What Comfort Energy does

Comfort Energy NV is a privately held Belgian heating oil (mazout) distributor headquartered in Hasselt, Belgium, operating as the largest independent heating oil distributor in the country since 2011 with approximately 50 years of sector experience. The company sells standard mazout alongside a premium Energy+ variant (99.9833% heating oil blended with a 0.0167% proprietary additive marketed for improved efficiency) and a B2B Blue Diesel product, with pricing for standard mazout pegged to official FOD Economie maximums and Energy+ sold at a premium above that ceiling. Revenue is generated primarily through transaction-based heating oil delivery (residential and commercial), supplemented by unit-priced tank inspection and sanitation services delivered through sister company All-in Tank Service, one-off tank removal projects coordinated with the Promaz soil remediation fund, carbon-offset program referral fees, and recurring installment payment arrangements originated via Santander Consumer Finance. Distribution is omnichannel — direct via the comfortenergy.be e-commerce portal, a free 0800 phone line, and a physical network of 17 branches backed by local heating oil partners providing national coverage across Flanders, Wallonia, and Brussels. The customer base is dominated by individual residential homeowners using oil-fired heating, with a secondary B2B segment for commercial fuel and Blue Diesel fleet customers; the 2021 acquisition of Q8Mazout expanded both service capacity and the branch footprint.

Name

Comfort Energy

Legal name

Comfort Energy NV

Website

https://comfortenergy.be

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Comfort Energy NV is Belgium's largest independent heating oil distributor, selling mazout, the premium Energy+ variant, and B2B Blue Diesel to residential homeowners and commercial customers through 17 branches, a website, phone ordering, and local partner coverage.

Ownership category

akta.pro rank

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Heating Oil Sales (Mazout): Primary revenue stream from selling heating oil to residential and commercial customers. Products include standard heating oil, Gasoil Extra, and the premium Energy+ product with additives. Sales are transaction-based with delivery to customer tanks.
2. Tank Inspection Services: Tank inspection services for heating oil tanks up to 10,000 liters. Pricing varies by region (Flanders, Brussels, Wallonia) and tank type (underground vs. above-ground). Services provided through sister company All-in Tank Service.
3. Tank Sanitation and Removal: Tank sanitation and removal services for damaged or obsolete heating oil tanks. Includes coordination with Promaz fund for financial support on soil remediation.
4. Blue Diesel for B2B: Blue Diesel product offering for business customers (B2B).
5. Carbon Offset Compensation: Customers can compensate greenhouse gas emissions from their heating oil orders by investing in renewable energy projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Comfort Energy is a Belgian heating oil (mazout) distributor that sells and delivers standard heating oil, premium Energy+ additive-enhanced heating oil, and Blue Diesel for B2B customers across Belgium. The company bundles the fuel sale with value-added services such as automatic delivery scheduling, tank inspection/sanitation/installation (via sister company All-in Tank Service), carbon emission compensation, and installment payment options.

Product overview

Comfort Energy is Belgium's largest independent heating oil distributor (since 2011) with 50 years of experience. The company operates a platform-plus-services model centered on its core heating oil (mazout) product, enhanced with the premium Energy+ additive variant. The product portfolio includes Blue Diesel for B2B customers, complemented by value-added services: automatic delivery scheduling, tank inspection/maintenance (via sister company All-in Tank Service), carbon emission compensation, and installment payment options including Santander Debit Mastercard integration. The company serves customers through 17 branches and local partner networks across Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• Energy+: Enhanced heating oil quality product with additives to increase efficiency and reduce fuel consumption.
• Blue Diesel (Blauwe Diesel)

