BIG FROG Custom T-Shirts

What BIG FROG Custom T-Shirts does

Big Frog Custom T-Shirts & More is a franchise-based custom apparel decoration retailer founded in 2008 in Clearwater, Florida and now headquartered in Dunedin, Florida. The company operates over 75 franchise locations across 25+ US states and two Canadian provinces (Alberta and Ontario), each independently owned and operated, providing local in-store custom apparel printing services to consumers, families, small businesses, sports teams, schools, and nonprofits.

The core technology stack centers on Direct-to-Garment (DTG) printing using water-based inks, supplemented by Direct-to-Film (DTF) printing, screen printing, embroidery, vinyl application, Ultra Prints, and dye sublimation. DTG is positioned as the primary method, enabling 1-500 unit runs with 24-hour turnaround on in-stock garments, no minimum orders, and no setup fees. The company also operates an Online Store Platform that allows organizations to create branded web stores for group orders, fundraisers, and corporate merchandise distribution with payment processing and fulfillment.

Revenue is generated through multiple streams: per-item transaction fees for custom decoration services at the franchise level, recurring royalty fees paid by franchisees to the corporate entity, online store platform fees, and promotional product sales. The customer base is horizontally segmented across families and groups, businesses and organizations, sports teams and schools, and charities and nonprofits. Reported franchisee economics show an average annual revenue of $513,537 per location, with systemwide gross revenue of $35.9 million in 2024 across 70 reporting franchisees. Franchise investment costs range from $163,987 to $323,110.

Name

BIG FROG Custom T-Shirts

Legal name

Big Frog Custom T-Shirts, Inc.

Website

https://bigfrog.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Frog Custom T-Shirts is a franchise-based custom apparel printing retailer operating 74+ locations across the US and Canada, offering DTG printing, embroidery, screen printing, and dye sublimation to families, businesses, sports teams, schools, and nonprofits.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing Services

akta.pro industry

PRIMARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYCRAMACAK

Sportswear Customization & Printing Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

SECONDARYIMAOACAC

Printing Operations (Rotary/Flat/Digital/Sublimation)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Textile Finishing & Dyeing (Printing/Coating/Lamination)

Keywords

• Custom apparel printing
• Direct-to-garment printing
• Screen printing services
• Custom embroidery services
• Promotional products

Headquarters

HQ city

Dunedin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Apparel Printing & Decoration Services: Revenue generated from custom printing and decoration services on apparel and merchandise. Customers pay per item for DTG, screen printing, embroidery, vinyl, DTF, and dye sublimation services. No minimum order requirements with per-unit pricing.
2. Online Store Solutions: Big Frog creates and manages branded online stores for businesses, families, schools, and organizations to sell custom merchandise. Revenue from order fulfillment and processing through these web stores.
3. Promotional Products: Expanded product line including office accessories, drinkware, tech gadgets, and custom promotional items sold alongside custom apparel.
4. Franchise Fees: Ongoing royalty fees from franchise locations as part of the franchise business model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BIG FROG Custom T-Shirts is a franchise retail garment decorating boutique that provides custom apparel printing and decoration services through over 75 locally owned franchise stores across the US and Canada. The company specializes in Direct-to-Garment (DTG) printing using water-based inks, complemented by DTF, screen printing, embroidery, vinyl, Ultra Prints, and dye sublimation, with no minimum orders, no setup fees, and a free 15-minute design consultation.

