GeNEE

What GeNEE does

GeNEE (株式会社GeNEE, GeNEE Corporation) is a privately held Japanese IT services firm founded in 2017 and headquartered in Roppongi, Tokyo. The company delivers custom system development, smartphone application development (native iOS/Android, cross-platform, PWA, LINE mini apps), DX/IT consulting, MVP development, AI development, and cybersecurity vulnerability assessment for enterprise, mid-market, startup, and educational institution clients. Service delivery follows a "trinity" project team model combining project managers, tech engineers, and UI/UX designers, supported by a multi-city footprint spanning Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo domestically, with overseas offices in Ho Chi Minh City, Hanoi, and Frankfurt.

The company's technical stack spans cloud-native architecture on AWS, GCP, and Azure; development languages including Swift, Kotlin, Flutter, React Native, Ruby on Rails, Python, PHP, and Java; and AI/ML capabilities covering NLP, computer vision, predictive analytics, and recommendation systems, alongside proprietary SaaS products Kensuma (attendance management) and Seikan (production management). Its client roster includes named Japanese enterprises such as Kinoshita Group, House Foods Group, Panasonic Group, Mitsui & Co., Rakuten Group, and Resona Bank, plus universities including Hosei, Keio, Tokyo University, and the former Tokyo Institute of Technology (now Institute of Science Tokyo). The company operates under a holding structure with 8 group entities and combined group capital of ¥265M (≈US$1.8M).

GeNEE generates revenue through professional services engagements (custom development and consulting on a project-quoted basis following Zoom-based discovery meetings) plus subscription revenue from its Kensuma and Seikan SaaS products. Pricing is not publicly disclosed, but engagements typically follow multi-year contracts with AI diagnosis offered free of charge as a top-of-funnel mechanism. Demand generation runs through owned-media content marketing, monthly webinars, SEO, and earned media, with named logos in Mainichi Shimbun Weekly Economist (2026) and Nikkei (2025). The company is bootstrapped — registered capital ¥200M, no disclosed external funding rounds — and is led by Representative Director Hyugano Takuya (formerly NTT Data) with technical advisors from Tokyo University, Keio, and Institute of Science Tokyo.

Name

GeNEE

Legal name

株式会社GeNEE

Website

https://genee.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

GeNEE is a Japanese IT services firm founded in 2017, delivering custom system development, smartphone app development, AI development, DX consulting, MVP creation, and cybersecurity assessments to enterprise, mid-market, startup, and educational clients across Japan and overseas via offices in Tokyo, Osaka, Nagoya, Fukuoka, Sapporo, Ho Chi Minh, Hanoi, and Frankfurt.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Full-scratch (bespoke) system development and mobile app development services for enterprise and mid-market clients. Projects range from LMS platforms and core system modernization to DX transformation initiatives. Revenue is project-based, typically involving discovery, prototyping, development, QA, and post-launch maintenance.
2. DX/IT Consulting: Advisory and consulting engagements covering digital transformation strategy, AI adoption roadmaps, IT outsourcing design, and organizational DX coaching. Services span from initial diagnosis through execution and ongoing operational support.
3. SaaS Products: Proprietary SaaS solutions including Kensuma (SaaS time-tracking/attendance management) and SaaS production management tools, offered on a subscription basis.
4. Cybersecurity/Vulnerability Assessment Services: Security diagnostic services including penetration testing, vulnerability assessment, and system audits, delivered as professional service engagements or retainers.
5. MVP Development / New Business Creation: Minimum Viable Product development and new venture creation support for clients seeking to launch new digital products or services. Typically a phased engagement from concept through scale support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GeNEE is a Japanese development company that delivers custom (full-scratch) cloud-based systems, smartphone applications, and AI solutions, alongside DX/IT consulting, MVP development, and cybersecurity vulnerability assessment. It also offers two proprietary SaaS products—Kensuma (attendance management) and Seikan (production management)—on a subscription basis. Engagements are delivered through a trinity project team model combining project managers, tech engineers, and UI/UX designers, supported by offices in Japan, Vietnam, and Germany.

Product overview

GeNEE is a Japanese system and app development company offering a comprehensive portfolio of services including custom AI development (AI diagnosis, full-scratch AI, DX consulting), system development (cloud-based, scalable systems), smartphone app development (iOS/Android/web/cross-platform), DX/IT consulting, MVP development for new business, cybersecurity vulnerability diagnosis, and system maintenance. Their proprietary SaaS products include Kensuma (attendance management) and Seikan (production management). The company operates a three-in-one project team model combining business directors, tech engineers, and UI/UX designers. GeNEE's AI capabilities span demand forecasting, sales prediction, text mining, chatbots, defect detection, behavior prediction, and big data analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Kensuma (暄夢): SaaS勤怠管理 - Cloud-based attendance management solution
• SaaS生産管理

Products and services

• System Development (システム開発) Bespoke cloud-based enterprise system development covering requirements definition, design, development, and testing, targeting enterprises and mid-market companies with scalable architecture needs.
• Smartphone App Development (スマホアプリ開発) Native and cross-platform mobile app development for iOS and Android, including web apps (PWA) and LINE mini apps, delivered for enterprise and startup clients.
• DX/IT Consulting (DX/ITコンサルティング) Digital transformation and IT consulting service covering strategy formulation, planning, MVP development, implementation, and ongoing operations and maintenance support for enterprises.
• MVP Development / New Business Creation (MVP開発/新規事業創造) Minimum Viable Product development and new venture creation support delivered by a project team of business directors, tech engineers, UI/UX designers, and marketers.
• AI Development (AI開発) Custom AI development services including AI diagnosis, implementation advisory, full-scratch AI model development, and ongoing model tuning, covering demand forecasting, sales prediction, text mining, chatbots, defect detection, behavior prediction, and big data analysis.
• Cybersecurity Vulnerability Diagnosis (脆弱性診断) Cybersecurity vulnerability diagnostic service using advanced tools and white-hat hackers, covering penetration testing, vulnerability assessment (CVSS), development team guidance, and system audits under OWASP, OSSTMM, PCI-DSS, and GDPR frameworks.
• Kensuma - SaaS Attendance Management (SaaS勤怠管理) Proprietary cloud-based SaaS attendance management solution for workforce tracking and management, offered on a subscription basis.
• Seikan - SaaS Production Management (SaaS生産管理) Proprietary SaaS production management solution for manufacturing operations, offered on a subscription basis.
• System Maintenance (システム保守) System maintenance and operations support service for ongoing support of custom-developed client systems.

Quantifiable outcome

• 年間15,300時間削減 (15,300 hours/year saved) in integrated procurement and production management core system project
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• 国立大学法人東京大学 (The University of Tokyo)minorStrategic or Co-development PartnerListed as a client and key stakeholder in GeNEE's company profile. Tokyo University is referenced as a university client/institution alongside Tokyo Institute of Technology, Keio University, and Hosei University. No explicit co-development or research partnership is stated.
• 国立大学法人東京工業大学 (Tokyo Institute of Technology)minorStrategic or Co-development PartnerListed as a client and academic institution partner. Tokyo Tech professors have participated as guest speakers in GeNEE webinars. No formal research or co-development agreement is explicitly described.
• 学校法人慶應義塾 (Keio University)minorStrategic or Co-development PartnerGeNEE has developed a morphological analysis and sentiment polarity dictionary-based research software for Keio University (published as a DX case study). This represents a client-deliverable relationship rather than a formal strategic partnership.
• 学校法人北里研究所 (Kitasato Institute)minorStrategic or Co-development PartnerListed as a client in the general client roster. No formal partnership agreement is described.
• 学校法人法政大学 (Hosei University)minorStrategic or Co-development PartnerGeNEE developed an LMS for Hosei University. Referenced as a case study client with a testimonial. The relationship is a client-service engagement.
• 国立大学法人東京科学大学 (Institute of Science Tokyo, formerly Tokyo Institute of Technology)minorStrategic or Co-development PartnerProfessors from Tokyo Institute of Technology / Institute of Science Tokyo have participated in GeNEE webinars as guest speakers and advisors. Technical advisors on GeNEE's leadership team include professors from Tokyo University and Institute of Science Tokyo.
• 木下グループ (Kinoshita Group)minorStrategic or Co-development PartnerListed as a key enterprise client. GeNEE has delivered PCR testing reservation app, medical system modernization, and group-wide IT services for Kinoshita Group. Multiple projects across different group subsidiaries.
• 契約出版社 / 商業出版パートナー (Book Publishing Partners)minorOthersGeNEE team members have authored and commercially published books: 'エンジニアが学ぶ工事管理システムの「知識」と「技術」' (4th book), 'アプリ開発発注担当者必見！ 新規プロダクト事業を成功させる100の鉄則' (3rd book). Publishers are unnamed in the source material.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BrainPad Inc. Japanese data analytics and AI consulting firm that provides data science, AI/ML model development, and DX advisory services to enterprise clients — directly comparable to GeNEE's AI development and DX consulting offerings.
• biprogy (formerly Nihon Unisys): Mid-to-large Japanese system integrator delivering custom system development, cloud migration, and DX transformation services to enterprise clients — overlapping closely with GeNEE's core system development and modernization work.
• Systena Corporation: Japanese IT services company offering system development, mobile app development, and SaaS solutions to enterprise clients across multiple industries — directly comparable to GeNEE's diversified IT services portfolio.
• Fenrir Inc. Japanese mobile and web application development firm offering custom app development and SaaS products — closely aligned with GeNEE's smartphone app development and SaaS product offerings.
• Nulab Inc. Japanese SaaS and collaboration tool provider (Backlog, Cacoo, Typetalk) with custom development services — comparable to GeNEE in its mix of proprietary SaaS products alongside professional services.
• Digital Garage Inc. Japanese digital transformation and technology investment firm offering DX consulting, marketing technology, and platform services — comparable to GeNEE's DX consulting and SaaS offerings.
• SoftBank Technology Corp. Japanese IT services firm offering system integration, cloud services, security solutions, and AI implementation — comparable to GeNEE's mix of system development, cybersecurity assessment, and AI services.

Broad incumbents

• NTT Data Group: Largest Japanese system integrator offering enterprise system development, consulting, and managed services globally — overlaps with GeNEE across all major service lines but at vastly greater scale; also the former employer of GeNEE's CEO and directors.
• Accenture Japan: Global management and technology consulting firm with a large Japanese practice delivering strategy, DX consulting, and IT services — directly competes with GeNEE in the enterprise DX consulting space; GeNEE's external director Hirata is an Accenture alumnus.

Emerging players

• Money Forward, Inc. Japanese cloud SaaS provider (accounting, HR, finance) — overlapping with GeNEE's SaaS attendance/production management products (Kensuma, Seikan) but at significantly larger scale and with broader product breadth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/dev_genee

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeNEE