Financial Plus Credit Union (inc)

What Financial Plus Credit Union (inc) does

Financial Plus Credit Union (FPCU) is a member-owned, NCUA-regulated financial cooperative headquartered in Ottawa, Illinois, operating five branch locations across north-central Illinois (Ottawa, Peru, Mendota, Morris, Diamond) and serving individual consumers within a defined field of membership. The firm offers a full retail banking product set including share savings, share certificates, IRAs, checking accounts, vehicle loans, personal loans, home equity and mortgage loans, VISA Classic and Gold credit cards, and insurance products (life, disability, accident) distributed through TruStage. Its technology stack is delivered largely through third-party vendors: FIS for online bill pay, DecisionLender Solutions for online loan origination, AllPoint for the 55,000+ ATM network, and a mobile app (iOS and Android) that supports mobile check deposit, card controls, person-to-person payments via Zelle, and digital wallet integration with Apple Pay, Google Pay, and Samsung Pay. The institution earns revenue primarily through interest income on consumer loans (auto, personal, mortgage, home equity, credit cards), recurring dividend expense on share accounts, and transaction-based fees including overdraft, Skip-A-Pay ($30 per skipped loan payment), out-of-network ATM surcharges, and online bill pay service charges. FPCU's go-to-market is direct-to-consumer and community-driven, relying on branch traffic, social media (Facebook, Instagram), school-based financial literacy programs, the United Financially podcast, and a 6,000+ member youth-club ecosystem (Wiley Wabbit Club for ages 9 and under, TNT Club for ages 10-19) that seeds long-term member relationships.

Name

Financial Plus Credit Union (inc)

Legal name

Financial Plus Credit Union

Website

https://financialplus.org

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

51–100 employees

Short description

Financial Plus Credit Union is a member-owned, NCUA-regulated community credit union operating five branches across north-central Illinois and offering retail banking, consumer and mortgage lending, credit cards, insurance, and youth financial-literacy programs to individual members within its field of membership.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Consumer lending
• Deposit accounts
• Credit union membership
• Digital banking

Headquarters

HQ city

Ottawa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Credit unions generate primary revenue through interest charged on loans including vehicle loans, personal loans, mortgages, home equity loans, and credit cards. Interest rates are shared with members as better rates on loans and savings.
2. Fee-based Services: Various fees including Skip-A-Pay fee ($30 per loan), overdraft fees, ATM fees for out-of-network usage, and monthly service fees for certain accounts. Also includes stop payment fees.
3. Share Account Services: Savings accounts including Share Accounts, Share Certificate Accounts, Club Accounts, Individual Retirement Accounts with competitive dividend rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Financial Plus Credit Union (inc) is a member-owned cooperative financial institution that provides retail banking services to individuals, including share (savings) accounts, share draft (checking) accounts, share certificates, IRAs, vehicle loans, personal loans, mortgages, home equity loans, and VISA credit cards. The credit union also offers digital banking services such as online banking, mobile banking, online bill pay, and mobile check deposit, along with insurance products through TruStage.

Product overview

Financial Plus Credit Union offers a comprehensive suite of banking products and services as a single unified credit union platform. The core offerings include savings accounts (Share Account, Share Certificates, Individual Retirement Accounts), checking accounts (Share Draft, Plus Checking), and loan products (Vehicle Loans, Personal Loans, Home Equity Loans, Mortgage Loans, VISA Credit Cards). The institution serves youth members through specialized clubs (Wiley Wabbit Club for ages 9 and younger, Tweens n' Teens Club for ages 10-19) and adults through the Ultimate Plus Club premium tier. Digital banking services encompass Online Banking, Mobile Banking with Mobile Check Deposit, Tablet and Smartwatch Banking, and Online Bill Pay. Card services include debit cards, credit cards (VISA Classic and Gold), and prepaid card options with fraud protection features including Card Controls and text alerts. Insurance products are offered through TruStage partnerships. The credit union also provides extensive financial literacy programs including the United Financially Podcast, Save at School, Classroom Presentations, and CA$H COUR$E simulations.