Product overview

Big Frog Custom T-Shirts & More is a high-tech, light manufacturing retail garment decorating boutique offering custom printed apparel and promotional products. The portfolio consists of core custom printing services centered around Direct-to-Garment (DTG) printing as the primary technology, supplemented by DTG with white ink for dark garments, screen printing, embroidery, vinyl application, Ultra Prints, Direct-to-Film (DTF) printing, and dye sublimation. The company also provides a proprietary Online Store Platform for group orders and fundraisers, and has expanded into promotional products including drinkware, office accessories, and tech gadgets. The business model emphasizes no minimums, no setup fees, free 15-minute design consultation, and 24-hour turnaround on in-stock DTG orders. All decorating services are available across an extensive catalog of apparel including t-shirts, polos, fleece, outerwear, youth wear, infants/toddlers, and accessories from brands like Nike, Bella+Canvas, Gildan, Adidas, and Champion.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Printed T-Shirts & Apparel Custom t-shirt and apparel printing service using multiple decorating techniques including DTG, screen printing, embroidery, and vinyl application. Offers no minimums, no setup fees, and free 15-minute design consultation for individuals and groups.
• Corporate Apparel Custom corporate apparel including branded polos, jackets, and accessories for businesses seeking professional team branding and employee outfitting.
• Promotional Products Expanded product line including office accessories, personalized drinkware (mugs, insulated cups), tech gadgets, and outdoor gear branded with company logos for brand visibility and marketing campaigns.
• Online Store Platform Customizable web store solution for group orders, fundraisers, family events, and business merchandise distribution with payment processing, fulfillment, and shipping capabilities.
• Direct-to-Garment (DTG) Printing Digital inkjet printing directly onto garments using water-based inks. Offers 1-500 print capability, 24-hour turnaround on in-stock items, full-color printing, and eco-friendly water-based inks.
• Screen Printing Traditional screen printing using screens to force ink through fabric fibers. Suitable for small-to-large orders with an artsy, vintage aesthetic and multiple color layers.
• Embroidery Decorative stitching creating raised thread designs. Ideal for professional business apparel including polo shirts, hats, jackets, and totes.
• Ultra Prints Transfer-based printing using specialty paper with inks applied under pressurized heat. Produces ultra-soft prints with vibrant colors, suitable for reorders.
• Vinyl Application Heat-press vinyl cut into patterns applied to garments. Exceptionally durable, ideal for sports uniforms, spirit wear, and cheer squads with specialty options including glitter.
• Direct-to-Film (DTF) Printing Full-color DTG print to specialty film transferred to garments using heat. Ideal for groups, events, and dark-colored apparel including performance wear and tri-blends.
• Dye Sublimation Printing Full-color edge-to-edge printing for team uniforms and all-over print apparel using heat-sensitive ink on 100% polyester garments. Fade-resistant and durable.

Quantifiable outcome

• 24-hour turnaround on in-stock DTG orders
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Sportswear CollectionminorOthersBig Frog offers access to external sportswear catalogs through their website, allowing customers to browse additional apparel options beyond their in-store inventory.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Custom Ink: Custom Ink is a leading online custom apparel decorator offering screen printing, embroidery, and DTG to groups, teams, and businesses with no-minimum options—directly comparable to Big Frog's customer segments and core service mix.
• RushOrderTees: RushOrderTees is a custom apparel decorator specializing in small-batch, fast-turnaround screen printing and embroidery for teams and businesses—competing head-on with Big Frog's no-minimum, quick-turnaround value proposition.
• Underground Printing: Underground Printing is a custom screen printing and apparel decorator serving college, Greek, and corporate markets with multi-location production—comparable in decoration mix and customer base to Big Frog's group and team business.
• Zazzle: Zazzle is an online custom products marketplace offering personalized apparel alongside gifts and accessories—a comparable digital customization platform addressing the same consumer-driven personalized merchandise demand.
• CafePress: CafePress is an online custom apparel and gift marketplace combining on-demand printing with user-generated designs—a like-for-like competitor in the personalized apparel and merchandise segment.
• Shirt Shack: Shirt Shack operates a custom screen printing and embroidery network serving schools, teams, and businesses with online ordering—comparable in service mix, target customer, and multi-channel fulfillment model.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint, part of Cimpress, is a mass-market online print and promotional products platform offering custom apparel alongside business cards, signage, and marketing materials—a broad incumbent competing for the same SMB promotional buyer that Big Frog targets.
• 4imprint: 4imprint is one of North America's largest promotional products distributors, offering custom apparel alongside thousands of branded merchandise categories—an incumbent competing for the promotional products wallet share that Big Frog's expanded catalog targets.

Emerging players

• Printful: Printful is a leading print-on-demand/dropshipping platform enabling creators and SMBs to sell custom apparel online with DTG, embroidery, and sublimation—an emerging player competing with Big Frog for digitally native small-batch customers.
• Printify: Printify is a print-on-demand marketplace connecting merchants to a global network of DTG and sublimation printers—an emerging competitor for e-commerce custom apparel orders that could otherwise flow to Big Frog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/bigfrog
• Xx.com/OfficialBigFrog

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIG FROG Custom T-Shirts