STAYERY.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
STAYERY. firmographics
Firmographics- Name
- STAYERY.
- Legal name
- BD Apartment GmbH
- Website
- https://stayery.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
STAYERY. industry classification
Industry- Product category
- Serviced Apartments
- NAICS
- Other Traveler Accommodation (72119), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC)
- akta.pro secondary industries
- Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Corporate Extended-Stay Hotels (THAGAEAA), Extended-stay serviced apartments (weekly/monthly) (THAMACAD)
Keywords
Where STAYERY. is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices13 records
Markets served
STAYERY. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Serviced Apartment Rentals: STAYERY generates revenue primarily through nightly and monthly rental of fully-equipped serviced apartments. Pricing varies by apartment size (BOX, BIG, BIGGER categories) and duration of stay, with discounted rates for stays exceeding 29 nights. Payment is collected at check-in for short stays, with monthly installments for longer-term bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard nightly rates with flexible booking options |
| Subscription | Monthly | Long stay rates for stays of 29+ nights |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
STAYERY. product offering
Product offeringCore offering
STAYERY provides fully equipped design serviced apartments across 13 German cities, combining the space and kitchen facilities of an apartment with hotel-style services such as weekly cleaning, on-site hosts, and high-speed WiFi. The portfolio includes short-stay (stayshrt) and long-stay (staylooong) variants for stays ranging from one night up to six months, with apartments available in BOX, BIG, and BIGGER size categories. Each property features a community loft with coworking spaces, lounge areas, self-service kiosks, laundry rooms, and 24/7 digital self-check-in via ice cream cart terminals.
Product overview
STAYERY is a German serviced-apartment brand operated by BD Apartment GmbH, offering a portfolio of design-led apartments across 12+ cities in Germany. The core offering is the STAYERY Serviced Apartment — a fully furnished apartment with a kitchenette, high-speed Wi-Fi, weekly cleaning, and on-site host support. The portfolio includes short-stay ('stayshrt') and long-stay ('staylooong') variants for stays ranging from one night up to six months. Property-level amenities span coworking spaces, loft/lounge areas, self-service kiosks, laundry rooms (operated via the WeWash app), gyms, and 24/7 digital check-in terminals. Additional services include meeting room bookings and dedicated business travel packages with corporate rate options. Locations are in Berlin (Friedrichshain, Moabit, Gesundbrunnen, Ostkreuz), Cologne (Ehrenfeld, Sülz), Frankfurt Sachsenhausen, Osnabrück, Bochum, Bremen, Gütersloh, Wolfsburg, and Fürth, with further expansion underway in Berlin Ku'Damm, Bonn, Dresden, and Karlsruhe.
Differentiator
Problem solved
Functional benefit
Products and services
- STAYERY Serviced Apartments Fully equipped design apartments available across 13 German cities, combining apartment-style amenities (kitchenette with induction or mobile stove, personal space, Smart TV, high-speed WiFi) with hotel-style services (weekly cleaning, on-site hosts, 24/7 digital access). Available in BOX, BIG, and BIGGER size categories. Offers both short-stay (stayshrt, one night to several days) and long-stay (staylooong, up to six months) options with automatic best pricing for stays exceeding 29 nights. Targets business travelers, digital nomads, young professionals, and long-stay guests seeking alternatives to traditional hotels.
- Business Travel Tailored offering for corporate clients and business travelers including company rates, individual business travel management, long-stay or project-stay packages, team events with overnight accommodation, and group bookings. Managed through a dedicated corporate reservations team with phone (+49 30 403 6570 30) and email ([email protected]) support channels. Customers submit inquiries through a dedicated business travel form on the website.
- Meeting Rooms Meeting rooms available for business travel guests and corporate group bookings at STAYERY locations. Can be booked as a standalone service or as part of corporate event packages with overnight accommodation. Bookable through the business travel inquiry form on the website.
Quantifiable outcome
- 85%+ average occupancy rate achieved across all locations
- +2 more outcomes
Companies that use STAYERY.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
STAYERY. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
STAYERY. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Karlsruhe Development PartnercoreSTAYERY's first high-rise project in Karlsruhe: 137 serviced apartments in a new quarter development near the main train station.
- ECEcorePartnership with ECE for 162 design apartments on top of the Gesundbrunnen-Center Berlin shopping mall. ECE is expanding and developing the center while STAYERY operates the hotel portion.
- HGHI Schultheiss Quartier GmbH & Co. KGcoreLease agreement for 121 serviced apartments in the mixed-use Schultheiss Quartier in Berlin Moabit. Conversion of approximately 5,000 square meters of office space, opening planned for 2026.
- Schüttflix GmbHminorSTAYERY operates 37 apartments in the newly developed Schüttflix-Tower in Gütersloh, integrated into a modern office and commercial development near the train station.
- AOC | Die Stadtentwickler GmbHcoreMagdeburg-based project developer partnership for a STAYERY location in Dresden's Neustädter Bogen. The partnership expanded the originally planned apartment count.
- Borchard GroupcorePartnership with Borchard Group and Bautra GmbH for the Bonn project at Adenauerallee 90. The office building was purchased from Ampega and will be converted to 79 serviced apartments with community spaces, opening planned for mid-2027.
- P&P GroupcoreProject developer and property owner partnership to realize 60 serviced apartment units in the FLAiR experience center in Fürth. P&P Group developed the property while STAYERY operates the serviced apartments under a lease agreement.
