The Historic Cocoa Village Playhouse

What The Historic Cocoa Village Playhouse does

The Historic Cocoa Village Playhouse, Inc. is a 501(c)(3) nonprofit community theatre established as the Aladdin Theatre in 1924 and headquartered at 300 Brevard Avenue in downtown Cocoa Village, Florida. The organization produces three core programming lines: the Broadway on Brevard mainstage series (the Dr. Anastacia Hawkins-Smith Broadway on Brevard Series) featuring Broadway-style musicals with original costumes and sets performed by local volunteer performers; the Spotlight Series of short-run productions showcasing individual performers or groups; and the STARS of Tomorrow youth education program serving 250+ students ages 7 through high school graduation with acting, dance, vocal, and technical theatre instruction tied to academic standards.

Operationally, the Playhouse runs on a hybrid community + direct-to-consumer model. Productions rely on 600+ volunteer performers from across professional backgrounds, while revenue is generated through individual ticket sales ($25-$70), annual season subscriptions ($195-$210 for 5-6 performances), STARS of Tomorrow tuition ($350 one-time per student), gift certificates, and a multi-tier corporate sponsorship ladder ($25 to $10,000), supplemented by tax-deductible donations and government grants from the Florida Division of Arts and Culture and Brevard County. Ticketing is distributed via the Spektrix online platform and a traditional box office. The technical backbone includes a 2008-completed three-story Technical Support Annex (scenic workshop, costume construction, dressing rooms, rehearsal studio) built through a $1.9 million capital campaign, with facility renovations completed in 2012 and 2014.

The organization operates as an independent nonprofit governed by a 22-member Board of Directors and supported by affiliated donor entities (Legacy Foundation, est. 2012; Aladdin Society, est. 2011). Its service area is Brevard County and the broader Space Coast, with audiences exceeding 55,000 annually and 2,100 season subscribers. The historic building is listed on the National Register of Historic Places and is maintained jointly with the City of Cocoa, which assumed ownership in 2011.

Name

The Historic Cocoa Village Playhouse

Legal name

The Historic Cocoa Village Playhouse, Inc

Website

https://www.cocoavillageplayhouse.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

The Historic Cocoa Village Playhouse is a historic and affordable theatre that provides entertainment and education in performing arts.

Ownership category

akta.pro rank

Product category

Community Theatre

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Community & Amateur Theatre (MPAGABAD), Children’s & Youth Theatre (MPAGABAE)

Keywords

• Community theatre productions
• Performing arts education
• Live musical theatre
• Youth theatre program
• Historic theatre venue

Headquarters

HQ city

Cocoa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Individual Ticket Sales: Revenue from single ticket purchases for Broadway on Brevard productions, Spotlight Series events, and STARS of Tomorrow performances. Tickets range from $25-$40 for main productions, $35-$70 for Spotlight events, and $18-$20 for youth productions.
2. Season Subscriptions: Annual subscription packages offering 5 or 6 performances at discounted rates ($195-$210). Includes priority seating access and recognition in Broadway on Brevard Program.
3. Donations: Tax-deductible contributions to the 501(c)(3) nonprofit organization supporting theatre operations and programs.
4. Sponsorships: Corporate sponsorships at various levels ($25-$10,000) including Friend of the Theatre, Star of the Theatre, Aladdin Society, Director ($1,000), Producer ($1,500), Silver Star ($2,500), Gold Star ($5,000), and Super Star ($10,000) with varying benefits including season tickets and Staci Award voting rights.
5. Gift Certificates: Custom dollar amount gift certificates redeemable toward tickets for any performance sold through the Playhouse.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Historic Cocoa Village Playhouse is a 501(c)(3) nonprofit community theatre that produces and presents Broadway-style musicals through its "Broadway on Brevard" mainstage series and its Spotlight Series for individual performers. It also runs the STARS of Tomorrow youth performing arts education program for ages 7 through high school graduation, alongside supporting offerings including season subscriptions, gift certificates, auditions, an internship program, student scholarships, and corporate sponsorship packages. All performances take place in the historic 1924 theatre in downtown Cocoa Village, Florida.

Product overview

The Historic Cocoa Village Playhouse operates as a community theatre presenting live theatrical productions. The core offerings include the Broadway on Brevard mainstage series featuring Broadway-style musicals with local performers, the Spotlight Series for individual performer showcases, and the STARS of Tomorrow youth education program. Supporting services include season subscriptions, gift certificates, open auditions (in-person and virtual), an internship program for theatre students, volunteer opportunities in costuming and front of house, student scholarships, and corporate sponsorship programs. The Playhouse also hosts special events such as the Space Coast Idols Spotlight singing competition.

