Royal Touch

What Royal Touch does

Royal Touch is a privately held, vertically integrated Tanzanite gemstone and jewelry manufacturer founded circa 1982 and headquartered at 15 West 47th Street in New York's diamond district. The company sources rough Tanzanite directly from mines in Tanzania's Mererani Hills, with downstream processing performed at affiliated manufacturing facilities in Jaipur, India (slicing and heat treatment to 500°C to develop permanent blue-violet coloration), Germany (precision cutting by master craftsmen), and China (jewelry assembly). It markets itself as a "mine-to-market" operator with full stone-to-finished-piece traceability.

The product portfolio is split between loose Tanzanite gemstones (calibrated and free-size, GIA-certified) and finished jewelry (rings, earrings, necklaces, necklaces, bracelets) set in 14K/18K gold and platinum. Custom jewelry design services are offered on a contact-pricing basis. Revenue is generated entirely through one-time-purchase transactions; there are no subscriptions, licensing fees, or platform revenues.

The go-to-market is direct-to-consumer e-commerce via royaltouchny.com and the secondary TopTanzanite.com storefront, supplemented by a recurring calendar of six major international jewelry trade shows (Gem Geneve, JCK Las Vegas, HKG, HKTDC Hong Kong, GJX Tucson, and Vicenzaoro Italy). The company claims over 30 years of supply relationships with major US retailers alongside serving individual consumers globally, and has differentiated on ESG credentials via Responsible Jewellery Council certification (2023), CIBJO membership, and UN SDG alignment. No revenue, headcount detail, or external funding is disclosed.

Name

Royal Touch

Legal name

Royal Touch

Website

https://royaltouchny.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Royal Touch is a privately held Tanzanite gemstone and jewelry manufacturer that operates a vertically integrated mine-to-market supply chain spanning Tanzania, India, Germany, and China, selling loose stones and finished jewelry to global retail consumers and wholesale trade buyers through e-commerce and international trade shows.

Ownership category

akta.pro rank

Product category

Colored Gemstones and Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Colored Gemstone Cutting & Polishing (Lapidary) (CRAKAJAB), Stone Setting & Gem Mounting Services (CRAKAIAG), Colored Gemstone Jewelry (CRAKAAAB)

Keywords

• Tanzanite gemstones
• Fine jewelry manufacturing
• Mine-to-market sourcing
• Loose colored stones
• Calibrated gemstones

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Tanzanite Jewelry Sales: Sale of finished Tanzanite jewelry including rings, earrings, necklaces, and bracelets. Products are sold in 14K and 18K gold (white, yellow, rose) and platinum settings. One-time purchase model with no subscription.
2. Loose Tanzanite Gemstones: Sale of loose Tanzanite gemstones in calibrated and free-size categories. Stones are graded according to GIA standards. One-time purchase transactions.
3. Custom Jewelry Orders: Custom jewelry design services where customers can request custom pieces. Contact-based pricing for custom orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Royal Touch is a mine-to-market Tanzanite gemstone and jewelry manufacturer that ethically sources rough Tanzanite directly from mines in Tanzania, cuts stones in Jaipur (India) and Germany, and crafts finished jewelry at facilities in China. It sells calibrated loose stones, free-size loose stones, and finished jewelry (rings, earrings, necklaces, bracelets) set in 14K/18K gold and platinum directly to consumers through its e-commerce site and to the trade via international shows. All stones are GIA-graded, the company is Responsible Jewellery Council certified, and custom jewelry design services are offered on request.

Product overview

Royal Touch is a mine-to-market Tanzanite gemstone and jewelry manufacturer. The company operates a vertically integrated business model sourcing rough Tanzanite directly from mines in Tanzania, cutting stones in Jaipur, India and Germany, then crafting finished jewelry at facilities in China. The product portfolio comprises calibrated and free-size Tanzanite stones, alongside finished jewelry including rings, earrings, necklaces, and bracelets. All products are available in 14K and 18K gold (white, yellow, rose) and platinum settings. The company positions itself as a direct-source supplier offering 30-year industry experience and lifetime warranty on jewelry.

