Greenstep

What Greenstep does

Greenstep Oy is a Finland-domiciled, privately-held professional services firm founded in 2010 and headquartered in Espoo that provides outsourced finance, HR, technology, and advisory services to more than 3,000 customer organisations. The company employs approximately 800–1,000 experts across 7 countries (Finland, Sweden, Norway, Estonia, and the Netherlands) and over 25 offices, generating revenue primarily through project-based, retainer, and ongoing service engagements covering accounting, payroll, CFO services, group consolidation, tax, HR, sustainability reporting, and legal services. Greenstep is also a certified implementation partner for NetSuite, Oracle ERP Cloud, Oracle EPM, and Salesforce, providing ERP/CRM deployment consulting alongside its own proprietary software products: Bezala (expense and travel invoice management) and BI Book (a Microsoft Power BI-based analytics platform with 100+ system integrations).

The company's go-to-market combines inbound website booking for SMB and mid-market accounts with a named-partner, relationship-led field-sales model for mid-market and enterprise clients, supported by content marketing, events (including Slush), webinars, and customer-story case studies. Greenstep segments its offering by company growth phase (startups/growth, going global, listed companies) and by organisation type (investors/PE/VC funds, non-profits, SaaS/tech firms), with a self-described market-leading position in VC fund back-office services in Finland. In December 2025 it made its first acquisition, purchasing 100% of Rundit Oy — a VC/PE portfolio and investor reporting SaaS platform with 10,000+ users across 40+ countries — and used it to launch an end-to-end automated fund services platform that combines Rundit's frontend reporting with Greenstep's backend fund administration, targeting the pan-European market.

Revenue is generated through a mix of professional services fees, software subscriptions (Bezala, BI Book, BI Book Planning), and technology implementation projects; pricing is quote-based, with engagement models ranging from fractional/part-time advisors (HR, CFO) to full outsourcing, and contracts typically multi-year. The firm holds ISO 27001 and GDPR compliance certifications and is a Microsoft partner in Digital & App Innovation and Data & AI, marketing a customer satisfaction score of 3.5 out of 4. Ownership details and revenue figures are not publicly disclosed, representing a data gap.

Name

Greenstep

Legal name

Greenstep Oy

Website

https://greenstep.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Greenstep is a Finland-based professional services firm providing outsourced accounting, payroll, HR, CFO, tax, and technology consulting to more than 3,000 organisations across the Nordics, Baltics, and Benelux. It combines its own Bezala and BI Book software with NetSuite, Oracle, and Salesforce implementations via ~1,000 experts in 7 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Accounting, Payroll, HR, CFO, Legal, Tax, Sustainability): Greenstep generates revenue primarily through delivering professional services across finance, people, and technology. Services include accounting, CFO services, group consolidation, tax services, payroll, HR services, learning and development, interim resources, sustainability services, legal services, CIO services, and M&A/transaction services. These are delivered by a team of 800+ experts across 7 countries. Revenue is generated through project-based, retainer, and ongoing service engagements tailored to client scope and duration.
2. Software (Bezala, BI Book): Greenstep develops and sells its own software products — Bezala (expense management) and BI Book (analytics and BI reporting) — which generate subscription or license revenue. BI Book Planning adds budgeting and forecasting capabilities on top of the Power BI platform.
3. Technology Consulting and Implementation (NetSuite, Salesforce, Oracle): Greenstep provides consulting and implementation services for third-party enterprise software platforms (NetSuite, Oracle ERP, Salesforce, Power BI), generating revenue through implementation projects, training, and ongoing advisory retainers.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Greenstep provides outsourced finance, HR, and technology professional services to companies across the Nordics and broader Europe. Its core offerings include accounting, payroll, CFO advisory (fractional, interim, startup-specific), HR consulting, tax services, sustainability/CSRD advisory, and implementation services for enterprise platforms (NetSuite, Oracle, Salesforce). It complements these services with proprietary software products BI Book (Power BI-based analytics with 100+ integrations) and Bezala (expense management), plus the Rundit VC/PE portfolio reporting platform acquired in December 2025.

Product overview

Greenstep is a full-stack business management services company offering finance, HR, technology, and advisory services. The core product portfolio includes BI Book (a Power BI-based business intelligence and reporting platform with 100+ system integrations), Bezala (expense and travel invoice management), Rundit (acquired SaaS platform for VC/PE portfolio and investor reporting), Greenstep Academy (training), and CFO services (fractional, interim, and startup-specific). Services span accounting, payroll, HR consultancy, NetSuite/Salesforce implementation, analytics, AI & automation, sustainability, and fund administration. The December 2025 acquisition of Rundit enabled Greenstep to launch an integrated end-to-end automated fund services platform combining frontend portfolio/investor reporting with backend fund administration, targeting the pan-European market.