- Dr. Rüger HoldingminorMietvertrag for the second Cologne location in Sülz (Weißhausstraße 23a). Former boarding house was rebranded to STAYERY after two-month renovation in August 2024.
- Kreer Development GmbHcoreMietvertrag für 90 apartments in new construction project in Bochum Ehrenfeld, Bessemerstraße 100, opened October 2025.
- List Development CommercialcoreLease agreement for 100 serviced apartments in a mixed-use quart er at Johannisstraße 41-44 in Osnabrück, opened October 2025.
- AURELIUS Real Estate Opportunities / AUREPA Advisors AGminorConversion partnership for Wolfsburg location. AURELIUS owned the property, AUREPA advised on the conversion from hotel to serviced apartments.
- Union InvestmentcoreUnion Investment purchased the 'Kontorhaus am Wall' in Bremen and leased it to STAYERY for 20 years under a sale-and-leaseback arrangement. STAYERY operates 86 serviced apartments in this property.
Scale indicators5 records
Recent moves21 records
Expansion highlights6 records
STAYERY. competitors and assessment
Company assessmentBroad incumbents
- B&B Hotels: Pan-European limited-service hotel chain with dense German presence; competes with STAYERY for budget-conscious business travelers and short-stay guests in German secondary and primary cities.
- Citadines Apart'hotel (The Ascott Limited): Ascott's serviced residence brand with multiple German locations offering studio and apartment-style accommodation with kitchenettes; competes for similar extended-stay and business-traveler demand across Europe.
- Staybridge Suites (IHG): InterContinental Hotels Group's extended-stay brand offering suite-style accommodation with kitchenettes and complimentary amenities; targets similar business and long-stay travelers as STAYERY but operates as part of a global hotel portfolio.
- Residence Inn by Marriott: Marriott's extended-stay brand offering suite apartments with kitchens and living space, targeting business travelers and long-stay guests; comparable product but with global scale, loyalty program, and broader brand ecosystem than STAYERY.
Direct peers
- Limehome: German digital serviced-apartment operator offering fully equipped apartments with contactless check-in across multiple German cities; competes head-to-head with STAYERY in design-forward, tech-enabled extended-stay for business and leisure travelers.
- NUMA Group: Berlin-headquartered digital-first serviced apartment operator in Germany and Europe with fully-automated check-in, app-led guest journey, and asset-light expansion model — the closest direct competitor to STAYERY in concept, technology, and target guest.
- Adina Apartment Hotels: European serviced-apartment brand (with locations in Germany including Berlin, Frankfurt, Munich) offering apartment-style accommodation with kitchenettes and hotel services — directly comparable product for business and extended-stay travelers.
Regional players
- MEININGER Hotels: German-based hybrid hotel-hostel chain with multiple urban locations including Berlin and Frankfurt; competes with STAYERY for price-sensitive and short-stay business travelers seeking flexible accommodation in German cities.
Others
- GBI Holding AG: Germany's largest hotel project developer and a former employer of STAYERY's Head of Real Estate Expansion; an indirect ecosystem participant through real-estate development partnerships and industry connections relevant to STAYERY's expansion pipeline.
Emerging players
- HABYT: European operator of mid-to-long-stay furnished apartments with digital booking and self check-in; emerging direct competitor in the flexible-stay category overlapping with STAYERY's staylooong long-stay product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
STAYERY. social profiles
Digital presenceSTAYERY. financial estimates
Financial estimateRevenue estimate
Valuation estimate
STAYERY. leadership team
Management profileNumber of profiles
Profiles3 records
STAYERY. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STAYERY. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STAYERY.
What does STAYERY. do?
STAYERY provides fully equipped design serviced apartments across 13 German cities, combining the space and kitchen facilities of an apartment with hotel-style services such as weekly cleaning, on-site hosts, and high-speed WiFi. The portfolio includes short-stay (stayshrt) and long-stay (staylooong) variants for stays ranging from one night up to six months, with apartments available in BOX, BIG, and BIGGER size categories. Each property features a community loft with coworking spaces, lounge areas, self-service kiosks, laundry rooms, and 24/7 digital self-check-in via ice cream cart terminals.
Is STAYERY. a public or private company?
STAYERY. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STAYERY. founded?
STAYERY. was founded in 2016. It employs 51 to 100 people.
Where is STAYERY. based?
STAYERY. is headquartered in Berlin, Germany, in the Europe region.
How does STAYERY. make money?
One revenue line is on record: serviced Apartment Rentals.
Who are STAYERY.'s main competitors?
Broad incumbents on record are B&B Hotels, Citadines Apart'hotel (The Ascott Limited), Staybridge Suites (IHG) and Residence Inn by Marriott. Direct peers are Limehome, NUMA Group and Adina Apartment Hotels. MEININGER Hotels is listed as a regional player. GBI Holding AG is listed as an others. HABYT is listed as an emerging player.
Does STAYERY. have an API?
No public API is recorded for STAYERY..
What industry is STAYERY. in?
STAYERY.'s product category is Serviced Apartments. Its primary akta.pro industry code is THAMAFAC, Serviced Extended-Stay Apartments & Aparthotels, with a secondary code of THAGAEAC, Extended-Stay Suites (Kitchenette/All-Suite). Its NAICS code is 72119 and its SIC code is 7000.