Differentiator

Problem solved

Functional benefit

Brands

• Wiley Wabbit Club: Youth savings club for children ages 9 and younger, established in 1982.
• TNT (Tweens n' Teens) Club
• United Financially Podcast

Products and services

• Share Account (Savings)
• Share Draft (Checking)
• Plus Checking
• Share Certificate Accounts
• Individual Retirement Accounts (IRA)
• Vehicle Loans
• Personal Loans
• Mortgage Loans
• Home Equity Loans
• VISA Classic Credit Card
• VISA Gold Credit Card
• Online Banking
• Mobile Banking
• Online Bill Pay
• Mobile Check Deposit
• TruStage Insurance Products
• Safe Deposit Boxes

Quantifiable outcome

• Youth clubs with over 6,000 combined members
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GreenPath Financial WellnesscoreStrategic or Co-development PartnerGreenPath Financial Wellness partnership provides free online financial education resources to FPCU members. GreenPath is a national financial wellness nonprofit offering counseling, education, and debt management services. This partnership aligns with FPCU's commitment to member financial well-being.
• TruStage InsuranceminorStrategic or Co-development PartnerTruStage Insurance provides insurance products offered through the credit union, including life and disability insurance, and accident insurance. TruStage is a credit union-owned insurance company.
• FIScoreTechnology or IntegrationFIS provides the third-party bill payment technology platform for Online Bill Payment services. The company reserves the right to change providers but FIS is the current vendor for this critical service.
• AllPoint NetworkcoreTechnology or IntegrationAllPoint provides 55,000+ surcharge-free ATMs accessible to FPCU members. This partnership enables FPCU to offer extensive ATM coverage without the credit union bearing the cost of building its own ATM network.
• Insurance Companies (Joint Marketing Partners)minorGTM or Marketing PartnerJoint marketing partners include insurance companies as part of FPCU's joint marketing program. These partnerships allow FPCU to offer additional products to members while providing insurance companies access to the credit union's member base.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Lakes Credit Union: Illinois-headquartered community credit union offering full-service retail banking, loans, and digital channels. Closely comparable in mission, product set, and member-owned community focus.
• Connexus Credit Union: Midwest-based credit union offering consumer deposits, loans, mortgages, and digital banking. Comparable in community cooperative structure and product mix.
• Alliant Credit Union: Illinois-headquartered credit union with national digital reach, offering savings, lending, and credit cards. Directly comparable product set, with a digital-first orientation that represents an aspirational peer.
• Consumers Cooperative Credit Union: Illinois-based cooperative credit union serving member households with deposit and loan products. Comparable as a community-focused cooperative serving similar retail member demographics.
• BCU (Baxter Credit Union): Large Illinois-area credit union offering consumer banking, mortgages, and credit cards with strong digital capabilities. Comparable in product breadth though meaningfully larger in scale.
• Lake Michigan Credit Union: Michigan-headquartered credit union with strong retail banking, lending, and digital services. Comparable as a regional community credit union competing on rates and member service.
• First Northern Credit Union: Northern Illinois community credit union offering retail banking, mortgages, and digital services. Comparable in regional Illinois community focus and product set.
• DuPage Credit Union: Illinois-based community credit union serving consumer and small-business members with savings, lending, and digital banking. Directly comparable as a state-chartered community CU competing for similar retail members in northern Illinois.
• Heartland Credit Union (Illinois): Illinois-based community credit union offering consumer banking, lending, and digital channels. Comparable in geographic focus and member-owned cooperative model.

Emerging players

• Self-Help Federal Credit Union: Community development credit union focused on underserved members with deposits, loans, and financial wellness programs. Comparable in mission-driven community orientation and financial literacy emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FinancialPlusCreditUnion
• Facebookfacebook.com/TheFPCU
• Instagraminstagram.com/financialpluscreditunion
• LinkedInlinkedin.com/company/financial-plus-cu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Plus Credit Union (inc)