Zhucheng Haotian Pharm Co.

What Zhucheng Haotian Pharm Co. does

Zhucheng Haotian Pharm Co. is a China-based producer and supplier of stevia and natural ingredients, headquartered in Zhucheng, Shandong Province. The company was founded in 1999 and operates with a workforce of 501 to 1,000 employees, positioning it as a mid-sized manufacturer within the global stevia and botanical extract industry. Its primary output is stevia-derived sweeteners, a zero-calorie sugar substitute used across food, beverage, nutraceutical, and pharmaceutical applications, with "natural ingredients" suggesting a broader botanical-extract product portfolio.

The business is privately held, for-profit, and maintains a corporate web presence at howtiangroup.com. As of the data capture, the public-facing website renders only a verification/loading page and does not disclose product catalogs, certifications, regulatory registrations, customer references, distribution footprint, or management information. Core technology, proprietary features, and platform architecture are not described in the source material. The company is segmented horizontally across the natural-ingredients value chain rather than vertically integrated, based on the available segmentation signal.

Revenue mechanics, pricing model, go-to-market motion, and customer segment composition are not documented in the available data. No funding rounds, strategic investors, partnerships, distribution agreements, or M&A activity are recorded. The investor-relevant picture is therefore one of an established, privately held Chinese ingredient manufacturer with a 25-year operating history, mid-tier headcount, and a data-light public profile that limits deeper diligence from open sources.

Name

Zhucheng Haotian Pharm Co.

Website

https://howtiangroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zhucheng Haotian Pharm Co. is a China-based manufacturer and supplier of stevia and natural ingredients, founded in 1999 and headquartered in Zhucheng, serving food, beverage, and pharmaceutical downstream markets with 501-1,000 employees.

Ownership category

akta.pro rank

Product category

Natural Sweetener Ingredients

NAICS

Medicinal and Botanical Manufacturing (325411), Pharmaceutical and Medicine Manufacturing (3254), Chemical Manufacturing (325)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Sweetener & Stimulant Specialty Crop Farming (Stevia, Guarana, Kola) (AFAGAGAM)

Keywords

• Stevia sweeteners
• Natural ingredients
• Plant-based sweeteners
• Food ingredient manufacturing
• Natural flavor ingredients

Headquarters

HQ city

Zhucheng

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Core offering

Zhucheng Haotian Pharm Co. produces and supplies stevia and natural ingredients. The company manufactures plant-based sweetener and ingredient products for use by downstream food, beverage, and related industry buyers. Its operations are based in Zhucheng, China, supported by a workforce of 501–1,000 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Stevia Stevia sweetener ingredients produced and supplied by Zhucheng Haotian Pharm Co. for use as a natural, plant-based sweetener by food, beverage, and consumer goods manufacturers.
• Natural ingredients Natural ingredient products produced and supplied by Zhucheng Haotian Pharm Co. for industrial buyers in food, beverage, and related sectors.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• PureCircle (Ingredion): The leading global stevia ingredient supplier, acquired by Ingredion. Directly comparable as a high-purity stevia extract manufacturer serving global food and beverage customers.
• Sunwin Stevia International: China-based stevia extract producer (formerly Sunwin Eco) selling bulk stevia ingredients to international CPG customers. Direct head-to-head competitor in the Chinese stevia extraction market.
• GLG Life Tech: Canadian-listed stevia and monk fruit ingredient producer. Comparable as a vertically integrated stevia extract supplier targeting global food and beverage reformulation.
• Shandong Aoxing Biotechnology: Shandong-based Chinese stevia and natural sweetener producer. Direct regional competitor with overlapping sourcing geography and customer profile.
• HYET Sweet: European-headquartered stevia sweetener supplier focused on beverage and food applications. Comparable as a value-added stevia ingredient supplier competing for the same downstream CPG customers.

Broad incumbents

• Tate & Lyle: Global specialty food ingredient major with significant stevia and sweetener offerings under its Sweeteners & Texturants portfolio. Comparable as a broader-ingredient incumbent serving similar CPG customers.
• Cargill: One of the largest agricultural processors and stevia ingredient suppliers (via Cargill Health Technologies). Comparable for global ingredient sourcing, processing scale, and customer access.
• Ingredion: Global ingredient solutions provider owning PureCircle and a broad sweetener/texturants portfolio. Comparable as a downstream acquirer/customer for stevia extract producers like the subject.
• dsm-firmenich: Global nutrition, health, and ingredient major with stevia-related sweetener offerings and botanical ingredient capabilities. Comparable for premium botanical ingredient positioning.

Emerging players

• Monk Fruit Corp: Specialty producer of monk fruit extract (mogrosides), an alternative natural high-intensity sweetener competing with stevia. Comparable as a high-purity natural sweetener supplier targeting the same sugar-reduction customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/howtiangroup
• Facebookfacebook.com/howtiangroup
• LinkedInlinkedin.com/company/zhucheng-haotian-pharm-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhucheng Haotian Pharm Co.