Salt of the Earth
- Company typePrivate
- Founded1922
- HeadquartersAgudat Israel, Israel
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Salt of the Earth does
Salt of the Earth (מלח הארץ) is an Israeli salt manufacturer founded in 1922 in Atlit, producing approximately 200,000 tons of salt per year and supplying roughly 80% of Israeli salt consumption. The company extracts raw material via solar evaporation of Red Sea seawater in open ponds, supplemented by Dead Sea-sourced potassium chloride for its reduced-sodium line, and operates a single headquarters and production site in Atlit where the evaporation ponds are maintained as a nature reserve. Its product architecture spans two main lines: a specialty ingredient portfolio anchored by the proprietary Mediterranean Umami family (liquid, powder, sauce, and 5-KG industrial formats delivering 25-45% sodium reduction across snacks, meats, sauces, bakery, and plant-based applications) plus a Low Sodium Salt blend, and a broad natural salt portfolio covering consumer formats (Red Sea salts, Himalayan salt, iodized salt, grinders with herbs, dishwasher salt) and industrial grades (Salt Types B/C/D, powder salt).
Salt of the Earth generates revenue through four primary streams: industrial ingredient sales to food manufacturers (Mediterranean Umami and Low Sodium Salt, quote-based, multi-year contracts), private label manufacturing (described as the bulk of the business, serving retailers and food companies worldwide across every packaging format), branded consumer packaged goods sales through Israeli retail, and food-service ingredient sales to professional chefs. Distribution is direct for Israeli retail and via exclusive regional distributors elsewhere — A&B Ingredients (US/Canada), Kreglinger (UK/Benelux/France), Wang Chemicals (Thailand), Ingredientbox (Australia), Bajar (Poland), and WCA Life Science (South Africa). Customers span more than 30 countries across five continents and include an iconic multinational snack brand, leading Israeli meat companies, and plant-based meat alternative manufacturers. The company is privately held by Sugat Industries Ltd., which acquired it from British conglomerate ED&F MAN in 2019, with Dovik Tal as CEO and David Hart and Tali Feingold as Business Unit Directors.
Salt of the Earth firmographics
Firmographics- Name
- Salt of the Earth
- Legal name
- Salt of the Earth Eilat Ltd. (מלח הארץ אילת בע"מ)
- Website
- https://saltoftheearthltd.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Salt of the Earth is headquartered
LocationHeadquarters
- HQ city
- Agudat Israel
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Salt of the Earth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Consumer Packaged Goods: Sale of branded salt products to retail consumers including table salts, Himalayan salt, sea salt grinders, iodized salt, and low-sodium salt products in various packaging formats.
- Private Label Manufacturing: Bulk of Salt of the Earth's business is conducted under private label arrangements. The company offers complete salt solutions across every packaging format for retailers and food companies.
- Food Ingredient Sales: Sale of Mediterranean Umami and Low Sodium Salt ingredients to food manufacturers for use in processed foods, sauces, meats, snacks, and ready meals. Includes technical support and formulation services.
- Food Service Ingredients: Sale of Mediterranean Umami Sauce and ingredients to food service operators and professional chefs for restaurant and catering applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer salt products - Various sizes and types |
| Transaction based/ take rate | Multi-year contract | Mediterranean Umami industrial ingredient |
| Unit Pricing | Pay-as-you-go | Mediterranean Umami Sauce for food service |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Salt of the Earth product offering
Product offeringCore offering
Salt of the Earth produces natural sea salt from the Red Sea via solar evaporation in open ponds, supplying consumer salt products, industrial salt ingredients, and private-label salt solutions. Its flagship innovation, Mediterranean Umami, is a proprietary all-natural sodium-reduction ingredient combining vegetable extracts (tomato, mushroom, seaweed) with sea salt, enabling up to 45% sodium reduction in processed foods while enhancing umami flavor for food manufacturers globally.
Product overview
Salt of the Earth is a leading Israeli salt manufacturer producing sustainable sea salt solutions since 1922. The company operates as a platform-plus-modules architecture with two main product lines: (1) Mediterranean Umami product family - the core innovative offering including liquid Mediterranean Umami (up to 45% sodium reduction), Mediterranean Umami Sauce (30% less sodium), Mediterranean Umami Powder (40% sodium reduction for snacks), and industrial 5-KG packaging for food manufacturers; and (2) Natural Salt Products portfolio encompassing consumer products (Red Sea salts in various grinds, Himalayan salt, iodized salt, salt grinders with herbs, dishwasher salt) and industrial ingredients (Salt Types B/C/D, powder salt, low sodium industrial salt). The company also offers private label solutions. All products are sourced from Red Sea and Dead Sea waters using solar evaporation. The Mediterranean Umami line is the flagship innovation, providing clean-label sodium and sugar reduction across diverse food applications including sauces, meats, snacks, and bakery products.
Differentiator
Problem solved
Functional benefit
Brands
- Mediterranean Umami: All-natural sodium reduction ingredient made from vegetable extracts and sea salt, providing savory flavor enhancement for food manufacturers.
