Visit Tenerife

What Visit Tenerife does

Visit Tenerife (legal name: Turismo de Tenerife) is the official destination marketing organization for the island of Tenerife in Spain's Canary Islands, operating under the auspices of the Tenerife Insular Council. Founded in 1992 and headquartered in Santa Cruz de Tenerife with a headcount of 51–100 employees, the organization's core function is to promote Tenerife as a tourism destination internationally across leisure, cultural, sports/adventure, and MICE segments. It serves end consumers (international leisure travelers seeking beaches, hiking, cycling, whale watching, stargazing, gastronomy, and wellness) and B2B clients (travel agencies, tour operators, cruise lines, MICE organizers, and film productions).

The organization's product portfolio is anchored by webtenerife.com, a multilingual official tourism portal available in six languages (Spanish, English, German, French, Italian, Dutch). The platform provides comprehensive travel planning content including attractions, accommodations, transport, events, webcams, 360-degree virtual tours, themed itineraries, and a partner agency directory. Sub-products include the Convention Bureau (MICE and corporate events), the Film Commission (production support and location scouting), live webcams across key beaches and landmarks, and curated thematic content covering star observation, whale and dolphin watching, transportation logistics (TITSA buses, Metropolitano de Tenerife tram, taxis, car rentals, and Fred. Olsen Express and Naviera Armas Trasmediterránea ferries), and adventure sports (cycling, surfing, hiking, paragliding).

Visit Tenerife operates a hybrid distribution model: direct-to-consumer via its digital portal, on-island via physical tourist information offices, and indirect via a network of 20+ partner travel agencies spanning premium DMCs (MayamTravel), MICE specialists (Ten Travel DMC), and broader market operators (El Corte Inglés, ViaSale Travel). Revenue mechanics are not commercially transactional — as a public-sector DMO, the entity is funded through public budget allocations rather than direct fees from visitors, and the portal serves primarily as an information and routing layer rather than a point of sale. Strategic positioning centers on Tenerife's distinctive natural and cultural assets: two UNESCO World Heritage sites, the Teide Observatory, 21 cetacean species, and favorable year-round climate, with active thought-leadership in the emerging astrotourism vertical through partnerships with UN Tourism and the Starlight Foundation.

Name

Visit Tenerife

Legal name

Turismo de Tenerife

Website

https://webtenerife.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Tenerife (Turismo de Tenerife) is the official public-sector destination marketing organization for Tenerife, Canary Islands. It operates the multilingual webtenerife.com portal and Convention Bureau and Film Commission sub-brands to promote leisure, MICE, cultural, and adventure tourism internationally.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Marine Wildlife & Birding Cruises (dolphins, seals, seabirds) (THAAAIAD), Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE), Culinary & Wine Travel Agencies (THAKAFAH), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Destination marketing services
• Tourism promotion platform
• Travel information portal
• MICE tourism services
• Island tourism marketing

Headquarters

HQ city

Santa Cruz De Tenerife

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels5 records

Marketing channels6 records

Core offering

Visit Tenerife operates the official multilingual tourism promotion portal webtenerife.com for the island of Tenerife, Spain. The platform provides comprehensive travel planning information including accommodations, activities, attractions, transportation, events, and curated itineraries. It also operates specialized sub-services including a Convention Bureau for MICE tourism, a Film Commission for production support, live webcam streaming, and connections to a network of partner travel agencies.

Product overview

Visit Tenerife operates webtenerife.com as the official tourism promotion platform for Tenerife island, offering comprehensive travel planning services through multiple integrated sub-products. The portfolio includes live webcam streaming, a Convention Bureau for MICE tourism, Film Commission for production support, and various activity-based services including astrotourism, whale watching, and outdoor adventures. Transportation planning tools support visitors with bus, tram, taxi, and ferry information. The platform connects visitors with partner travel agencies like MayamTravel (luxury DMC) and Ten Travel DMC (MICE specialist), while the main website provides extensive information on accommodations, beaches, nature parks (including Teide National Park and Anaga Rural Park), gastronomy, and cultural events.

Differentiator

Problem solved

Functional benefit

Brands

• Convention Bureau: A specialized division focused on business tourism, conventions, and MICE (Meetings, Incentives, Conferences, and Exhibitions) activities in Tenerife.
• Film Commission

Products and services

• webtenerife.com Official Tourism Portal Official multilingual tourism promotion website for Tenerife island providing comprehensive travel planning information including accommodations, activities, attractions, transportation, events, and curated itineraries, available in six languages.
• Convention Bureau MICE tourism service supporting business events, congresses, incentives, conferences, and corporate meetings held on Tenerife island, providing dedicated resources and coordination services for MICE clients.
• Film Commission Production support service for film, television, and commercial productions filming on Tenerife, offering information on permits, locations, facilities, and local crew connections.
• Live Webcam Streaming Service Live webcam streaming service providing real-time views of beaches, ports, and scenic locations across Tenerife including El Médano, Garachico, Puerto de la Cruz, and Masca.
• Star Observation and Astrotourism Astronomy-based tourism experiences including guided stargazing, Observatory del Teide visits, and self-guided star history routes in Teide National Park, leveraging Tenerife's status as a Starlight Foundation destination.
• Whale and Dolphin Watching Marine wildlife excursion service offering observation of up to 21 different cetacean species including blue whales and orcas in Tenerife waters, with regulatory guidance on authorized boat operators.
• Transportation Services Information Hub Information and booking support for public transport including TITSA buses, Tenerife Tram (Metropolitano de Tenerife), taxis, car rentals, and ferry services (Fred Olsen Express, Naviera Armas Trasmediterránea).
• Holiday Planning Tools Interactive tools including climate information, distance tables, event calendars, tourist office locations, and a comprehensive travel services directory to support trip planning.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• UN TourismminorStrategic or Co-development Partner
• Starlight FoundationminorStrategic or Co-development Partner
• La Palma Island Society for Economic and Social Promotion and DevelopmentminorStrategic or Co-development Partner
• Fred. Olsen ExpresscoreChannel Partner/ Reseller/ Distributor
• Naviera Armas TrasmediterráneacoreChannel Partner/ Reseller/ Distributor

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turismo de Canarias: The official tourism board for the broader Canary Islands archipelago, with the same DMO mandate and overlapping destination portfolio. Direct peer given that both organizations promote overlapping Canary Islands experiences to similar international source markets and operate comparable multilingual digital portals.
• Turespaña (Visit Spain): Spain's national tourism board responsible for promoting Spain as a destination internationally. Operates with the same public-sector DMO mandate and digital platform model, but at country level—making it a direct institutional peer in mandate, structure, and audience.
• Visit Portugal: Portugal's national tourism authority promoting the country across diverse experience segments (culture, gastronomy, nature, beaches) to international markets. Directly comparable as a European national DMO with multilingual digital platform and segmented experience marketing.
• VisitBritain: The national tourism agency for Great Britain, operating as a public-sector DMO with a multilingual international portal and segmented experience marketing (culture, heritage, countryside, gastronomy). Closely comparable in mandate, scale, and operating model.
• Tourism New Zealand: New Zealand's national tourism board, famous for the 100% Pure brand campaign and heavily reliant on international source markets. Comparable as a single-country DMO with strong nature/adventure positioning, multilingual digital platform, and concentration risk on a geographically isolated destination.
• Visit Dubai: Dubai's Department of Tourism and Commerce Marketing, operating a multilingual digital platform and segmented experience marketing targeting international visitors. Comparable in DMO mandate, public-sector backing, multilingual digital scope, and reliance on international source markets.
• Visit Flanders: The regional tourism board for Flanders, Belgium. A regional/sub-national DMO comparable in scope, structure, and operational model, with multilingual content (Dutch/French/English/German) and segmented experience marketing (culture, gastronomy, cycling).
• Brand USA: The destination marketing organization for the United States, responsible for international tourism promotion. Comparable as a large-scale national DMO with multilingual platform, partner network of state/city tourism bodies (analogous to Tenerife within Spain), and segmented experience marketing.
• Tourism Australia: Australia's national tourism board, operating a multilingual international portal and heavy experience-segmented marketing (nature, adventure, gastronomy, indigenous culture). Comparable in DMO mandate, scale of international marketing, and experience diversification strategy.
• Visit California: A US state-level DMO with a heavy emphasis on segmented experience marketing (wine, adventure, culture, nature) and multilingual digital platform. Comparable in operating scale, segmented experience strategy, and partnership-driven distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/VisitTenerifeES
• LinkedInlinkedin.com/company/turismo-de-tenerife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Tenerife