What Puhu TV does

Puhu TV (legal entity: Puhu TV Yayıncılık A.Ş.) is a Turkish over-the-top (OTT) streaming platform headquartered in Istanbul and operating as a subsidiary of Doğuş Group (Doğuş Grubu), a diversified Turkish conglomerate. Founded in 2016 and privately held, the platform serves Turkish-speaking audiences with a hybrid on-demand and live-broadcast streaming experience. Its content catalog spans Turkish domestic dramas (Yerli Diziler), original productions under the puhutv Orijinal banner, lifestyle programming (Yaşam), children's content (Çocuk), and a curated Chinese documentary collection (Uzak Doğu Rüzgarı) featuring CGTN Documentary programming delivered with Turkish dubbing and subtitling. The platform additionally aggregates live TV channels — including NTV, Star TV, and Kral Pop TV — and several radio stations, several of which share Doğuş Group affiliation.

The platform is built as a multi-surface application accessible via web browser, iOS App Store, Google Play Store, Huawei App Gallery, and Smart TV clients, with synchronized user experience across devices. User onboarding is self-serve, supporting email or Facebook registration, indicating a freemium monetization design. The technology stack is described as a standard streaming video platform supporting Full HD playback, dubbing, subtitling, and personalized viewing, with no public API, SDK, or developer-facing integration surface. Content ingestion relies on partnerships: Chinese content flows through a core distribution relationship with China Media Group (CMG / Çin Medya Grubu) — including multi-year Spring Festival Gala events — while live linear feeds flow through partnerships with NTV, Star TV, and Kral Pop TV.

Puhu TV's business model is freemium-based, offering free registration and access alongside premium subscription options, though specific pricing tiers are not publicly disclosed. The platform monetizes through subscription recurring revenue and, by implication of the freemium structure, advertising. Its customer base is a horizontal segment of Turkish-speaking general-audience consumers seeking on-demand and live-broadcast aggregation in a single interface, with no enterprise or B2B customers identified. Backed by Doğuş Group, Puhu TV is not venture-funded and operates without independent capital-raising history; expansion has been funded intra-group and through content partnerships rather than external equity rounds.

Name

Puhu TV

Legal name

Puhu TV Yayıncılık A.Ş.

Website

https://puhutv.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Puhu TV is a Turkish OTT streaming platform serving Turkish-speaking audiences with on-demand dramas, original productions, live TV channels, radio stations, and Turkish-localized Chinese documentary content. The platform is a subsidiary of Doğuş Group and operates a freemium subscription model across web, mobile, and Smart TV.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Radio and Television Broadcasting Stations (5161)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Video streaming platform
• Live TV streaming
• OTT streaming service
• Turkish drama streaming
• Documentary streaming

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Streaming: Puhu TV operates as a streaming platform offering both free and premium content. The platform uses a freemium model where users can register for free but premium content requires subscription. The service is accessible via web and mobile applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Puhu TV is a Turkish over-the-top (OTT) streaming platform offering on-demand video (Turkish dramas, puhutv Original productions, children's cartoons, and Chinese documentaries with Turkish dubbing/subtitling) alongside live TV channels (NTV, Star TV, Kral Pop TV) and live radio stations. The service is delivered via web, mobile (iOS/Android/Huawei), and Smart TV applications using a freemium model with free registration and premium subscription tiers.

