Sunnyside Rural Trust
Sunnyside Rural Trust is a UK charity and social enterprise providing training and work experience to over 170 adults with learning disabilities across five Hertfordshire sites, funding operations through gardening services, plant sales, a vegetable box scheme, cafés, farm shops, and a market stall.
- Company typePrivate
- Founded1990
- HeadquartersNorthchurch, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sunnyside Rural Trust does
Sunnyside Rural Trust is a registered UK charity and social enterprise (Charity Registration No: 1004262, founded 1990) headquartered in Berkhamsted, Hertfordshire, providing training and work experience to over 170 vulnerable adults with learning disabilities. Its operational model centers on a "plot to plate" cycle spanning beekeeping, animal care, horticulture, landscaping, garden maintenance, café and farm shop operations, and PAT testing, delivered across five sites in Dacorum (Berkhamsted, Hemel Hempstead, Northchurch, Bedmond). The trust generates revenue through multiple social enterprise channels: professional gardening and landscape services to commercial and residential clients; plant sales at The Orchard Nursery including perennials and bedding plants; a subscription vegetable box scheme; and retail operations through two cafés, two farm shops, and a weekly market stall.
The underlying technical base is horticultural and operational rather than digital: organic composting (using chicken waste to improve soil), rainwater harvesting for irrigation, solar panels at Northchurch for heating and lighting, transition to rechargeable battery-powered tools, and recyclable/compostable packaging for the veg box scheme. The trust holds no patents, has no app, and operates with no disclosed digital platform or AI components. Core environmental practices are described as part of the organization's DNA rather than as proprietary technology.
Commercial traction rests on a high-credibility reputational stack: 2025 National SME Gold Award for Positive Impact, Investor in People Gold, Hertfordshire Care Award, Disability Confident Leader, RHS Chelsea Flower Show Gold Medal featuring, an MBE for the CEO in the 2025 New Year Honours, and an "excellent" PAMMS rating from Dacorum Borough Council. Customer/beneficiary base is split between individual trainees (people with learning disabilities) and local consumers purchasing plants, produce, and café items, with a smaller segment of mid-market commercial clients for gardening services. Go-to-market is community-led through newsletters, social media (Facebook, Twitter/X, LinkedIn, Instagram), and local events.
Sunnyside Rural Trust firmographics
Firmographics- Name
- Sunnyside Rural Trust
- Legal name
- Sunnyside Rural Trust
- Website
- https://sunnysideruraltrust.org.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunnyside Rural Trust is a UK charity and social enterprise providing training and work experience to over 170 adults with learning disabilities across five Hertfordshire sites, funding operations through gardening services, plant sales, a vegetable box scheme, cafés, farm shops, and a market stall.
- Ownership category
- akta.pro rank
Sunnyside Rural Trust industry classification
Industry- Product category
- Charitable Vocational Training and Social Enterprise
- NAICS
- Landscaping Services (561730), Landscaping Services (56173), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Lawn Rolling, Leveling & Topdressing (HSAIAAAH)
- akta.pro secondary industries
- Lot Clearing, Land Clearing & Brush Removal (HSAIADAH), Land Clearing & Field Reclamation Services (Brush, Stump Removal) (AFACAAAJ)
Keywords
Where Sunnyside Rural Trust is headquartered
LocationHeadquarters
- HQ city
- Northchurch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Sunnyside Rural Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Gardening and landscape services: Providing gardening and landscape maintenance services to clients in the local community.
- Plant sales (perennials and bedding plants):
- Vegetable box scheme:
- Cafés, farm shops and market stalls:
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Sunnyside Rural Trust product offering
Product offeringCore offering
Sunnyside Rural Trust is a UK charity and social enterprise that provides training and work experience for over 170 people with learning disabilities in rural activities, including beekeeping, animal care, plant cultivation, landscaping, and garden maintenance. It operates a 'plot to plate' cycle running nurseries, vegetable box schemes, cafés, farm shops, and gardening services across multiple sites in Dacorum, Hertfordshire. Revenue from these commercial activities funds its charitable mission of vocational training and community wellbeing support.
