What Minagine does

MINAGINE (ミナジン) is a Japanese HR cloud services brand operated by kubell partner Co., Ltd. (株式会社kubellパートナー) and consolidated under the kubell partner parent following a February 2025 business integration. The company provides an integrated HR platform for Japanese small and medium enterprises, anchored by three product lines: a cloud-based time and attendance management system (MINAGINE勤怠管理), a cloud-based HR evaluation system (MINAGINE人事評価), and labor outsourcing services covering payroll calculation, year-end adjustment, and resident tax processing. The platform includes a PC log recording module that captures objective working-time data, a feature particularly marketed to IPO-preparing companies and construction firms facing 2024 work-hour reform compliance requirements.

Underlying technology is a cloud-based SaaS architecture supporting PC and smartphone access, with native integrations to 30+ Japanese payroll software products (freee, マネーフォワード, 弥生, OBC, PCA, TKC, Yayoi, Ouen, Sorimachi, Miroku, TKC, Amano, etc.) plus SSO via Google Workspace. Data is hosted in an ISO/IEC27001:2005 certified data center with earthquake resistance, fire suppression, redundant power, and 24/7 monitoring. The company also operates MINAGINE Lab, a paid membership community and training program for social insurance labor consultants (社労士) that functions as both a customer segment and a referral channel to their client companies.

The business model combines recurring SaaS subscriptions (¥30,000/month base for attendance; ¥10,000/month base for HR evaluation plus per-employee pricing above 30 employees), managed BPO services (attendance BPO, payroll outsourcing), professional consulting for HR evaluation system design, and MINAGINE Lab membership (¥15,000/month). Go-to-market is a hybrid of direct sales to HR managers and company presidents, event-driven seminar programs on labor law compliance, content marketing through the HR Solution Lab media platform, and a referral channel through social insurance labor consultants. Geographic scope is Japan-only as explicitly stated in the terms of service.

Name

Minagine

Legal name

株式会社kubellパートナー

Website

https://minagine.jp

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

MINAGINE is a Japanese HR cloud services brand under kubell partner that provides cloud-based time and attendance management, HR evaluation, and payroll outsourcing software primarily targeting small and medium enterprises, with a paid membership community for social insurance labor consultants serving as a referral channel.

Ownership category

akta.pro rank

Product category

Human Resources / Workforce Management Software

NAICS

Payroll Services (541214), Human Resources Consulting Services (541612)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Payroll Data Management, Master Data & Employee Setup (BPAAAHAI), Leave Management Administration (PTO, FMLA, Statutory Leave) (BPACAIAG)

Keywords

• Time attendance management
• HR evaluation system
• Payroll outsourcing
• Workforce management software
• HR cloud platform

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. MINAGINE勤怠 Management Cloud Service Subscription: SaaS subscription model for cloud-based time and attendance management. Billed monthly in arrears. Includes basic monthly fee plus per-employee pricing based on registered employee count.
2. MINAGINE人事評価 Cloud Service Subscription: SaaS subscription for human resources evaluation system. Initial setup fee plus monthly base subscription and per-employee pricing for larger organizations.
3. 給与計算アウトソーシング (Payroll Processing BPO): Business process outsourcing service for payroll calculation, year-end adjustment, and resident tax processing.
4. 人事評価制度構築/運用サポート (HR Evaluation System Consulting): Consulting service for building and operating human resources evaluation systems and frameworks.
5. MINAGINE Lab Membership: Paid membership program for social insurance labor consultants providing training, tools, and resources. Monthly subscription for access to advanced courses and consulting materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

MINAGINE is a Japanese HR cloud-services brand (operated by Kubell Partner Co., Ltd.) that delivers cloud-based time and attendance management, HR performance evaluation systems, and payroll/labor outsourcing services to small and mid-sized enterprises. Its portfolio includes the MINAGINE勤怠管理 (Cloud Attendance System), the MINAGINE人事評価 (HR Evaluation System), payroll calculation and year-end adjustment BPO, an external HR department service, and the MINAGINE Lab membership community for social insurance labor consultants. The platform emphasizes Japanese labor-law compliance, PC log-based objective working-time recording, and native integration with 30+ Japanese payroll software packages.

Differentiator

Problem solved

Functional benefit

Brands

• MINAGINE Lab (ミナジンラボ): A membership-based think tank for social insurance labor attorneys (社労士), providing technology tools to reduce labor troubles and protect future of client companies and employees.
• HRソリューションラボ

Products and services

• MINAGINE 勤怠管理システム (Cloud Attendance System)

Quantifiable outcome

• Paper-based attendance management eliminated, enabling objective attendance records
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Dr.健康経営 (Dr. Kenko Keiei)minorStrategic or Co-development Partner · 6 November 2025Partnership where MINAGINE勤怠管理 BPO service connects with Dr.健康経営's health management support services to strengthen corporate health management initiatives. Customers using MINAGINE's attendance BPO can access Dr.健康経営's health support services.
• kubell partner Co., Ltd. (株式会社kubellパートナー)coreOthersParent company and operator of the MINAGINE brand. kubell partner is the operating entity providing HR cloud services under the MINAGINE name.
• 社労士事務所ブレイン・サプライ (Brain Supply Social Insurance Office)minorChannel Partner/ Reseller/ DistributorSocial insurance consulting firm that referred MINAGINE to client company ロードサポート新潟. As a referral partner, they recommend MINAGINE systems to clients needing compliant attendance management.
• 九州IPO NAVIGATEminorGTM or Marketing PartnerFSE (Fukuoka Stock Exchange) program supporting IPO preparation. MINAGINE participates as a provider of critical labor management support for companies preparing for listing.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• freee: Major Japanese cloud payroll and HR SaaS provider. Directly comparable to MINAGINE's attendance and payroll offerings, targeting Japanese SMBs with cloud-native software and competing on integrations.
• Money Forward: Leading Japanese cloud accounting, payroll, and HR platform with MINAGINE 勤怠管理 integration. Targets the same SMB segment with cloud payroll and HR solutions.
• SmartHR: Cloud-based HR and labor management platform serving Japanese SMBs. Comparable to MINAGINE in attendance tracking, employee data management, and labor compliance.
• KING OF TIME: Cloud-based time and attendance management system widely used in Japan. Direct competitor to MINAGINE 勤怠管理, offering similar attendance tracking features for SMBs.
• AKASHI: Cloud attendance management and HR platform serving Japanese SMBs. Direct competitor to MINAGINE 勤怠管理 with similar cloud-based time tracking and labor compliance features.

Broad incumbents

• Yayoi (弥生): Established Japanese payroll and accounting software provider. Legacy incumbent with broad SMB market coverage; MINAGINE integrates with Yayoi給与14 for payroll handoff.
• OBC (オービックビジネスコンサルタント): Major Japanese ERP and payroll software vendor serving mid-market and enterprise. MINAGINE integrates with multiple OBC payroll products (給与奉行i8, 21Ver.5).
• TKC: Japanese tax, accounting, and payroll software provider with strong 社労士 channel presence. Comparable to MINAGINE on the professional services partner side and payroll integration depth.
• PCA: Japanese accounting and payroll software vendor for SMBs. MINAGINE integrates with PCA給与X; represents the legacy on-premise payroll segment MINAGINE helps modernize.

Emerging players

• CrowdLogi: Construction-industry focused attendance management platform. Comparable to MINAGINE's construction vertical offerings, particularly around the 2024 problem compliance use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/minagine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minagine