cross-docking, forward warehousing, LTL solutions), custom processing at Kalibee's, packing and split-case services, and tomato repacking. Pricing is quote-based, negotiated through direct customer relationships, and not publicly disclosed. The company maintains 101-250 employees, is privately held with no external funding or parent company, and operates as a vertically integrated regional distributor rather than a national or commodity broker.

Name

Primo

Legal name

Primo Number One in Produce, Inc.

Website

https://primoproduce.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Primo Produce is a family-owned B2B fresh produce distributor founded in 1991, sourcing and delivering fruits and vegetables to food service providers, supermarkets, and food management companies across the Northeast and Mid-Atlantic US via its owned refrigerated fleet and Kalibee's custom-cut processing facility.

Ownership category

akta.pro rank

Product category

Wholesale Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Produce (Fruits & Vegetables) Cold Storage & Ripening (TLALABAE), Fresh Vegetable Wholesale (AFAIACAB)

Keywords

• Fresh produce distribution
• Wholesale produce supply
• Food service distribution
• Cold chain logistics
• Produce processing services

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Fresh Produce Distribution: Core revenue stream from distributing thousands of produce items daily from worldwide sources to food service providers, supermarkets, and food management companies
2. Logistics and Warehousing Services: Revenue from cross-docking, forward warehousing, LTL solutions, back-hauls, and temperature-controlled distribution services
3. Custom Processing (Kalibee's): Custom cutting, slicing, dicing, and packaging of fresh produce to customer exact specifications through state-of-the-art cut shop facility
4. Packing and Splits: Revenue from breaking bulk cases into smaller pack sizes and custom packing services for customers needing reduced quantities
5. Tomato Repacking: Dedicated tomato repacking operation with custom sorting by size, firmness, color, and consistency

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Primo is a wholesale distributor of fresh produce (fruits, vegetables, herbs) serving food service providers, supermarkets, and food management companies across the Northeast U.S. The company complements distribution with temperature-controlled warehousing, cross-docking, LTL logistics through its own trucking fleet, and custom produce processing (cutting, slicing, dicing, packaging, repacking, and packing splits) at its Kalibee's facility.

Product overview

Primo is a family-owned fresh produce distribution company founded in 1991, operating as a platform business that combines core distribution with integrated service modules. The core offering is fresh produce distribution (fruits, vegetables, herbs), supported by warehousing and logistics services, custom processing capabilities (Kalibee's custom cuts, packing and splits, tomato repacking), and sister company Paxos Foods for prepared foods. Additional services include weekly market reports and an online ordering system. The company serves food service providers, supermarkets, food management companies, distributors, institutions, manufacturers, and retailers across the Northeast U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Kalibee's: State-of-the-art custom produce cuts facility offering sliced, diced and packaged produce to customer specifications.
• Paxos Foods

Products and services

• Fresh Produce Distribution Wholesale distribution of fresh fruits, vegetables, and herbs to food service providers, supermarkets, and food management companies across the Northeast U.S.
• Logistics and Transportation Services
• Warehousing and Distribution Climate-controlled storage and distribution at the 80,000-square-foot Allentown facility with seven different environmentally controlled atmospheres and FSMA-compliant lot traceability.
• Kalibee's Custom Cuts
• Packing and Splits
• Tomato Repacking
• Paxos Foods Prepared Foods
• Online Ordering System

Quantifiable outcome

• 100% usable product guaranteed through hand sorting and specification-based segregation
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Paxos FoodscoreStrategic or Co-development PartnerPaxos Foods is a sister company operating a commercial kitchen that revolutionizes large-scale cooking. They create fresh, high-quality prepared foods including meal kits, corporate catering, and bulk cooking using innovative chef-inspired techniques and modern technology. Primo has partnered with Paxos to offer extended prepared foods services to customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/primoproduce
• Instagraminstagram.com/primo_produce

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primo