Differentiator

Problem solved

Functional benefit

Brands

• Stars of Tomorrow: Youth performing arts program for students ages 7 through high school graduation, established in 1992 with over 250 participants. Develops dramatic and musical skills while encouraging scholastic achievement.
• Dr. Anastacia Hawkins-Smith Broadway on Brevard Series
• Spotlight Series

Products and services

• Gift Certificates Purchasable gift certificates redeemable toward Playhouse performances, subscriptions, or classes.
• Broadway on Brevard Mainstage production series of Broadway-style musicals performed by volunteer local performers for general audiences in the historic Playhouse theatre; sold via single tickets, season subscriptions, and group sales.
• Spotlight Series Secondary production series showcasing individual performers in smaller-cast theatrical presentations, complementing the Broadway on Brevard mainstage season.
• STARS of Tomorrow Year-long youth performing arts training and performance program for ages 7 through high school graduation, covering acting, dance, singing, sound/lighting design, and live orchestral performance, with a 3.0 GPA academic standard and tuition of $350 per full season.
• Season Subscriptions Annual subscription product granting access to the full Broadway on Brevard season and Spotlight Series, priced at $195-$210.
• Internship Program Internship program offering hands-on training in theatrical production and operations at the Playhouse.
• Sponsorship Opportunities Tiered corporate sponsorship packages (Platinum, Gold, Silver, Bronze) underwrite Playhouse productions and youth programs in exchange for brand visibility, plus an Adopt-A-Student option underwriting individual youth tuitions.

Quantifiable outcome

• 55,000+ audience members served annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• City of CocoacoreStrategic or Co-development Partner · 1 January 1984The City of Cocoa purchased the building and later (2011) returned ownership to the City while theatrical operations continue to be managed by the 501(c)(3) nonprofit. City maintains the building and jointly undertook million-dollar renovation project in 2012.
• Florida Division of Arts and CulturecoreOthersState arts funding agency that provides programming support through grants and coordination. Programming made possible through funding by the Florida Division of Arts and Culture.
• Brevard County Board of County CommissionerscoreOthersCounty government body that provides funding support for theatre operations and community programming.
• Space Coast Office of TourismminorOthersLocal tourism organization that provides support as part of Space Coast visitor economy promotion.
• Victory Cruise Lines / Victory CruisesminorGTM or Marketing PartnerBusiness partner sponsor providing cruise line services. Victory Cruises logo displayed on partner page.
• Health FirstminorGTM or Marketing PartnerHealthcare provider listed as business partner sponsor with logo display on partner page.
• Space Coast Florida (SCF)minorGTM or Marketing PartnerSpace Coast tourism organization listed as business partner sponsor.
• Florida ArtscoreOthersFlorida Arts Council provides arts funding and support through state cultural programs.
• Brevard Cultural Alliance (BCA)minorOthersLocal arts advocacy organization supporting cultural programming in Brevard County.
• Brevard Community College (now Eastern Florida State College)majorStrategic or Co-development PartnerAcquired building in August 1984 for $1 with responsibility to make theatre self-supporting. Established 501(c)(3) Direct Support Organization with own Board of Directors. Theatre returned to City of Cocoa in Spring 2011.
• Space Coast Elite EntertainmentminorStrategic or Co-development PartnerPresenting sponsor for Space Coast Idols Spotlight competition, providing fully produced track for first place winner. Host of live singing competition fundraiser benefiting Early Steps Space Coast.
• Early Steps Space CoastminorGTM or Marketing PartnerNonprofit beneficiary of Space Coast Idols Spotlight fundraising event. Provides early intervention services for infants and toddlers with developmental delays or disabilities.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Titusville Playhouse: A community theater in nearby Titusville, FL (Brevard County), producing Broadway-style musicals with volunteer performers. Direct geographic and operating model peer within the same county.
• Garden Theatre: A restored historic theater in Winter Garden, FL producing Broadway-style musicals, concerts, and films. Comparable in being a community-based venue with restored historic infrastructure and similar program mix.
• The Naples Players: Community theater in Naples, FL producing Broadway musicals and youth education programs. Highly comparable operating model with volunteer performers and educational programming for youth.
• Actors' Playhouse at the Miracle Theatre: Not-for-profit regional theater in Coral Gables, FL producing Broadway musicals and children's theater. Comparable Florida community theater with youth education programming and similar show format.
• Broadway Palm Dinner Theatre: Professional dinner theater in Fort Myers, FL presenting Broadway musicals with dinner service. Comparable Florida theatrical venue with subscription programming, though professionally cast.
• Beef & Boards Dinner Theatre: Professional dinner theater in Indianapolis, IN producing Broadway musicals with subscription packages. Comparable subscription-based community theater model in a similar mid-sized market.
• The Wick Theatre: Boca Raton, FL regional theater producing Broadway musicals and concerts. Comparable Florida venue with Broadway-style programming and subscription ticketing.

Regional players

• Orlando Repertory Theatre: Professional regional theater in Orlando, FL producing plays and musicals for young audiences and families. Similar in Florida performing arts scene but more professional cast than community volunteer model.

Broad incumbents

• Florida Studio Theatre: One of Florida's largest professional regional theaters in Sarasota, producing Broadway musicals and new works. Larger-scale peer in the same state with subscription programming.

Others

• Spektrix: Online ticketing platform used by Cocoa Village Playhouse and many performing arts venues. Enabler/technology partner rather than competitor, providing the organization's ecommerce infrastructure.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@cocoavillageplayhouse
• Facebookfacebook.com/HistoricCocoaVillagePlayhouse
• Instagraminstagram.com/historic_cvp
• Xx.com/HistoricCVP
• LinkedInlinkedin.com/company/cocoa-village-playhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Historic Cocoa Village Playhouse