Raining Rose Promos

What Raining Rose Promos does

Raining Rose Promos (legal entity Raining Rose, Inc.) is a privately held personal care product manufacturer headquartered in Cedar Rapids, Iowa. The company operates a 127,000-square-foot FDA-registered manufacturing facility and employs 300+ people across two primary divisions. Its 61-SKU catalog spans retail-quality lip balms (including All Natural, USDA Organic, SPF, Mineral, Budget, and Sustainable PCR-tube variants), broad-spectrum sunscreens, hand sanitizers, body lotions, recovery balms, aromatherapy room sprays, and bundled kits or gift sets. The business is positioned as a full-service manufacturer of custom-branded personal care products, with formulations featuring premium ingredients such as beeswax, organic sunflower oil, tocopherol, and aloe vera, plus a sustainability line using #tide ocean-bound PCR packaging.

Raining Rose earns revenue through one-time sales of custom-branded promotional products, primarily sold through the promotional products distributor channel as indicated by its ASI/80489, PPAI/232508, SAGE/67001, and UPIC distributor identifiers. Products are priced on a unit-pricing model with volume-based tiering (MOQs of 100-250 units, production times of 2-7 working days) and direct e-commerce fulfillment via the company's own storefront. Target buyers are corporate B2B promotional products purchasers, including marketing, HR, and event-planning teams, as well as distributors reselling to end clients across use cases such as trade shows, corporate wellness, employee appreciation, outdoor events, and hospitality gifting.

The company is owned by co-founders Chuck Hammond and Art Christoffersen, who acquired it from a family kitchen operation and grew it through post-2008 expansion. The firm carries no disclosed venture capital or private equity backing, no parent company, and no subsidiaries. Its competitive positioning hinges on FDA registration, USDA organic certification capability, Made-in-USA manufacturing, retail-quality formulations, and a giveback program donating 1% of annual profits from select products to Heifer International.

Name

Raining Rose Promos

Legal name

Raining Rose, Inc.

Website

https://rainingrosepromos.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Raining Rose Promos is a privately held, FDA-registered manufacturer of custom-branded personal care products (lip balms, sunscreens, hand sanitizers, lotions, aromatherapy sprays) based in Cedar Rapids, Iowa, selling primarily through the promotional products distributor channel to corporate B2B buyers.

Ownership category

akta.pro rank

Product category

Promotional Personal Care Products

NAICS

Advertising Material Distribution Services (541870)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

akta.pro secondary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• Promotional products
• Private label lip balms
• Custom branded personal care
• USDA organic manufacturing
• Promotional sunscreens

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Promotional Products Sales: One-time sale of custom-branded personal care products (lip balms, sunscreens, lotions, hand sanitizers, aromatherapy sprays) to distributors who resell to corporate clients for promotional purposes. Revenue generated through product sales with volume-based pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Raining Rose Promos is a full-service manufacturer of custom-branded personal care promotional products, including retail-quality lip balms, sunscreens, hand sanitizers, lotions, body balms, and aromatherapy room sprays. Products are produced in a 127,000-square foot FDA-registered facility in Cedar Rapids, Iowa, with USDA organic certification capabilities, and are sold primarily through the promotional products distributor channel for use as corporate giveaways, trade show items, and branded merchandise.

Product overview

Raining Rose Promos is a full-service manufacturer of personal care promotional products based in Cedar Rapids, Iowa. The company produces a diverse portfolio of retail-quality lip balms, sunscreens, hand sanitizers, and lotions marketed primarily through the promotional products/distributor channel. Their lip balm line spans over 20+ variants including All Natural, Organic (USDA certified), SPF 15/30 Broad Spectrum, Mineral SPF, Budget, and Sustainable PCR tube options. Sunscreen offerings include Tropical SPF 30 and Mineral SPF 30 in various formats (bottles, tottles, sun sticks) with water resistance claims. Hand sanitizer products range from 60-70% ethyl alcohol formulations in bottles, tottles, credit card sprays, and pens. Additional products include body care items (Body Butter Balm, Cooling Recovery Balm, Hydra Stick), aromatherapy room sprays, and bundled kit/gift set combinations. The company manufactures in a 127,000+ square foot FDA-registered facility with USDA organic certification capability, serving the promotional products industry (ASI/80489, PPAI/232508, SAGE/67001). Products are Made in the USA with responsibly sourced global ingredients, and many support sustainability initiatives through #tide ocean-bound PCR packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Lip Balms Retail-quality custom-branded lip balms available in tubes, tins, and mini sizes across All Natural, Organic (USDA certified), SPF 15/30 Broad Spectrum, Mineral SPF, Budget, Colorful, Lip Butter, Lip Fusion, Lip Shimmer, Lip Sips, Bee Balm, and Sustainable PCR tube variants for corporate promotional use.
• Custom Sunscreens
• Custom Hand Sanitizers
• Custom Lotions
• Aromatherapy Room Sprays
• Body Butter Balm
• Cooling Recovery Balm
• Hydra Stick
• Promotional Kits and Gift Sets

Quantifiable outcome

• 1% of annual profits donated to Heifer International

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Heifer InternationalminorOthers1% of annual profits from select products (Budget All Natural Lip Balm, Desk Oasis Kit, Workout Kit, Wellness Kit, Travel Pack) are donated to Heifer International, a nonprofit that seeks to lift communities from poverty and eradicate hunger globally.
• #tide ocean-bound PCRcoreTechnology or IntegrationSustainable packaging partnership using #tide ocean-bound Post-Consumer Recycled (PCR) plastic tubes. Products including Sustainable All Natural Lip Balm, Sustainable Bee Lip Balm, and Sustainable Organic Lip Balm are packaged in #tide tubes that help divert plastic waste from coastlines before it reaches the sea.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Koozie Group: Mid-sized promotional products supplier with similar dual-channel (direct ecommerce + distributor) model and comparable Made-in-USA positioning; while beverage insulation is their core, the supplier footprint and channel dynamics mirror Raining Rose.
• Quality Logo Products: Mid-sized promotional products specialist with broad personal care SKU coverage (lip balms, sanitizers, sunscreen) sold through the same distributor network. Directly comparable product mix, customer base, and quick-turn manufacturing model.
• Boundless Network: Direct competitor in custom-branded merchandise and corporate gifting, serving the same distributor and end-corporate segments with overlapping wellness and personal care categories.
• Crestline Promotional Products: Established promotional products distributor offering personal care and wellness items into corporate accounts via the same ASI/PPAI/SAGE channel; similar one-time, volume-tiered pricing for custom-branded merchandise.
• National Pen (Tamarac): Long-standing direct-to-corporate and distributor promotional products supplier offering branded pens, personal care, and wellness items. Overlaps with Raining Rose in corporate gifting, custom branding, and the promotional products channel.
• HALO Branded Solutions: Major direct competitor in custom-branded promotional merchandise including personal care items, operating through the same distributor/ASI channel with comparable corporate gifting and event giveaway use cases.
• Discount Mugs: Volume-oriented online promotional products retailer with deep personal care, sunscreen, and lip balm lines sold into corporate buyers; comparable low-MOQ, volume-tiered unit pricing and quick-turn manufacturing/fulfillment.
• BEL Promotional Products (Goldstar): Promotional products distributor operating in the same ASI/PPAI channel with comparable corporate merchandise, custom-branding, and event giveaways; competes for many of the same distributor-driven end customers.
• 4imprint: Large publicly-traded promotional products distributor with significant personal care offering including lip balms, sunscreens, hand sanitizers, and lotions. Direct channel overlap via the promotional products distribution network, target corporate/B2B buyers, and similar custom-branded merchandising model.

Emerging players

• Sunny Shine (lip balm manufacturer): China-based white-label lip balm OEM serving the promotional products industry. Represents the offshore, lower-cost competitive threat to U.S.-based, organic/retail-quality manufacturers like Raining Rose; comparable product format and customization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RainingRosePromos
• Instagraminstagram.com/rainingrosepromos
• Xx.com/rainingrose

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raining Rose Promos