Avis México

What Avis México does

Avis México, operating under the legal entity Comercial Ariete S.A. de C.V., is a privately held car rental and mobility platform headquartered in Mérida, Yucatán, Mexico. The company has operated under the global Avis brand since 1962 via a licensing relationship with Avis Budget Group, providing vehicle rental services across more than 35 Mexican cities as well as 12 US cities and 5 Canadian cities for cross-border one-way rentals. Its core offering is short-term daily and weekly vehicle rentals spanning subcompact through luxury tiers, SUVs, vans, and pickup trucks, supplemented by three revenue streams: Avis Leasing (12-48 month corporate fleet contracts with bundled maintenance, insurance, and GPS tracking), Chauffeur Drive (premium driver service in Mexico City operated via service partner Driven), and QuickPass (expedited counter-skip rental processing for pre-registered customers).

The business is built on a multi-channel distribution model combining direct self-serve booking through avis.mx, 800-number phone reservations, physical rental offices at airports and downtown locations, and embedded counters at resort hotels including Iberostar, Hyatt Ziva, Secrets, Dreams, Grand Oasis, Breathless, and Vivid properties. Underlying technology includes a GPS-equipped fleet with real-time location reporting for leasing customers, an online reservation platform, and biometric identity verification powered by Incode Technologies for customer onboarding. Revenue mechanics include usage-based daily/weekly rental fees, recurring protection package subscriptions across three tiers (Essential included, Intermediate with 20% deductible, Extended with zero deductible), one-way drop-off fees, and $200 MXN cancellation insurance, with a 30% prepay discount and up to 9-month interest-free installments via BBVA, Scotiabank, and American Express. Customer segments are primarily individual travelers and tourists, followed by business and corporate customers served through a dedicated corporate sales team, with secondary demand from hotel/resort guests and premium chauffeur service users.

Name

Avis México

Legal name

Comercial Ariete S.A. de C.V.

Website

https://avis.mx

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Avis México is a privately held car rental and mobility platform operating under the global Avis brand across 35+ Mexican cities plus the US and Canada, offering daily vehicle rentals, corporate leasing, and chauffeur services to individual travelers, tourists, and business customers.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Car rental services
• Vehicle leasing
• Corporate mobility
• Chauffeur services
• Fleet management

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vehicle Rental Fees: Core revenue from daily and weekly vehicle rental charges. Customers pay based on vehicle category, rental duration, and chosen protection package. Rates vary by season with peak pricing during summer, Semana Santa, Christmas, and long holiday weekends.
2. Protection Packages: Additional revenue from three-tier protection packages: Essential (included), Intermediate (20% deductible coverage with reduced deposit), and Extended/Amplia (zero deductible with lowest market deposit at rental + 10%).
3. Fleet Leasing: Long-term vehicle leasing services for businesses with terms from 12 to 48 months. Includes fixed monthly rents, maintenance, insurance, GPS tracking, and optional vehicle purchase at contract end.
4. One-Way Rental Fees: Drop-off fees charged when customers return vehicles to different locations than pickup. Fee amounts are disclosed upfront during booking.
5. Cancellation Insurance: Optional $200 MXN non-refundable insurance enabling full refund for cancellations made up to 24 hours before rental for prepaid reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Avis México operates a multi-country vehicle rental platform offering short-term daily and weekly rentals across economy, compact, intermediate, full-size, premium, SUV, van, and pickup categories under the licensed Avis brand. Complementary offerings include long-term corporate leasing contracts (12–48 months) with bundled maintenance and insurance, tailored business rentals, and a chauffeur-driven premium service for airport transfers and events. Three protection tiers (Essential, Intermediate, Extended) wrap every reservation, with transparent upfront pricing and the lowest market deposit under the Extended tier.

Product overview

Avis México operates a car rental platform offering short-term vehicle rentals, long-term leasing, and corporate fleet solutions. The core product is its car rental service spanning economy subcompact (Chevrolet Aveo HB), compact (Chevrolet Aveo, Kia K3), intermediate (Kia K4), full-size (Nissan Sentra), premium (Volkswagen Jetta, Toyota Camry Hybrid), luxury (Mercedes-Benz GLC), SUVs (Suzuki Jimny, Ford Territory, Chevrolet Suburban), vans (Mitsubishi Xpander, BYD M9 Hybrid, Nissan NV350 Urvan), and pickup trucks (Chevrolet S10 Max). Supplementary services include Chauffeur Drive with professional drivers in Mexico City, QuickPass for expedited processing, and Electronic Invoicing. The product ecosystem includes three insurance tiers (Essential, Intermediate, Extended Protection) providing graduated coverage from basic third-party liability to zero-deductible vehicle protection. Corporate solutions encompass Business Rentals with customized rates and Avis Leasing for 12-48 month fleet contracts with bundled maintenance and insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental (Sedans and Economy Vehicles) Short-term vehicle rental of subcompact, compact, intermediate, full-size, and premium sedans with daily, weekly, and monthly rates. Fleet includes Chevrolet Aveo HB, Chevrolet Aveo, Kia K3, Kia K4, Nissan Sentra, Volkswagen Jetta, and Toyota Camry Hybrid. Targeted at individual travelers, families, and business customers needing everyday transportation.
• SUV & Jeep Rental Rental of compact, intermediate, and premium SUVs as well as Jeep models suitable for varied terrain and group travel. Available vehicles include Nissan Kicks, Ford Territory, Chevrolet Suburban, Suzuki Jimny, Jeep Unlimited 4x4, and Mercedes-Benz GLC. Serves leisure travelers, families, and off-road/costa destination tourists.
• Van & Truck Rental Rental of compact van, maxivan, minivan, and pickup trucks for groups, family travel, and cargo needs. Fleet includes Mitsubishi Xpander, Nissan NV350 Urvan, BYD M9 Hybrid, Kia Sorento, and Chevrolet S10 Max. Targeted at large families, tour groups, and small business logistics needs.
• Premium & Luxury Rental Rental of high-end sedans and luxury SUVs including Mercedes-Benz GLC and other premium brands. Serves premium leisure customers, executives, special occasions, and corporate VIP transport needs.
• Business Rentals (Rentas Corporativas) Corporate rental program offering tailored mobility solutions for businesses with customized rates, dedicated account management, consolidated invoicing, and flexible fleet options for employee transportation, client meetings, and inter-city business travel.
• Avis Leasing Long-term vehicle leasing program for businesses with contract terms from 12 to 48 months. Includes fixed monthly rents, maintenance, insurance, GPS tracking, strategic consulting, and an optional vehicle purchase at contract end. Serves companies seeking outsourced fleet management.
• Chauffeur Drive (Auto con Chofer) Professional driver rental service available in Mexico City and surrounding areas. Provides bilingual drivers, fixed pricing with no cash required, premium vehicles (sedan, SUV, maxivan), and flexible scheduling for airport transfers, business meetings, stadium and concert events, and custom multi-hour or full-day itineraries.

Quantifiable outcome

• Extended Protection deposit: Total rental amount + 10% (lowest in Mexican market)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Driven (Chauffeur Service)minorImplementation/ SI/ Consulting PartnerDriven operates as Avis Mexico's service partner for the Chauffeur Drive program, providing professional drivers for premium transportation services in Mexico City. Contact: [email protected], +52 551 866 0579.
• Hotel Partners (Cancun/Riviera Maya)coreChannel Partner/ Reseller/ DistributorOn-site Avis rental locations at partner hotels including Iberostar Selection Cancún, Grand Oasis Cancún, Hyatt Ziva Dreams Puerto Morelos, Secrets Playa Blanca, Secrets The Vine, Dreams Sands, Breathless Soul, Vivid Grand Island, and Oasis Palm properties. Services exclusive to hotel guests at most locations.
• Incode TechnologiescoreTechnology or IntegrationThird-party technology provider for biometric identity verification. Incode provides facial recognition and document scanning technology for Avis Mexico's QuickPass customer onboarding and identity validation system.
• Escotel (Travel Assistance)coreTechnology or IntegrationTravel assistance services included in all protection packages. Provides 24/7 medical advice, doctor consultations, dental emergencies, medication delivery, flight rescheduling, valet service, convalescence lodging, and personal concierge services.
• Avis Budget GroupcoreStrategic or Co-development PartnerGlobal Avis brand licensing and affiliation with Avis Budget Group. Provides access to international reservation systems, loyalty programs, and brand standards.
• Instituto Nacional Electoral (INE)minorOthersMexican electoral authority used for identity verification of Mexican customers through credential validation and biometric matching.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Localiza México: Localiza is a Brazilian car rental major expanding into Mexico, with growing presence focused on corporate accounts and fleet management services. Both compete in the corporate leasing and fleet management space, though Localiza has stronger Latin American DNA.
• UBER Mexico: Uber is a disruptive mobility alternative in Mexico competing for short-distance urban transportation demand that historically went to car rentals. While not a direct rental competitor, Uber's growth cannibalizes the urban/suburban rental use cases Avis serves, particularly among business travelers.

Regional players

• America Car Rental: America Car Rental is a Mexican-focused car rental operator with strong presence in tourist destinations like Cancún and Los Cabos. Both serve overlapping leisure traveler segments at resort destinations, though America is more concentrated on tourism while Avis serves broader corporate and cross-border needs.

Direct peers

• Sixt Rent a Car Mexico: Sixt is a European-headquartered premium car rental brand expanding aggressively in Mexico, focusing on airport locations and premium vehicle categories. Both Avis and Sixt target similar premium business and leisure travelers with comparable fleet quality.
• Hertz Mexico: Hertz Mexico is the most direct Avis competitor in the Mexican car rental market, operating traditional short-term rentals, airport locations, and corporate accounts across the country under the global Hertz brand. Both target identical customer segments (tourists, business travelers, corporate fleets) with similar fleet categories and pricing structures.
• Thrifty Car Rental Mexico: Thrifty is another Avis Budget Group sister brand operating in Mexico, positioned at the value end of the rental spectrum. Both share operational infrastructure and compete for similar price-conscious leisure travelers at airport locations.
• Budget Rent a Car Mexico: Budget Mexico is a sister brand under the same Avis Budget Group umbrella, offering traditional car rental with similar airport presence and customer base. They share operational systems and reservation infrastructure but compete on price-sensitive segments.
• National Car Rental Mexico: National is another sister brand under the Avis Budget Group licensing umbrella, traditionally focused on the corporate and frequent business traveler segment in Mexico with similar Emerald Club loyalty positioning.
• Enterprise Rent-A-Car Mexico: Enterprise is a major global car rental brand with growing Mexican presence, particularly strong in the corporate and insurance-replacement rental segments. Both Avis and Enterprise serve overlapping business traveler and tourist customers with similar fleet offerings.
• Europcar Mexico: Europcar operates traditional car rental services across Mexico with airport presence and corporate accounts, positioning as a value-oriented European brand. Both Avis and Europcar compete for similar international tourist and corporate customers with overlapping fleet categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avismexico
• YouTubeyoutube.com/user/canalavismexico
• Facebookfacebook.com/AvisMexico
• LinkedInlinkedin.com/company/avis-mexico
• Instagraminstagram.com/avismexico
• TikToktiktok.com/@avismexico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis México