Muskogee Phoenix

What Muskogee Phoenix does

Muskogee Phoenix is a local newspaper serving Muskogee, Oklahoma and surrounding Green Country communities including Fort Gibson, Checotah, Wagoner, Warner, and Eufaula. Founded in 1888 and operating as a private company, it publishes local, state, and national news alongside high school and regional sports coverage, obituaries, opinion content, and community event listings. It is owned by CNHI LLC, a community newspaper conglomerate headquartered in Montgomery, Alabama, and operates within a broader network of CNHI-affiliated publications.

The company's core product is the muskogeephoenix.com website, built on the BLOX Content Management System from BLOX Digital/TownNews, supplemented by a digital e-edition, iOS and Android mobile applications, an email newsletter distributed via Constant Contact, and dedicated online classifieds portals for jobs, real estate, autos, and general marketplace listings. Specialty publications such as Green Country Living magazine and the Senior Keepsake annual edition extend the content portfolio. The Muskogee Phoenix also publishes the Best of Muskogee Contest and the Muskogee Women in Business recognition program as community engagement initiatives.

Muskogee Phoenix generates revenue through four primary streams: print and digital subscriptions (recurring), local advertising (display, classified, obituary, and digital), transactional marketplace fees from classifieds portals, and subscription/sponsorship revenue from specialty editions, newsletters, and events. The customer base is horizontally segmented between individual readers/subscribers seeking hyperlocal news and local SMBs purchasing advertising and classified placements, with supplemental government and tribal public-notice business from entities such as the Cherokee Nation and Osage Nation.

Name

Muskogee Phoenix

Legal name

CNHI LLC

Website

https://muskogeephoenix.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

51–100 employees

Short description

Muskogee Phoenix is a local newspaper serving Muskogee, Oklahoma and surrounding Green Country communities, publishing hyperlocal news, sports, obituaries, and classifieds via print, e-edition, mobile app, and online portals. It is owned by CNHI LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Muskogee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print and Digital Subscriptions: The Muskogee Phoenix generates primary revenue through paid newspaper subscriptions for both its print edition and e-edition digital product. Subscribers can manage their subscriptions online and access digital content.
2. Advertising: Local display advertising, classified advertising, obituary placements, public notices, and digital advertising on the muskogeephoenix.com website generate significant advertising revenue.
3. Classifieds and Marketplace: Revenue streams include jobs marketplace (jobs.muskogeephoenix.com), homes/real estate listings, autos marketplace, and general classifieds marketplace.
4. Editions, Newsletters and Events: Specialty publications (Green Country Living magazine, Best of Muskogee contest, Senior Keepsake annual edition) and newsletter email marketing services generate supplemental revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Muskogee Phoenix is a local newspaper publishing operation serving Muskogee, Oklahoma and surrounding Green Country communities. It delivers hyperlocal news, high school and regional sports, obituaries, opinion, and community content through a print edition, a digital e-edition, a mobile app, and an email newsletter. Revenue is generated primarily through print and digital subscriptions, local display and classified advertising, public notices, and online classifieds marketplace transactions.

