Piveg
Piveg is a privately held Mexican manufacturer founded in 1980 that extracts and standardizes natural carotenoids for food, beverage, and nutraceutical customers, and operates the BIOXTER line of natural bioinsecticides for agricultural markets.
- Company typePrivate
- Founded1980
- HeadquartersSan Diego, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Piveg does
Piveg (legal entity PIVEG S. DE R.L. DE C.V.) is a privately held Mexican ingredient manufacturer founded in 1980 and headquartered in General Enrique Estrada, Zacatecas. The company develops and standardizes natural carotenoids for industrial food, beverage, and nutraceutical applications, integrating the supply chain from cultivation and extraction through batch-to-batch quality control. Its product portfolio comprises three core lines — chiles, condimentos, purés and salsas; standardized nutraceutical ingredients such as lutein and capsanthin for capsules and softgels; and pigments and oleorresinas for industrial color applications — alongside a separate BIOXTER unit that produces natural-origin bioinsecticides, fungicides, and coadyuvantes for agricultural use, all positioned with zero residuality and 0 days to harvest. Sourcing is diversified across Mexico and Peru for supply resilience, and the company maintains ISO 22000, FSSC 22000, ISO 17025, MK Kosher, California Prop 65, SENASICA, and OMRI certifications to qualify for export and regulated markets.
The business operates on a quote-based, direct enterprise sales model with dedicated technical account management and on-site formulation support per product segment (chiles/condimentos, nutraceuticals, pigments, BIOXTER). Pricing is not publicly disclosed; revenue is generated through one-time ingredient and product sales to food/beverage manufacturers, nutraceutical companies, and agricultural input distributors. A US sales front-end (San Diego phone line) targets North American nutraceutical demand, while BIOXTER is distributed through agricultural channel partners. The company is privately owned with no disclosed institutional investors, no headcount data, and no public revenue figures.
Piveg firmographics
Firmographics- Name
- Piveg
- Legal name
- PIVEG S. DE R.L. DE C.V.
- Website
- https://piveg.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Piveg is a privately held Mexican manufacturer founded in 1980 that extracts and standardizes natural carotenoids for food, beverage, and nutraceutical customers, and operates the BIOXTER line of natural bioinsecticides for agricultural markets.
- Ownership category
- akta.pro rank
Piveg industry classification
Industry- Product category
- Natural Carotenoid Ingredients
- NAICS
- Spice and Extract Manufacturing (311942), Pesticide and Other Agricultural Chemical Manufacturing (325320), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Natural Colorants (Plant/Algae/Microbial Extracts: Anthocyanins, Carotenoids, Chlorophyll, Spirulina) (AFAJAEAA)
- akta.pro secondary industries
- Antioxidants & Phytochemicals (Carotenoids, Tocopherols, Flavonoids, CoQ10, Resveratrol) (AFAJAKAI), Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF)
Keywords
Where Piveg is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Piveg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Natural Carotenoid Ingredients: Sale of standardized natural carotenoid ingredients for food, beverages, and nutraceutical applications. Revenue generated from ingredient sales with formulation support included.
- Pigments and Oleoresins: Sale of pigment and oleoresin products for color applications in food processing.
- BIOXTER Bioinsecticides: Sale of natural-origin bioinsecticide products for agricultural applications including bioinsecticide, fungicide, and coadjuvant products.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Piveg product offering
Product offeringCore offering
Piveg develops, extracts, and standardizes natural carotenoid ingredients (including chiles and condiments, lutein and capsanthin nutraceutical extracts, and pigment/oleoresin products) for food, beverage, nutraceutical, and feed manufacturers. The company also operates the BIOXTER unit producing botanical-based bioinsecticides, fungicides, and coadjuvants (chile extract, menthol, Gobernadora, neem oil, cinnamon extract, chrysanthemum extract, and citronella oil) for agricultural crop protection.
Product overview
PIVEG is a natural carotenoid company operating from Latin America (Mexico and Peru) with over 40 years of experience. The company develops and standardizes natural carotenoids for food, beverages, and nutraceuticals, integrating the supply chain from cultivation and extraction to quality control. The product portfolio includes three main lines: Chiles y Condimentos (chiles, condiments, purees, sauces), Nutracéuticos (lutein, capsanthin for capsules and softgels), and Pigmentos y Oleorresinas. Additionally, the BIOXTER unit produces natural insecticides including bioinsecticides (chile extract, menthol + fatty acids), fungicides (Gobernadora extract), coadjuvants, and botanical-based formulations (neem oil, cinnamon extract, chrysanthemum extract, citronella oil) all characterized by 0 days to harvest and zero residuality.
