Lorimar
Lorimar Vineyards & Winery is a private Temecula Valley estate winery selling DTC through a six-tier wine club, on-site tasting room, and 19-state shipping, with supplementary revenue from weddings, dining, and live entertainment.
- Company typePrivate
- Founded2012
- HeadquartersTemecula, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lorimar does
Lorimar Vineyards & Winery is a privately held, single-estate winery operating on a 22-acre vineyard in Temecula Valley, California, with a tasting room, dining, and event venue at 39990 Anza Road. The company produces a portfolio of varietals including Cabernet Sauvignon, Syrah, Grenache, Muscat, Viognier, and Sangiovese, sourced from its estate vineyard (plantings dating from 2000) and supplemented as needed. Operations span two locations — the Wine Country estate (opened 2012) and the original Old Town Temecula tasting room (opened 2009) — supported by 11-50 employees.
The business model is overwhelmingly direct-to-consumer. Revenue is generated through wine club subscriptions structured across six tiers, on-site tasting flights priced $18-$55 per person, estate tours, and DTC e-commerce via OrderPort with shipping permitted to 19 states. The estate also operates Pairings Gourmet Kitchen under Chef Raul Torres, a wedding and private event venue accommodating 50-300 guests, a seven-day live entertainment program, and ancillary packages such as a $500 Proposal Package. Distribution is gated almost entirely to the tasting room and the owned wine club/online channels; no wholesale or three-tier distribution is indicated.
The technology footprint is standard commercial SaaS — OrderPort for online ordering, Tock for tasting reservations, and UPS shipping integration — with no proprietary platform or AI components. The company competes on estate quality, brand recognition within the Temecula Valley AVA, and a recurring layer of customer touchpoints (club, dining, events, entertainment) that extend visit frequency beyond a single tasting transaction.
Lorimar firmographics
Firmographics- Name
- Lorimar
- Legal name
- Lorimar Vineyards & Winery
- Website
- https://lorimarwinery.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lorimar Vineyards & Winery is a private Temecula Valley estate winery selling DTC through a six-tier wine club, on-site tasting room, and 19-state shipping, with supplementary revenue from weddings, dining, and live entertainment.
- Ownership category
- akta.pro rank
Where Lorimar is headquartered
LocationHeadquarters
- HQ city
- Temecula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lorimar business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Direct Wine Sales: Wines sold directly to consumers through the winery's online store (orderport.net), at the tasting room, and through wine club shipments. Ships to 19 states (AZ, CA, CO, DC, FL, IL, IA, KS, MA, MI, MN, MO, NV, NY, OR, PA, TX, WA, WI).
- Wine Tasting: Tasting experiences including Premium Wine Tasting ($18-$25/person), Reserve Wine Tasting ($35/person), and Chocolate & Wine Tasting ($45/person). Wine flights for seated patio guests starting at $55 for two.
- Tours: Tour and tasting experiences priced at $55/person ($30 for non-drinkers), including guided vineyard walk, wine education, 6 tastes, and charcuterie pairing.
- Wine Club Memberships: Six wine club tiers (Trio Sonata, Rhapsody of Reds, Symphony, Duet, Quartet, Tenor) with recurring shipments, complimentary tastings, and member discounts (25-30% off wine purchases).
- Weddings & Events: Wedding packages (50-300 people), elopement/micro weddings ($500 proposal package), and private/corporate event venue rentals with optional food packages.
- Special Ticketed Events: Ticketed events including comedy nights, tribute concerts, Shakespeare in the Vines, and seasonal festivals. Live music is complimentary with regular admission except for ticketed special events.
- Dining (Pairings Kitchen): Gourmet food served on the outdoor patio with seasonal menus by Chef Raul Torres. Minimum spend of $30/person ($20/member) on Friday and Saturday evenings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Wine Tasting - 6 pours |
| Unit Pricing | Pay-as-you-go | Reserve Wine Tasting - 6 reserve pours |
| Unit Pricing | Pay-as-you-go | Chocolate & Wine Tasting |
| Unit Pricing | Pay-as-you-go | Wine Flights for 2 (seated patio) |
| Unit Pricing | Pay-as-you-go | Tour and Tasting Experience |
| Unit Pricing | Pay-as-you-go | Proposal Package |
| Unit Pricing | Pay-as-you-go | Dinner minimum spend (Fri-Sat) |
| Subscription | Monthly | Wine Club Shipments |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Lorimar product offering
Product offeringCore offering
No source-supported description of Lorimar's core offering is available in the provided input.