Product overview

Muskogee Phoenix operates as a comprehensive local news media platform offering a unified digital newspaper experience. The core offering is the Muskogee Phoenix Website, supplemented by multiple integrated modules including E-Edition for digital print replicas, Mobile App for on-the-go access, Newsletter for email alerts, Classifieds for marketplace services, Obituaries for memorial listings, Puzzles/Comics/Games for entertainment, Photo Galleries for visual coverage, Video Content for multimedia storytelling, and Weekly Ads for local retail advertising. The platform is built on BLOX Content Management System and serves the Muskogee, Oklahoma community with local, state, and national news coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Newspaper Subscription Subscription-based home delivery and single-copy sale of the physical print edition of the Muskogee Phoenix newspaper for individual readers in the Muskogee, Oklahoma area.
• E-Edition Digital Access
• Mobile App (iOS/Android) Native mobile application for iOS and Android devices that provides Muskogee Phoenix readers with on-the-go access to news content, breaking news alerts, and subscription management.
• Online Classifieds Marketplace Online classifieds portals that allow individuals and businesses in the Muskogee area to post and browse job listings, real estate/homes listings, vehicle/auto listings, and general merchandise classifieds.
• Obituary Listings Service Online obituary and death-notice service allowing families to publish memorial information and the public to search historical death records for the Muskogee area.
• Green Country Living Magazine Specialty lifestyle publication covering Green Country area lifestyles, events, and community features, distributed as a supplement under the Muskogee Phoenix brand.
• Best of Muskogee Contest Annual reader's choice community contest that recognizes and awards the best local businesses and services in the Muskogee area as voted by Muskogee Phoenix readers.
• Email Newsletter Service Email-based newsletter service delivering curated Muskogee Phoenix news stories, breaking news alerts, and daily updates to subscribers via the Constant Contact platform.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Cherokee NationminorGTM or Marketing Partner · 23 June 2026Cherokee Nation Principal Chief Chuck Hoskin Jr. signed a lease agreement with the Old Saline Cherokee Association and the city of Salina on June 23, 2026. The Cherokee Nation Community and Cultural Outreach department partnered with the Old Saline Cherokee Association for a community building lease at Salina. This was covered as local news by the Muskogee Phoenix.
• Osage NationminorGTM or Marketing Partner · 17 June 2026Oklahoma State University athletics announced a jersey patch sponsorship with the Osage Nation on June 17, 2026, placing an Osage Nation patch on all OSU team uniforms beginning the 2026-27 school year. The partnership was covered by Muskogee Phoenix sports reporters and photographers (Addison Skaggs/OSU Athletics).
• CNHI (Community Newspaper Holdings Inc.)coreOthersCNHI is the parent company and corporate owner of the Muskogee Phoenix newspaper. CNHI operates a network of community newspapers across multiple states. The Muskogee Phoenix website is powered by CNHI's infrastructure and uses the BLOX CMS platform provided through the CNHI network.
• BLOX Digital / TownNewscoreTechnology or IntegrationThe Muskogee Phoenix website (muskogeephoenix.com) runs on the BLOX Content Management System from BLOX Digital. TownNews/BloX provides the content management, digital publishing platform, and website infrastructure for the newspaper's online operations.
• CNHI Sports OklahomaminorStrategic or Co-development PartnerThe Muskogee Phoenix partners with CNHI Sports Oklahoma for regional sports coverage, including Oklahoma college sports (OU/OSU), and shares sports content across the CNHI newspaper network.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Belleville News-Democrat: Belleville News-Democrat is a CNHI-affiliated community daily serving a metro region in southwestern Illinois with similar print, e-edition, classifieds, and digital subscription monetization. Closely mirrors the Muskogee Phoenix operating template.
• CNHI LLC (parent portfolio publications): CNHI LLC operates a network of community newspapers across multiple states (including Muskogee Phoenix itself), all using the BLOX CMS platform and sharing content/distribution infrastructure. Sister CNHI papers are direct peers by model, technology stack, and operational playbook.

Emerging players

• Patch.com: Patch.com is a digital-first hyperlocal news network operating in thousands of U.S. communities including Oklahoma. It is an emerging player that competes for local online audience attention and SMB advertising dollars, contrasting with Muskogee Phoenix's print-anchored model.

Broad incumbents

• Lee Enterprises: Lee Enterprises is a major operator of midsize U.S. community newspapers with print, digital subscription, and advertising revenue models. It is comparable to CNHI's network business model that Muskogee Phoenix operates within.
• Gannett Co. (USA TODAY Network local papers): Gannett operates the largest U.S. local newspaper network, including many community dailies and weeklies across multiple states. Muskogee Phoenix competes conceptually for national ad spend and advertiser attention with Gannett's network of community publications.
• The Oklahoman (Oklahoma City): The Oklahoman is the dominant statewide legacy daily newspaper serving Oklahoma City and statewide readers, offering print + digital subscriptions, classifieds, and local sports coverage. It is a broader incumbent peer operating in an overlapping Oklahoma geography with a similar business model.

Others

• TownNews / BLOX Digital: BLOX Digital (TownNews) provides the CMS, content management, and digital publishing platform used by Muskogee Phoenix and hundreds of other U.S. community newspapers. It is an enabling technology peer/advisor for the business, not a direct competitor.

Regional players

• Tulsa World: Tulsa World is Oklahoma's second-largest daily newspaper, also owned by CNHI/Lee-style community journalism networks, covering a larger Oklahoma market. It is directly comparable to Muskogee Phoenix in print/digital model, local journalism focus, and Oklahoma regional coverage.
• Shawnee News-Star: Shawnee News-Star is another Oklahoma community daily in the CNHI network serving central Oklahoma readers. Comparable to Muskogee Phoenix in scale, mid-Oklahoma geography, and print + e-edition subscription model.
• Tahlequah Daily Press: Tahlequah Daily Press is a CNHI-owned Oklahoma community daily serving Cherokee County and the Cherokee Nation capital region, east of Muskogee. It is a sister CNHI paper covering overlapping Oklahoma northeastern markets with the same operational model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MuskogeePhoenix
• Xx.com/muskogeephoenix
• LinkedInlinkedin.com/company/muskogee-daily-phoenix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muskogee Phoenix