Differentiator
Problem solved
Functional benefit
Brands
- BIOXTER: Natural insecticides unit focused on bioinsecticides, fungicides, and coadyuvantes for agricultural applications. Products include extracts of chile, mentol, Gobernadora, Neem, Canela, Crisantemo, and Citronela.
Companies that use Piveg
Customer profileSegments3 records
Ideal customer profiles3 records
Piveg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Piveg partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Piveg competitors and assessment
Company assessmentBroad incumbents
- ADM (Wild Flavors & Specialty Ingredients): Global agricultural processor and ingredient supplier including natural colors and carotenoids for food and beverage manufacturers. Overlaps with PIVEG's color and ingredient business but operates at commodity-scale breadth.
- Chr. Hansen (now Novonesis): Global bioscience company with a natural colors division supplying carotenoids and color blends for food, beverage, and dietary supplements. Comparable in natural color standardization but with much larger R&D and global footprint.
- Givaudan (Naturex): Global flavors and natural extracts platform (Naturex) producing botanical extracts for food, beverage, and nutraceutical applications. Comparable standardized botanical extract offering with broader F&F portfolio.
- FMC Corporation: Global agrochemical company with a growing biologicals/bioinsecticide portfolio. Comparable to PIVEG's BIOXTER line in agricultural pest management but operates at global crop-protection scale across conventional and biological inputs.
- BASF (Nutrition & Health): Major diversified chemical company with a significant carotenoids and natural colorants portfolio for food and feed. Overlaps with PIVEG in carotenoid ingredients and feed pigment applications, but as part of a much broader chemicals portfolio.
Direct peers
- DSM-Firmenich: Global leader in natural carotenoids (beta-carotene, lutein, astaxanthin, lycopene) for food, beverage, and nutraceutical applications. Directly comparable core product portfolio and target customers to PIVEG's carotenoid line, but at vastly larger scale.
- Sensient Technologies: Specializes in natural colors, flavors, and fragrances for food, beverage, and nutraceutical applications. Closely mirrors PIVEG's clean-label and standardization value proposition for industrial formulation customers.
- Kemin Industries: Ingredient manufacturer focused on natural antioxidants, carotenoids, and shelf-life solutions for food, feed, and nutraceutical markets. Closely comparable vertically integrated ingredient model and target industrial customers.
- Döhler: German-headquartered producer of natural ingredients including colors, flavors, and botanical extracts for F&B and nutraceutical customers. Directly comparable mid-to-large ingredient supplier with similar B2B industrial customer focus.
- ROHA (JJT Group): Specialty manufacturer of natural colors and pigment blends for food and beverage applications. Direct peer in the natural colorant ingredient space with similar industrial customers and application focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Piveg social profiles
Digital presencePiveg compliance and trust
Trust signalCompliance7 records
Piveg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piveg leadership team
Management profileNumber of profiles
Piveg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piveg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piveg
What does Piveg do?
Piveg develops, extracts, and standardizes natural carotenoid ingredients (including chiles and condiments, lutein and capsanthin nutraceutical extracts, and pigment/oleoresin products) for food, beverage, nutraceutical, and feed manufacturers. The company also operates the BIOXTER unit producing botanical-based bioinsecticides, fungicides, and coadjuvants (chile extract, menthol, Gobernadora, neem oil, cinnamon extract, chrysanthemum extract, and citronella oil) for agricultural crop protection.
Is Piveg a public or private company?
Piveg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Piveg founded?
Piveg was founded in 1980. It employs 251 to 500 people.
Where is Piveg based?
Piveg is headquartered in San Diego, United States, in the North America region.
How does Piveg make money?
Three revenue lines are on record. Natural Carotenoid Ingredients are the primary driver. The others are pigments and Oleoresins and BIOXTER Bioinsecticides.
Who are Piveg's main competitors?
Broad incumbents on record are ADM (Wild Flavors & Specialty Ingredients), Chr. Hansen (now Novonesis), Givaudan (Naturex), FMC Corporation and BASF (Nutrition & Health). Direct peers are DSM-Firmenich, Sensient Technologies, Kemin Industries, Döhler and ROHA (JJT Group).
Does Piveg have an API?
No public API is recorded for Piveg.
What industry is Piveg in?
Piveg's product category is Natural Carotenoid Ingredients. Its primary akta.pro industry code is AFAJAEAA, Natural Colorants (Plant/Algae/Microbial Extracts: Anthocyanins, Carotenoids, Chlorophyll, Spirulina), with a secondary code of AFAJAKAI, Antioxidants & Phytochemicals (Carotenoids, Tocopherols, Flavonoids, CoQ10, Resveratrol). Its NAICS code is 311942 and its SIC code is 2833.