aveato catering

What aveato catering does

aveato GmbH is a Berlin-headquartered German business-to-business catering company founded in 1999 by Kaspar Althaus and Alexander Schad, operating exclusively to commercial customers per its AGB. The company runs six owned regional kitchens across Berlin, Hamburg, Cologne, Düsseldorf, Frankfurt and Munich, enabling fresh nationwide delivery to any event location in Germany within under three hours. Its core offering is per-order catering for meetings, conferences, trade fairs, roadshows, summer parties, Christmas parties and corporate events, complemented by equipment rental, on-site service staff and live cooking, and brokerage of third-party event services.

The operating model is supported by a proprietary digital catering infrastructure that the company describes as unique among German caterers: a multi-million-euro investment in a 24/7 onlineshop with a Sättigungs- und Equipment-Wizard that automatically computes required food quantities and equipment (glasses, cutlery, dishes) based on cart contents and headcount. The platform runs on HubSpot CRM and marketing-automation, with payment integration across PayPal, Sofortüberweisung, credit card, prepayment and invoice. aveato claims over 500,000 caterings executed since founding, 20,000+ business customers served, and a 97% recommendation rate on ProvenExpert.

Revenue is generated through transaction-based catering orders (with minimum order values of EUR 35 for webshop, EUR 75 for business lunches, EUR 100 for trade-fair catering), per-day equipment rental, separately billed service staff and live-cooking chefs, third-party event-service brokerage, tiered cancellation fees, optional storno insurance (EUR 1.25 flat), and packaging/delivery fees. Distribution is fully direct: webshop, inside-sales phone/email/WhatsApp advisors reachable Monday–Friday 8:00–18:00, an Anfrage form for tailored quotes, and HubSpot-powered consultation booking. Named enterprise customers include Microsoft, L'Oréal Deutschland, Renault Deutschland, Zalando, Deutsche Bahn, HelloFresh, Messe Berlin and Humboldt-Universität zu Berlin. aveato is privately held by its founders, has no disclosed funding rounds, and is certified High Performer under the Sustainable Meetings Berlin standard (2021–2024) and audited by TÜV SÜD for food safety.

Name

aveato catering

Legal name

aveato GmbH

Website

https://aveato.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

aveato is a German B2B catering company operating six regional kitchens nationwide, serving 20,000+ corporate clients across meetings, conferences, trade fairs, roadshows and corporate events through a proprietary online ordering platform with automated satiation and equipment planning.

Ownership category

akta.pro rank

Product category

Business Catering Services

NAICS

Special Food Services (7223), Food Service Contractors (722310)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)

Keywords

• Business catering services
• Event catering solutions
• Trade fair catering
• Corporate event catering
• Online catering shop

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Catering order revenue (B2B event & business catering): Core revenue from per-order catering sales for meetings, conferences, trade fairs, summer and Christmas parties, roadshows and events. Per-order transaction-based, with minimum order values of 35 EUR in the shop and 75 EUR for smaller business lunches. Custom quotations via the Anfrage form for individual events.
2. Equipment rental (Geschirr, Besteck, Gläser, Mobiliar, Zelte): Rental of event equipment (dishes, cutlery, glasses, furniture, tents) calculated per calendar day; non-return or damage billed at replacement value. Rented equipment remains property of aveato GmbH.
3. On-site service staff / Live Cooking: Provision of service personnel and live-cooking chefs at customer events; charged separately as additional service.
4. Third-party event service brokerage: Brokerage of third-party services for events (DJs, sound/light technology) sourced and rented from third-party providers.
5. Cancellation / storno fees: Tiered cancellation fees (25%/50%/75%/100% of agreed remuneration depending on days before delivery) plus optional storno insurance for 1.25 EUR enabling free cancellation up to 24 hours before the event (capped at 10,000 EUR net per event).
6. Packaging & delivery fees: Charges for selected packaging type (one-way biodegradable or returnable) and delivery to the kerbside/postal address.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

aveato is a 100% B2B business catering company that prepares and delivers food, equipment, and on-site service for meetings, conferences, trade fairs (Messe), summer parties, Christmas parties, roadshows, and corporate events across Germany. It operates six in-house regional kitchens (Berlin, Hamburg, Cologne, Düsseldorf, Frankfurt, Munich) that enable fresh delivery to any German event location within three hours. Orders are placed through a 24/7 proprietary online shop backed by a unique Sättigungs- und Equipment-Wizard that automatically calculates food quantities and required equipment based on headcount.

