Simpson Goldberg

What Simpson Goldberg does

Goldberg Simpson, LLC (operating as Simpson Goldberg) is a privately held, full-service regional law firm headquartered in Prospect (Norton Commons), Kentucky, with additional offices in Frankfort, Kentucky and Jeffersonville, Indiana. Founded by Fred Goldberg (1926–2017), the firm has grown to 51–100 employees and serves individuals, families, businesses, employers, utilities, and government entities across Kentucky and Southern Indiana. The firm is organized around a broad set of core practice areas, including Family Law, Insurance Defense, Labor and Employment, Medical Malpractice Defense, Healthcare Licensure Defense, Construction Law, Utilities Regulation, Business Litigation, Corporate/Banking/Real Estate, Bankruptcy and Creditor's Rights, Estates/Probate/Elder Law, and Athlete Representation (NIL). A dedicated family law sub-brand, LouisvilleDivorce.com, operates as an SEO-focused microsite targeting Louisville and Southern Indiana divorce and family law clients.

The firm's business model is traditional professional services billing — primarily hourly rates and flat fees across most practice areas, with contingency fee arrangements applied to Medical Malpractice and Personal Injury matters. Government and institutional clients include the Commonwealth of Kentucky Finance and Administration Cabinet, Kentucky League of Cities, Louisville/Jefferson County Metro Government, and Kentucky Manufactured Housing Institute, with notable results such as securing $1.5M in annual savings for Kentucky League of Cities members through a KU rate case settlement and limiting a bonding company claim from $837,000 to $3,311.76 in a construction dispute. The firm pursues a content-led, community-rooted go-to-market: an active blog, Q&A video series, podcast appearances, CLE programming, community board service, and dedicated microsites drive top-of-funnel client acquisition, while direct attorney consultations and professional referrals convert mid- and bottom-funnel demand. There is no evidence of proprietary technology platforms, AI/ML capabilities, or non-law-firm product lines; the firm is a labor-intensive, expertise-driven legal practice.

Recent strategic activity has been focused and disciplined: Goldberg Simpson acquired Key Law Group in May 2019 to expand into Southern Indiana family law, opened a Frankfort satellite office in December 2020 to extend into central and eastern Kentucky, and promoted Justin R. Key to Equity Partner in January 2021 to anchor the Indiana office. Leadership has publicly articulated an ongoing appetite for strategic acquisitions. The firm has been regionally ranked by U.S. News – Best Lawyers 'Best Law Firms' in Family Law, Banking and Finance Law, and Construction Law, and individual attorneys hold recognitions including Super Lawyers, Best Lawyers in America, and Federation of Defense & Corporate Counsel (FDCC) membership. Goldberg Simpson is a member-managed LLC with no external investment, no parent company, and no public listing.

Name

Simpson Goldberg

Legal name

Goldberg Simpson, LLC

Website

https://goldbergsimpson.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Goldberg Simpson is a privately held, full-service regional law firm headquartered in Prospect, Kentucky, with offices in Frankfort, KY and Jeffersonville, IN, serving individuals, businesses, employers, utilities, and government entities across Kentucky and Southern Indiana through practice areas including family law, insurance defense, construction, utilities regulation, labor and employment, and medical malpractice defense.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411), Offices of Lawyers (541110), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Guardianship, Conservatorship & Special Needs Trust Services (FSAEAKAG), Litigation & Dispute Valuation (damages, shareholder disputes) (FSAEAHAI), White-Collar Defense & Investigations (BPAHAAAJ)

Keywords

• Legal services
• Family law
• Insurance defense
• Construction litigation
• Utilities regulation

Headquarters

HQ city

Prospect

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services - Hourly/Traditional Billing: Goldberg Simpson provides legal services billed on traditional hourly rates and flat fees for defined legal matters including family law, insurance defense, construction law, medical negligence, utilities regulation, labor & employment, and business litigation. The firm represents clients across Louisville, Southern Indiana, Frankfort, and Kentucky generally.
2. Legal Services - Contingency Fee: The Medical Malpractice and Personal Injury practice areas are handled on a contingency fee basis, where representation is performed on contingency and determining whether negligence has occurred costs the client nothing upfront.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Goldberg Simpson is a full-service regional law firm that provides legal representation across family law, insurance defense, construction, medical malpractice defense, healthcare licensure defense, labor and employment, utilities regulation, business litigation, corporate transactions, bankruptcy/creditor's rights, estates and probate, and athlete/NIL matters. Services are billed via traditional hourly rates, flat fees, and contingency arrangements, and are delivered through offices in Prospect/KY, Frankfort/KY, and Jeffersonville/IN.

Product overview

Simpson Goldberg is a full-service law firm offering comprehensive legal services through multiple practice areas rather than a unified software product. The firm operates as a single integrated legal practice with core service lines including Family Law, Insurance Defense, Labor & Employment, Medical Malpractice Defense, Construction Law, Utilities Practice, Business Litigation, Corporate Services, Bankruptcy & Creditor's Rights, and Estates/Probate. The firm also maintains a specialized family law sub-brand through LouisvilleDivorce.com. Services are provided across offices in Louisville, Frankfort, and Jeffersonville, Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Law Comprehensive family law representation including divorce/dissolution of marriage, child custody, child support, prenuptial agreements, private adoptions, post-dissolution matters, and grandparent visitation for individuals and families across Kentucky and Southern Indiana.
• Insurance Defense Defense representation across motor vehicle liability, premises liability, product liability, food and restaurant liability, trucking/transportation/industrial accidents, construction liability, environmental liability, and coverage compliance and bad faith matters for insurers and corporate defendants.
• Labor & Employment Law Management-side employment law services including compliance, wrongful termination defense, discrimination claims, ADA compliance, FMLA matters, employment agreements, and non-compete agreements for Kentucky employers.
• Medical Malpractice Defense Representation in medical negligence cases including birth injury claims, brain damage claims, spinal cord injury claims, defective medical products/devices/drugs, failure to diagnose breast or colon cancer, medical negligence, and nursing home abuse & neglect, handled on a contingency fee basis.
• Healthcare Licensure Defense Defense of professional licenses before the Kentucky Board of Nursing and other healthcare licensing boards for healthcare professionals facing disciplinary proceedings.
• Construction Law Construction litigation and transactional services including contract disputes, payment bond claims, and construction defect matters for owners, contractors, and bonding companies.
• Utilities Practice Representation before the Kentucky Public Service Commission for investor-owned utilities, gas distribution companies, water associations, water districts, sewer companies, rural electric cooperatives, and government entities on rate cases, CPCN applications, environmental surcharges, pole attachments, consumer complaints, and abandonment matters.
• Business Litigation Commercial litigation services for businesses including contract disputes, fraud claims, and business tort matters.
• Commercial Banking, Real Estate & Business Transactions Corporate legal services handling business transactions, commercial banking matters, and real estate transactions for commercial clients.
• Bankruptcy & Creditor's Rights Representation for creditors in bankruptcy proceedings and debt recovery matters.
• Estates, Wills, Probate, Elder Law Estate planning, probate administration, and elder law services for individuals and families.
• Athlete Representation (NIL) Representation for athletes in Name, Image, and Likeness (NIL) matters and contracts.
• LouisvilleDivorce.com Family Law Service Specialized family law and divorce portal serving Louisville and Southern Indiana with dedicated divorce attorneys, attorney profiles, blog content, and testimonials.

Quantifiable outcome

• Gregory Dutton secured $1,500,000 in annual savings for Kentucky League of Cities members through KU rate case settlement.
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Nicole S. Bearse and W. Steven MiddletoncoreStrategic or Co-development Partner · 15 December 2020Goldberg Simpson partnered with Frankfort-based attorneys Nicole S. Bearse and W. Steven Middleton to open a satellite office in Frankfort, KY in December 2020. Bearse oversees day-to-day operations of the Frankfort office. This partnership expanded the firm's service reach to central and eastern Kentucky.
• Key Law GroupcoreStrategic or Co-development Partner · 1 May 2019Key Law Group, a Louisville and Southern Indiana divorce and family law firm led by Justin Key and Sarah Huyck, joined Goldberg Simpson as of May 1, 2019. The acquisition expanded Goldberg Simpson's family law capabilities and geographic presence in Indiana. Justin Key was later promoted to Equity Partner in January 2021 and manages the firm's Indiana office.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Frost Brown Todd: Major multi-state regional firm with a strong Louisville office and overlapping practice areas including business litigation, construction, labor & employment, family law, and corporate. Comparable size and full-service model compete head-to-head for mid-market and enterprise clients in Kentucky.
• Stites & Harbison: Kentucky-based full-service regional law firm of comparable scale, with overlapping practice areas including family law, business litigation, construction, labor & employment, and banking/finance. Headquartered in Louisville with statewide and multi-state presence, making it Goldberg Simpson's most direct regional competitor for both talent and clients.
• Wyatt, Tarrant & Combs: Louisville-headquartered full-service regional law firm with a similar Kentucky/Southern Indiana footprint and overlapping practice areas in litigation, construction, employment, family law, and utilities/energy. Direct competitor for the same Fortune-level regional clients and insurance defense panel work.
• Jackson Kelly PLLC: Regional law firm with offices across Kentucky, West Virginia, and surrounding states. Comparable size with overlapping practices in litigation, labor & employment, energy/utilities, and corporate — competing for the same mid-market and enterprise regional clients.
• Kaplan Johnson Abate & Bird LLP: Louisville-based full-service firm with similar scale and overlapping practice areas including family law, business litigation, insurance defense, and labor & employment. Directly competes for Louisville metro and Southern Indiana clients.
• Dinsmore & Shohl: Large Cincinnati-based regional firm with a significant Louisville presence, offering overlapping business litigation, construction, labor & employment, healthcare, and corporate services. Competes for the same regional insurance defense and corporate panel work.
• McBrayer PLLC: Kentucky-based full-service firm with a similar footprint (Lexington, Louisville, Frankfort) and overlapping practice areas in business litigation, family law, construction, healthcare, and labor & employment. Directly comparable size and regional positioning.
• English, Lucas, Priest & Owsley: Bowling Green, Kentucky-based full-service firm with a similar mid-size regional profile and overlapping practices in business litigation, family law, construction, healthcare, and labor law. Comparable competitor in mid-Kentucky geography.
• Reminger Co., LPA: Mid-size regional defense firm with strong insurance defense, construction liability, and trucking practice areas — directly comparable to Goldberg Simpson's insurance defense group. Competes for the same insurance carrier panel appointments in Kentucky and surrounding states.

Broad incumbents

• Dentons: Global law firm with significant Kentucky presence (formerly Bingham Greenebaum Doll). Competes for the same enterprise and utilities regulatory work in Kentucky, but as a much larger incumbent offering broader geographic and practice reach than Goldberg Simpson.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpson Goldberg