New Capital

What New Capital does

New Capital is a specialist investment management firm operating as a brand under EFG Asset Management, the asset management arm of Swiss private banking group EFG International. The legal entity, EFG Asset Management (UK) Limited, is registered in England and Wales (Company No. 7389736), authorised and regulated by the Financial Conduct Authority, with US operations conducted via SEC-registered affiliate EFG Asset Management (North America), Corp. Founded in 2003, the firm reported $13.4 billion in AUMA as of December 2025, up from $8.28 billion in September 2024, and operates across 21 locations globally with distribution reach into roughly 50 countries.

The firm offers approximately 28 actively managed, high-conviction funds spanning four asset class pillars: equity (including US Growth, Global Equity Conviction, Asia Future Leaders, Swiss Small and Mid-Cap, Japan Equity, Healthcare Disruptors, Emerging Markets Future Leaders, Climate Transition Equity, and Pan-European Future Leaders), fixed income (Global Value Credit, Wealthy Nations Bond, USD Shield, EUR Shield, Euro Value Credit, Global Convertible Bond, Global High Yield Bond), multi-asset (Strategic Portfolio, Prudent Multi-Asset, Global Balanced), and alternatives (All Weather Fund, BlueOrchard Global Impact Credit). The investment process is differentiated by three proprietary quantitative frameworks: the Relative Value Model for fixed income, the Conviction Score for equities, and the QUoTA Ranking System for growth equities. Distribution is conducted through direct institutional sales, financial intermediaries, and UCITS platforms via Waystone Management Company.

New Capital generates revenue principally through recurring management fees on AUMA across its active fund range, supplemented by performance fees on alternatives strategies. The firm serves three primary segments: institutional investors (requiring at least $100 million in securities), private clients (high-net-worth individuals), and financial intermediaries, with marketing conducted through the "Beyond the Benchmark" podcast, regular InView and outlook publications, fund commentaries, newsletters, and LinkedIn. Ownership is fully consolidated within EFG International; no external venture or private equity funding rounds are disclosed.

Name

New Capital

Legal name

EFG Asset Management (UK) Limited

Website

https://newcapital.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

New Capital is a specialist investment management firm offering approximately 28 actively managed, high-conviction funds across equity, fixed income, multi-asset, and alternatives to institutional investors, private wealth clients, and financial intermediaries globally, operating under EFG Asset Management with $13.4 billion AUMA as of December 2025.

Ownership category

akta.pro rank

Product category

Active Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (52591), Other Investment Pools and Funds (5259), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282)

akta.pro primary industry

Large-Cap Equity (Active) (FSAAAIAA)

Keywords

• Active investment management
• Fixed income funds
• Equity funds
• Multi-asset strategies
• Institutional asset management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Asset Management Fees: Generates revenue through management fees charged on assets under management across its range of actively managed funds spanning Fixed Income, Equity, Multi-asset, and Alternatives strategies.
2. Performance Fees: May generate performance fees on certain fund strategies, typically in hedge fund and alternative investment products where returns exceed specified benchmarks.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

New Capital is a specialist investment house that provides actively managed, high-conviction investment funds across Equity, Fixed Income, Multi-Asset, and Alternative strategies for institutional investors, financial intermediaries, and private clients worldwide. The firm manages USD 13.4 billion in AUMA as at 31 December 2025, distributing its funds through direct institutional sales, intermediary channels, and UCITS platforms. Investment decisions are supported by proprietary quantitative frameworks including the Relative Value Model, Conviction Score, and QUoTA ranking system.

Product overview

New Capital is an investment management company offering a comprehensive range of actively managed, high-conviction investment funds across multiple asset classes. The product portfolio spans Equity funds (including US Growth, Global Equity Conviction, Asia Future Leaders, Swiss Small and Mid-Cap, Japan Equity, Healthcare Disruptors, and Emerging Markets strategies), Fixed Income funds (including Global Value Credit, Wealthy Nations Bond, USD Shield, EUR Shield, Euro Value Credit, Global Convertible Bond, and Global High Yield Bond), Multi-Asset funds (Strategic Portfolio, Prudent Multi-Asset, Global Balanced), and Alternative funds (All Weather Fund). The company also offers ESG-focused products including Climate Transition Equity and BlueOrchard Global Impact Credit funds. All funds are actively managed by experienced investment professionals using proprietary research and investment processes.

