United Way of Southern Cameron County

What United Way of Southern Cameron County does

United Way of Southern Cameron County is a 501(c)(3) nonprofit charitable organization founded in 1955 and headquartered at 634 E Levee St in Brownsville, Texas. It operates as a local affiliate of United Way Worldwide, serving Southern Cameron County and Willacy County in the Rio Grande Valley. The organization mobilizes community resources across four program pillars: Youth Opportunity (educational support including Success By 6 and Family Engagement for High School Success), Financial Security (the IRS-sponsored Volunteer Income Tax Assistance/VITA program and ALICE financial stability resources for asset-limited, income-constrained, employed households), Healthy Community (SingleCare prescription savings, the Snack Pack Project, and the United Against Hunger initiative), and Community Resiliency (disaster preparedness and recovery, including Palacio Real/Wild Rose Apartments recovery efforts).

The organization is staffed by a small team of 1-10 employees and supported by volunteer-driven service delivery, particularly the VITA program which uses IRS-certified volunteers. Its operating infrastructure includes CiviCRM for contribution management, an online donation portal supporting credit card and Apple Pay, and a Constant Contact-managed email newsletter. The organization publishes an annual report, audited financial statements, and IRS Form 990, reflecting standard nonprofit governance with a Board of Directors.

Revenue is generated entirely through philanthropic channels: individual one-time and recurring donations, corporate workplace giving campaigns with payroll deduction, event-based fundraising (Dancing for United Way celebrity dance competition with $5/vote mechanics, Battle of the Banks inter-bank competition), and corporate event sponsorships. The organization reports impact metrics of 67,339 local residents served, $7,923,719 in tax refunds processed through VITA, and 609 Snack Packs distributed, though these represent program outcomes rather than organizational revenue. Signature campaign sponsors include Bechtel and RG LNG (Rio Grande LNG), while event sponsors include IBC Bank, Texas Regional Bank, First Community Bank, Lone Star National Bank, Falcon Bank, DHR Health Brownsville, and Valley Regional Medical Center.

Name

United Way of Southern Cameron County

Legal name

United Way of Southern Cameron County

Website

https://unitedwayrgv.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Southern Cameron County is a 501(c)(3) nonprofit in Brownsville, Texas, serving Cameron and Willacy counties with programs in Youth Opportunity, Financial Security (including IRS-sponsored VITA free tax preparation), Healthy Community, and Community Resiliency, funded by individual donations, workplace giving, and corporate event sponsorships.

Ownership category

akta.pro rank

Product category

Nonprofit Community Services

NAICS

Social Assistance (624), Child and Youth Services (62411), Grantmaking and Giving Services (81321), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGAEAL

Community Centers & Neighborhood Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGADAI

Youth Leadership, Civic Education & Service-Learning Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Community fundraising campaigns
• Nonprofit social services
• Workplace giving programs
• Free tax preparation
• Youth opportunity programs

Headquarters

HQ city

Brownsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization accepts one-time and recurring donations from individual donors via its website, with options for monthly, quarterly, or annual recurring gift schedules.
2. Workplace Giving Campaigns: Corporate workplace campaigns where employees can designate charitable contributions through payroll deduction.
3. Event Sponsorships: Corporate sponsorships for fundraising events such as Dancing for United Way and Battle of the Banks.
4. Event Fundraising: Revenue generated from event participation, table purchases, and celebrity dancer voting ($5/vote) at Dancing for United Way.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

United Way of Southern Cameron County is a 501(c)(3) nonprofit that raises funds through individual donations, workplace giving campaigns, and corporate sponsorships, then deploys those resources across four programmatic pillars: Youth Opportunity, Financial Security, Healthy Community, and Community Resiliency. It also directly delivers the Volunteer Income Tax Assistance (VITA) program providing free tax preparation to qualifying households.

Product overview

United Way of Southern Cameron County is a nonprofit charitable organization offering community impact programs, not a technology product company. Their portfolio consists of social service programs organized into four focus areas: Youth Opportunity (educational support including Success By 6 and Family Engagement), Financial Security (VITA free tax preparation and ALICE financial resources), Healthy Community (prescription savings, hunger relief through Snack Pack and United Against Hunger), and Community Resiliency (disaster recovery). Additional offerings include donor engagement programs like Emerging Leaders, fundraising events (Battle of the Banks, Dancing for United Way), and donation processing services. They use CiviCRM for contribution management.

Differentiator

Problem solved

Functional benefit

Brands

• VITA (Volunteer Income Tax Assistance): Free tax preparation services for low- and moderate-income individuals earning $67,000 or less, sponsored by the IRS using trained, IRS-certified volunteers.

Products and services

• Youth Opportunity Programs Programmatic pillar funding youth development initiatives for young people in Southern Cameron County, delivered in partnership with local nonprofits and community organizations.
• Financial Security Programs Programmatic pillar supporting financial stability initiatives for low- and moderate-income households in Southern Cameron County, including financial literacy, emergency assistance, and access-to-capital partnerships.
• Healthy Community Programs Programmatic pillar funding health-related community initiatives in Southern Cameron County, delivered with local partner agencies addressing public health and access-to-care needs.
• Community Resiliency Programs Programmatic pillar supporting disaster preparedness, response, and recovery efforts in Southern Cameron County, helping households and partner agencies withstand and recover from local shocks.
• VITA Free Tax Preparation Service Free federal and state tax return preparation for qualifying low- and moderate-income households and individuals in Southern Cameron County, delivered by IRS-certified volunteer preparers at community sites.

