We Art

What We Art does

We Art (위아트) is a South Korea-based art e-commerce and consulting platform founded in 2012 and operated as a private corporation by owner Moon Sang-won. The company operates primarily through wart.co.kr, a direct-to-consumer marketplace that lists more than 50,000 artworks spanning prints, limited editions, original works by Korean and international artists, photography, illustration, and objects, with prices ranging from approximately 51,000 KRW for prints to 430,000,000 KRW for premium originals. Revenue is generated through one-time artwork sales, consignment/resale transaction fees, professional art consulting (curator-led), corporate art installation services, and tax-optimization advisory through partnerships with art-specialized lawyers and accountants.

The platform architecture combines an e-commerce front end with several service modules: a virtual interior design tool that simulates artworks in customer spaces, an in-house video curation series ("Art Rank Guide"), a 100% original-artwork guarantee program, a consignment/resale marketplace, a museum-grade framing line, and the "We Art Design Lab" in-house studio producing original contemporary works. Underlying technology includes pricing data sourced via a partnership with Artsy (the global art platform), secure Korean payment integration (Naver Pay, Kakao Pay), and KakaoTalk-based 1:1 consultation.

Customer segmentation is bifurcated between individual consumers purchasing for home interiors and enterprise/institutional clients including hotels (Walkerhill, InterContinental), hospitals, universities (Inje University), banks (Shinhan Bank), government buildings (Seoul High Court), and brand-name corporates (Mercedes-Benz). Marketing leverages organic channels (Naver Blog, Instagram @weart.kr, YouTube @Mooncurator) and earned media through TV drama product placements on JTBC, Netflix, tvN, and SBS. Operational footprint is domestic — headquarters and gallery in Seoul's Apgujeong district plus studio facilities in Gyeonggi-do — with cumulative platform sales exceeding 31 billion KRW across all years of operation.

Name

We Art

Legal name

주식회사 위아트

Website

https://wart.or.kr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

We Art is a South Korea-based art e-commerce and consulting platform operating wart.co.kr, listing 50,000+ artworks from Korean and international artists. It serves both individual home-decor buyers and enterprise clients across hospitality, healthcare, finance, and education, offering curated sales, installation, and art tax consulting.

Ownership category

akta.pro rank

Product category

Art E-commerce

NAICS

Art Dealers (459920), Art Dealers (45992)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Art & Drafting Supplies Retail (CRALABAG)

Keywords

• Art marketplace
• Original artworks
• Art consulting services
• Limited edition prints
• Virtual interior design

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Artwork Sales: Direct sales of artworks including originals, prints, posters, photographs, illustrations, and objects through e-commerce platform. Products range from affordable prints (51,000 KRW) to high-value originals (430,000,000 KRW).
2. Consignment/Resale Program: Resale program allowing customers to consign artworks purchased through We Art or owned previously. The company facilitates matching with new collectors and handles the sales process.
3. Art Consulting Services: Professional art consulting services provided by curators to help customers select artworks based on budget, taste, and space requirements. Includes corporate art consulting for businesses.
4. Installation Services: Professional artwork installation services by We Art handlers, available for purchases over 5 million KRW in capital regions (free) or at additional cost for other areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

We Art is a Korean online art marketplace and consulting platform that sells original artworks, limited-edition prints, posters, photographs, illustrations, and objects from Korean and international artists through wart.co.kr, with prices ranging from 51,000 KRW prints to 430,000,000 KRW originals. The platform is augmented by professional art consulting, virtual interior design simulation, authenticity certification, art-tax optimization advisory, professional installation, a consignment/resale program, and a School Art Museum program for educational institutions.

Product overview

위아트 (We Art) is Korea's leading art platform and marketplace operating on a platform-plus-modules architecture. The core platform (위아트 플랫폼) enables the purchase and sale of over 50,000 artworks including originals, prints, and posters across categories such as modern art, classical paintings, abstract art, photography, and illustration. The platform is augmented by professional service modules including 아트컨설팅 (Art Consulting) for personalized curation, 가상인테리어 (Virtual Interior) for space visualization, 미술랭 가이드 (Misulin Guide) for educational content, 미술품 절세 컨설팅 (Art Tax Savings Consulting) for tax strategies, and 작품 설치 서비스 (Installation Service) for delivery and setup. Supporting programs include the 원작 보증서 100% 책임제도 (100% Original Guarantee System), 재위탁/리세일 프로그램 (Resale Program), and exclusive sub-brands like 뮤지엄 프레임 (Museum Frame) and 위아트 디자인랩 (We Art Design Lab). The platform has achieved cumulative sales exceeding 31 billion KRW and serves both individual collectors and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• We Art Design Lab: In-house design team creating original artworks and exclusive designs for the We Art platform

Products and services

• We Art Online Art Platform (위아트 플랫폼) Korea's NO.1 art marketplace enabling purchase of originals, prints, posters, photographs, illustrations, and objects from Korean and international artists, with prices from 51,000 KRW to 430,000,000 KRW. Target customers include individual collectors and corporate/enterprise buyers.
• Art Consulting Service (아트컨설팅) Professional curation service where expert curators provide personalized artwork recommendations based on customer budget, taste, and space requirements, using big-data analysis. Includes a dedicated corporate art consulting track for offices, hotels, hospitals, banks, and educational institutions.
• Virtual Interior Design Service (가상인테리어) Simulation service that lets customers preview how selected artworks will look in their real spaces before completing a purchase, reducing purchase hesitation.
• Art Tax Savings Consulting (미술품 절세 컨설팅) Consulting service connecting customers with art-specialized attorneys and accountants to structure art acquisitions for optimal corporate tax and personal capital gains tax outcomes.
• Art Installation Service (작품 설치 서비스) Professional artwork installation by We Art's own handlers, covering delivery and on-site setup of purchased artworks. Free in the capital region for purchases above 5 million KRW; tiered fees apply for other areas.
• Consignment / Resale Program (재위탁/리세일 프로그램) Resale program enabling collectors to consign artworks (either originally purchased from We Art or previously owned) back to We Art, which matches them with new collectors and facilitates the transaction at market-informed prices.
• School Art Museum Program (학교 속 미술관) Curated art installation program for educational institutions, providing museum-style collections and installations for campus galleries (e.g., Seongdeok High School, Inje University deployments).
• Museum Frame Collection (뮤지엄 프레임) Exclusive premium framing collection that replicates the museum-grade frames used for original artworks, sold as part of the We Art product line.
• We Art Design Lab Original Artworks (위아트 디자인랩) In-house design studio sub-brand producing exclusive original contemporary artworks, including abstract and modern pieces, sold exclusively through the We Art platform.

Quantifiable outcome

• Cumulative sales exceeding 31 billion KRW
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ArtsycoreStrategic or Co-development PartnerArtsy is the world's largest art platform and We Art's official partner. This partnership enables We Art to access global artworks at gallery prices and provide customers with worldwide art market data for pricing and valuation purposes. The partnership also provides monthly art market news, auction information, and VIP art news to We Art customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Artsy: Artsy is the world's largest online art marketplace and We Art's official data/distribution partner. Overlap is direct — both sell original and secondary-market artworks online to collectors globally, relying on rich catalog data and auction-record pricing, which is We Art's core differentiator and constraint.
• Saatchi Art: Saatchi Art is a leading online art gallery representing emerging and established artists globally. It is one of the closest direct comparables to We Art's marketplace model — original artworks, prints and curated collections sold DTC to consumers and interior designers worldwide.
• Baro Art Market: Baro Art Market is a Korean online art marketplace selling original artworks, prints and limited editions to individual and corporate buyers. It is one of We Art's closest domestic peers in catalog breadth, price-point range and target buyer — Korean home and office interior customers.
• Wahoo Art: Wahoo Art is a global art reproduction and custom-painting service with strong Korean-language support. Comparable in offering affordable hand-painted reproductions and prints of classic and modern artworks to Korean and Asian consumers — directly addresses We Art's print-and-poster SKUs.

Regional players

• Seoul Auction: Seoul Auction is Korea's largest auction house, specializing in modern and contemporary Korean and international art. It competes with We Art in the high-value original artwork segment for Korean collectors and institutions, and provides useful reference pricing for We Art's premium SKUs.
• Kukje Gallery: Kukje Gallery is a leading Korean contemporary art gallery representing prominent Korean artists including Lee Ufan and Park Seo-bo — both featured in We Art's catalog. Comparable in curation and brand function, though distributed through physical gallery channels rather than e-commerce.
• Lotte Auction: Lotte Auction is a Korean auction house for art and collectibles, part of the Lotte conglomerate ecosystem. Comparable in providing Korean collectors with authenticated original and secondary-market artworks and reference pricing, overlapping with We Art's enterprise and high-net-worth buyer segments.

Broad incumbents

• Artnet: Artnet operates a global art marketplace and price database across galleries, auctions and secondary sales. Comparable to We Art's Artsy-powered auction-data layer and consignment/resale program — both monetize transaction data and secondary-market liquidity.
• 1stDibs: 1stDibs is an online marketplace for luxury furniture, fine art and decorative objects serving interior designers and collectors. Comparable as a discovery-and-purchase platform for high-AOV aesthetic goods in interior settings — a similar use case to We Art's individual and corporate customer segments.
• Christie's: Christie's is a global auction house that also runs online private-sale channels for high-value original art. Comparable in authenticating, pricing and reselling blue-chip originals — the same trust-and-discovery function We Art serves via its Artsy partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Mooncurator
• Instagraminstagram.com/weart.kr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Art