What Mountain High Ski Resort does

Mountain High Ski Resort is a private, for-profit winter and year-round outdoor recreation operator headquartered in Wrightwood, California, within the Angeles National Forest. The company operates three interconnected resort areas — East Resort (8,200 ft, 1,600 vertical feet), West Resort, and North Resort — under a special use permit from the US Forest Service. Founded in 1972, the resort positions itself as Southern California's closest major ski area, approximately 1.5 hours from the Los Angeles and Orange County metros with no mountain driving required. Its primary customer base is day-tripping urban Southern California consumers, supplemented by corporate groups, schools/scout programs, and summer outdoor recreation visitors.

The product surface spans ski lift access (day tickets and a tiered season-pass portfolio including Base Pass, Cali Pass, COLLEGE Cali Pass, Slopetime Pass, and Powder Alliance), equipment rentals and repairs (including a Rossignol Experience Center at East Resort), lessons and specialty programs (Virtual Snow, Senior Stars, Adaptive Lessons, Blue Angels, Team Mountain High), snow-play/tubing, scenic sky-chair rides, and on-mountain F&B across five venues. Year-round, Mountain High operates five campgrounds with 100+ sites in the Big Pines region, a 27-hole disc golf course (Sky High, the highest in Southern California), Jackson Lake water activities, and three retail shops. Technology stack includes a mobile app with 3D ski tracking via Mappy integration, Firebase analytics, live webcam feeds, an online shop (shop.mthigh.com), and Affirm pay-over-time financing for season passes.

Revenue is generated through a hybrid of recurring subscription (season passes), transaction fees (lift tickets, rentals, lessons, snow play, F&B, retail, parking), and ancillary fees. The go-to-market is primarily direct-to-consumer through on-site ticket windows, the e-commerce shop, and the mobile app, with group sales for schools, corporates, and scouts. Pricing is dynamic by day/season with advance-purchase discounts. Strategic partners include Powder Alliance (multi-resort pass access), Affirm (financing), Toyota and Visit California (promotional), and the US Forest Service (operating permit).

Name

Mountain High Ski Resort

Legal name

Mountain High Resort

Website

https://mthigh.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mountain High Ski Resort is a private, US Forest Service-permitted ski and year-round outdoor recreation operator in Wrightwood, California, serving day-tripping Southern California consumers with skiing, snowboarding, tubing, lessons, rentals, dining, camping, and disc golf.

Ownership category

akta.pro rank

Headquarters

HQ city

Wrightwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Lift Tickets & Season Passes: Primary revenue stream from sale of daily lift tickets and various season pass products (Base Pass, Cali Pass, COLLEGE Cali Pass, Slopetime Pass, Powder Alliance). Season passes can be purchased with Affirm pay-over-time financing.
2. Equipment Rentals & Repairs: Rental shop offering skis, snowboards, and related equipment. Rossignol Experience Center at East Resort provides premium equipment. Repair services for equipment maintenance.
3. Lessons & Programs: Ski and snowboard instruction including adult lessons, child lessons, private lessons, and specialty programs (Virtual Snow, Senior Stars, Adaptive Lessons, Blue Angels, Team Mountain High).
4. Snow Play Activities: Yeti's Snow Play area offering tubing, sledding, and snow play activities. Additional revenue from Scenic Sky Chair rides.
5. Food & Beverage: On-mountain dining including Grand View Lodge (Italian-themed, 8,200ft elevation), Angeles Crest Cafe, Goldrush Grill, Snowshoe Saloon, and North Lodge Grill & Pub.
6. Camping & Recreation: Five campgrounds with 100+ sites in the Big Pines region (Table Mountain, Mountain Oak, Lake, Peavine, Appletree). Also disc golf course and summer activities.
7. Retail Merchandise: Three retail shops selling ski equipment, apparel, accessories, and supplies. Includes Mountain High branded merchandise.
8. Parking: Vehicle parking at $30 per day for Yeti's Snow Play area.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mountain High Ski Resort operates a multi-resort winter recreation destination in Wrightwood, California, offering alpine skiing, snowboarding, tubing, ski and snowboard lessons, and equipment rentals via day lift tickets and season passes. The resort also sells on-mountain dining, retail merchandise, and summer outdoor recreation including five campgrounds, disc golf, scenic sky chair rides, and water sports at Jackson Lake, with mobile app and e-commerce channels supporting access and engagement.

Product overview

Mountain High Ski Resort is a winter sports destination in Wrightwood, California, offering a multi-resort experience with skiing, snowboarding, and year-round outdoor activities. The resort operates the East Resort (known for 1,600 vertical feet, deep powder, and gladed tree skiing at 8,200 feet) alongside camping, disc golf, and dining facilities. The core product consists of lift tickets and season passes (Base Pass, Cali Pass, COLLEGE Cali Pass, Slopetime Pass, Powder Alliance) providing access to ski/snowboard terrain. Supporting services include ski and snowboard rentals with repair capabilities, and lessons for adults, children, and private instruction. Specialty programs include Virtual Snow, Senior Stars, Adaptive Lessons, Blue Angels, and Team Mountain High. Warm-weather offerings include five campgrounds (100+ sites), the 27-hole Sky High Disc Golf Course, Jackson Lake water activities, and multiple dining venues (North Lodge Grill & Pub, Grand View Lodge at East Resort, Angeles Crest Cafe, Goldrush Grill). The Yeti's Snow Play area provides tubing, sledding, and snow play activities, while Scenic Sky Chair Rides offer lift access to panoramic views at 8,200 feet.