Product overview
Lorimar Vineyards & Winery is a Tuscan-style winery in Temecula Valley offering a unified hospitality experience combining wine, art, music, and food. The core product is wine production and tasting, supported by six wine club membership tiers (Trio Sonata, Rhapsody of Reds, Symphony, Duet, Quartet, and Tenor) that provide varying levels of complimentary tastings and discounts. Additional services include dining at Pairings Gourmet Mobile Kitchen, guided tour and tasting experiences, and event hosting including weddings (50-300 guests), micro-weddings, proposal packages, and private/corporate events. Live entertainment featuring local musicians is offered 7 days a week, with special ticketed events rounding out the experience. The winery ships to 19 states and operates an online store through OrderPort for wine sales, event tickets, and gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- Pairings: Gourmet mobile kitchen presented by Chef Raul Torres, located at the Wine Country location, featuring seasonally changing menus designed to pair with Lorimar wines
Companies that use Lorimar
Customer profileSegments5 records
Lorimar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Lorimar partnerships and signals
Strategic signalPartnerships
47 partnerships are on record, tiered minor and core.
- Sterling Productions (DJ/MC)minorPreferred DJ/MC vendor for weddings and events at Lorimar. Provides professional MC services and cold sparklers/lighting for specialty rentals.
- DJ ProsminorPreferred DJ vendor for weddings and events.
- C Squared EventsminorPreferred DJ vendor for weddings and events.
- TaylorMadeItMusicminorPreferred DJ/MC vendor for weddings and events.
- Hulse PhotominorPreferred photography vendor for weddings.
- Purity WeddingsminorPreferred photography vendor for weddings.
- American PortaminorPreferred photography vendor for weddings.
- Emry PhotographyminorPreferred photography vendor for weddings.
- Jenna Joseph PhotographyminorPreferred photography vendor for weddings.
- Alex & Jana PhotographyminorPreferred photography vendor for weddings.
- Ashely Bee Film & PhotographyminorPreferred photography and videography vendor for weddings.
- Le ReveminorPreferred videography vendor for weddings.
- Marin & Lee FilmsminorPreferred videography vendor for weddings.
- Black Tie ProductionsminorPreferred videography vendor for weddings.
- Captured Photo BoothsminorPreferred photobooth vendor for weddings and events.
- Wine Country FloralsminorPreferred florist vendor for weddings.
- Soiree Design & EventsminorPreferred florist and event design vendor for weddings.
- Tre Fiori Floral StudiominorPreferred florist vendor for weddings.
- Sweet Pea Floral CreationsminorPreferred florist vendor for weddings.
- Madam Palooza Vintage RentalsminorPreferred specialty rental vendor for vintage and rustic event decor.
- Rustic EventsminorPreferred specialty rental vendor for rustic event decor.
- Always ParticularminorPreferred specialty rental and decor vendor for events.
- Events By AriminorPreferred event planning vendor for weddings.
- Everly by MGEminorPreferred event planning vendor for weddings.
- Classy Kay EventsminorPreferred event planning vendor for weddings.
- Sweet MapleminorPreferred wedding cake and dessert vendor.
- Laura Marie CakesminorPreferred wedding cake vendor.
- Cakes to CelebrateminorPreferred wedding cake vendor.
- The Cake CottageminorPreferred wedding cake vendor.
- Cute CakesminorPreferred wedding cake vendor.
- Domenica BeautyminorPreferred hair and makeup vendor for weddings.
- Face by RaymieminorPreferred makeup vendor for weddings.
- Hair by NicoleminorPreferred hair styling vendor for weddings.
- Hailey Aikens HairminorPreferred hair styling vendor for weddings.
