Freor
Freor is a Lithuanian manufacturer of energy-efficient commercial refrigeration equipment (multidecks, serve-overs, freezer islands, cold-room systems) using natural refrigerants R290 and CO2, sold to supermarket chains, convenience stores, and specialty food retailers across 55 countries through 35 sales partners.
- Company typePrivate
- Founded2000
- HeadquartersVilnius, Lithuania
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Freor does
Freor (legal entity UAB FREOR LT) is a Lithuania-headquartered manufacturer of commercial refrigeration equipment for food retail, founded in 2000 and operating across 55 sales countries through a network of 35 international sales partners. The company's product portfolio spans multidecks (NDL JUPITER, NDL NEPTUN, MERCURY), semi-verticals (NDL PLUTON SPACE, NDL ELION LOW FRONT), serve-over and self-service counters (NDL VEGA SPACE QB, NDL ELISA VISION QB, NDL IDA QB family), upright and chest freezers (NDL ERIDA, NDL LEDA, NDL DELTA), plus cold-room solutions introduced in 2026. All equipment operates on natural refrigerants — R290 propane and CO2 (R744) — positioning the company ahead of HFC phase-down regulations under the EU F-Gas Regulation and US AIM Act. Differentiated proprietary systems include Hydroloop (glycol loop unifying case and cold-room refrigeration), Dual Airflow (curtain technology delivering up to 20% energy savings), Plug & Cool (autonomous R290 plug-in architecture), and the 2026-launched ENERGY reengineered line achieving up to 50% energy efficiency improvement. Freor is led by founder Rytis Bernatonis and COO Nerijus Mašalas, with institutional shareholders including Accession Capital Partners (2015) and Livonia Partners (2018).
The business model is B2B capital-equipment sales of refrigeration hardware to supermarket chains, hypermarkets, convenience stores, and specialty food retailers. Pricing is custom-quoted per configuration (multidecks, freezer islands, plug-in or Hydroloop-connected systems) with no public list pricing; sales run through direct enterprise field sales supplemented by trade-show presence at EuroShop 2026 (620 m² stand) and channel-partner implementation in local markets such as Marc Refrigeration (US) and Sabcolux (Luxembourg). Named reference customers include REMA 1000 (multideck deployment across fresh-food areas), Migros (840 m² Switzerland convenience-format supermarket with centralized CO2 cooling), Monoprix Place de Paris (mixed open/closed Hydroloop-equipped store), and specialty retailers such as Flora's Italian Eatery (Florida, US). Production output is approximately 20,000 units annually across the global customer base, with energy-efficiency messaging (commercial refrigeration accounting for 40-60% of supermarket electricity costs) anchoring the value proposition against competitors using legacy HFC refrigerants.
Freor firmographics
Firmographics- Name
- Freor
- Legal name
- UAB FREOR LT
- Website
- https://freor.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Freor is a Lithuanian manufacturer of energy-efficient commercial refrigeration equipment (multidecks, serve-overs, freezer islands, cold-room systems) using natural refrigerants R290 and CO2, sold to supermarket chains, convenience stores, and specialty food retailers across 55 countries through 35 sales partners.
- Ownership category
- akta.pro rank
Freor industry classification
Industry- Product category
- Commercial Refrigeration Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Commercial & Industrial Refrigeration Systems (IMAHAKAA)
Keywords
Where Freor is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Freor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Refrigeration Equipment Sales: Manufacture and sale of commercial refrigeration equipment including multidecks, semi-verticals, serve-over counters, freezers, and islands. Products sold as capital equipment with various connection types (plug-in, remote, Hydroloop). Revenue derived from equipment sales to retailers and supermarket chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom equipment pricing based on configuration and volume |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Freor product offering
Product offeringCore offering
Freor manufactures and sells energy-efficient commercial refrigeration equipment for food retailers, including multidecks, semi-verticals, serve-over and self-service counters, upright freezers, and freezer islands, all running on natural refrigerants (R290 propane and CO2). The portfolio comprises a standard product line and a modern NDL (New Design Line), supplemented by proprietary cooling-system solutions (Hydroloop, Plug & Cool, Dual Airflow), FREOR Glass Doors, miniLine LED lighting, Hydroloop Monoblock for cold rooms, and the reengineered ENERGY line. Equipment is sold as capital equipment to supermarket chains and food retailers worldwide through direct enterprise sales and a network of 35 international sales partners across 55 countries.
Product overview
FREOR manufactures commercial refrigeration equipment for retail environments, offering two product lines: the NDL (New Design Line) featuring modern dark-color aesthetics and advanced features, and the standard product line. The portfolio includes multidecks (NDL JUPITER, NDL MERCURY, NDL NEPTUN, JUPITER ROLL-IN, JUPITER BACK LOADER), upright freezers (NDL ERIDA, ERIDA, ERIDA SLIM, NDL DELTA, DELTA), horizontal freezer islands (NDL LEDA, LEDA, NDL HELLA ED, HELLA), serve-over counters (NDL VEGA SPACE QB, VEGA QB, VEGA S, VEGA SPACE S, NDL ELISA VISION QB, ELISA VISION QB, VESTA QB), and promotional self-service counters (NDL IDA QB, IDA QB, NDL EXO, EXO, IDA S). Supporting solutions include the Hydroloop System for unified cooling, Plug & Cool autonomous systems, Dual Airflow technology, FREOR Glass Doors, miniLine LED lighting, and the new Hydroloop Monoblock for cold rooms. The ENERGY line offers reengineered high-efficiency models achieving up to 50% savings. All equipment operates on natural refrigerants R290 (propane) and CO2 (R744), with various connection types including plug-in, remote, and Hydroloop systems.