Differentiator

Problem solved

Functional benefit

Brands

• East Resort: East Resort featuring the longest trails in the region serviced by a single high-speed quad, known for deep powder and gladed tree skiing at 8,200 feet.
• Yeti's Snow Play
• Sky High Disc Golf
• Grand View Lodge
• North Lodge Grill & Pub

Products and services

• East Resort Lift Tickets Day and multi-day lift tickets granting access to the East Resort at Mountain High for alpine skiing and snowboarding.
• West Resort Lift Tickets Day and multi-day lift tickets granting access to the West Resort at Mountain High for alpine skiing and snowboarding.
• North Resort Lift Tickets Day and multi-day lift tickets granting access to the North Resort at Mountain High for alpine skiing and snowboarding.
• Yeti's Snow Play Snow play and tubing area providing family-friendly snow play access separate from the main ski terrain.
• Scenic Sky Chair Rides Scenic chairlift rides providing non-skiing mountain sightseeing access for visitors and summer guests.
• Season Passes (Base Pass, Cali Pass, COLLEGE Cali Pass, Slopetime Pass, Powder Alliance) Multi-tier annual lift access passes granting season-long access to Mountain High, including reciprocal Powder Alliance benefits at partner resorts.
• Ski and Snowboard Lessons (Adult, Child, Private) Group, private, adult, and child ski and snowboard instruction delivered on-mountain by Mountain High instructors.
• Ski and Snowboard Rentals On-mountain equipment rentals offering skis, snowboards, boots, and poles for daily and multi-day use by resort guests.
• Mountain High Camping (5 Campgrounds) Five on-site campgrounds providing tent and RV camping access to Mountain High guests and the general public.
• Jackson Lake Water Sports Water-based recreation activities (kayaking, paddleboarding, and similar) at the on-site Jackson Lake during the summer season.
• Sky High Disc Golf On-site disc golf course offering pay-per-play rounds during the summer and shoulder seasons.
• North Lodge Grill & Pub On-mountain restaurant and pub at the North Lodge serving casual American fare and beverages to ski and snowboard guests.
• Grand View Bistro and Angeles Crest Cafe On-mountain bistro and cafe serving casual meals and refreshments to ski and summer visitors.
• Goldrush Grill On-mountain grill venue serving quick-serve food and beverages to ski and snowboard guests.
• Adaptive Lessons and Senior Stars Programs Adaptive ski and snowboard lessons for athletes with disabilities and the Senior Stars program for older adult learners.
• Virtual Snow, Blue Angels, and Team Mountain High Programs Signature off-snow and on-snow youth development programs including virtual reality and team-based training offerings.
• Mountain High Mobile App Mobile companion app providing live webcams, push notifications, ticket wallet, 3D ski tracking via Mappy, and location-based gamification for Mountain High guests.
• Mountain High Online Shop Direct online shop for lift tickets, season passes, retail merchandise, and gift cards with optional Affirm installment payments.
• Group and Corporate Programs Discounted group lift access and customizable lesson and rental packages for groups of fifteen or more guests and corporate outings.

Quantifiable outcome

• First resort to open in Southern California each season

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor, core and supporting.

• ToyotaminorGTM or Marketing PartnerToyota featured as a sponsor/partner with logo displayed in footer. Nature of partnership appears to be promotional/marketing support.
• Visit CaliforniaminorGTM or Marketing PartnerVisit California featured as promotional partner with logo in footer, part of California's official tourism marketing affiliate program.
• MappycoreTechnology or IntegrationMappy provides 3D ski tracking technology integrated into the Mountain High mobile app. Enables location tracking, gamification features, and personalized user experience for skiers and riders.
• Firebase (Google)supportingTechnology or IntegrationFirebase is utilized to track user behavior, usage patterns, and demographics within the Mountain High mobile app, helping improve user experience.
• US Forest ServicecoreStrategic or Co-development PartnerMountain High Resort operates under special use permit from the US Forest Service. Located in the Angeles National Forest, the resort must comply with Forest Service regulations and prohibitions on discrimination.
• Bottlerocket MfgsupportingTechnology or IntegrationWebsite development partner credited for developing the Mountain High Resort website.
• Powder AlliancecoreChannel Partner/ Reseller/ DistributorMountain High participates in the Powder Alliance season pass program, offering cross-resort skiing benefits to pass holders at partner resorts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Bear Mountain Resort: Operates Snow Valley, Snow Summit, and Bear Mountain in Southern California — the closest direct competitor to Mountain High for the LA/Orange County day-tripper market, with comparable elevation, multi-resort setup, and similar lesson/rental/F&B programs.
• Mountain High Ski Resort: Same-day SoCal competitor at Mt. Baldy, offering night skiing and beginner-friendly terrain within roughly an hour of Los Angeles. Direct overlap on price-sensitive day-tripper segment in the Inland Empire / LA metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/mthigh
• YouTubeyoutube.com/user/mthighresort
• Facebookfacebook.com/mthigh
• Instagraminstagram.com/mthighsnow
• LinkedInlinkedin.com/company/mountain-high-ski-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain High Ski Resort