MyBankTracker
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
MyBankTracker firmographics
Firmographics- Name
- MyBankTracker
- Legal name
- QuinStreet, Inc.
- Website
- https://mybanktracker.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MyBankTracker industry classification
Industry- Product category
- Personal Finance Content & Comparison
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Credit Score Monitoring & Credit Building (FSAGADAE)
- akta.pro secondary industry
- Net Worth & Personal Balance Sheet Tracking (FSAGADAF)
Keywords
Where MyBankTracker is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyBankTracker business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate/Sponsored Links Revenue: The company earns compensation when users click on links to financial institutions, when an application is approved, or when an account is opened. This is a performance-based affiliate model where banks and lenders pay for referred customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer access to all comparison tools, reviews, and educational content |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
MyBankTracker product offering
Product offeringCore offering
MyBankTracker operates a free consumer website that aggregates and compares U.S. banking and financial products — savings accounts, checking accounts, CDs, personal loans, investing platforms, and insurance — across 6,000+ banks and credit unions. It delivers expert reviews, rate tables, interactive financial calculators, educational guides, and an annual Best of Banking Awards program, monetizing via affiliate referral commissions when users are approved for or open partner accounts.
Product overview
MyBankTracker is an independent financial product comparison and content platform operated by QuinStreet, Inc. The platform aggregates and compares financial products including savings accounts, checking accounts, CDs, personal loans, investing platforms, and insurance. It offers a suite of financial calculators, expert reviews and ratings for over 6,000 banks and credit unions, educational content, and an annual Best of Banking Awards program. The core offering is a comparison marketplace that helps consumers find and select the best financial products based on rates, fees, and features.
Differentiator
Problem solved
Functional benefit
Products and services
- Savings Accounts Comparison Comparison hub for U.S. savings accounts, providing rates, reviews, and rankings across banks and credit unions, including high-yield savings, money market accounts, and retirement savings.
- Checking Accounts Comparison Comparison hub for U.S. checking accounts, featuring reviews, fee comparisons, and rankings for consumer, student, and business checking accounts.
- CDs (Certificates of Deposit) Comparison Comparison hub for CDs, offering rates, term options, and reviews across term CDs, no-penalty CDs, and jumbo CDs from U.S. banks and credit unions.
- Personal Loans Comparison Comparison hub for personal loans, including debt consolidation and home improvement loans, with reviews of lenders such as Upstart, Payoff, SoFi, and Lending Club.
- Investing Platform Comparison Comparison hub for investment accounts, including brokerages, robo-advisors, and retirement accounts, with reviews of providers such as Betterment, Merrill Edge, and Wealthfront.
- Insurance Products Comparison Comparison hub for insurance products including auto, home, life, and health insurance, with reviews of providers such as Progressive, GEICO, State Farm, AIG, and Allstate.
- Financial Calculators Suite of interactive financial calculators including APY Calculator, Emergency Savings Calculator, Personal Loans Calculator, and Retirement Calculator to help consumers plan their finances.
- Bank & Financial Institution Reviews Expert reviews and ratings of banks and credit unions, evaluating financial health, fees, accessibility, and technology features across 6,000+ U.S. financial institutions.
- MyBankTracker Best of Banking Awards
Companies that use MyBankTracker
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
MyBankTracker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MyBankTracker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QuinStreet, Inc.coreQuinStreet, Inc. (Nasdaq: QNST) is the parent company that owns and operates MyBankTracker.com. QuinStreet is a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. MyBankTracker.com is a member of the company's expert research and publishing division.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
MyBankTracker competitors and assessment
Company assessmentDirect peers
- SmartAsset: Financial comparison marketplace focused on mortgages, banking, retirement, and investing, with matching/advisor services — comparable in SEO-driven content, financial product comparison, and affiliate monetization.
- Finder.com: Global personal finance comparison platform covering banking, credit cards, loans, and insurance — comparable in product breadth and comparison-led affiliate monetization, with a broader international footprint.
- LendingTree: Publicly traded online lending marketplace that originated in product comparison and lead generation for loans, credit cards, and banking — comparable in performance-based affiliate economics and financial-services advertiser base.
- ValuePenguin: Personal finance comparison site covering credit cards, banking, insurance, and loans, owned by LendingTree — directly comparable in editorial format, product breadth, and affiliate revenue model.
- NerdWallet: Publicly traded personal finance comparison and content platform covering credit cards, banking, loans, investing, and insurance — the closest large-scale analogue to MyBankTracker's horizontal comparison marketplace and affiliate GTM model.
- Credit Karma: Free consumer finance platform (owned by Intuit) that combines credit and product recommendations with affiliate offers across cards, loans, and banking — overlaps MyBankTracker's comparison surfaces and affiliate GTM, with deeper personalization via first-party data.
- Bankrate: Long-running U.S. financial product comparison publisher (now owned by Red Ventures) covering savings, checking, CDs, mortgages, and credit cards — directly comparable in editorial format, bank database coverage, and affiliate revenue model.
Emerging players
- WalletHub: Consumer finance comparison site offering credit-score tools, credit card and loan comparisons — directly comparable in financial product comparison surfaces and affiliate monetization, with a stronger credit-data emphasis.
- The Zebra: Insurance comparison marketplace focused on auto, home, and life insurance — overlaps MyBankTracker's insurance vertical and shares the affiliate/referral revenue model, though narrower in product scope.
Broad incumbents
- Investopedia: Large financial-education publisher (owned by Dotdash Meredith) covering investing, banking, and personal finance — adjacent to MyBankTracker's educational content and SEO-led consumer finance traffic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MyBankTracker social profiles
Digital presenceMyBankTracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyBankTracker leadership team
Management profileNumber of profiles
Profiles1 record
MyBankTracker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyBankTracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyBankTracker
What does MyBankTracker do?
MyBankTracker operates a free consumer website that aggregates and compares U.S. banking and financial products — savings accounts, checking accounts, CDs, personal loans, investing platforms, and insurance — across 6,000+ banks and credit unions. It delivers expert reviews, rate tables, interactive financial calculators, educational guides, and an annual Best of Banking Awards program, monetizing via affiliate referral commissions when users are approved for or open partner accounts.
Is MyBankTracker a public or private company?
MyBankTracker is a private company. It is classified as corporate owned and is currently operating.
When was MyBankTracker founded?
MyBankTracker was founded in 2008. It employs 1 to 10 people.
Where is MyBankTracker based?
MyBankTracker is headquartered in Brooklyn, United States, in the North America region.
How does MyBankTracker make money?
One revenue line is on record: affiliate/Sponsored Links Revenue.
Who are MyBankTracker's main competitors?
Direct peers on record are SmartAsset, Finder.com, LendingTree, ValuePenguin, NerdWallet, Credit Karma and Bankrate. Emerging players are WalletHub and The Zebra. Investopedia is listed as a broad incumbent.
Does MyBankTracker have an API?
No public API is recorded for MyBankTracker.
What industry is MyBankTracker in?
MyBankTracker's product category is Personal Finance Content & Comparison. Its primary akta.pro industry code is FSAGADAE, Credit Score Monitoring & Credit Building, with a secondary code of FSAGADAF, Net Worth & Personal Balance Sheet Tracking. Its NAICS code is 5223 and its SIC code is 6199.