What Derma Puritys does

Derma Puritys is an Indian dermatology and aesthetic clinic chain that operates physical clinic locations offering advanced skin, hair, and body treatments. Founded in 2021 by Mr. Ashraf Khan in collaboration with Dr. John Samara's US-based health clinic, the company originated from a partnership aimed at bringing US-FDA approved aesthetic technologies to India customized for Indian skin types. The flagship clinic is located in Greater Kailash, New Delhi, with additional owned and franchised locations in Pitampura, Gurgaon (DLF Phase 1 and AIPL), Mumbai, and Lucknow. The company employs 100+ team members including 12+ dermatologists with international training, and reports 200,000+ cumulative customers across its network.

The clinic's service portfolio spans 40+ treatments organized into categories including anti-aging (HIFU, Botox, dermal fillers, 4D ClearLift, Profhilo, PDRN Skin Boosters), laser hair removal, skin rejuvenation (chemical peels, microneedling, HydraFacial, Opus Plasma, Preime DermaFacial, Hello Bright with ZO Skin Health), hair restoration (PRP therapy, advanced hair transplant, hair patch), body contouring (CoolSculpting, Med Contour, weight management), and bridal packages. Revenue is generated primarily through per-session fees, prepaid multi-session packages (3-6 month validity, non-refundable), individual product sales (including the ZO Skin Health line), and franchise fees. Distribution is omnichannel: in-clinic services at physical locations, online booking via website/phone/WhatsApp, a mobile app, and a digital teleconsultation platform (Dermalogy Care, launched June 2026) offering consultations from ₹99.

Derma Puritys serves primarily individual retail consumers across four segments: general adult men and women seeking dermatology/aesthetic services, bridal clients preparing for weddings, hair restoration seekers, and working professionals seeking convenience-oriented services like permanent makeup. The go-to-market motion is direct-to-consumer, leveraging celebrity endorsements (Nia Sharma, Arbaaz Khan, Sahil Salathia, Meenakshi Dutt, Giorgia Andriani, Sana Makbul, among others), SEO-optimized content (170+ blog articles), social media, referral programs, gift vouchers, and community events to drive awareness and conversion. The company is privately held, appears bootstrapped with no disclosed external funding, and is led by CEO Lalita Arya (recipient of the Fempreneur Rising Star Award 2026).

Name

Derma Puritys

Legal name

Dermapuritys

Website

https://dermapuritys.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Derma Puritys is an Indian dermatology and aesthetic clinic chain founded in 2021 that operates 5+ physical clinics across Delhi-NCR, Mumbai, and Lucknow, delivering 40+ US-FDA approved skin, hair, and body treatments to individual retail consumers, with a newly launched teleconsultation platform (Dermalogy Care) for national digital reach.

Ownership category

akta.pro rank

Product category

Aesthetic Dermatology Clinic Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Laser & Energy-Based Dermatology (HLAKACAF), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Aesthetic dermatology
• Laser hair removal
• Skin care clinic
• Hair restoration services
• Body contouring treatments

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Treatment Services: Revenue from performing dermatology and aesthetic procedures including laser treatments, injectables, body contouring, and anti-aging treatments. Services are priced per session or as part of treatment packages. Individual consultation fees apply separately.
2. Dermatology Teleconsultations: Online dermatology platform (Dermalogy Care) offering consultations starting at ₹99. Revenue generated from virtual consultations and personalized skincare recommendations.
3. Prepaid Treatment Packages: Multi-session packages for various treatments sold upfront. Packages typically valid for 3-6 months. Non-refundable once sessions are used.
4. Skincare Products: Sale of skincare products including ZO Skin Health line and other dermatological products. Product purchases are final sale (non-refundable).
5. Franchise Fees: Revenue from franchise partnerships where franchisees pay to operate Derma Puritys branded clinics using company systems, training, and brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Derma Puritys operates a multi-city dermatology and aesthetic clinic chain providing skin, hair, and body treatments using US-FDA approved technologies such as 4D ClearLift laser, HIFU, Morpheus Pro, CoolSculpting, HydraFacial Elite, and ZO Skin Health integration. Across 5+ clinic locations in India the company delivers 40+ treatment services including laser hair removal, anti-aging injectables (Botox, dermal fillers), hair restoration (PRP, advanced hair transplant), body contouring, bridal packages, and medical-grade facials via the proprietary 3T (Test, Target, Treat) methodology. The portfolio is completed by an online teleconsultation platform, Dermalogy Care, offering dermatologist consultations starting at INR 999.