Differentiator
Problem solved
Functional benefit
Brands
- NDL (New Design Line): Modern design refrigeration equipment line featuring dark color design, contemporary aesthetics, and enhanced visual merchandising capabilities. Includes multidecks, semi-verticals, serve-overs, heated counters, freezers and freezer islands.
Products and services
- NDL JUPITER Multideck Versatile multideck chiller ideal for any retail environment with multiple configurations. Equipped with Dual Airflow technology for stable temperature/humidity, saving up to 20% energy. Can be configured as open or glass-door and multiplexed into lines or islands. Targeted at supermarket and convenience-store operators.
- NDL ERIDA Upright Freezer
Quantifiable outcome
- Up to 50% energy savings with ENERGY reengineered models
- +5 more outcomes
Companies that use Freor
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Freor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Freor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Marc RefrigerationcoreMarc Refrigeration is FREOR's implementation partner in the United States, handling installation and servicing of FREOR commercial refrigeration equipment. Successfully completed multiple projects including Flora's Italian Eatery in Florida.
- SabcoluxcoreSabcolux is FREOR's partner in Luxembourg responsible for implementation of the Monoprix Place de Paris project, demonstrating effective collaboration in balancing open and closed refrigeration solutions.
- ZAP (Holectron Group)coreZAP, part of Holectron Group, is FREOR's long-term supplier of LED lighting solutions. Together they developed miniLine LED lighting specifically engineered for FREOR refrigeration equipment, featuring 10% higher efficiency than previous versions.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Freor competitors and assessment
Company assessmentDirect peers
- Hoshizaki: Hoshizaki is a global manufacturer of commercial refrigeration and food service equipment, including multidecks, upright and chest freezers, and serve-over counters for supermarkets. Directly comparable product portfolio and target customer base to Freor.
- Hussmann (a Panasonic company): Hussmann is a major manufacturer of commercial refrigeration display cases and refrigeration systems for grocery and food retail. Its reach in North American supermarket chains makes it a close direct peer of Freor in store-format refrigeration.
- Epta: Epta (with brands Costan, Bonnet Névé, and Fhiaba) is a European-headquartered manufacturer of commercial refrigeration for retail and food service. Direct competitor in multidecks, serve-overs, and plug-in refrigeration with overlapping European customer base.
- AHT Cooling Systems: AHT manufactures plug-in commercial refrigeration equipment (multidecks, freezers, serve-overs) for supermarkets and convenience stores globally. Direct competitor with similar plug-in product positioning and emphasis on natural refrigerants.
- Frilixa: Frilixa is a UK-based commercial refrigeration manufacturer serving retail and food service with multidecks and serve-over counters. Direct peer in product category and target customer segments.
- Vestfrost Solutions: Vestfrost Solutions is a Danish manufacturer of commercial refrigeration including multidecks, freezers, and serve-overs for food retail. Comparable product line, natural refrigerant focus, and European supermarket customer base.
- Turbo Air: Turbo Air is a US-based manufacturer of commercial refrigeration equipment including reach-ins, display cases, and supermarket multidecks. Direct competitor in product category, with different geographic emphasis.
Broad incumbents
- Daikin Refrigeration: Daikin is a global HVAC and refrigeration conglomerate offering commercial refrigeration, cold-chain, and refrigerant solutions through its refrigeration division. Broader incumbent competing across the same supermarket refrigeration category with deeper resources.
- Carrier Commercial Refrigeration: Carrier Commercial Refrigeration, including the legacy Tyler and Sensitech businesses, supplies integrated refrigeration solutions and display cases for supermarkets and cold-chain logistics. Broad incumbent with overlapping product offerings.
- Liebherr (Commercial Refrigeration): Liebherr manufactures commercial refrigeration and freezer units for retail and food service, including bakery, gastronomy, and supermarket applications. Broad incumbent with partial product overlap and stronger consumer-brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Freor social profiles
Digital presenceFreor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freor leadership team
Management profileNumber of profiles
Profiles2 records
Freor funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freor
What does Freor do?
Freor manufactures and sells energy-efficient commercial refrigeration equipment for food retailers, including multidecks, semi-verticals, serve-over and self-service counters, upright freezers, and freezer islands, all running on natural refrigerants (R290 propane and CO2). The portfolio comprises a standard product line and a modern NDL (New Design Line), supplemented by proprietary cooling-system solutions (Hydroloop, Plug & Cool, Dual Airflow), FREOR Glass Doors, miniLine LED lighting, Hydroloop Monoblock for cold rooms, and the reengineered ENERGY line. Equipment is sold as capital equipment to supermarket chains and food retailers worldwide through direct enterprise sales and a network of 35 international sales partners across 55 countries.
Is Freor a public or private company?
Freor is a private company. It is classified as private equity controlled and is currently operating.
When was Freor founded?
Freor was founded in 2000. It employs 251 to 500 people.
Where is Freor based?
Freor is headquartered in Vilnius, Lithuania, in the Europe region.
How does Freor make money?
One revenue line is on record: commercial Refrigeration Equipment Sales.
Who are Freor's main competitors?
Direct peers on record are Hoshizaki, Hussmann (a Panasonic company), Epta, AHT Cooling Systems, Frilixa, Vestfrost Solutions and Turbo Air. Broad incumbents are Daikin Refrigeration, Carrier Commercial Refrigeration and Liebherr (Commercial Refrigeration).
Does Freor have an API?
No public API is recorded for Freor.
What industry is Freor in?
Freor's product category is Commercial Refrigeration Equipment. Its primary akta.pro industry code is IMAHAKAA, Commercial & Industrial Refrigeration Systems. Its NAICS code is 33341 and its SIC code is 3580.