BIG FROG Custom T-Shirts
Big Frog Custom T-Shirts is a franchise-based custom apparel printing retailer operating 74+ locations across the US and Canada, offering DTG printing, embroidery, screen printing, and dye sublimation to families, businesses, sports teams, schools, and nonprofits.
- Company typePrivate
- Founded2008
- HeadquartersDunedin, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What BIG FROG Custom T-Shirts does
Big Frog Custom T-Shirts & More is a franchise-based custom apparel decoration retailer founded in 2008 in Clearwater, Florida and now headquartered in Dunedin, Florida. The company operates over 75 franchise locations across 25+ US states and two Canadian provinces (Alberta and Ontario), each independently owned and operated, providing local in-store custom apparel printing services to consumers, families, small businesses, sports teams, schools, and nonprofits.
The core technology stack centers on Direct-to-Garment (DTG) printing using water-based inks, supplemented by Direct-to-Film (DTF) printing, screen printing, embroidery, vinyl application, Ultra Prints, and dye sublimation. DTG is positioned as the primary method, enabling 1-500 unit runs with 24-hour turnaround on in-stock garments, no minimum orders, and no setup fees. The company also operates an Online Store Platform that allows organizations to create branded web stores for group orders, fundraisers, and corporate merchandise distribution with payment processing and fulfillment.
Revenue is generated through multiple streams: per-item transaction fees for custom decoration services at the franchise level, recurring royalty fees paid by franchisees to the corporate entity, online store platform fees, and promotional product sales. The customer base is horizontally segmented across families and groups, businesses and organizations, sports teams and schools, and charities and nonprofits. Reported franchisee economics show an average annual revenue of $513,537 per location, with systemwide gross revenue of $35.9 million in 2024 across 70 reporting franchisees. Franchise investment costs range from $163,987 to $323,110.
BIG FROG Custom T-Shirts firmographics
Firmographics- Name
- BIG FROG Custom T-Shirts
- Legal name
- Big Frog Custom T-Shirts, Inc.
- Website
- https://bigfrog.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Big Frog Custom T-Shirts is a franchise-based custom apparel printing retailer operating 74+ locations across the US and Canada, offering DTG printing, embroidery, screen printing, and dye sublimation to families, businesses, sports teams, schools, and nonprofits.
- Ownership category
- akta.pro rank
BIG FROG Custom T-Shirts industry classification
Industry- Product category
- Custom Apparel Printing Services
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
- akta.pro secondary industries
- Sportswear Customization & Printing Retail (CRAMACAK), Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)
Keywords
Where BIG FROG Custom T-Shirts is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BIG FROG Custom T-Shirts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Apparel Printing & Decoration Services: Revenue generated from custom printing and decoration services on apparel and merchandise. Customers pay per item for DTG, screen printing, embroidery, vinyl, DTF, and dye sublimation services. No minimum order requirements with per-unit pricing.
- Online Store Solutions: Big Frog creates and manages branded online stores for businesses, families, schools, and organizations to sell custom merchandise. Revenue from order fulfillment and processing through these web stores.
- Promotional Products: Expanded product line including office accessories, drinkware, tech gadgets, and custom promotional items sold alongside custom apparel.
- Franchise Fees: Ongoing royalty fees from franchise locations as part of the franchise business model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-item custom printing with no minimum order |
| Unit Pricing | Pay-as-you-go | Volume discounts starting at 10 items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BIG FROG Custom T-Shirts product offering
Product offeringCore offering
BIG FROG Custom T-Shirts is a franchise retail garment decorating boutique that provides custom apparel printing and decoration services through over 75 locally owned franchise stores across the US and Canada. The company specializes in Direct-to-Garment (DTG) printing using water-based inks, complemented by DTF, screen printing, embroidery, vinyl, Ultra Prints, and dye sublimation, with no minimum orders, no setup fees, and a free 15-minute design consultation.
Product overview
Big Frog Custom T-Shirts & More is a high-tech, light manufacturing retail garment decorating boutique offering custom printed apparel and promotional products. The portfolio consists of core custom printing services centered around Direct-to-Garment (DTG) printing as the primary technology, supplemented by DTG with white ink for dark garments, screen printing, embroidery, vinyl application, Ultra Prints, Direct-to-Film (DTF) printing, and dye sublimation. The company also provides a proprietary Online Store Platform for group orders and fundraisers, and has expanded into promotional products including drinkware, office accessories, and tech gadgets. The business model emphasizes no minimums, no setup fees, free 15-minute design consultation, and 24-hour turnaround on in-stock DTG orders. All decorating services are available across an extensive catalog of apparel including t-shirts, polos, fleece, outerwear, youth wear, infants/toddlers, and accessories from brands like Nike, Bella+Canvas, Gildan, Adidas, and Champion.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Printed T-Shirts & Apparel Custom t-shirt and apparel printing service using multiple decorating techniques including DTG, screen printing, embroidery, and vinyl application. Offers no minimums, no setup fees, and free 15-minute design consultation for individuals and groups.
- Corporate Apparel Custom corporate apparel including branded polos, jackets, and accessories for businesses seeking professional team branding and employee outfitting.
- Promotional Products Expanded product line including office accessories, personalized drinkware (mugs, insulated cups), tech gadgets, and outdoor gear branded with company logos for brand visibility and marketing campaigns.
- Online Store Platform Customizable web store solution for group orders, fundraisers, family events, and business merchandise distribution with payment processing, fulfillment, and shipping capabilities.
- Direct-to-Garment (DTG) Printing Digital inkjet printing directly onto garments using water-based inks. Offers 1-500 print capability, 24-hour turnaround on in-stock items, full-color printing, and eco-friendly water-based inks.
- Screen Printing Traditional screen printing using screens to force ink through fabric fibers. Suitable for small-to-large orders with an artsy, vintage aesthetic and multiple color layers.
- Embroidery Decorative stitching creating raised thread designs. Ideal for professional business apparel including polo shirts, hats, jackets, and totes.
- Ultra Prints Transfer-based printing using specialty paper with inks applied under pressurized heat. Produces ultra-soft prints with vibrant colors, suitable for reorders.
- Vinyl Application Heat-press vinyl cut into patterns applied to garments. Exceptionally durable, ideal for sports uniforms, spirit wear, and cheer squads with specialty options including glitter.
- Direct-to-Film (DTF) Printing Full-color DTG print to specialty film transferred to garments using heat. Ideal for groups, events, and dark-colored apparel including performance wear and tri-blends.
- Dye Sublimation Printing Full-color edge-to-edge printing for team uniforms and all-over print apparel using heat-sensitive ink on 100% polyester garments. Fade-resistant and durable.
Quantifiable outcome
- 24-hour turnaround on in-stock DTG orders
- +3 more outcomes
Companies that use BIG FROG Custom T-Shirts
Customer profileSegments6 records
Ideal customer profiles4 records
BIG FROG Custom T-Shirts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
BIG FROG Custom T-Shirts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sportswear CollectionminorBig Frog offers access to external sportswear catalogs through their website, allowing customers to browse additional apparel options beyond their in-store inventory.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
BIG FROG Custom T-Shirts competitors and assessment
Company assessmentDirect peers
- Custom Ink: Custom Ink is a leading online custom apparel decorator offering screen printing, embroidery, and DTG to groups, teams, and businesses with no-minimum options—directly comparable to Big Frog's customer segments and core service mix.
- RushOrderTees: RushOrderTees is a custom apparel decorator specializing in small-batch, fast-turnaround screen printing and embroidery for teams and businesses—competing head-on with Big Frog's no-minimum, quick-turnaround value proposition.
- Underground Printing: Underground Printing is a custom screen printing and apparel decorator serving college, Greek, and corporate markets with multi-location production—comparable in decoration mix and customer base to Big Frog's group and team business.
- Zazzle: Zazzle is an online custom products marketplace offering personalized apparel alongside gifts and accessories—a comparable digital customization platform addressing the same consumer-driven personalized merchandise demand.
- CafePress: CafePress is an online custom apparel and gift marketplace combining on-demand printing with user-generated designs—a like-for-like competitor in the personalized apparel and merchandise segment.
- Shirt Shack: Shirt Shack operates a custom screen printing and embroidery network serving schools, teams, and businesses with online ordering—comparable in service mix, target customer, and multi-channel fulfillment model.
Broad incumbents
- Vistaprint (Cimpress): Vistaprint, part of Cimpress, is a mass-market online print and promotional products platform offering custom apparel alongside business cards, signage, and marketing materials—a broad incumbent competing for the same SMB promotional buyer that Big Frog targets.
- 4imprint: 4imprint is one of North America's largest promotional products distributors, offering custom apparel alongside thousands of branded merchandise categories—an incumbent competing for the promotional products wallet share that Big Frog's expanded catalog targets.
Emerging players
- Printful: Printful is a leading print-on-demand/dropshipping platform enabling creators and SMBs to sell custom apparel online with DTG, embroidery, and sublimation—an emerging player competing with Big Frog for digitally native small-batch customers.
- Printify: Printify is a print-on-demand marketplace connecting merchants to a global network of DTG and sublimation printers—an emerging competitor for e-commerce custom apparel orders that could otherwise flow to Big Frog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BIG FROG Custom T-Shirts social profiles
Digital presenceBIG FROG Custom T-Shirts financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIG FROG Custom T-Shirts leadership team
Management profileNumber of profiles
Profiles3 records
BIG FROG Custom T-Shirts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIG FROG Custom T-Shirts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIG FROG Custom T-Shirts
What does BIG FROG Custom T-Shirts do?
BIG FROG Custom T-Shirts is a franchise retail garment decorating boutique that provides custom apparel printing and decoration services through over 75 locally owned franchise stores across the US and Canada. The company specializes in Direct-to-Garment (DTG) printing using water-based inks, complemented by DTF, screen printing, embroidery, vinyl, Ultra Prints, and dye sublimation, with no minimum orders, no setup fees, and a free 15-minute design consultation.
Is BIG FROG Custom T-Shirts a public or private company?
BIG FROG Custom T-Shirts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BIG FROG Custom T-Shirts founded?
BIG FROG Custom T-Shirts was founded in 2008. It employs 101 to 250 people.
Where is BIG FROG Custom T-Shirts based?
BIG FROG Custom T-Shirts is headquartered in Dunedin, United States, in the North America region.
How does BIG FROG Custom T-Shirts make money?
Four revenue lines are on record. Custom Apparel Printing & Decoration Services are the primary driver. The others are online Store Solutions, promotional Products and franchise Fees.
Who are BIG FROG Custom T-Shirts's main competitors?
Direct peers on record are Custom Ink, RushOrderTees, Underground Printing, Zazzle, CafePress and Shirt Shack. Broad incumbents are Vistaprint (Cimpress) and 4imprint. Emerging players are Printful and Printify.
Does BIG FROG Custom T-Shirts have an API?
No public API is recorded for BIG FROG Custom T-Shirts.
What industry is BIG FROG Custom T-Shirts in?
BIG FROG Custom T-Shirts's product category is Custom Apparel Printing Services. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of CRAMACAK, Sportswear Customization & Printing Retail.