Product overview

Dermapuritys operates as a dermatology and aesthetic clinic chain offering 40+ treatment services across skin care, hair care, anti-aging, body contouring, and advanced aesthetic procedures. The clinic chain provides a comprehensive portfolio including laser treatments (Laser Hair Removal, 4D ClearLift, Opus Plasma), injectable treatments (Botox, Dermal Fillers, PRP, Profhilo, PDRN Skin Boosters), body contouring (CoolSculpting, Weight Loss Treatment, Body Shaping), hair restoration (Advanced Hair Transplant, Hair Loss Treatment, Hair Patch), facials (HydraFacial, Derma Genesis, Preime DermaFacial, Hello Bright by ZO Obagi), and surgical aesthetics (Permanent Makeup, Wedding/Bridal Packages). The company also launched Dermalogy Care, a digital healthcare platform for online dermatology consultations. Treatments utilize FDA-approved technologies and are delivered by certified dermatologists across 5+ clinic locations in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Tightening Treatment Non-surgical treatment using advanced technology to firm and tighten loose or sagging skin on the face and body, delivered by certified dermatologists.
• Morpheus Treatment Advanced skin resurfacing treatment using radiofrequency microneedling technology (Morpheus Pro) for skin rejuvenation, scar revision, and texture improvement.
• HIFU Treatment High-Intensity Focused Ultrasound treatment (HIFU Ultracel Q+) for non-surgical facelift and skin tightening without downtime.
• HydraFacial Treatment Medical-grade hydradermabrasion facial providing deep cleansing, exfoliation, extraction, and hydration for radiant skin.
• HydraFacial Elite Advanced version of the HydraFacial with enhanced serum infusion for superior skin results, available at Dermapuritys.
• Laser Hair Removal US-FDA approved laser technology for long-term reduction of unwanted facial and body hair, with claim of 80-90% hair reduction after multiple sessions.
• 4D ClearLift Treatment Non-ablative laser treatment for skin rejuvenation, tightening, and anti-aging with no downtime, targeting deeper layers of the skin for natural-looking refresh.
• CoolSculpting Treatment FDA-cleared fat-freezing technology for non-surgical body contouring and localised fat reduction.
• Advanced Hair Transplant Surgical and advanced techniques for permanent hair restoration, available at Dermapuritys clinics for hair loss patients.
• PRP Therapy (Vampire Facial / PRP Booster) Platelet-rich plasma treatment for skin rejuvenation and hair regrowth, drawing on the patient's own plasma for regenerative effect.
• Chemical Peel Exfoliating skin treatment to improve texture, tone, and address concerns such as acne, pigmentation, and dullness.
• Micro Needling Collagen-induction therapy using fine needles to treat acne scars, wrinkles, and overall skin texture.
• Dermal Fillers Treatment Injectable treatment for facial volume restoration, wrinkle reduction, and contouring of features such as cheeks, jawline, and chin.
• Botox Treatment Injectable neurotoxin treatment for dynamic wrinkle reduction and facial rejuvenation.
• Weight Loss Treatment Personalised medical weight-management programmes including diet, exercise planning, and advanced in-clinic treatments.
• Acne Treatment Medical treatments for active acne and acne scar reduction, customised per the proprietary 3T clinical methodology.
• Hair Loss Treatment Comprehensive solutions for hair-fall control and regrowth including PRP therapy, medications, and advanced in-clinic therapies.
• Hair Patch Treatment Non-surgical hair replacement solution providing immediate coverage of bald areas without surgical intervention.
• Opus Plasma Treatment Radiofrequency plasma technology for skin resurfacing and rejuvenation, addressing texture, tone, and signs of aging.
• PDRN Skin Boosters Salmon DNA-based skin booster injections designed to promote skin healing and rejuvenation at the cellular level.
• Profhilo Treatment Bio-remodeling injectable treatment using hyaluronic acid for deep skin hydration and anti-aging.
• NAD+ IV Infusion Therapy Intravenous NAD+ therapy for cellular energy, anti-aging support, and overall wellness delivered in-clinic.
• Mesobotox Treatment Micro-dose Botox injections applied intradermally for skin rejuvenation and pore minimisation.
• Face Lifting Non-surgical facial rejuvenation procedures designed to deliver a lifted, more youthful appearance without surgery.
• Jawline Definition Dermal filler and treatment procedures for enhanced jawline contouring and definition.
• Chin Enhancement Chin filler and augmentation treatments for improved facial balance and harmony.
• Permanent Makeup Cosmetic tattooing for eyebrows, eyeliner, and lip tint providing long-lasting makeup effects.
• Bridal Package Comprehensive pre-wedding skincare and beauty treatment package for brides and grooms.
• Wedding Package Skincare treatment package designed specifically for brides and pre-wedding preparation.
• Preime DermaFacial Treatment Advanced aesthetic facial treatment exclusively available at Derma Puritys for comprehensive skin rejuvenation.
• Derma Genesis Facial Medical-grade facial treatment supporting skin health and radiance.
• Hello Bright by ZO Obagi Exclusive facial treatment using ZO Skin Health (Obagi) products for brightening and overall skin health.
• Body Shaping and Figure Correction Non-surgical body contouring treatments for shaping and toning the figure.
• Contour Cheeks Dermal filler treatment for cheek enhancement and facial contouring.
• Med Contour Treatment Medical-grade body contouring and fat reduction treatment.
• Microdermabrasion Mechanical exfoliation treatment for skin resurfacing and texture improvement.
• Hydration Injections Skin booster injections delivering deep hydration and a plumping effect to the skin.
• Good Gene Therapy DNA-based aesthetic treatment for skin rejuvenation and anti-aging.
• Dermalogy Care (Online Teleconsultation Platform) Online dermatology consultation platform providing affordable virtual consultations starting at INR 999, personalised skincare recommendations, and access to trusted skincare brands across India.