Product overview
Sunnyside Rural Trust operates as a single unified social enterprise offering training and work experience for over 170 vulnerable people with learning disabilities. The organization provides a portfolio of integrated products and services centered on rural activities including horticulture (The Orchard Nursery, bedding plants, perennial plants, veg box scheme), food retail (cafés, farm shops, market stall), environmental services (gardening and landscape work, woodland play), and community wellbeing support. These offerings form a cohesive ecosystem designed around the full plot-to-plate cycle—from sowing seeds and nurturing plants to selling produce in farm shops—with sites across Dacorum in Hemel Hempstead, Berkhamsted, and Northchurch.
Differentiator
Problem solved
Functional benefit
Brands
- Connect To Work: A project dedicated to supporting people with learning differences to find employment.
- Growing Connections
- The Orchard Nursery
Products and services
- The Orchard Nursery A plant nursery specialising in orchard and perennial plants, operated at Serge Hill Lane, Bedmond, providing horticulture training and work experience for people with learning disabilities.
- Veg Box Scheme & Produce Subscription-based seasonal vegetable box delivery service featuring produce grown at Sunnyside sites using organic standards, supporting the full plot-to-plate cycle.
- Bedding Plants Seasonal bedding plants grown by trainees with learning disabilities, sold to the local community.
- Gardening & Landscape Work Professional gardening and landscape maintenance services offered to commercial and residential clients using battery-powered tools for environmental sustainability.
- Cafés, Farm Shops & Market Stall Retail outlets including Sunnyside Up Café & Farm Shop (Hemel Hempstead), Northchurch farm shop & café, The Kitchen Café at The Forum, and weekly market stalls selling on-site grown produce and plastic-free lifestyle products.
- Community Wellbeing Service Community wellbeing service providing therapeutic gardening, animal care, cooking and nutrition, crafting, and nature-based interventions for people in need, branded as Growing Connections.
- Woodland Play Outdoor woodland play activities for children and families held at Sunnyside sites in natural settings.
- PAT Testing Portable Appliance Testing service offered as a social enterprise activity, providing work experience for trainees.
- Support to Gain Employment Employment support programme connecting people with learning differences to job opportunities, operated under the Connect to Work initiative.
- Events & Workshops Community events, workshops, and educational activities including art fairs, open garden days, and school farmstead projects at Sunnyside sites.
Quantifiable outcome
- Training over 170 vulnerable people with learning disabilities
- +1 more outcomes
Companies that use Sunnyside Rural Trust
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Sunnyside Rural Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sunnyside Rural Trust partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Kings Langley Secondary SchoolcoreCollaboration on the 'Farmstead' project at Kings Langley Secondary School, bringing horticultural training opportunities to students.
- David Taylor MPminorLocal MP visited Sunnyside to learn about the Connect To Work project supporting people with learning differences to find employment.
- Mount Vernon Cancer Treatment CentrecoreSunnyside is involved in a garden design project with Matthew Biggs and team to enhance the Hospital Garden at Mount Vernon Cancer Treatment Centre, creating a healing garden for patients.
- Matthew BiggscoreCelebrity gardener leading the Mount Vernon Cancer Treatment Centre garden makeover project with Sunnyside Rural Trust.
- NGS (National Garden Scheme)minorSunnyside participates in National Garden Scheme events and their artisan tools were featured in an NGS Gold Medal winning Chelsea Show Garden.
- School of Social EntrepreneursminorCEO Keely Siddiqui-Charlick undertakes work for the SSE, using Sunnyside as an example to inspire other charities to move into trading.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sunnyside Rural Trust competitors and assessment
Company assessmentBroad incumbents
- Mencap: The UK's leading learning disability charity, supporting employment, training and advocacy — relevant as the dominant incumbent Sunnyside partners with and is benchmarked against, even though its scope is broader than horticulture-based training.