Differentiator

Problem solved

Functional benefit

Products and services

• Calibrated Tanzanite Stones

Quantifiable outcome

• 100% satisfaction guarantee with 30-day return privilege
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Responsible Jewellery CouncilcoreStrategic or Co-development Partner · 1 January 2023Royal Touch is a certified member of the Responsible Jewellery Council, a unique position in the colored gemstone sector. The RJC is a standards organization for the jewelry and gemstone industry focused on responsible ethical, human rights, social and environmental practices throughout the supply chain. Royal Touch was independently audited and certified by RJC since 2023.
• CIBJO (The World Jewelry Confederation)coreStrategic or Co-development PartnerRoyal Touch is a member of CIBJO The World Jewelry Confederation, the international confederation of trade bodies representing the diamond, coloured gemstone, pearl, coral, amber and synthetic gemstone sectors. CIBJO creates and promotes ethical standards and guidelines for the jewelry industry.
• United Nations Sustainable Development GoalscoreStrategic or Co-development PartnerRoyal Touch operates as a United Nations Sustainable Development Goals-compliant company, ensuring environmentally safe, fair, and conflict-free gemstones. The company prioritizes ethical conduct, health and safety of workers, compliance with labor laws, and reducing carbon footprint.
• Gemological Institute of America (GIA)supportingTechnology or IntegrationRoyal Touch offers Tanzanite that is certified by the Gemological Institute of America (GIA). Loose stones on the website are GIA-certified, ensuring quality and authenticity verification.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Tanzanite Experience: Tanzanite specialist retailer and miner based in Tanzania with DTC and wholesale channels, competing in the same single-gemstone niche as Royal Touch with similar mine-to-market positioning.
• Leibish & Co. Online colored gemstone specialist (sapphires, emeralds, rubies, tanzanite) selling both loose stones and fine jewelry DTC — overlapping with Royal Touch on e-commerce colored gemstone distribution and bespoke jewelry.
• Brilliant Earth: DTC fine jewelry company built around ethical sourcing and traceability of gemstones and diamonds. Comparable to Royal Touch on the ethical/mine-to-market positioning and online direct-to-consumer fine jewelry model.
• Angara: DTC colored gemstone and fine jewelry e-commerce retailer offering rings, earrings, necklaces, and bracelets with precious-metal settings — overlapping directly with Royal Touch's product mix and online channel.
• Tanzanite International: Tanzanite-focused manufacturer and wholesaler offering calibrated and free-size stones and finished jewelry — a close direct peer to Royal Touch in the same niche colored gemstone category.

Broad incumbents

• Gemfields Group: Larger colored gemstone mining and marketing company (emeralds, rubies, amethysts) with vertically integrated mine-to-market operations. Comparable to Royal Touch on the colored gemstone supply chain model though at much larger scale and broader gemstone portfolio.
• Blue Nile: Large online fine jewelry retailer (now part of Signet) selling diamond and gemstone jewelry DTC. Comparable to Royal Touch on e-commerce fine jewelry distribution and calibrated stone product offerings.
• Tiffany & Co. Iconic luxury jeweler offering fine and colored gemstone jewelry in precious-metal settings across global retail and DTC. Overlaps with Royal Touch on product format and premium positioning, though at vastly greater scale and brand reach.
• Zales (Signet Jewelers): Mass-market fine jewelry retailer under Signet Jewelers, selling gemstone and diamond jewelry in gold and platinum settings. Comparable to Royal Touch on the mass-market colored gemstone jewelry product format and US retail channel.
• James Allen: Online fine jewelry retailer (Signet) with strong DTC e-commerce and loose-stone offerings. Overlaps with Royal Touch on the e-commerce calibrated/free-size stone and finished jewelry model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/royal-touch-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Touch