Greater Lexington Insurance

What Greater Lexington Insurance does

Greater Lexington Insurance Agency, Inc. is a privately held, founder-owned independent insurance agency headquartered at 1066 Wellington Way, Lexington, KY, serving individuals, families, and businesses across Kentucky — including Nicholasville, Georgetown, Versailles, Midway, and Wilmore. The firm operates on a sales-led model using licensed, in-house insurance professionals (with CIC, LUTCF, and CISR designations) who quote and service policies through phone, email, in-person consultation, and website-driven quote requests. The customer base spans personal lines (auto, home, high net worth, valuable possessions), commercial lines (business owners, general liability, workers' compensation, builders risk, surety, commercial auto), and employee benefits (group health, voluntary benefits, 401(k)), with vertical-specialty programs for contractors, restaurants, garage repair shops, manufacturers, and carpenters.

The agency represents a broad portfolio of carriers — Auto-Owners Insurance, Acuity, Travelers, State Auto, Progressive, Grange, Great American, West Bend, KEMI, Anthem, Foremost, and ClearPath Specialty — enabling cross-carrier shopping on behalf of clients. Revenue is earned through commissions paid by these carriers on premiums sold and renewed; pricing is quote-based, varies by risk and coverage, and is not publicly disclosed. Distribution combines direct sales, referrals, digital presence (website, Facebook, Yelp, Google Reviews), a content blog, and active participation in regional trade associations including IEC of the Bluegrass, Home Builders Association of Kentucky, NAHB, Jessamine Chamber of Commerce, and BIA Central Kentucky.

The technology stack consists of standard insurance-agency management software and carrier portals rather than proprietary systems; there are no disclosed APIs, integrations, or AI/ML components. Founded in 1983 per firmographics (with timeline data alternatively indicating 1986), the company has operated continuously for 38+ years under founder Jerry Kroggel, with president David Thornton and partner R. Jason Kroggel, and reports a headcount of 1-10 employees. No external institutional ownership, funding rounds, M&A, or restructuring events are evidenced in the available data.

Name

Greater Lexington Insurance

Legal name

Greater Lexington Insurance Agency, Inc.

Website

https://greaterlexins.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Greater Lexington Insurance Agency, Inc. is an independent, founder-owned insurance agency in Lexington, KY that sells and services personal, commercial, and employee benefits policies for individuals and businesses across Kentucky through a multi-carrier portfolio and in-house licensed professionals.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Independent insurance agency
• Business insurance coverage
• Personal insurance coverage
• Employee benefits solutions
• Industry-specific insurance

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Greater Lexington Insurance Agency, Inc. earns revenue through commissions paid by the insurance companies they represent. These commissions are typically a percentage of the premium paid by customers for policies sold and renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Greater Lexington Insurance Agency, Inc. is an independent insurance agency that sells and services personal, business, employee benefits, and industry-specific insurance products on behalf of multiple carrier partners. The agency earns commissions by placing clients with carriers such as Auto-Owners Insurance, Acuity, Travelers, State Auto, Progressive, and others, and provides ongoing policy servicing, claims assistance, and coverage reviews out of its Lexington, KY office.

Product overview

Greater Lexington Insurance Agency is an independent insurance agency offering a comprehensive portfolio of insurance products organized into four main categories: Business Insurance (including builders risk, workers' compensation, business owners policies, general liability, surety bonds, and industry-specific coverages), Personal Insurance (including high net worth, home, auto, valuable possessions, and specialty coverages), Employee Benefits (including group health, voluntary benefits, and 401(k) plans), and Insurance by Industry (tailored programs for contractors, restaurants, garage repair shops, manufacturers, carpenters, and numerous other sectors). The agency operates as a multi-carrier independent agency representing various insurance companies to provide customized coverage solutions for both individuals and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance solutions covering property, liability, and specialized risks for businesses of various sizes and industries, sold through multi-carrier representation including Auto-Owners, Acuity, Travelers, State Auto, and others.
• Personal Insurance Personal insurance products designed to protect individuals, families, and their assets including homes, vehicles, valuable possessions, and high net worth households, sourced from multiple carriers.
• Employee Benefits Employee benefit solutions including group health insurance, retirement plans, and voluntary benefits to help businesses attract and retain talent, sourced through carriers such as Anthem and other benefit partners.
• Insurance by Industry Specialized insurance programs tailored for specific industries including contractors, restaurants, garage repair shops, manufacturers, carpenters, and additional verticals, addressing industry-specific risks and coverage requirements.

Quantifiable outcome

• Over 38 years of business experience serving Kentucky clients
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, secondary and minor.

• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorAuto-Owners Insurance is one of the primary insurance carriers represented by Greater Lexington Insurance Agency. The agency sells and services Auto-Owners Insurance policies including auto, home, and business coverage. Phone: 800-346-0346
• AcuitycoreChannel Partner/ Reseller/ DistributorAcuity is an insurance carrier represented by the agency, offering commercial and personal insurance products. The agency services Acuity policies for their clients. Phone: 800-242-7666
• TravelerssecondaryChannel Partner/ Reseller/ DistributorTravelers Insurance is one of the insurance carriers available through the agency, providing commercial and personal lines coverage options. Phone: 800-842-5075
• State AutosecondaryChannel Partner/ Reseller/ DistributorState Auto Insurance is represented by the agency for commercial and personal insurance products. Phone: 833-724-3577
• ProgressivesecondaryChannel Partner/ Reseller/ DistributorProgressive Insurance is available through the agency for auto and commercial coverage. Phone: 888-671-4405
• Grange InsurancesecondaryChannel Partner/ Reseller/ DistributorGrange Insurance is offered through the agency for personal and commercial coverage. Phone: 800-422-0550
• Great American Insurance GroupsecondaryChannel Partner/ Reseller/ DistributorGreat American Insurance Group products are available through the agency. Phone: 800-545-4269
• West BendsecondaryChannel Partner/ Reseller/ DistributorWest Bend (The Silver Lining) insurance products are available through the agency. Phone: 800-236-5010
• KEMIsecondaryChannel Partner/ Reseller/ DistributorKEMI (Kentucky Employers' Mutual Insurance) is available for workers compensation coverage. Phone: 800-640-5364
• AnthemsecondaryChannel Partner/ Reseller/ DistributorAnthem health insurance products available through the agency for group health coverage. Phone: 800-331-1476
• ForemostsecondaryChannel Partner/ Reseller/ DistributorForemost Insurance is available through the agency for specialty coverage. Phone: 800-527-3905
• ClearPath SpecialtysecondaryChannel Partner/ Reseller/ DistributorClearPath Specialty Insurance products available through the agency. Phone: 800-638-3669
• IEC of the BluegrassminorOthersIndependent Electrical Contractors of the Bluegrass - Professional association for electrical contractors where the agency participates and may connect with potential contractor clients
• Home Builders Association KentuckyminorOthersHome Builders Association of Kentucky - Professional association for home builders where the agency participates and connects with contractor clients
• National Association of Home BuildersminorOthersNational Association of Home Builders - National professional association for home builders with local chapter involvement
• Jessamine Chamber of CommerceminorOthersJessamine County Chamber of Commerce - Local business organization supporting community business development
• Building Industry Association Central KentuckyminorOthersBuilding Industry Association of Central Kentucky - Professional association for the building industry in the Central Kentucky region

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hilb Group: Large insurance brokerage platform that acquires and operates independent agencies across the U.S. Directly comparable as an aggregator of independent agency businesses with multi-carrier representation and commercial/personal/benefits product mix similar to Greater Lexington.
• World Insurance Associates: National insurance brokerage aggregator that consolidates independent agencies. Comparable in that it operates the same multi-carrier independent agency model at scale, representing the type of roll-up that an independent Kentucky agency could join or compete against.
• AssuredPartners: Large U.S. insurance brokerage platform with a multi-carrier independent agency model. Operates commercial, personal, and benefits lines through regional offices — directly comparable as a scaled, multi-line independent brokerage.
• Marsh & McLennan Agency: Large national insurance brokerage subsidiary of Marsh McLennan serving middle-market commercial clients. Comparable as a multi-carrier brokerage serving small/mid-sized businesses across commercial, personal, and benefits lines.

Direct peers

• Burns & Wilcox: Specialty insurance wholesale broker and independent agency operator offering commercial and personal lines including high-net-worth and specialty contractor/restaurant coverage. Comparable product mix and multi-carrier placement approach.
• Cincinnati Financial: Mid-size regional property/casualty insurer that distributes primarily through independent agents across the Midwest. Comparable as a regional carrier with an independent agency distribution model operating in overlapping Kentucky/Midwest territories.
• Acuity Insurance: Mid-size regional P&C carrier that distributes through independent agents in the Midwest. Directly comparable as one of Greater Lexington's core carrier partners, with a similar mid-market commercial and personal lines focus.
• Auto-Owners Insurance: Mid-size regional P&C carrier selling exclusively through independent agents across the Midwest and Southeast. Comparable as Greater Lexington's primary carrier partner with overlapping territory and identical independent agency distribution model.
• Erie Insurance Group: Regional P&C insurer distributing exclusively through independent agents in the Midwest, Mid-Atlantic, and Southeast. Comparable as a regional carrier with an identical independent agency distribution model serving overlapping commercial and personal lines customers.

Regional players

• Kentucky Farm Bureau Insurance: Kentucky-domiciled insurance carrier and agency serving the same Lexington/Kentucky territory as Greater Lexington. Comparable as a direct regional competitor offering personal, commercial, and farm coverages through a local agent network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greaterlexins

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Lexington Insurance