Products and services

• Mazout (Heating Oil) Standard high-quality heating oil (mazout) delivered to residential and business customers throughout Belgium. Core retail product with pricing aligned to official FOD Economie maximum prices.
• Energy+ Premium Heating Oil Premium heating oil with proprietary Energy+ additive (99.9833% heating oil + 0.0167% additive) sold at a price above the official FOD Economie maximum to improve efficiency and reduce fuel consumption for residential and commercial customers.
• Blauwe Diesel (Blue Diesel) Blue Diesel product sold specifically to Belgian business and commercial customers for use in commercial vehicles, fleets, and equipment.
• Automatic Delivery Service Subscription-style automatic delivery service that schedules heating oil refills based on customer consumption patterns, preventing customers from running out of fuel.
• Tank Inspection Service (Tankkeuring) Regulatory tank inspection service for heating oil tanks up to 10,000 liters, with regional pricing across Flanders, Brussels, and Wallonia and differentiation between underground and above-ground tanks. Delivered through sister company All-in Tank Service.
• Tank Services (Sanitation, Removal, Installation) Professional tank sanitation, removal, and installation services for damaged, obsolete, or newly required heating oil tanks. Includes coordination with the Promaz fund for soil remediation financial support.
• Carbon Offset Compensation (Compenseer Je Uitstoot) Optional carbon-offset add-on service allowing customers to compensate greenhouse gas emissions from heating oil orders by investing in renewable energy projects.

Quantifiable outcome

• Energy+ reduces fuel consumption compared to standard heating oil
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• All-in Tank ServicecoreStrategic or Co-development PartnerAll-in Tank Service is Comfort Energy's sister company (zusterfirma/Schwesterunternehmen) providing tank inspection, sanitation, and installation services. The partnership enables Comfort Energy to offer comprehensive tank services to customers under the same corporate group (Comfort Energy Group).
• PromazminorOthersPromaz is the Belgian heating oil fund established in May 2021 and officially recognized by the government since March 2022. It provides financial support to homeowners and businesses for soil remediation following heating oil tank leaks. Comfort Energy refers customers to Promaz for financial assistance with environmental cleanup costs.
• Santander Consumer FinancecoreGTM or Marketing PartnerSantander Consumer Finance partners with Comfort Energy to provide installment payment options for heating oil orders. Customers can pay in 3 fixed monthly installments at 0% interest (promotional offer) or in 6+ installments with interest. Comfort Energy acts as credit intermediary (Vertreter im Nebenberuf/Nebenagent) for Santander.
• De Witte CommunicatieminorOthersDe Witte Communicatie is the web design agency responsible for Comfort Energy's website design and development, as acknowledged in the website footer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shell Belgium: Shell's Belgian downstream business includes heating oil sales alongside its broader fuel and lubricants portfolio. Overlaps with Comfort Energy on heating oil delivery to homes and businesses, but operates at much greater scale across multiple fuel categories.
• BP Belgium: BP's downstream operations in Belgium include heating oil distribution to residential and commercial customers alongside its retail fuel station network. Comparable heating oil offering but as part of a much broader international oil major portfolio.
• TotalEnergies Belgium: TotalEnergies SE operates a Belgian retail business that includes heating oil (mazout) delivery to residential and B2B customers, directly competing with Comfort Energy's core offering while also providing a much broader energy portfolio (fuels, gas, power, renewables). Comparable on product and customer segment, but larger and not specialized to heating oil.
• ENGIE Belgium: ENGIE is a major Belgian energy utility selling natural gas, electricity, and related energy services to households. As a heating energy competitor to Comfort Energy, ENGIE captures the customers shifting from oil to gas, making it an adjacent incumbent in the same home-heating wallet.
• EDF Luminus: EDF Luminus is one of Belgium's largest electricity and natural gas suppliers, competing for the same residential heating wallet that Comfort Energy addresses with mazout. Not a direct heating-oil seller, but a meaningful competitor as customers transition off oil heating.

Direct peers

• Primagaz Belgium: Primagaz is one of Belgium's largest LPG and bulk fuel distributors, competing head-to-head with Comfort Energy for residential heating customers in rural and semi-urban areas. Closely comparable business model (bulk fuel delivery to homes and small businesses), with similar geographic coverage in Belgium.
• Antargaz Belgium: Antargaz, part of UGI Corporation, distributes LPG and propane for residential heating and commercial use in Belgium. Competes directly with Comfort Energy in the off-grid home heating market with a comparable distribution-and-delivery model.

Regional players

• Fioulmarket (France): Fioulmarket is a French online heating oil ordering and delivery platform serving residential and small business customers. Highly comparable operating model (online + phone ordering, regional delivery, focus on home heating oil), but operates in France rather than Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/comfortenergy.be
• LinkedInlinkedin.com/company/comfort-energie

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfort Energy