H. P. Automation and Controls

What H. P. Automation and Controls does

H. P. Automation and Controls (H. P. Automation Pvt. Ltd.) is an Indian industrial automation system integrator founded in 1995 as a partnership by technocrats Vinod Suthar and Parthiv Parikh, and reincorporated as a private limited company in 1996. Headquartered in Ahmedabad, Gujarat, the company distributes and integrates automation hardware and software from Schneider Electric, Siemens, Baumuller, OptiSense, and Lenze, including PLCs, HMIs, AC drives (VFDs), AC servo drives and motors, SCADA, soft starters, sensors, SMPS, and switchgears. Beyond product distribution, HP Automation designs customized automation solutions, manufactures automation and low/high-voltage control panels, and delivers engineering services spanning machine retrofits, plant surveys, wiring and cable management, customer training, and 24x7 production support.

The business operates across 14 industry verticals including packaging, printing and converting, paper processing, HVAC&R, machine tools and SPMs, cranes and hoists, chemical/pharmaceutical/textile, rubber and plastic, material handling and construction, water and wastewater, food and beverages, ceramics, kilns and furnaces, and oil/gas/petrochemical. Its commercial reach extends through a headquarters, a manufacturing works in Ahmedabad, and branch offices in Kutch, Indore, and Chennai. Customer engagements typically involve retrofitting legacy machinery (documented for Dayuan, Jagenberg, and ECH Wills equipment) and deploying Schneider premium hot-standby PLC systems for enterprise manufacturers.

Revenue is generated through three streams: product resale (hardware distribution), solution projects (system design, integration, installation, and commissioning on a quote basis), and recurring services (engineering support, training, and 24x7 plant coverage). Go-to-market is enterprise field sales via direct engagement, supplemented by WhatsApp inside sales and a digital presence across LinkedIn, Facebook, YouTube, and Instagram. The company is ISO 9001 certified and has received repeated recognition from Schneider Electric, including Machine Integrator Partner status in 2017 and Steadfast Shield, Ace of Spades, and Excellence! awards in 2019 and 2023. No external funding has been disclosed, and ownership remains with the two co-founders.

Name

H. P. Automation and Controls

Legal name

H. P. Automation Pvt. Ltd.

Website

https://hpautomation.in

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

H. P. Automation and Controls is an Ahmedabad-based Indian system integrator (founded 1995) that distributes and integrates industrial automation hardware from Schneider, Siemens, Baumuller, OptiSense, and Lenze, and delivers customized automation solutions, control panel manufacturing, and 24x7 plant support across 14 manufacturing verticals.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems Integration

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Relay and Industrial Control Manufacturing (335314), Other Measuring and Controlling Device Manufacturing (334519), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Building Automation & Controls (BAS/BMS, HVAC Controls) (IMAIABAD)

Keywords

• Industrial automation solutions
• System integration services
• PLC and drives distribution
• Control panel manufacturing
• Motion control systems

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Business: Sale of automation products including PLCs, HMIs, AC drives, servo drives, sensors, SMPS, and switchgears from brands like Schneider Electric, Siemens, Baumuller, OptiSense, and Lenze
2. Solution Business: Customized automation solutions including system design, integration, project management, installation, and commissioning for industrial plants and machines
3. Services Business: Engineering services including machine and plant survey, wiring and cable management, customer training, and 24x7 production support

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

H. P. Automation and Controls is a system integrator and OEM partner that designs, distributes, and commissions industrial automation products and solutions including PLCs, HMIs, AC drives, servo drives, and SCADA systems from premium brands such as Schneider Electric and Siemens. The company also manufactures automation control panels (low and high voltage) and delivers customized automation solutions, energy management systems, IoT-based monitoring, and 24x7 production support to manufacturing enterprises across packaging, printing, paper, chemical, machine tool, and related verticals.