- Hair & Makeup by MelminorPreferred hair and makeup vendor for weddings.
- Vows from the HeartminorPreferred wedding officiant vendor.
- David CutlerminorPreferred wedding officiant vendor.
- I Do Your VowsminorPreferred wedding officiant vendor.
- Brian StodartminorPreferred musician vendor for ceremonies and events.
- Pete GoslowminorPreferred musician vendor for ceremonies and events.
- Harpist from the HeartminorPreferred musician vendor for ceremonies and events.
- Hops and Grains Mobile BartendingminorPreferred outside bartending service for events.
- Progressive PoursminorPreferred mobile bartending service for events.
- 2 Olives & A TwistminorPreferred mobile bartending service for events.
- Chocolate ForestminorProvider of gourmet chocolates for the Chocolate & Wine Tasting experience ($45/person).
- Temecula Valley Winegrowers AssociationcoreLorimar participates in the Responsible Partner Program managed by the Temecula Valley Winegrowers Association. All limos and buses must be registered with this program to be admitted on property.
- Tock (Restaurant Reservations)coreLorimar uses Tock for restaurant reservation bookings, powering their lunch and dinner reservation system.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lorimar competitors and assessment
Company assessmentDirect peers
- Wiens Family Cellars: Temecula winery focused on estate red wines, tasting room, and wine club. Direct comparable in varietal mix, DTC, and Temecula geography.
- Ponte Family Estate Winery: Temecula Valley winery with estate vineyard, tasting room, restaurant, and event venue. Similar DTC, wine club, and special-event-driven GTM in the same Temecula geography.
- Callaway Vineyard & Winery: Temecula winery with estate vineyard, tasting room, and event hosting. Regional peer with comparable DTC and wine club structure in the same Temecula Valley wine country.
- Wilson Creek Winery & Vineyards: Temecula Valley estate winery with a similar destination-experience model including live music, on-site dining, weddings, and a wine club. Directly comparable in scale, geography, and event-driven GTM motion.
- South Coast Winery Resort & Spa: Large Temecula estate winery with on-site restaurant, villa resort, weddings, and concert series. Comparable destination hospitality model but at larger scale and with overnight accommodations.
- Oak Mountain Winery: Temecula cave winery with tasting room, event venue, and entertainment. Comparable destination experience and event-driven model in the same competitive geography.
- Mount Palomar Winery: Temecula estate winery with tasting room, restaurant, and event hosting. Local peer with similar destination experience and DTC structure.
- Thornton Winery: Temecula winery with tasting room, restaurant, and concert/event programming. Closely comparable in experience-driven GTM and event venue model.
Broad incumbents
- Domaine Carneros: Napa sparkling wine estate with château hospitality, tasting experiences, and event hosting. Comparable premium destination-winery business model with broader geographic draw and larger distribution.
- DAOU Vineyards & Winery: Larger California estate winery (Paso Robles) with tasting room, restaurant, and event programming. Comparable premium estate-wine positioning and hospitality model, but at greater scale and broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lorimar social profiles
Digital presenceLorimar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lorimar leadership team
Management profileNumber of profiles
Lorimar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lorimar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lorimar
What does Lorimar do?
No source-supported description of Lorimar's core offering is available in the provided input.
Is Lorimar a public or private company?
Lorimar is a private company. It is classified as unknown and is currently operating.
When was Lorimar founded?
Lorimar was founded in 2012. It employs 11 to 50 people.
Where is Lorimar based?
Lorimar is headquartered in Temecula, United States, in the North America region.
How does Lorimar make money?
Seven revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Tasting, tours, wine Club Memberships, weddings & Events, special Ticketed Events and dining (Pairings Kitchen).
Who are Lorimar's main competitors?
Direct peers on record are Wiens Family Cellars, Ponte Family Estate Winery, Callaway Vineyard & Winery, Wilson Creek Winery & Vineyards, South Coast Winery Resort & Spa, Oak Mountain Winery, Mount Palomar Winery and Thornton Winery. Broad incumbents are Domaine Carneros and DAOU Vineyards & Winery.
Does Lorimar have an API?
No public API is recorded for Lorimar.