Products and services
- Mediterranean Umami (Industrial Ingredient) All-natural sodium reduction ingredient based on proprietary blend of vegetable extracts (tomato, mushroom, seaweed) and sea salt, enabling up to 45% sodium reduction while maintaining savory umami flavor. Sold in liquid, powder, and granule formats including 5-KG industrial packaging. Clean-label, no MSG, vegan, kosher and halal certified.
- Mediterranean Umami Sauce Ready-to-use liquid sauce (250-ml/300g) containing 30% less sodium than regular salt. Targeted at food service operators, restaurants, and catering for tomato-based foods, meat, poultry, and salads.
- Mediterranean Umami Powder Microencapsulated sodium reduction ingredient designed as 1:1 drop-in replacement for salt in snack applications, yielding 40% sodium reduction. Currently used by an iconic multinational snack brand.
- Low Sodium Salt (Industrial) Proprietary blend of sodium chloride from the Red Sea and potassium chloride from the Dead Sea, providing 28-66% sodium reduction in food formulations. Heat-stable with long shelf life and no aftertaste. Targeted at food manufacturers.
- Umami-Essence Sea Salt for Sauces Liquid umami-Essence Sea Salt ingredient specifically designed for sauce applications, providing up to 50% sodium reduction while boosting flavor. All-natural, contains no MSG or artificial ingredients.
- Red Sea Coarse Sea Salt 100% natural sea salt crystallized from Red Sea waters in 1-kg re-usable jar. High-quality edible salt with assay 99.5% NaCl minimum. Sold for food applications and household cooking.
- Fine Himalayan Salt Natural pink salt harvested from Himalayan salt rocks. Produced from crushed salt rocks with matchless aroma, enhancing and deepening flavors for household cooking.
- Reduced Sodium Salt (Consumer) High-quality mixture of refined natural sea salts from the Red Sea and Dead Sea complemented with potassium. Contains 50% less sodium than regular salt for household use.
- All Natural Raw Sea Salt Grinder Refined, traditionally harvested natural sea salt in 250g grinder, rich in natural minerals including Magnesium (3000mg), Calcium (2500mg), and Potassium (1000mg). Targeted at health-conscious consumers.
- All Natural Himalayan Salt Rocks Grinder Natural salt from crushed Himalayan rocks in 300g grinder. Naturally pink with distinctive aroma for household and gifting use.
- Seasoning Herbs Mix Salt and Spices Grinder Blend of sea salt with fresh herbs including mint, coriander, thyme, tarragon, and nigella. Targeted at household consumers for seasoning salads, soups, and casseroles.
- Iodized Enriched Fine Sea Salt Refined natural sea salt enriched with iodine as a vital health nutrient. High-quality edible salt for household food applications.
- Red Sea Salt Shaker Natural sea salt enhanced for flow in 250-gram shaker for daily food applications.
- Coarse Cooking Salt 100% natural sea salt in 500-gram shaker. High-quality edible coarse salt for cooking applications.
- Finest Table Salt 1-kg Refined natural sea salt in 1-kg carton, enhanced for flow. Crystallized from Red Sea waters for household table use.
- Dishwasher Salt Special refined natural sea salt for dishwashers. Softens water and neutralizes lime. Large granules dissolve slowly to optimize effectiveness.
- Salt Type B (Industrial) Refined 100% natural sea salt from Red Sea, high-quality edible salt for industrial food applications.
- Salt Type C (Industrial) Refined natural sea salt from Red Sea, high-quality edible salt for industrial food applications including pickling.
- Salt Type D (Industrial) Refined 100% natural sea salt from Red Sea. High-quality edible salt for industrial food applications.
- Powder Salt (Industrial) Finely powdered natural sea salt for industrial food applications including dry roasting. Assay 98% minimum.
- Private Label Salt Manufacturing Full range of private label salt solutions across every packaging format for retailers and food companies worldwide. Bulk of the company's business is conducted under private label arrangements.
Quantifiable outcome
- Up to 45% sodium reduction in various food applications
- +6 more outcomes
Companies that use Salt of the Earth
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Salt of the Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Salt of the Earth partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- A&B Ingredients Inc.coreAppointed as exclusive distributor for Mediterranean Umami in the US and Canadian markets in December 2017. A&B Ingredients is a leading developer, marketer and distributor of high quality natural food ingredients with full applications labs and technical support capabilities.
- Kreglinger Specialties NVcoreExclusive distributor for Mediterranean Umami in UK, Ireland, The Netherlands, Belgium and France.
- Wang Chemicals Co. Ltd.coreExclusive distributor for Mediterranean Umami in Thailand. Marketing the product as a natural alternative to MSG and for salt-reduction, targeting Thailand's on-trend natural products and clean-label ingredient market.
- Ingredientbox Pty.coreExclusive distributor for Mediterranean Umami in Australia. Focusing on savory flavor enhancement properties of Mediterranean Umami for various food products.
- BajarcoreExclusive distributor for Mediterranean Umami in Poland. Cited growing demand for premium products using only natural ingredients, with many Polish food manufacturers specializing in private label manufacturing for Western Europe export requiring WHO and EFSA sodium compliance.
- WCA Life Science (Pty) Ltd.coreExclusive distributor for Mediterranean Umami in South Africa. Providing natural salt-reduction solutions to manufacturers meeting compliance with South Africa's mandatory salt reduction policy.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Salt of the Earth competitors and assessment
Company assessmentBroad incumbents
- Cargill: Cargill is a global food ingredient giant with a broad salt and sodium-reduction portfolio serving food manufacturers worldwide. Overlaps with Salt of the Earth in industrial salt supply and ingredient solutions aimed at reducing sodium in processed foods.
- K+S AG: K+S is one of the world's largest salt producers, supplying food-grade, industrial, and de-icing salt across multiple continents. Comparable to Salt of the Earth as an established salt incumbent with diversified end-markets and global distribution.
- Compass Minerals: Compass Minerals operates one of the largest salt production networks in North America and the UK, supplying food-grade salt under brands like Morton. Overlaps with Salt of the Earth's commodity and specialty salt businesses targeting food manufacturers.
- Morton Salt: Morton is an iconic North American salt brand owned by Compass Minerals, producing table salt, sea salt, and specialty salts for retail and food service. Comparable to Salt of the Earth's dual consumer and industrial salt strategy.
- Tate & Lyle: Tate & Lyle is a major specialty food ingredients company offering texturants, sweeteners, and salt-reduction solutions for food manufacturers globally. Closely comparable to Salt of the Earth's Mediterranean Umami ingredient business targeting sodium reduction in processed foods.
- Ajinomoto: Ajinomoto is the global leader in umami seasonings (MSG, nucleotides) and savory flavor solutions for the food industry. Most relevant large competitor to Mediterranean Umami, as Salt of the Earth explicitly positions itself as an MSG-free, clean-label alternative to Ajinomoto-style umami enhancement.
- Nouryon (salt portfolio): Nouryon is a global specialty chemicals company producing industrial and food-grade salt, including a low-sodium salt portfolio. Comparable to Salt of the Earth's industrial salt and potassium-chloride-based low-sodium ingredient businesses.
Regional players
- ICL Group: ICL is an Israeli specialty minerals and fertilizers company extracting potash, bromine, and salts from the Dead Sea. Comparable as an Israeli peer leveraging Dead Sea brine resources for downstream salt and mineral products, sharing proximity and raw-material access with Salt of the Earth.
- Europchef / Salins du Midi (Salins Group): Salins Group is a major European salt producer (Salins du Midi, Europchef brands) supplying sea salt for food and industry, with strong presence in France and Southern Europe. Comparable to Salt of the Earth as a regional sea-salt incumbent with food and industrial product lines.
Emerging players
- Sodium reduction ingredient startups (e.g., Phynova, Botanico): Smaller specialty ingredient firms developing plant-based sodium-reduction and flavor-enhancement solutions for food manufacturers. Comparable as emerging competitors targeting the same clean-label sodium-reduction use cases as Salt of the Earth's Mediterranean Umami.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Salt of the Earth social profiles
Digital presenceSalt of the Earth compliance and trust
Trust signalCompliance1 record
Salt of the Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt of the Earth leadership team
Management profileNumber of profiles
Profiles9 records
Salt of the Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt of the Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt of the Earth
What does Salt of the Earth do?
Salt of the Earth produces natural sea salt from the Red Sea via solar evaporation in open ponds, supplying consumer salt products, industrial salt ingredients, and private-label salt solutions. Its flagship innovation, Mediterranean Umami, is a proprietary all-natural sodium-reduction ingredient combining vegetable extracts (tomato, mushroom, seaweed) with sea salt, enabling up to 45% sodium reduction in processed foods while enhancing umami flavor for food manufacturers globally.
Is Salt of the Earth a public or private company?
Salt of the Earth is a private company. It is classified as corporate owned and is currently operating.
When was Salt of the Earth founded?
Salt of the Earth was founded in 1922.
Where is Salt of the Earth based?
Salt of the Earth is headquartered in Agudat Israel, Israel, in the Middle East region.
How does Salt of the Earth make money?
Four revenue lines are on record. Consumer Packaged Goods are the primary driver. The others are private Label Manufacturing, food Ingredient Sales and food Service Ingredients.
Who are Salt of the Earth's main competitors?
Broad incumbents on record are Cargill, K+S AG, Compass Minerals, Morton Salt, Tate & Lyle, Ajinomoto and Nouryon (salt portfolio). Regional players are ICL Group and Europchef / Salins du Midi (Salins Group). Sodium reduction ingredient startups (e.g., Phynova, Botanico) is listed as an emerging player.
Does Salt of the Earth have an API?
No public API is recorded for Salt of the Earth.