Brownfield Regional Medical Center

What Brownfield Regional Medical Center does

Brownfield Regional Medical Center (BRMC) is a rural regional health system headquartered at 705 East Felt Street in Brownfield, Texas, serving Terry County and surrounding South Plains communities. The organization operates an acute care hospital anchored by an accredited Level IV Trauma Center emergency department and a Maternal Level I designated Labor & Delivery unit, supplemented by surgery, diagnostic imaging (CT, MRI, X-ray, ultrasound, bone density), a full-service in-house laboratory, cardiac and pulmonary rehabilitation, physical therapy, respiratory therapy, pain management, EMS coverage for Terry County, and BRMC Home Health at 801 East Tahoka Road. The BRMC Health Clinic provides primary care, OB/GYN, pediatrics, and internal medicine with extended weekday and Saturday hours and walk-in availability. A sub-brand, Renewal Spa & Wellness Center, extends the system into cash-pay med-spa aesthetics, IV hydration, hormone therapy, and gym memberships open to the general public.

Revenue is generated through fee-for-service patient care across inpatient, outpatient, and emergency channels, billed to patients, payers, and government programs; payer-negotiated rates are disclosed through a machine-readable price transparency file, and cash-pay pricing is offered for diagnostic imaging. The Terry County Indigent Program provides financial assistance to qualifying residents (income eligibility at 21% of federal poverty level) under a public hospital district governance model evidenced by publicly noticed board meetings. Distribution runs through direct patient access, physician referrals, and the on-site Texas Department of Health and Human Services financial counseling partnership, with a MyCareCorner patient portal providing digital record access.

Leadership is a five-person executive team—CEO Kyle Barnett (PT, DPT, SCS, MSHA), COO Mike Ivins (MBA, CAPM), CFO Whitney Wilson, CNO Tonya Price (MSN, RN), and HR Director Nickie Clare—supported by department directors and a long-tenured medical staff including physicians practicing locally since 1998. The technology stack is described as standard rural hospital equipment and information systems, with no disclosed AI/ML, proprietary platform, or external API surface. Marketing is conducted through Facebook, LinkedIn, and Instagram handles plus a Wix-hosted website used for service information, scheduling, and the patient portal.

Name

Brownfield Regional Medical Center

Legal name

Brownfield Regional Medical Center

Website

https://brownfield-rmc.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Brownfield Regional Medical Center is a rural regional health system in Brownfield, Texas, providing emergency, inpatient, outpatient, OB, surgery, imaging, lab, rehab, EMS, and home health services to Terry County and surrounding South Plains communities through its Level IV Trauma Center hospital and affiliated clinics.

Ownership category

akta.pro rank

Product category

Rural Hospital Services

NAICS

Ambulatory Health Care Services (621), Outpatient Care Centers (6214), Ambulance Services (62191)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

Rural Health Clinics (RHCs) (HLAFAGAL), Public/County Primary Care Clinics (HLAFAGAI), Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

Keywords

• Rural hospital services
• Emergency medical care
• Primary care clinic
• Diagnostic imaging services
• Labor and delivery

Headquarters

HQ city

Brownfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Patient Healthcare Services: Revenue generated from providing medical services to patients, including emergency care, surgeries, diagnostic imaging, laboratory services, labor and delivery, and outpatient treatments. Services are billed to patients directly, through insurance providers, or covered by financial assistance programs for qualifying individuals.
2. Wellness and Spa Services: Renewal Spa & Wellness Center generates revenue through aesthetic services, hydration therapy, vitamin injections, hormone therapy, and gym memberships offered to the general public.
3. Terry County Indigent Program: Financial assistance program serving Terry County residents who meet income and asset eligibility criteria, with services provided at no cost for those who do not qualify for Medicaid or other assistance programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Brownfield Regional Medical Center operates a rural acute care hospital providing comprehensive inpatient, outpatient, emergency, primary care, surgical, obstetric, and rehabilitative services to residents of Brownfield and Terry County, Texas. The system is anchored by a Level IV Trauma Center emergency room, a Maternal Level I Designated Labor & Delivery unit, and supplemented by a rural health clinic, diagnostic imaging, laboratory, surgery, cardiac and pulmonary rehabilitation, physical therapy, EMS, home health, and a med spa/wellness center.

Product overview

Brownfield Regional Medical Center is a rural healthcare system providing comprehensive medical services through a multi-facility structure. The core offering is the acute care hospital (main hospital at 705 East Felt Street) supplemented by the BRMC Health Clinic for primary and specialty care, Renewal Spa & Wellness Center for med spa services, and BRMC Home Health for in-home care. Key clinical departments include Emergency Room (Level IV Trauma Center), Labor & Delivery (Maternal Level I Designation), Surgery, Diagnostic Imaging, Laboratory, Cardiac Rehabilitation, Physical Therapy, Respiratory, and Pain Management. The organization also operates an EMS service covering Terry County, a Patient Portal for digital health records access, and provides price transparency tools. The BRMC Cafe supports staff and visitor needs. Services are delivered by a medical staff including physicians (Family Medicine, OB/GYN, Internal Medicine) and advanced practice providers (APRNs, PAs).