Quantifiable outcome

• 67,339 local residents impacted
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• IBC BankminorGTM or Marketing Partner · 30 April 2026Community-focused bank participating in Battle of the Banks fundraising competition. IBC Bank is a Texas-Oklahoma community bank known for exceptional service.
• Texas Regional BankminorGTM or Marketing Partner · 30 April 2026Community bank with locations across Rio Grande Valley, Hill Country, Houston, and DFW, participating in Battle of the Banks.
• First Community BankminorGTM or Marketing Partner · 30 April 2026Independent community-based bank serving local families and businesses, competing in Battle of the Banks.
• Lone Star National BankminorGTM or Marketing Partner · 30 April 2026Community bank participating in Battle of the Banks fundraising competition.
• Fred Astaire Dance StudiosminorGTM or Marketing Partner · 10 April 2026Dance studio providing choreography and instruction for celebrity dancers participating in the Dancing for United Way fundraising event.
• Ophelia's Dance & Art StudiominorGTM or Marketing Partner · 10 April 2026Dance and art studio providing choreography for celebrity dancers in the Dancing for United Way event.
• BechtelcoreGTM or Marketing Partner · 10 April 2026Signature Campaign Sponsor for United Way of Southern Cameron County, supporting the annual fundraising campaign.
• RG LNG (Rio Grande LNG)coreGTM or Marketing Partner · 10 April 2026Signature Campaign Sponsor supporting United Way's annual fundraising efforts.
• Falcon BankminorGTM or Marketing Partner · 10 April 2026Banking partner represented by Olga E. Gonzalez, 1st Vice President, participating in Dancing for United Way.
• Housing Authority of the City of BrownsvilleminorGTM or Marketing Partner · 10 April 2026Public housing authority represented by CEO Carla Mancha as celebrity dancer in Dancing for United Way.
• Brownsville Public Utilities Board (BPUB)minorGTM or Marketing Partner · 10 April 2026Municipal utility board participating as event sponsor and represented by Gerardo Martinez.
• DHR Health BrownsvilleminorGTM or Marketing Partner · 10 April 2026Healthcare provider sponsoring Dancing for United Way event.
• Valley Regional Medical CenterminorGTM or Marketing Partner · 10 April 2026Healthcare provider sponsoring Dancing for United Way event.
• Sombrero FestivalminorGTM or Marketing Partner · 10 April 2026Local festival organization sponsoring Dancing for United Way.
• Local Schools and OrganizationscoreStrategic or Co-development PartnerUWSCC partners with local schools and organizations to train student and community volunteers for the VITA (Volunteer Income Tax Assistance) program, providing free tax services during tax season.
• SingleCareminorStrategic or Co-development PartnerPrescription savings program partner offering discounted medications to community members through the Healthy Community initiative.
• IRS (Internal Revenue Service)coreStrategic or Co-development PartnerFederal agency sponsoring the VITA (Volunteer Income Tax Assistance) program, providing certification materials and guidelines for free tax preparation services.

Scale indicators3 records

Direct peers

• Catholic Charities of the Rio Grande Valley: A regional social services nonprofit serving the same Cameron/Willacy/Hidalgo County area with overlapping programs in financial assistance, immigration legal aid, and disaster recovery; competes for the same donor and volunteer pool.
• Food Bank of the Rio Grande Valley: Local hunger-relief nonprofit operating in the same service area and addressing food insecurity (overlapping with UWSCC's Snack Pack and United Against Hunger programs); competes for food-insecurity philanthropic dollars.
• United Way of Coastal Bend: A regional United Way affiliate serving a coastal Texas service area; operates analogous workplace campaigns, VITA sites, and community impact programs, making it a closely matched operating peer.
• United Way of Hidalgo County: Another United Way affiliate serving the adjacent Rio Grande Valley county with a similar three-pillar focus on education, financial stability, and health; directly comparable in mission, programs (including VITA), and donor base.
• Boys & Girls Club of Brownsville: Local youth development nonprofit serving the same community and overlapping directly with UWSCC's Youth Opportunity focus area; competes for youth-focused grants, corporate sponsorships, and volunteer engagement.

Broad incumbents

• United Way of Metropolitan Dallas: Major Texas United Way affiliate with the same national brand and VITA, youth, and health programming; serves as a large-scale operating comparable for UWSCC's growth trajectory.
• United Way Worldwide: The national parent/affiliate organization; while not a direct operating peer, it sets program standards, manages national corporate partnerships, and provides brand and infrastructure that directly shape UWSCC's operating model.
• United Way of Greater Houston: One of the largest United Way affiliates in the U.S., operating the same three-pillar model (education, income, health) at significantly larger scale; useful for benchmarking program design and corporate partnership strategy.

Regional players

• Valley Initiative for Development and Advancement (VIDA): Rio Grande Valley-based nonprofit focused on education and economic advancement for low-income residents; comparable to UWSCC's Youth Opportunity and Financial Security programs and competing for similar funder dollars in the same geography.
• Goodwill Industries of South Texas: Regional workforce development and social enterprise nonprofit serving South Texas with adjacent financial security and job-readiness programs; comparable on the income/financial stability dimension of UWSCC's work.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnitedWayRGV
• Facebookfacebook.com/UnitedWayRGV
• LinkedInlinkedin.com/company/united-way-of-southern-cameron-county

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Southern Cameron County