Differentiator

Problem solved

Functional benefit

Products and services

• US Growth Fund
• Global Equity Conviction Fund
• Asia Future Leaders Fund
• Global Value Credit Fund
• Wealthy Nations Bond Fund
• US Future Leaders Fund
• US Small Cap Growth Fund
• USD Shield Fund
• Strategic Portfolio Fund
• Global Convertible Bond Fund
• Swiss Small and Mid-Cap Future Leaders Fund
• Global Equity Income Fund
• Fund Lux EUR Shield
• Euro Value Credit Fund
• Pan-European Future Leaders Fund
• Prudent Multi-Asset Fund
• Global Balanced Fund
• US Value Fund
• Global High Yield Bond Fund
• New Capital Climate Transition Equity Fund
• New Capital Healthcare Disruptors Fund
• New Capital Japan Equity Fund
• New Capital Emerging Markets Future Leaders Fund
• New Capital Dynamic UK Equity Fund
• New Capital Dynamic European Equity Fund
• New Capital Fund Lux - BlueOrchard Global Impact Credit
• New Capital All Weather Fund

Quantifiable outcome

• 13.4 billion USD AUMA (December 2025)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BlueOrchardcoreStrategic or Co-development PartnerBlueOrchard serves as Sub-investment Manager for certain New Capital funds. Louis Leutenegger is Senior Portfolio Manager at BlueOrchard managing funds such as the New Capital Fund Lux - BlueOrchard Global Impact Credit. Evariste Verchere is Head of Public Debt at BlueOrchard. This relationship provides access to impact investing and global debt expertise within the New Capital fund range.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GAM Investments: Swiss active asset manager specializing in high-conviction equity, fixed income, and alternative strategies. Comparable active-only positioning and similar AUM scale range, with overlapping institutional and intermediary distribution.
• Union Bancaire Privée (UBP): Swiss private bank with active asset management capabilities serving private and institutional clients. Comparable in active management focus, Swiss base, and institutional/HNW client mix, with similar multi-asset strategy offerings.
• Vontobel Asset Management: Swiss-headquartered active asset manager offering equity, fixed income, multi-asset, and alternative strategies globally. Closely comparable to New Capital in Swiss heritage, active management orientation, and institutional intermediary distribution model.
• Jupiter Fund Management: UK-based active asset manager focused on high-conviction equity and fixed income strategies for institutional and retail clients. Directly comparable in active management philosophy and target customer segments, though Jupiter has stronger UK retail penetration.
• Lombard Odier Investment Managers: Swiss private banking group with active asset management franchise spanning equities, fixed income, and multi-asset strategies. Highly comparable active-only philosophy, Swiss heritage, and institutional/HNW distribution focus.
• Pictet Asset Management: Swiss private banking group with significant active asset management arm serving institutional and private clients globally. Comparable in Swiss heritage, multi-asset expertise, and high-conviction active management philosophy, though materially larger in scale.

Others

• BlueOrchard Finance: Swiss impact investment manager that serves as Sub-investment Manager to New Capital's Global Impact Credit fund. Relevant as an existing strategic partner rather than a direct competitor, with overlapping expertise in sustainable and emerging market credit strategies.

Broad incumbents

• Wellington Management: Privately-held global active manager with extensive equity, fixed income, and multi-asset strategies primarily serving institutional clients. Comparable in institutional focus and active philosophy, but operates at materially larger AUM scale.
• abrdn (formerly Aberdeen Standard Investments): Global asset manager with active equity, fixed income, and multi-asset strategies across institutional and retail channels. Comparable in product breadth and active management focus, but significantly larger scale and broader retail access than New Capital.
• Schroders: London-headquartered global active asset manager with multi-asset, equity, and fixed income strategies serving institutional and intermediary clients. Highly comparable to New Capital in product mix and institutional focus, but materially larger in AUM scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/efg-asset-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Capital