What AMI Automation does

AMI Automation is a privately held industrial automation and control solutions provider headquartered in Monterrey, Mexico (with a Delaware LLC subsidiary in the United States), operating across 55 countries and serving heavy industries including steelmaking, steelshaping, pulp & paper, cement & mining, and oil & gas. Founded approximately in the early-to-mid 1980s with over 40 years of operational history, the company reports a workforce of 200 specialized engineers and completes roughly 150 successful projects per year. Its primary legal entity is AMI International S.A.P.I. de C.V. (Mexico); AMI Automation LLC (Delaware) supports US-facing activity. The company markets and supports its solutions through direct enterprise field sales with 24/7 technical support in both the USA and Mexico, and distributes products FCA Monterrey under Incoterms 2020.

The company's core product portfolio centers on Electric Arc Furnace (EAF) optimization and safety, anchored by its proprietary SmartFurnace® flagship system and the Electrode Regulation System, both targeting energy efficiency, electrode control, and operational safety in EAF steelmaking. Adjacent offerings include IoProducts (industrial IoT modules for monitoring and data acquisition), Power Solutions (power conversion and quality systems), Synchronous Machines Excitation System, Power Conversion and Drive Systems, and general-purpose Automation & Control. Bundled solutions such as CSP (Compact Strip Production) and the GE Bundle integrate AMI controls with broader steelmaking lines. SmartFurnace® and OPTaaS® are registered trademarks. AMI maintains integrated ISO 9001:2015 (Quality), ISO 14001:2015 (Environmental), and ISO 45001:2018 (Occupational Health & Safety) certifications covering assembly, integration, storage, packaging, and distribution activities at its Monterrey base, audited by TÜV SÜD América de México in October 2023.

AMI Automation monetizes through four revenue streams: products and equipment sales (control systems, power electronics, sensors), software licensing (non-transferable, non-exclusive license for proprietary software and documentation), professional services (engineering, field services, and technical support), and subscription-based recurring revenue via OPTaaS® (Optimization as a Service) for remote EAF optimization. Pricing is custom and quote-based, denominated in USD under multi-year contracts with payment terms of 30 days from invoice; quotes expire after 30 days and payment security (irrevocable letter of credit or bank guarantee) may be required. No revenue, ARR, contract-value, or backlog figures are publicly disclosed, and there is no evidence of external institutional investment or PE/VC backing.

Name

AMI Automation

Legal name

AMI International S.A.P.I. de C.V.

Website

https://amiautomation.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

AMI Automation is a private industrial automation firm serving steelmaking, cement, mining, oil & gas, and pulp & paper sectors across 55 countries. It provides Electric Arc Furnace optimization, power conversion, and Digital OT solutions, supported by 200 specialized engineers.

Ownership category

akta.pro rank

Product category

Industrial Automation and Control Solutions

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Electrical Equipment Manufacturing (33531)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)

akta.pro secondary industry

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)

Keywords

• Industrial automation solutions
• Electric arc furnace optimization
• Power conversion systems
• Heavy industry control systems
• Industrial IoT products

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Products and Equipment Sales: Sale of automation and control equipment, power conversion systems, and related industrial hardware. Products include control systems, power electronics, sensors, and associated equipment for heavy industry applications.
2. Software Licensing: Non-transferable, non-exclusive license for proprietary software and documentation for internal business use. Software is licensed, not sold, with restrictions on modification and reverse engineering.
3. Professional Services: Engineering services including specialized field services, optimization services, and technical support. Services are performed in a competent, diligent manner according to mutually agreed specifications.
4. Optimization as a Service (OPTaaS®): Remote optimization services for EAF operations, providing ongoing performance monitoring and improvement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AMI Automation designs, manufactures, and services industrial automation and control equipment for heavy industry, with a core focus on Electric Arc Furnace (EAF) optimization and safety systems, power conversion and drive systems, and digital OT solutions. It sells proprietary products such as SmartFurnace®, Electrode Regulation Systems, IoProducts, Power Solutions, and Synchronous Machines Excitation Systems, complemented by Optimization-as-a-Service (OPTaaS®) and specialized field services to steelmaking, steelshaping, pulp & paper, cement & mining, and oil & gas operators in 55+ countries.

Product overview

AMI Automation is an industrial automation and control solutions provider serving the steelmaking, steelshaping, pulp & paper, cement & mining, and oil & gas industries. The company offers a comprehensive portfolio of products organized around EAF Optimization & Safety (including SmartFurnace®, Electrode Regulation System, IoProducts, and Power Solutions), Power Conversion and Drive Systems, Synchronous Machines Excitation Systems, Digital OT Systems, and Automation & Control. The product lineup includes both hardware-focused solutions (electrode regulation, power conversion, IoT modules) and software-enabled services (OPTaaS® optimization-as-a-service, specialized field services). Some solutions like CSP and GE Bundle represent integrated/bundled offerings combining multiple products. The company emphasizes its 40+ years of experience, 200+ specialized engineers, and operations across 55 countries.

Differentiator

Problem solved

Functional benefit

Brands

• SmartFurnace®: EAF (Electric Arc Furnace) optimization and safety solution, flagship product offering of AMI Automation.
• OPTaaS®
• IoProducts

Products and services

• SmartFurnace® Electric Arc Furnace (EAF) optimization and safety system for steelmaking operators that improves furnace efficiency, electrode regulation, power management, and operational safety.
• Electrode Regulation System Automated control system for regulating electrodes in electric arc furnaces, optimizing energy consumption, melting performance, and electrode wear.
• IoProducts Industrial IoT modules and products for monitoring, control, and data acquisition in heavy-industry automation environments.
• Power Solutions Power conversion and management solutions for industrial applications, including power quality and distribution systems for heavy industry.
• Power Conversion and Drive Systems Variable frequency drives and power conversion equipment for controlling industrial motors and machinery in heavy-industry environments.
• Synchronous Machines Excitation System Excitation control systems for synchronous motors and generators used in heavy industrial applications.
• Digital OT Systems Digital Operation Technology systems for operational technology integration, monitoring, and control in industrial environments.
• Automation & Control Industrial automation and control solutions for managing complex manufacturing processes and equipment across heavy-industry facilities.
• CSP (Compact Strip Production) Solutions Comprehensive steelmaking solution for compact strip production processes, integrated with AMI's automation and control systems.
• GE Bundle Bundled solution combining AMI's automation products with General Electric technologies for enhanced steelmaking capabilities.
• Optimization as a Service (OPTaaS®) Recurring remote optimization service for Electric Arc Furnace operations, providing continuous performance monitoring and improvement for steelmaking operators.
• Specialized Field Services On-site technical services including installation, commissioning, maintenance, and troubleshooting for AMI's automation and power conversion products.

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Danieli & C. Italian supplier of steelmaking plants and equipment including EAF technologies and automation systems; directly comparable to AMI's electric arc furnace automation and steelmaking focus.
• Primetals Technologies: Joint venture of Mitsubishi Heavy Industries and Siemens providing metallurgical plant solutions and process automation for the metals industry; competes with AMI in EAF and steelmaking automation.
• SMS group: German plant and machinery manufacturer for steel and non-ferrous metals with strong automation and digitalization portfolio serving the same EAF / heavy-industry customers as AMI.
• Tenova: Metals and mining industry supplier providing process equipment, automation and optimization technologies for steelmaking, mining and cement — directly overlapping AMI's served verticals.
• Andritz: International technology group supplying process automation and control systems for pulp & paper, metals processing and other heavy industries — comparable to AMI in pulp & paper and automation segments.

Broad incumbents

• ABB: Global incumbent in industrial automation, drives and power conversion; competes with AMI's power conversion, drives and automation products across heavy industry as a broader portfolio player.
• Siemens: Diversified industrial automation and digital industries conglomerate with DCS, drives and process control offerings that overlap AMI's automation, control and power conversion portfolio.
• Rockwell Automation: Large industrial automation specialist offering PLCs, drives, motion and process control globally; relevant comparable for AMI's automation and control offerings in heavy industry.
• Honeywell Process Solutions: Process automation and control business covering metals, mining, oil & gas and pulp & paper — overlapping end markets and automation technology scope with AMI.
• Emerson Automation Solutions: Process automation and control provider for heavy industries including mining, metals, and pulp & paper; comparable to AMI in industrial control, instrumentation and OT systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amiautomationmx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMI Automation