Wiltshire Fire and Rescue Service

What Wiltshire Fire and Rescue Service does

Dorset & Wiltshire Fire and Rescue Service (DWFRS) is a statutory public sector fire and rescue authority in southwest England, operating under the legal entity Dorset & Wiltshire Fire and Rescue Authority. The service was formed from the merger of the former Dorset Fire and Rescue Service and Wiltshire Fire and Rescue Service and is headquartered at Five Rivers Health & Wellbeing Centre, Hulse Road, Salisbury. It provides 24/7 emergency firefighting, rescue, and co-responder medical response through 50 fire stations spread across four council areas: Bournemouth Christchurch & Poole, Dorset Council, Swindon Borough Council, and Wiltshire Council. Approximately two-thirds of firefighters serve on an on-call basis, with the remainder on wholetime contracts.

The service's product portfolio spans prevention, protection, and resilience activities alongside emergency response. Core offerings include Home Fire Safety Visits under the Safe and Well programme with free smoke alarm installation for vulnerable residents, Business Fire Safety compliance support, the Safer Housing programme addressing Fire Safety (England) Regulations 2022 requirements for residential buildings 18m and higher, Education programmes including the Hazard House 360° tour and Positive Fire Behaviour Programme, Water Safety and Heath Fires and Countryside Safety education, Incident Reporting, and on-call firefighter recruitment. Technology is centred on standard firefighting equipment, emergency response systems, fire safety inspection and audit capabilities, and Safe & Well referral systems; no proprietary AI, software, or API products are disclosed.

The operating model is government-funded rather than commercial. All emergency and prevention services are provided free at the point of use to the public, with revenue derived from council tax precepts across the four constituent local authorities and central government grants. The authority is governed as part of the UK local government framework with Andy Cole serving as Chief Fire Officer. Strategic partnerships include co-location of British Red Cross emergency response units at Springbourne and Swindon fire stations, a water safety partnership with the RNLI, a regulatory advisory engagement with Jersey Fire and Rescue Service on tall residential building safety, and a charitable partnership with the Fire Fighters Charity. All service activities are delivered regionally within Dorset, Wiltshire, Swindon, and Bournemouth Christchurch & Poole; the service does not assert a global footprint.

Name

Wiltshire Fire and Rescue Service

Legal name

Dorset & Wiltshire Fire and Rescue Authority

Website

https://dwfire.org.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dorset & Wiltshire Fire and Rescue Service is a statutory UK fire and rescue authority operating 50 fire stations across Dorset, Wiltshire, Swindon, and Bournemouth Christchurch & Poole, delivering 24/7 emergency response, fire prevention, and community safety services funded by four local authority councils.

Ownership category

akta.pro rank

Product category

Emergency Fire and Rescue Services

NAICS

Fire Protection (92216)

akta.pro primary industry

Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)

akta.pro secondary industry

Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)

Keywords

• Emergency fire response
• Fire safety services
• Community safety education
• Home fire safety visits
• Public fire rescue

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Public Sector Funding: Government-funded emergency services provided free at point of use to all residents. Funded through local authority taxation and government grants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Wiltshire Fire and Rescue Service is the Wiltshire-area arm of Dorset & Wiltshire Fire and Rescue Service, providing statutory emergency fire and rescue response 24/7 from fire stations across Wiltshire, Dorset, Swindon, and Bournemouth Christchurch & Poole. Beyond emergency response, the service delivers free Home Fire Safety Visits, business fire safety compliance support, safer housing guidance for high-rise residential buildings, water and countryside safety education, school-based prevention education, on-call firefighter recruitment, and formal incident reporting services. All services are provided free at the point of use and funded through council tax and government grants.

Product overview

Dorset & Wiltshire Fire and Rescue Service operates as a public safety organization offering emergency response, fire prevention, and community education services across Dorset, Wiltshire, and Swindon. The Service maintains 50 fire stations and provides a unified portfolio of services including emergency firefighting, Home Fire Safety Visits (Safe and Well), Business Fire Safety compliance, Safer Housing programs for high-rise residential buildings, Education programs for schools and adults, On-Call Firefighter recruitment, and Incident Reporting services. The organization focuses on prevention, protection, and resilience activities alongside 24-hour emergency response capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Heath Fires and Countryside Safety

Quantifiable outcome

• Free Home Fire Safety visits available for vulnerable residents to reduce fire risk

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• British Red CrosscoreStrategic or Co-development PartnerBritish Red Cross emergency response units are based at Springbourne and Swindon fire stations, providing additional emergency response capability for the community.
• Fire Fighters CharityminorOthersClothing recycling banks at Hamworthy and Shaftesbury fire stations raise funds for the Fire Fighters Charity, supporting firefighters and their families.
• Jersey Fire and Rescue ServiceminorStrategic or Co-development PartnerCollaboration on developing draft fire safety regulations for Jersey's tall residential buildings, sharing expertise in fire safety standards.
• RNLI (Royal National Lifeboat Institution)coreStrategic or Co-development PartnerPartnership for water safety education and drowning prevention. DWFRS supports RNLI's Drowning Prevention Week to promote water safety awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• West Midlands Fire Service: Large UK metropolitan statutory fire and rescue authority. Comparable as a directly elected/local-authority governed fire service offering the full prevention, protection, and response portfolio.
• Avon Fire & Rescue Service: Statutory UK fire and rescue authority serving the Bristol and Bath area. Comparable in council-tax funding model, urban/rural service mix, and prevention/protection portfolio.
• Devon & Somerset Fire & Rescue Service: Adjacent statutory UK fire and rescue service covering Devon and Somerset. Closely comparable in geographic scope (Southwest England), rural service delivery model, and on-call firefighter mix.
• Greater Manchester Fire and Rescue Service: Major UK metropolitan statutory fire and rescue service. Comparable in statutory authority model, prevention programmes, and emergency response scope, though materially larger in scale.
• London Fire Brigade: UK's largest statutory fire and rescue service under the Greater London Authority. Comparable in statutory mandate, high-rise fire safety regulatory role, and prevention/response service portfolio, though operating at much greater scale.
• Hampshire & Isle of Wight Fire & Rescue Service: Neighbouring UK statutory fire and rescue authority providing the same fire, rescue, and community safety services across Hampshire and Isle of Wight. Directly comparable in scale, statutory mandate, funding model, and service portfolio.
• Royal Berkshire Fire and Rescue Service: Statutory UK fire and rescue authority covering Berkshire. Comparable in scale, governance structure (fire and rescue authority), and statutory service mandate.
• West Sussex Fire & Rescue Service: Statutory UK county-level fire and rescue service. Comparable in funding structure, on-call/wholetime workforce mix, and prevention-focused service portfolio.
• Kent Fire & Rescue Service: County-level statutory UK fire and rescue authority. Comparable in rural/urban mix, on-call recruitment model, and community prevention programmes.

Others

• National Fire Chiefs Council: Professional membership body representing all UK fire and rescue service chief officers. Indirect peer — sets operational standards, advocates on funding, and coordinates policy across all UK fire services including DWFRS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dwfirerescue
• YouTubeyoutube.com/c/dwfire
• Facebookfacebook.com/DWFireRescue
• LinkedInlinkedin.com/company/dorset-&-wiltshire-fire-and-rescue-service
• Instagraminstagram.com/dwfirerescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiltshire Fire and Rescue Service