Differentiator

Problem solved

Functional benefit

Brands

• Rundit: A VC/PE portfolio management platform serving investors and funds across more than 40 countries with portfolio and investor reporting capabilities.
• Greenstep Academy
• BI Book
• Bezala

Products and services

• Accounting Services Core outsourced accounting services for businesses, including bookkeeping, financial accounting, external reporting, group consolidation, and IFRS advisory. Targeted at companies that need scalable financial administration without building large in-house teams.
• CFO Services Outsourced CFO advisory services including part-time, fractional, interim, and startup-specialised CFO engagements. Covers financial planning, board reporting, fundraising preparation, and strategic finance leadership.
• Payroll Services Outsourced payroll processing services with HR system integrations and advisory support for companies of all sizes.
• HR Services Comprehensive outsourced HR services including part-time HR consultancy, interim HR resources, payroll and HR advisor support, HR HelpDesk, HR Kick Off Workshop, and HR technology and reporting.
• Tax Services Tax advisory and compliance services including tax planning, transfer pricing, and cross-border tax registration and compliance.
• Group Consolidation and External Reporting Group consolidation, statutory reporting, and external financial reporting services for multi-entity groups and listed companies.
• NetSuite Implementation and Consulting NetSuite ERP implementation, configuration, and consulting services delivered as a certified NetSuite partner.
• Salesforce Implementation and Consulting Salesforce CRM implementation, configuration, and consulting services for companies adopting Salesforce as their customer platform.
• Data and Analytics Services Analytics consulting services including BI Book implementation, reporting, data visualisation, process mining, agile budgeting, and forecasting.
• AI and Automation Services AI and automation consulting services to help organisations deploy and integrate AI solutions into finance, HR, and operational processes.
• Sustainability Services Sustainability and ESG advisory services including CSRD reporting, ESG strategy, and ESG data management for listed and large private companies.
• Legal Services Legal advisory services for businesses covering corporate, commercial, and regulatory legal matters.
• Interim CIO Services

Quantifiable outcome

• 3.5 out of 4 customer satisfaction score across 3,000+ customer organisations.
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature2 records

Partnerships

One partnership is on record.

• RunditcoreStrategic or Co-development Partner · 17 December 2025Greenstep acquired 100% of the shares of Rundit Oy on December 17, 2025, marking its first acquisition after years of organic growth. Rundit is a VC/PE portfolio management and investor reporting SaaS platform used in over 40 countries with more than 10,000 users. The acquisition combines Rundit's modern portfolio and investor reporting technology with Greenstep's fund accounting expertise to create a first-of-its-kind end-to-end automated solution spanning both frontend reporting and backend fund administration. Rundit will operate as a dedicated product and team within Greenstep. Greenstep CEO leadership described the goal of building the most automated and high-quality fund back office, scaling across Europe.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Administer: Administer is a Finnish provider of financial management, payroll, and HR services, with a notable presence in fund administration (e.g., eQ Fund Management Company). It competes directly with Greenstep in Finnish accounting, payroll, and fund services, including IPO-related advisory.
• Azets: Azets is a Northern European professional services firm providing accounting, payroll, HR, tax, and advisory services across the Nordics, UK, and Baltics. It is one of the closest direct comparables to Greenstep in terms of services portfolio, target customers (SMBs to mid-market), and geographic footprint.
• Accountor (now part of Visma): Accountor (now integrated into Visma) was a major Nordic provider of financial management, payroll, and HR services. Its pre-merger service offering closely mirrored Greenstep's, particularly in Finland and Sweden, and it remains a relevant comparable for the bundled finance/HR services model.
• Talenom: Talenom is a Finnish-listed provider of accounting, payroll, and HR software-enabled services to SMEs. It targets a similar SMB-to-mid-market customer base in Finland and is a directly comparable Finnish accounting/HR outsourcer with proprietary software.
• Aallon Group: Aallon Group is a Finnish accounting, payroll, and advisory firm serving SMEs and mid-market companies across Finland. It competes with Greenstep for similar accounting, tax, and CFO services customers in the Finnish market.

Broad incumbents

• Visma: Visma is a leading Nordic/European provider of business software and outsourced services for accounting, HR, and ERP, with a much larger portfolio of SaaS products and services. It competes with Greenstep both in software (accounting/HR platforms) and in professional services, but at significantly greater scale and breadth.
• BDO (Nordic): BDO is a global accounting and consulting network with a significant Nordic presence. It competes with Greenstep on accounting, tax, IFRS advisory, and outsourced CFO work, particularly for mid-market and enterprise clients in the Nordics.
• Cision Fund Services / TMF Group: TMF Group is a global provider of fund administration, corporate services, and accounting outsourcing with broad European coverage. It is a relevant comparable for Greenstep's fund administration and international accounting services, particularly in supporting cross-border fund structures.

Emerging players

• TietoEVRY: TietoEVRY is a major Nordic IT and digital services provider offering consulting, application management, and cloud services. It overlaps with Greenstep's technology consulting and analytics/AI services, particularly with enterprise customers, though its primary focus is broader IT services rather than finance/HR outsourcing.
• Fortnox: Fortnox is a Swedish cloud-based accounting, payroll, and ERP SaaS provider to SMBs. It is a relevant comparable for Greenstep's BI Book and Bezala software products and the broader shift toward software-augmented financial services in the Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenstep-lc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenstep