Action Day Primary Plus
- Company typePrivate
- Founded1968
- HeadquartersSan Jose, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Action Day Primary Plus does
Action Day Primary Plus, doing business as Action Day Schools, is a private education management company headquartered in San Jose, California, that has operated continuously since 1968. The company provides continuous private school education from infancy through 8th grade through four interconnected core programs: Infant Care (birth to 2 years), Preschool (ages 2-5), Elementary School (Transitional Kindergarten through 4th grade), and Middle School (grades 5-8). Each program is supported by dedicated curriculum and age-appropriate learning environments, with enrichment offerings in art, Lego Robotics, athletics, music, chess, dance, and sports. The company also operates a Global Schools Spanish Immersion sub-brand, Extended Day before-and-after-school care, and Summer at Action Day seasonal programs.
The business operates 14 physical campuses across six Bay Area cities — San Jose (including Allen, Amber, Blossom Hill, Elementary, Lincoln, Middle School, Moorpark, and Phelan locations), Campbell, Morgan Hill, Mountain View, Santa Clara, and Saratoga — making it one of the most geographically distributed private school operators in the region. The underlying technology is best described as an educational services platform delivered through physical infrastructure, with no proprietary software product, mobile app, or API surface. Marketing and enrollment are supported by a content blog ('Inspired by Action'), active social media presence across five major platforms, and an Enrollment Concierge service.
The company generates revenue primarily through recurring monthly tuition payments from families enrolled in its programs, with additional revenue from extended day, summer, and enrichment programs. Pricing is quote-based and not publicly disclosed. The go-to-market model is direct-to-consumer, relying on campus tours, open house events, personalized enrollment consultations, and a referral rewards program. Action Day is privately held with no disclosed parent company, institutional investors, or M&A activity in the source material, and operates with a headcount of 251-500 employees.
Action Day Primary Plus firmographics
Firmographics- Name
- Action Day Primary Plus
- Legal name
- Action Day School
- Website
- https://actiondayprimaryplus.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Action Day Primary Plus industry classification
Industry- Product category
- Private K-8 Education and Child Care
- NAICS
- Child Care Services (624410), Child Care Services (62441), Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (61)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- Full-Day Childcare Centers (EDACAAAA)
Keywords
Where Action Day Primary Plus is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Action Day Primary Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Tuition Revenue: Action Day Schools generates revenue through recurring tuition payments from families enrolling their children in private school programs spanning infant care, preschool, elementary, and middle school. Additional revenue streams include extended day programs, summer programs, and enrichment activities such as dance, sports, music, and chess.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiple program levels with varying tuition rates based on age group and program type |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Action Day Primary Plus product offering
Product offeringCore offering
Action Day Primary Plus provides continuous private school and child care education for children from birth through 8th grade across 14 Bay Area campuses. The core offering is segmented into Infant Care (birth–2 years), Preschool (2–5 years), Elementary School (Transitional Kindergarten–4th grade), and Middle School (5th–8th grade), supplemented by a Global Schools Spanish Immersion track, Extended Day before/after-school care, and Summer at Action Day programming.
Product overview
Action Day Primary Plus provides continuous private school education from infancy through 8th grade via interconnected programs. The core educational pathway consists of Infant Care (birth-2 years), Preschool (2-5 years), Elementary School (TK-4th grade), and Middle School (5th-8th grade), each with age-appropriate curriculum and dedicated learning environments. Specialized offerings include Global Schools (Spanish Immersion Program) for bilingual education, Extended Day care services, and Summer programs. The institution also provides enrichment activities (Art, Lego Robotics, Athletics, Music, Chess, Dance, Sports) and operates multiple campuses across the San Jose area including Campbell, Morgan Hill, Mountain View, San Jose, Santa Clara, and Saratoga.
Differentiator
Problem solved
Functional benefit
Brands
- Action Day Global Schools: Spanish Immersion Program - Children experience every part of their day in Spanish, with native-speaking teachers guiding learning, play, and exploration for a full immersion experience.
- Summer at Action Day
Products and services
- Infant Care Child care program for babies from birth to 2 years. Each baby is assigned a primary caregiver who tends to their needs and creates a safe, loving environment that feels like home.
- Preschool Educational program for children ages 2-5 years. Busy preschoolers explore classrooms at their own pace, with lessons that balance new skills with social growth.
- Elementary School Academic program for Transitional Kindergarten through 4th grade. Students dive into academic subjects with a hands-on, interactive approach that uses creativity and critical thinking to build confidence.
- Middle School Program for grades 5-8. Students begin a rotating schedule with multiple teachers, exciting electives, and more enrichment programs built into the curriculum.
- Global Schools (Spanish Immersion) Spanish Immersion Program where children experience every part of their day in Spanish, with native-speaking teachers guiding learning, play, and exploration for a full immersion experience.
- Extended Day Before and after-school care and enrichment services for Transitional Kindergarten through middle school students.
- Summer at Action Day Summer program offering educational and recreational activities during school vacation periods for children.
- Enrichment Programs After-school and curriculum-based activities including Art, Lego Robotics, Athletics, Music, Chess, Spanish, Dance, and Sports Clinics designed to help students develop unique interests and talents on campus.
Companies that use Action Day Primary Plus
Customer profileSegments5 records
Ideal customer profiles1 record
Action Day Primary Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Action Day Primary Plus partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Action Day Primary Plus competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Action Day Primary Plus social profiles
Digital presenceAction Day Primary Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Day Primary Plus leadership team
Management profileNumber of profiles
Action Day Primary Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Day Primary Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Day Primary Plus
What does Action Day Primary Plus do?
Action Day Primary Plus provides continuous private school and child care education for children from birth through 8th grade across 14 Bay Area campuses. The core offering is segmented into Infant Care (birth–2 years), Preschool (2–5 years), Elementary School (Transitional Kindergarten–4th grade), and Middle School (5th–8th grade), supplemented by a Global Schools Spanish Immersion track, Extended Day before/after-school care, and Summer at Action Day programming.
Is Action Day Primary Plus a public or private company?
Action Day Primary Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action Day Primary Plus founded?
Action Day Primary Plus was founded in 1968. It employs 251 to 500 people.
Where is Action Day Primary Plus based?
Action Day Primary Plus is headquartered in San Jose, United States, in the North America region.
How does Action Day Primary Plus make money?
One revenue line is on record: tuition Revenue.
Does Action Day Primary Plus have an API?
No public API is recorded for Action Day Primary Plus.
What industry is Action Day Primary Plus in?
Action Day Primary Plus's product category is Private K-8 Education and Child Care. Its primary akta.pro industry code is EDACAAAA, Full-Day Childcare Centers. Its NAICS code is 624410 and its SIC code is 8351.