Product overview

Puhu TV is a Turkish over-the-top (OTT) streaming platform operated by Puhu TV Yayıncılık A.Ş. The service offers a multi-content streaming experience combining on-demand video (TV series, documentaries, children's content), live TV channels (NTV, Star TV, Kral Pop TV), and live radio stations. The platform specializes in Chinese documentary content through its 'Uzak Doğu Rüzgarı' (Far East Winds) collection featuring CGTN Documentary programming with Turkish dubbing and subtitling. Content is organized into categories including Yerli Diziler (local series), puhutv Orijinal (original productions), and Yaşam (lifestyle content spanning reality, music, documentaries, travel, and culture). The platform is accessible via web browser, mobile apps (iOS, Android), and Huawei App Gallery, with copyright maintained by Puhu TV Yayıncılık A.Ş. as of 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• puhutv Streaming Platform Turkish over-the-top (OTT) streaming platform offering on-demand TV series, documentaries, children's content, live TV channels, and live radio stations via web, mobile, and Smart TV. Targets Turkish-speaking viewers.
• Live TV Channels Live streaming of Turkish television channels including NTV, Star TV, and Kral Pop TV, allowing users to watch broadcast television content in real time through the puhutv platform.
• Radio Channels Live audio streaming of Turkish radio stations including Voyage Radyo, Eksen Radyo, KRAL POP Radyo, KRAL FM Radyo, and Ntv Radyo.
• CGTN Documentary Live Broadcast Continuous live broadcast channel featuring documentary content from CGTN (China Global Television Network), covering East Asian documentaries, culture, and current affairs with Turkish localization.
• Uzak Doğu Rüzgarı (Far East Winds) Curated on-demand collection of Chinese documentaries covering Chinese culture, Silk Road history, wildlife, climate change, modernization, traditional arts, and regional heritage. Features CGTN productions with Turkish dubbing.
• Yerli Diziler (Local Series) Turkish domestic television series available for on-demand streaming, including drama, family, comedy, romantic-comedy, and crime-thriller genres.
• puhutv Orijinal (Puhutv Original) Original programming produced by or exclusively for Puhu TV, featuring locally created Turkish content.
• Yaşam (Lifestyle) Lifestyle content category encompassing reality shows, music programs, documentaries, food and travel shows, art performances, cultural programming, nature content, history, sports, science, health, personal development, and biographies.
• Çocuk (Children) Children's programming including animated films and cartoons available for streaming.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CMG (Çin Medya Grubu / China Media Group)coreTechnology or IntegrationDistribution of China Media Group (CMG) content including Spring Festival Gala productions (2024, 2025, 2026) and other Chinese cultural programming. CMG produces major events like the Spring Festival Gala which Puhu TV streams with Turkish localization.
• NTVcoreChannel Partner/ Reseller/ DistributorLive streaming partnership for NTV television channel on the puhutv platform, allowing users to watch NTV live broadcasts through the streaming service.
• Star TVcoreChannel Partner/ Reseller/ DistributorLive streaming partnership for Star TV channel broadcast on puhutv platform, providing viewers access to Star TV live content.
• Kral Pop TVcoreChannel Partner/ Reseller/ DistributorLive streaming partnership for Kral Pop TV music channel and its associated radio stations (KRAL POP Radyo, KRAL FM Radyo) on the puhutv platform.
• Radio Partners (Voyage Radyo, Eksen Radyo, Ntv Radyo)minorChannel Partner/ Reseller/ DistributorAudio streaming partnerships for radio stations including Voyage Radyo, Eksen Radyo, and Ntv Radyo, expanding the platform's audio content offerings.
• Doğuş Grubu (Doğuş Group)coreStrategic or Co-development PartnerPuhu TV is owned by Doğuş Group. The platform references Doğuş Group in data processing and personalization consent forms. Doğuş Group is a major Turkish media conglomerate providing strategic backing and content resources.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Netflix Turkey: Netflix is the dominant global SVOD incumbent operating in Turkey with significant local original content investment. While a broad incumbent rather than a niche specialist, it competes with Puhu TV for the same Turkish-speaking paying audience and Turkish drama rights.
• Disney+ Turkey: Disney+ Turkey (which absorbed BluTV in 2022) is a broad incumbent combining global Disney/Marvel/Star content with Turkish originals. It is comparable to Puhu TV as a multi-format streaming platform with Turkish originals, but with substantially deeper content budget and IP library.
• Amazon Prime Video Turkey: Amazon Prime Video operates in Turkey with global content plus Turkish originals and live sports add-ons. It competes with Puhu TV for premium Turkish series viewers and is included as a broad incumbent operating in the same market.

Direct peers

• Exxen: Exxen is Acun Medya's subscription-based Turkish streaming platform with original series, sports-adjacent content, and reality programming. It competes head-to-head with Puhu TV for Turkish drama and original series viewers with a similar subscription price point.
• TV+ (Turkcell): TV+ is Turkcell's earlier streaming platform offering live TV channels, on-demand series, and original Turkish content. It is comparable to Puhu TV in offering live broadcast streams plus Turkish original programming, with telco-backed distribution.
• beIN Connect: beIN Connect is beIN's streaming companion product in Turkey, offering live TV channels and on-demand content from the beIN portfolio. Comparable to Puhu TV in offering live linear streams plus on-demand library in Turkey.
• D-Smart GO: D-Smart GO is the streaming extension of D-Smart, a Turkish satellite/pay-TV operator, offering live channels and on-demand content via app. Comparable to Puhu TV's model of bundling live broadcast channels with on-demand Turkish content for domestic subscribers.
• TOD (beIN): TOD is beIN's Turkish OTT streaming service combining live sports and TV channels with on-demand series and movies. It overlaps with Puhu TV on Turkish series, live TV streaming, and freemium/paywall content distribution in the same market.
• Gain: Gain is the Turkcell-owned Turkish streaming platform offering free ad-supported TV series, originals, and live content. It is the closest direct peer to Puhu TV: same freemium model, Turkish local originals focus, multi-device distribution, and direct competition for the same Turkish-speaking audience.

Emerging players

• Mubi Turkey: Mubi is a curated film-focused streaming service operating in Turkey with a niche positioning similar to Puhu TV's documentary-heavy Uzak Doğu Rüzgârı collection. It represents an emerging/niche alternative for cinephile segments that Puhu TV's documentary vertical also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/puhutv
• Facebookfacebook.com/puhutv
• LinkedInlinkedin.com/company/puhutv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puhu TV