Differentiator

Problem solved

Functional benefit

Brands

• Renewal Spa & Wellness: Med spa and wellness center offering cutting-edge aesthetic services, nutrition therapies, hydration therapy, vitamin injections, hormone therapy, and gym memberships. Open to both BRMC patients and the general public. Located at 705 East Felt Street with direct phone (806) 637-7919.

Products and services

• Emergency Room 24/7 emergency department accredited as a Level IV Trauma Center, providing emergency medical care and hazardous materials exposure response to Brownfield and Terry County residents.
• Labor & Delivery Obstetrics department with Maternal Level I Designation providing natural birth, epidural-assisted birth, water birth, shower birth, and hydrotherapy services in private suites for expecting mothers.
• BRMC Health Clinic Rural health clinic providing primary care, OB/GYN, pediatric, and internal medicine services with extended hours Monday-Friday 7 AM to 7 PM and Saturday 8 AM to 3 PM, walk-ins welcome.
• Renewal Spa & Wellness Center Med spa and wellness center open to the general public providing cutting-edge nutrition therapies, hydration therapy, vitamin injections, hormone therapy, aesthetic services, and gym memberships delivered by trained physicians and nurse practitioners.
• Surgery Surgical services including laparoscopic procedures (gallbladder removal, hernia repair), endoscopy, colonoscopy, gynecological surgeries, and outpatient surgical services.
• Diagnostic Imaging Comprehensive imaging services including CT, CT Angiography, X-ray, Bone Density (DEXA), MRI, MR Angiography, and Ultrasound (3D/4D, Obstetrical, Cardiovascular/Echocardiograms and Dopplers).
• Laboratory In-house laboratory services including immunohematology/blood bank, chemistry, immunology, serology, hematology, coagulation, urinalysis, drug screens, and microbiology.
• Cardiac Rehabilitation (The Healthy Heart Center) Outpatient cardiopulmonary rehabilitation program operating since 1993, including cardiac rehab, pulmonary rehab, cardiac stress testing, and Holter monitoring.
• Physical Therapy Physical therapy services for sports medicine, orthopedic conditions, post-surgical treatment, exercise, strength training, balance training, manual therapy, and gait training.
• Respiratory Inpatient therapeutic and diagnostic respiratory services including aerosolized medication therapy, chest physiotherapy, mechanical ventilation, blood gas analysis, and spirometry available 24/7.
• Pain Management Pain management services and treatment programs for chronic and acute pain conditions.
• Emergency Medical Services (EMS) Emergency Medical Services providing pre-hospital care and transport covering Brownfield and Terry County.
• BRMC Home Health Home health care services providing in-home medical care to patients in the Brownfield area from the office located at 801 East Tahoka Road.

Quantifiable outcome

• Maternal Level I Designation achieved for 2022 and 2023
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Texas Department of Health and Human ServicescoreOthersTexas Department of Health and Human Services maintains an office within BRMC facility. A financial counselor from the department assists self-pay patients admitted to BRMC in determining eligibility for financial medical assistance programs and helps with application processes. The counselor also assists patients in applying through Pharmaceutical Company's Patient Assistance Programs for prescriptions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Yoakum County Hospital: Neighboring rural West Texas district hospital in Denver City serving a small county with ER, clinic, and outpatient services, directly comparable in scale, market, and rural model.
• Lynn County Hospital District: Adjacent Tahoka, TX rural hospital district providing acute, ER, and clinic care to a small county population, mirroring BRMC's rural essential-provider role.
• Cogdell Memorial Hospital: Rural West Texas (Snyder) regional medical center offering ER, surgery, imaging, and rehab, closely comparable in service breadth and rural single-facility structure.
• Seminole Hospital District: Public rural hospital district in the Texas South Plains providing hospital, clinic, and long-term care, sharing BRMC's district governance and rural care model.

Broad incumbents

• Covenant Health: Large Lubbock-based health system that serves as the referral center for the South Plains region, overlapping BRMC's catchment for higher-acuity care.
• University Medical Center (Lubbock): Major regional academic and trauma center in Lubbock receiving referrals from surrounding rural counties, a broader incumbent overlapping BRMC's specialty and trauma services.
• Medical Center Health System (Odessa): West Texas public hospital district operating a full-service regional hospital, comparable in governance and care model but at larger metro scale.
• LifePoint Health: National operator of community and rural hospitals with service lines similar to BRMC's, representing the scaled incumbent model for non-urban acute care.

Others

• Community Hospital Corporation: Texas-based operator and management partner for community and rural hospitals; adjacent as a potential operator/consultant rather than a direct competitor.

Emerging players

• Curae Health: Operator focused on small rural community hospitals with similar acute-care and clinic footprints, overlapping BRMC's niche though in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrownfieldRegionalMedicalCenter
• LinkedInlinkedin.com/company/brmc-ems
• Instagraminstagram.com/brmc2026

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brownfield Regional Medical Center