- United Response: A national UK charity supporting people with learning disabilities and mental health needs, operating several social enterprises including horticulture and gardening services — comparable trading activities though at greater scale and broader geographic reach.
- MacIntyre: A national UK charity providing learning disability services including education, supported living, and employment, with horticultural and land-based activities — comparable in mission and multi-site operating model though more dispersed geographically.
- Hft: One of the UK's largest charities supporting people with learning disabilities, with a portfolio including farms, gardens, and social enterprise trading — overlapping with Sunnyside's mission and mixed-activity model, but at significantly larger scale.
- Sense: A major UK charity supporting people with complex disabilities, including learning disabilities, through housing, employment, and wellbeing services — a broader peer in mission but with overlapping service categories like wellbeing and supported employment.
Regional players
- Thera Trust: A UK charity supporting people with learning disabilities through a group of registered providers operating across multiple regions — relevant comparator for charity governance and learning-disability service delivery, though operating outside Sunnyside's geography.
Direct peers
- Commonwork: An organic farm and social enterprise in Kent offering training opportunities and selling produce through farm and café operations — directly comparable to Sunnyside's plot-to-plate organic social enterprise structure.
- Horticap: A UK charity in Yorkshire providing horticultural therapy, training, and work experience for adults with learning disabilities and mental health needs, selling plants and produce — the closest operational analogue to Sunnyside's horticultural social enterprise model.
- Camphill Communities UK: A network of intentional communities across the UK providing supported living and work opportunities (including land-based work) for people with learning disabilities and other support needs — comparable in combining rural activity with vocational outcomes.
Others
- Greenfingers Charity: A UK charity creating inspiring gardens for children in hospices and their families — adjacent rather than directly competitive, sharing the horticulture-meets-charity theme and complementary in the wider social-impact gardening ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sunnyside Rural Trust social profiles
Digital presenceSunnyside Rural Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunnyside Rural Trust leadership team
Management profileNumber of profiles
Profiles13 records
Sunnyside Rural Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunnyside Rural Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunnyside Rural Trust
What does Sunnyside Rural Trust do?
Sunnyside Rural Trust is a UK charity and social enterprise that provides training and work experience for over 170 people with learning disabilities in rural activities, including beekeeping, animal care, plant cultivation, landscaping, and garden maintenance. It operates a 'plot to plate' cycle running nurseries, vegetable box schemes, cafés, farm shops, and gardening services across multiple sites in Dacorum, Hertfordshire. Revenue from these commercial activities funds its charitable mission of vocational training and community wellbeing support.
Is Sunnyside Rural Trust a public or private company?
Sunnyside Rural Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sunnyside Rural Trust founded?
Sunnyside Rural Trust was founded in 1990. It employs 11 to 50 people.
Where is Sunnyside Rural Trust based?
Sunnyside Rural Trust is headquartered in Northchurch, United Kingdom, in the Europe region.
How does Sunnyside Rural Trust make money?
Four revenue lines are on record. Gardening and landscape services are the primary driver. The others are plant sales (perennials and bedding plants), vegetable box scheme and cafés, farm shops and market stalls.
Who are Sunnyside Rural Trust's main competitors?
Broad incumbents on record are Mencap, United Response, MacIntyre, Hft and Sense. Thera Trust is listed as a regional player. Direct peers are Commonwork, Horticap and Camphill Communities UK. Greenfingers Charity is listed as an others.
Does Sunnyside Rural Trust have an API?
No public API is recorded for Sunnyside Rural Trust.
What industry is Sunnyside Rural Trust in?
Sunnyside Rural Trust's product category is Charitable Vocational Training and Social Enterprise. Its primary akta.pro industry code is HSAIAAAH, Lawn Rolling, Leveling & Topdressing, with a secondary code of HSAIADAH, Lot Clearing, Land Clearing & Brush Removal. Its NAICS code is 561730 and its SIC code is 700.