Libertana

What Libertana does

Libertana is a privately held California home health and hospice provider founded in 1994 and headquartered in Sherman Oaks, California, with 501-1,000 employees serving thousands of patients daily statewide. The company delivers personalized in-home clinical and non-clinical care across three primary service lines: Adult & Senior Services (caregiving, palliative care, and six Medi-Cal waiver programs including HCBA, ALW, ECM, PSH, CCT, and Intensive Case Management), Children Services (including pediatric palliative care), and Medicare-covered Home Health Care Services providing intermittent skilled nursing and rehabilitative therapies. Care is delivered by a multidisciplinary team of RNs, LVNs, Certified Home Health Aides, caregivers, and therapists through a referral-based go-to-market that draws from physicians, case managers, hospitals (including Children's Hospital Los Angeles), and community channels.

Revenue is generated predominantly through Medi-Cal and Medi-Cal Managed Care reimbursement, supplemented by Medicare intermittent skilled-nursing reimbursement and pediatric palliative-care funding (including a 2025 HALO Foundation grant). Libertana's operating technology stack combines in-person clinical care with a telemedicine platform adopted during the COVID-19 pandemic and an FDA-approved Wastewater-Based Epidemiology program for early COVID-19 outbreak detection in Residential Care Facilities for the Elderly. The company holds Joint Commission Accreditation with the Gold Seal of Approval and has executed emergency-response partnerships (Project Roomkey, 2020-2021) while maintaining a regulatory seat on the California DHCS Technical Workgroup for HCBA waiver policy.

The organization is led by CEO Neil Rotter (appointed 2022, 20+ years home-healthcare experience, USC-trained) and Chairman Jonathan Istrin (former CEO and ongoing Executive Director). Libertana is family/founder-owned with no disclosed venture or private-equity backing and operates exclusively within California, with community engagement programs (Libertana Scholars, Charity Miles, Tuskegee Airmen Scholarship, triathlon sponsorships) supporting employer brand and regional visibility.

Name

Libertana

Legal name

Libertana

Website

https://libertana.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Libertana is a privately held California home health and hospice provider, founded in 1994, delivering in-home skilled nursing, palliative care, and Medi-Cal waiver program services to adults, seniors, and children with complex medical conditions statewide.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

akta.pro secondary industries

Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Continuous Home Care (Crisis Hospice) (HSABAFAB)

Keywords

• Home health care
• Palliative care services
• Medical waiver programs
• Skilled nursing care
• Personal care services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medi-Cal and Managed Care Reimbursement: Libertana's services are primarily reimbursed through Medi-Cal and Medi-Cal Managed Care Plans. Services covered include palliative care, home health care, and various waiver program services.
2. California Waiver Programs: Revenue through California state waiver programs including Home and Community Based Services (HCBS), Assisted Living Waiver (ALW), and Enhanced Care Management (ECM).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Libertana is a private home health care organization delivering personalized in-home clinical and non-medical care to adults, seniors, and children across California. Services include skilled nursing, certified home health aide support, personal care and homemaker services, respite care, palliative care, and participation in California Medi-Cal waiver programs (HCBA, ALW, ECM, CCT, PSH, Intensive Case Management). Care is delivered directly to patients in their homes by RNs, LVNs, CHHAs, caregivers, and therapists.

Product overview

Libertana offers a comprehensive suite of home health care services organized as a unified care platform. The core offerings include Adult & Senior Services (with sub-services for caregiving, Medi-Cal beneficiary programs, and palliative care) and Children Services. The Home Health Care Services (Intermittent Department) provides Medicare-covered skilled nursing and rehabilitative therapies including wound care, tube feedings, physical therapy, occupational therapy, and speech therapy. Pediatric Palliative Care Services offers specialized support for children with complex medical conditions. All services are delivered through a dedicated team of RNs, LVNs, CHHAs, caregivers, and therapists working to keep clients in their homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult & Senior Services

Quantifiable outcome

• Enabling clients to continue living at home for as long as possible

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Charity MilesminorGTM or Marketing PartnerLibertana participates in the Charity Miles Employee Empowerment Program, a health and fitness app that helps raise money for charities while encouraging employees to stay active. Employees track exercise miles and compete for donations to charities of their choice including Alzheimer's Association, The Leukemia and Lymphoma Society, Muscular Dystrophy Association, and Every Mother Counts.
• California Department of Health Care Services (DHCS)coreStrategic or Co-development PartnerLibertana's Executive Director Jonathan Istrin served on DHCS Technical Workgroup to examine health care providers' renewal process for Home and Community-Based Alternatives (HCBA) waivers. This workgroup provides opportunity for the State to hear from industry experts on the front lines of HCBA.
• Tuskegee Airmen Scholarship Foundation (TASF)minorOthersExecutive Director Jonathan Istrin made a donation to create an annual scholarship fund to bring local students into STEM disciplines. TASF honors the first African-American airmen by providing scholarship assistance to financially and academically eligible students studying aviation, aerospace, and science technology.
• Project Roomkey (California)coreStrategic or Co-development PartnerLibertana partnered with Project Roomkey during 2020-2021 to provide housing to elderly, disabled, or individuals at greater risk for contracting COVID-19 experiencing homelessness. The program utilized vacant structures like hotels to provide temporary housing and daily need resources.
• Children's Hospital Los Angeles (CHLA)minorStrategic or Co-development PartnerMalibu Triathlon corporate challenge team raises money supporting CHLA's pediatric cancer research. Libertana participates annually in the triathlon to boost employee health while supporting this worthy cause.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Addus HomeCare: National provider of personal care, home health, and hospice with a heavy concentration in Medicaid HCBS and personal care services, directly comparable to Libertana's HCBA, ALW, ECM, and personal care lines.
• Pennant Group: Operates home health, hospice, and senior living services across multiple states with a focus on operational autonomy at the local level, paralleling Libertana's community-based, multi-program model.
• BrightSpring Health Services: Large diversified home and community-based services platform serving Medicaid and Medicare populations across personal care, home health, and hospice, overlapping directly with Libertana's waiver-based service stack.
• Interim HealthCare: Franchised national home health, hospice, and personal care provider offering skilled nursing and HCBS-style services comparable to Libertana's waiver-driven model.
• Aveanna Healthcare: Operates a pediatric-heavy private duty nursing and home health platform; comparable to Libertana's pediatric complex-care and adult skilled nursing lines and competes for similar Medicaid waiver referrals.
• Maxim Healthcare Services: Provides home healthcare, personal care, and pediatric complex-care services with significant Medicaid and managed care exposure, overlapping Libertana's adult and pediatric service mix.
• Help at Home: Personal care services provider focused on Medicaid HCBS waiver populations, directly comparable to Libertana's HCBA, ALW, and personal care services for Medi-Cal beneficiaries.

Broad incumbents

• Enhabit: National home health and hospice operator spun off from Encompass Health; competes with Libertana in Medicare-certified skilled nursing and therapy services across multiple states.
• Amedisys: One of the largest U.S. home health and hospice operators, providing comparable Medicare skilled nursing and therapy services that overlap with Libertana's Intermittent Department offering.

Emerging players

• Sonas Home Health Care: Regional home health and private duty nursing provider with similar pediatric and adult complex-care focus; represents the type of scaled regional competitor Libertana encounters in California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/libertana
• Xx.com/libertana
• Facebookfacebook.com/libertana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libertana