Product overview

aveato is a 100% business catering company — not a software product — built around a single core service (business catering) supported by a proprietary digital infrastructure. The core offering is delivered through the aveato onlineshop, a 24/7 ordering platform with an embedded Sättigungs- und Equipment-Wizard that digitally maps the catering advisory process. The core product is then composed of multiple named sub-products tailored to the occasion: Meeting Catering, Conference/Tagung Catering, Messe Catering, Sommerfest Catering, Weihnachtsfeier Catering, Event Catering, and Roadshow Catering. These are complemented by format-based sub-products (Fingerfood, Buffet, Menü, Grill/BBQ, Live Cooking, Lunch, Sandwich, Frühstück, Dessert, Vegetarisch/Vegan). A separate add-on, the Partnerlocations network, supplies venue-finding services. All sub-products and the core catering service are accessed through the same onlineshop and use the same in-house kitchen network across six German cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Meeting Catering Catering tailored for in-office meetings, offering small-format snacks, fingerfood, and quick lunch solutions for business meetings. Target buyer: office teams, corporate departments needing regular meeting catering.
• Conference & Tagung Catering Catering offering tailored for multi-day or full-day corporate conferences and conventions, including buffets, snacks, and beverages. Target buyer: corporate event teams, conference organisers.
• Messe Catering (Trade Fair Catering) Catering for trade fairs and exhibitions with direct delivery to exhibition stands, including stand delivery, booth hospitality and visitor catering during major German trade fairs. Minimum order value 100 EUR. Target buyer: trade-fair exhibitors, stand builders, event agencies.
• Sommerfest Catering (Summer Party Catering) Seasonal catering for company summer parties featuring BBQ/grill menus, summer fingerfood, and drinks, including free cancellation in case of rain. Target buyer: HR, communications, and event teams in enterprises.
• Weihnachtsfeier Catering (Christmas Party Catering) Seasonal catering for company Christmas parties and end-of-year corporate events, including festive buffets, menus, and drinks. Target buyer: corporate HR, event and communications teams.
• Event Catering Catering for general corporate events, roadshows, dealer events, kick-offs and brand activations, supporting parallel multi-city events. Target buyer: enterprises and agencies running corporate events.
• Equipment Rental (Geschirr, Besteck, Gläser, Mobiliar, Zelte) Rental of event equipment including dishes, cutlery, glasses, furniture, and tents, calculated per calendar day. Non-return or damage is billed at replacement value. Equipment remains property of aveato GmbH. Customers can alternatively choose disposable biodegradable packaging.
• On-site Service Staff & Live Cooking

Quantifiable outcome

• 500,000+ successful caterings delivered since 1999
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• visitBerlin Convention Office / Sustainable Meetings BerlincoreStrategic or Co-development PartnervisitBerlin Convention Office conducted a sustainability audit at aveato in September 2024 (and prior years 2021, 2022, 2023), granting aveato the 'High Performer' certification under the Sustainable Meetings Berlin programme (62 sustainability criteria across society, environment, economy and GRC). Listed as a membership of aveato.
• Berlin Partner für Wirtschaft und Technologie GmbHcoreGTM or Marketing PartnerBerlin Partner — Berlin's business and technology promotion agency — is listed as a member/partner of aveato. The partnership supports aveato's positioning in the Berlin business-location ecosystem.
• VDVO – Verband der Veranstaltungsorganisatoren e.V.coreStrategic or Co-development PartnerTrade association of event organisers in Germany (VDVO), listed as a member/partner of aveato. Provides industry representation and networking with event-organiser clients.
• Berlin Convention PartnercoreGTM or Marketing PartnerBerlin Convention Partner — co-marketing network for Berlin's meetings, incentives, conferences and events (MICE) industry. Listed as a partner/member of aveato.
• DEHOGA Bundesverband (Deutsche Hotel- und Gaststättenverband)coreStrategic or Co-development PartnerGerman Hotel and Restaurant Association federal body, listed as a member/partner of aveato. Industry representation in the German hospitality sector.
• Industrie- und Handelskammer zu Berlin (IHK Berlin)coreStrategic or Co-development PartnerBerlin Chamber of Industry and Commerce, listed as a member/partner of aveato.
• TÜV SÜD AGcoreTechnology or IntegrationTÜV SÜD AG performs regular external food-safety and HACCP audits for aveato's kitchens and supply chain. The TÜV seal confirms high food-safety and hygiene standards.
• CompanyCheck Deutschland GmbHcoreImplementation/ SI/ Consulting PartnerAveato has outsourced its entire occupational-safety concept to CompanyCheck. CompanyCheck provides regular training and consulting on fire protection, explosion protection and hazardous-substance management, and provides the external safety officer (Beauftragter für Arbeitssicherheit).
• HubSpot Inc.coreTechnology or IntegrationHubSpot is used as aveato's Customer Relationship Management (CRM), registration and marketing-automation platform; processes contact-form and newsletter data on behalf of aveato. HubSpot Inc. is US-based (Cambridge, MA) with EU offices in Dublin and Berlin. Data transfer is governed by EU Standard Contractual Clauses.
• Google LLC (Google Analytics, Google Ads, YouTube, Google Maps)coreTechnology or IntegrationGoogle provides web analytics (Google Analytics, IP-anonymised), search advertising (Google Ads), video content embedding (YouTube) and map content (Google Maps) on aveato.de. Google LLC is EU-US Data Privacy Framework certified.
• Expert Systems AG (ProvenExpert)coreTechnology or IntegrationProvenExpert (by Expert Systems AG, Berlin) is used to collect and display customer reviews and feedback, including heatmaps and session recording; supports aveato's complaint management workflow.
• Prehm & Klare RechtsanwälteminorOthersPrehm & Klare, a law firm specialising in trademark protection, handles aveato's trademark application and the 'aveato'® registered trademark.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kochzauber: Kochzauber is a German online-first business caterer focused on corporate meetings, conferences and events with onlineshop ordering and delivery. It competes head-to-head with aveato on the same digital B2B event-catering proposition and uses a similar asset-light model that puts pressure on aveato's 'unique digital infrastructure' claim.
• Apetito Catering: Apetito is a large German meal-services and contract-catering group serving businesses, healthcare and public-sector clients with hot and cold meals, including corporate meeting and event catering. It is one of the closest direct comparables to aveato on German B2B catering scale and customer segments.
• Le Buffet Catering: Le Buffet is a German business caterer specialising in company meetings, conferences and corporate events, with a multi-city German footprint. It overlaps directly with aveato on target customer (corporate event planners), occasion mix and digital ordering.
• Marché International: Marché International is a European event and business catering group with significant German operations serving trade fairs, events and corporate catering. Comparable to aveato on multi-occasion catering, event/canteen formats and enterprise customer base, though larger and pan-European.
• Party Service Group: Party Service is a German event and party caterer delivering buffets, fingerfood, BBQ and equipment rental for corporate and private events. It competes with aveato on the same Sommerfest/Weihnachtsfeier/event occasions and equipment-bundle offering.

Broad incumbents

• Dussmann Group: Dussmann is a large German facility services conglomerate that includes catering for corporate clients, schools and public-sector venues. It overlaps with aveato in corporate catering but as part of a much broader facility-services portfolio rather than as a catering specialist.
• Sodexo Germany: Sodexo is a global contract caterer with substantial German operations providing business, event and on-site catering. It is a broad incumbent serving enterprise clients with similar use cases to aveato but with a much wider geographic and service portfolio.
• Aramark Germany: Aramark is a global food-services company operating in Germany across corporate, event, education and healthcare catering. It competes with aveato for enterprise event and meeting catering but does not specialise in the German business-event niche.
• Compass Group / Eurest Germany: Compass Group, through Eurest, is one of the world's largest contract caterers with German operations covering corporate, event and meeting catering. It is a broad incumbent alternative for enterprise customers evaluating aveato for recurring or large-scale mandates.

Emerging players

• Foodji: Foodji is a German digital corporate food-service startup that places smart fridges and an onlineshop in office environments for employee meals and snacks. It does not directly serve event catering but represents the digital-first direction of the broader corporate food-services market that aveato participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CateringNewsChanel
• Facebookfacebook.com/cateringservice.aveato
• LinkedInde.linkedin.com/company/aveatocatering
• Instagraminstagram.com/aveato_catering

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aveato catering