Blueberry Creatives.

What Blueberry Creatives. does

Blueberry Creatives is a Cape Town-based creative design agency founded in 2019, operating with a core team of four members led by Director Anneke Winterbach. The agency delivers an integrated service portfolio spanning print design (brand strategy, corporate identity, packaging, signage, publications, marketing collateral), digital design (website UI, WordPress development, WooCommerce e-commerce, website maintenance and hosting), and social media management (strategy, content creation, publishing, campaign execution, targeted advertising, monthly analytics reporting). Its technical stack centers on WordPress and WooCommerce as the core CMS/ecommerce platforms, supplemented by Google Analytics for client performance measurement. The company serves a diverse client base across more than 20 named logos spanning wine estates (Vondeling, Zevenwacht, Org De Rac, Riebeek Cellars), insurance multinationals (Xitus, ICE Insurance Holdings, AIB Brokers), nonprofits (WWF for COP27, Live Life Give Life, SA Olive Association), retail/franchise (Vodacom Shop Tygervalley, Wang Thai, The Sanctuary), logistics and industrial clients (CMTL Logistics, Metalian, USS Graphics), and consumer goods brands (Watkins, Wupperthal Rooibos, Neutracid). The portfolio indicates cross-border delivery capability, with active engagements in South Africa, the United Kingdom, Germany, Switzerland, Tanzania, Angola, DRC, Mozambique, and Bermuda/USA markets.

The business operates on a hybrid revenue model combining project-based creative services (brand identities, websites, packaging), recurring monthly social media retainers, and ongoing website hosting/maintenance contracts. Pricing is quote-based with no publicly disclosed rates; client acquisition flows through a website inquiry form, organic Instagram presence, portfolio-driven inbound interest, and referral channels. Distribution is direct with no intermediaries, marketplaces, or reseller arrangements. The agency's revenue is not publicly disclosed, and the company has not raised external funding, remains privately founder-owned, and shows no institutional investment or parent company structure. Supporting partnerships are minor and tactical in nature (e.g., coordinated multilingual work with Metalian's Swiss team, media partnerships with regional radio stations for client event campaigns). The operating model is characteristic of a boutique services business where revenue capacity is structurally constrained by the small core team.

From a strategic positioning standpoint, Blueberry Creatives competes as a generalist full-service creative partner rather than a specialist, prioritizing consultative client engagement and cross-channel creative integration over scale, proprietary technology, or category dominance. Its defensibility rests on its portfolio breadth across verticals, multilingual delivery capability, and the founder-led client relationships rather than technology, data, or network effects. The business is fundamentally a professional services operation whose growth ceiling is tied to team expansion and the addition of recurring revenue streams beyond project work.

Name

Blueberry Creatives.

Legal name

Blueberry Creatives

Website

https://blueberrycreatives.co.za

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Blueberry Creatives is a Cape Town-based boutique creative design agency offering print design, WordPress website development, and social media management services to SMEs, enterprises, and nonprofits primarily across South Africa with international clients in the UK, Europe, and Africa.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Creative design services
• Website design development
• Social media management
• Brand identity design
• Print and packaging design

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Design Services: Project-based design services including brand strategy, corporate identity development, packaging, signage, publications, and marketing collateral. Clients commission specific projects with pricing based on scope and complexity.
2. Digital Design Services: Website UI design, WordPress development, e-commerce setup, website maintenance, and hosting services. Ongoing website hosting provides recurring revenue from existing clients.
3. Social Media Management: Ongoing social media services including strategy, content creation, publishing, management, and reporting. Likely structured as monthly retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Blueberry Creatives is a Cape Town-based creative design agency that sells project-based and retainer creative services to businesses and nonprofits. Its core offerings span print design (brand strategy, corporate identity, packaging, signage, publications, marketing collateral), digital design (website UI design, WordPress development, WooCommerce e-commerce, website maintenance, and hosting), and social media management (strategy, content creation, publishing, promotional campaigns, targeted advertising, and analytics reporting), with supplementary photography and event management services.

Product overview

Blueberry Creatives is a Cape Town-based creative design agency offering an integrated portfolio of creative services. The core offering spans three main service pillars: Print Design (brand strategy, CI development, packaging, signage, publications, marketing collateral), Digital Design (website UI design, WordPress development, e-commerce, website maintenance, hosting, digital advertising), and Social Media Management (strategy, content design and copywriting, publishing, campaign management, targeted advertising, analytics reporting). The agency also provides complementary services including photography and event management. Projects are delivered through a structured process encompassing client consultation, research, concept development, design execution, client feedback integration, and final delivery across print media, social platforms, and web channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development
• Social Media Management
• Print Design
• Digital Advertising Design
• Photography Services
• Event Management

Quantifiable outcome

• Monthly Social Media Reports with measurable engagement metrics
• +3 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Metalian (South Africa and Switzerland)minorStrategic or Co-development PartnerBlueberry Creatives worked with both South African and Switzerland marketing teams to create a multilingual website for Metalian camping trailers. The partnership involved coordinating creative vision across two market regions.
• Guide Dog Association and Lions Operation Bright SightminorStrategic or Co-development PartnerCampaign partnership for The Sanctuary Shopping Centre 'Guided by Love' community initiative. Blueberry Creatives conceptualised and managed the campaign partnering with disability awareness organizations.
• Bok Radio and Radio HelderbergminorGTM or Marketing PartnerMedia partners for promoting The Sanctuary Shopping Centre events through radio advertising alongside SMS, mailers, social media, and digital screens.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• VMLY&R: Global creative and digital agency network with a sizeable Cape Town office. Comparable to Blueberry Creatives in offering integrated brand, digital, and social services, but operates at significantly larger scale and across many global markets.
• TBWA South Africa: South African arm of the TBWA global creative network. Overlaps with Blueberry Creatives on creative, digital, and brand campaign work for enterprise and multinational clients active in South Africa.
• Dentsu South Africa: Global advertising and creative network with significant South African operations. Competes for large enterprise creative, digital, and media briefs that Blueberry Creatives also targets.
• Ogilvy: Global full-service advertising and creative agency with a long-established South African presence (Ogilvy South Africa). Overlaps with Blueberry Creatives across brand, advertising, and digital creative services for enterprise clients.
• Wunderman Thompson South Africa: Global creative, digital, and CRM agency with offices in South Africa. Comparable in providing integrated brand, digital, and customer experience services, but at much larger scale and with deeper technology capabilities.

Direct peers

• M&C Saatchi Abel: South African creative agency network (with Abel being the local partner). Direct competitor for integrated brand, advertising, and digital work, particularly for clients seeking a mid-sized alternative between boutiques and global networks.
• The Loudhouse: Cape Town-based creative agency offering brand, digital, and content services. Closely matches Blueberry Creatives in size, geography, and full-service creative positioning, and competes for the same Western Cape SME and mid-market clients.
• Joe Public United: South African independent creative agency group. Direct competitor in integrated brand and campaign work, particularly strong in advertising-led creative for regional and international clients.
• Machine_: South African creative and digital agency with a Cape Town office. Comparable in offering brand, digital, and social work, with stronger focus on digital product and technology-led campaigns.

Emerging players

• 99designs: Global online design marketplace connecting clients with freelance designers for logos, websites, and branding. Adjacent competitor for SMEs seeking lower-cost or self-service design versus Blueberry Creatives' bespoke, consultative model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/blueberrycreatives
• LinkedInlinkedin.com/company/blueberry-creatives

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueberry Creatives.