Quantifiable outcome

• 80-90% hair reduction after multiple laser hair removal sessions
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Dr. John Samara's US Health CliniccoreStrategic or Co-development PartnerFounding partnership between Dr. John Samara's established health clinic in the US and Mr. Ashraf Khan that gave rise to Derma Puritys. This collaboration brought US FDA-approved technologies to India customized for Indian skin requirements. The partnership established the brand's foundation in aesthetic dermatology with international standards.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bodycraft Skin & Cosmetology Clinic: Indian skin, hair, and cosmetology clinic chain providing laser, anti-aging, and body treatments to urban consumers. Comparable scale, service mix, and clinic-led GTM motion.
• 7seas Wellness: Indian aesthetic clinic and wellness chain offering skin, hair, and body treatments across multiple cities. Comparable clinic-led model and consumer demographic, though broader wellness positioning.
• Oliva Skin & Hair Clinic: India's leading dermatology-led chain offering skin, hair, and aesthetic treatments with certified dermatologists across multiple cities. Closest direct competitor to Derma Puritys in target customer, service mix, and clinic-led model.
• SkinCity: Indian dermatology and aesthetic clinic network offering lasers, hair transplant, and cosmetic dermatology. Comparable on customer demographic, treatment scope, and clinic-led service delivery.
• Kosmoderma Clinics: India-based chain specializing in clinical dermatology, lasers, injectables, and aesthetic treatments with dermatologist-led protocols. Direct peer in service menu, technology stack, and urban consumer focus.

Broad incumbents

• Cleveland Clinic Cosmetic & Plastic Surgery: Large multi-specialty US health system with a dedicated cosmetic/aesthetic dermatology service line. Comparable in the use of FDA-cleared aesthetic technologies and medical-grade practitioner staffing, though at vastly different scale and geography.
• Kaya Skin Clinic: Established pan-India dermatology and aesthetics chain (Marico-owned) with broad service portfolio and significantly larger scale. Operates in the same clinics-plus-products model with dermatologist-led treatments.
• VLCC Wellness: Large Indian wellness, skincare, and slimming services chain with broad category presence. Overlaps with Derma Puritys on facial services, weight management, and bridal treatments but extends well beyond medical dermatology.
• Dr. Batra's: Large Indian chain (homeopathy-rooted) with growing dermatology, hair, and aesthetics offerings. Overlaps with Derma Puritys on hair restoration and skin treatments, and competes for similar consumer awareness.

Regional players

• Lumen Laser Clinics: Dermatology and laser-focused clinic chain primarily active in select regions of India. Comparable in laser-centric service portfolio and clinic model, though narrower geographic overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dermapurity
• YouTubeyoutube.com/channel/UC7U3zTxkbFhYh6ncPJAeUhA
• Facebookfacebook.com/dermapuritys
• LinkedInlinkedin.com/company/dermapuritys
• Instagraminstagram.com/dermapuritys

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Derma Puritys