Product overview

H. P. Automation and Controls is an industrial automation solutions provider offering a comprehensive portfolio of automation products and services. The product portfolio centers around Schneider Electric's automation components including PLCs (Motion and Drive Controllers, TM241, TM200, TM221 series), Human Machine Interfaces (HMI) across Easy Harmony, Harmony ST6, and Magelis series, and AC Drives/VFDs including Altivar 12/ Lift/ Machine/ Process/ Solar and Easy Altivar series. The company also distributes AC Servo Drives (Lexium 16D/18/26/28/32/52/62) and AC Servo Motors (Lexium 32 Motors/BMH series), along with SCADA, Soft Starters, SMPS, Sensors, and Switchgears. Under the OptiSense sub-brand, they offer PaintChecker coating thickness measurement systems. Beyond products, the company provides services including industrial automation control, building automation, energy management, IoT-based monitoring, and control panel manufacturing. The company operates across diverse verticals including packaging, printing, HVAC, machine tools, material handling, food & beverages, and petrochemical industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmable Logic Controllers (PLCs) Distributed PLC hardware from Schneider Electric (Modicon range) and Siemens (Simatic range), supplied to industrial manufacturers for discrete and process automation control.
• Human Machine Interfaces (HMIs) Operator interface panels supplied by Schneider Electric and Siemens for visualization and control of automated machinery and processes.
• AC Variable Frequency Drives (VFDs) Schneider Electric Altivar series AC drives distributed for motor speed control in industrial applications.
• AC Servo Drives Servo drives from Schneider Electric Lexium, Siemens and Baumuller distributed for precise motion control in machine tools and packaging lines.
• AC Servo Motors Schneider and Baumuller servo motors distributed as companion motors to servo drives for high-precision motion applications.
• SCADA Systems Supervisory Control and Data Acquisition software and hardware supplied to industrial customers for centralized process monitoring and control.
• Soft Starters Schneider Electric soft starters distributed for controlled motor starting and protection in industrial plants.
• Switched-Mode Power Supplies (SMPS) DC power supplies supplied for control panel and industrial automation applications.
• Industrial Sensors Proximity, photoelectric and other industrial sensors used in automation detection, position feedback and quality control.
• Switchgears Power control and protection switchgear including MCBs, MCCBs and ACBs distributed for industrial electrical distribution.
• OptiSense PaintChecker OptiSense measurement device for automated paint and coating quality control on industrial paint shops and finishing lines.
• Industrial Automation Control Solutions Customized automation solutions integrating PLCs, drives, HMIs and SCADA for industrial manufacturing customers across packaging, printing, paper, chemical, pharmaceutical and machine tool sectors.
• Building Automation Control Solutions Designed automation solutions for commercial and industrial building systems, integrated with the company's hardware portfolio.
• Energy Management System Solutions Energy management and monitoring solutions that help industrial customers track and optimize energy use across plants and processes.
• IoT-Based Monitoring System Solutions IoT-enabled plant and process monitoring solutions that connect field devices to dashboards and remote diagnostic platforms.
• Automation Control Panel Manufacturing In-house manufacturing of automation control panels built to customer specifications, integrating PLC, HMI, drive, relay and power components.
• Low and High Voltage Control Panel Manufacturing Manufacturing of low voltage (LT) and high voltage (HT) control panels for industrial power and automation applications.
• Solutions and Troubleshooting / 24x7 Production Support Round-the-clock troubleshooting, maintenance and production support services for automation and control systems at customer facilities.

Quantifiable outcome

• Successful retrofitting projects for major paper mills including 90kW servo cutting systems
• +1 more outcomes

Named customers4 records

Segments13 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Schneider ElectriccoreTechnology or IntegrationPrincipal brand partner offering PLCs, HMIs, AC drives (VFD), AC servo drives, soft starters, sensors, SMPS, and switchgears. HP Automation is an authorized Machine Integrator Partner of Schneider Electric, recognized multiple times for excellence at Schneider events and workshops.
• SiemenscoreTechnology or IntegrationPartner brand offering Siemens automation and drive products including PLCs and industrial automation components.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Schneider Electric India: Global automation OEM and H.P. Automation's principal brand partner; competes in India through direct sales and its own SI network, so represents both partner and competitive incumbent across the same verticals.
• Siemens India: Global automation OEM whose products H.P. Automation also distributes; offers direct integration services and a partner SI program targeting the same Indian manufacturing verticals.
• Rockwell Automation India: Major global PLC/automation incumbent with established India presence and integrator network; competes for the same factory-automation retrofit and modernization projects as H.P. Automation.
• ABB India: Broad industrial automation and drives incumbent in India, offering PLCs, drives, and robotics with its own SI ecosystem – directly overlapping H.P. Automation's product and solution scope.
• Honeywell Process Solutions India: Process automation incumbent serving Indian chemical, petrochemical, and oil & gas customers – verticals where H.P. Automation also sells solutions.
• Mitsubishi Electric India: Global automation/drivess OEM with India sales and partner network; competes for factory automation and motion control deals in similar verticals.
• Yokogawa India: Process automation and control systems incumbent with strong India footprint; overlaps with H.P. Automation in process industries, water/wastewater, and chemical/pharma automation.
• Emerson Automation Solutions India: Process automation and control valve incumbent in India; serves similar oil & gas, chemical, and power plant end-markets where H.P. Automation competes for automation scope.

Direct peers

• Forbes Marshall: Indian industrial automation and process control specialist with similar mid-market SI profile, serving steam/boiler, paper, and process industries across India.
• Aimil: Indian instrumentation and automation solutions provider with comparable size, multi-brand distribution model, and focus on process/industrial automation across India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@h.p.automation
• Facebookfacebook.com/HPAutomation1996
• LinkedInlinkedin.com/company/h-p-automation-and-controls-pvt-ltd
• Instagraminstagram.com/hp_automation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H. P. Automation and Controls