Pekin Hardy Strauss Wealth Management
Pekin Hardy Strauss Wealth Management is an independent, employee-owned Chicago-based registered investment adviser founded in 1990 that provides personalized wealth management, financial planning, and value investing services to high-net-worth individuals.
- Company typePrivate
- Founded1990
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pekin Hardy Strauss Wealth Management does
Pekin Hardy Strauss Wealth Management is an independent, 100% employee-owned registered investment adviser founded in 1990 and headquartered at 227 W. Monroe, Suite 3625, Chicago, Illinois. The firm delivers personalized wealth management services to high-net-worth individuals, built around a Warren Buffett-style value investing philosophy that emphasizes contrarian stock selection, patient long-term holding periods, and downside protection through undervalued, high-quality companies. Its core product suite comprises Wealth Management, Financial Planning, and Investment Management, supplemented by an Impact Investing module offering ESG positive and negative screening, an online Client Portal for account access, and advisory services to the socially responsible Appleseed Fund.
Underlying the offering is a proprietary in-house fundamental research process that combines economic, industry, company, and valuation analysis, staffed by a team that includes CFA charterholders, CFP professionals, and a dedicated Director of ESG Research. The firm is SEC-registered as an investment adviser and has held Certified B Corporation status since 2015, the first investment advisor in Chicago to do so, and was named a 2019 Best For The World Honoree by B Lab in the Changemaker and Customers categories. Recent activity includes a 2020 partnership with Self-Help Federal Credit Union to deploy capital into under-banked Chicago communities via a structured 24-month CD and over $1.1 million in community investment.
The business operates on a fee-based subscription model generating recurring advisory revenue from customized financial plans and investment portfolios developed through close advisor-client collaboration. Go-to-market is sales-led and direct, relying on relationship-based prospecting supplemented by content marketing across a website, quarterly commentary, email newsletter, video, and earned media placements in outlets including Bloomberg, Harvard Business Review, Financial Advisor Magazine, ABC News 7, Nasdaq, and CSRWire. The firm operates domestically from a single Chicago office, has not raised external funding, and maintains no parent company or subsidiaries.
Pekin Hardy Strauss Wealth Management firmographics
Firmographics- Name
- Pekin Hardy Strauss Wealth Management
- Legal name
- Pekin Hardy Strauss, Inc.
- Website
- https://pekinhardy.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pekin Hardy Strauss Wealth Management is an independent, employee-owned Chicago-based registered investment adviser founded in 1990 that provides personalized wealth management, financial planning, and value investing services to high-net-worth individuals.
- Ownership category
- akta.pro rank
Pekin Hardy Strauss Wealth Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Discretionary Portfolio Management (Retail) (FSAAAAAH)
- akta.pro secondary industry
- Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where Pekin Hardy Strauss Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pekin Hardy Strauss Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Wealth Management Services: Fee-based wealth management services providing investment management and financial planning to high-net-worth clients. Revenue generated through advisory fees for customized financial plans and investment portfolios.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pekin Hardy Strauss Wealth Management product offering
Product offeringCore offering
Pekin Hardy Strauss Wealth Management provides personalized wealth management services to high-net-worth individuals, centered on Warren Buffett-style value investing. Its offering combines customized financial planning, discretionary investment management, and impact/ESG investing under a fiduciary standard, supported by in-house proprietary fundamental research. The firm also serves as adviser to the Appleseed Fund, a socially responsible value-oriented mutual fund.
Product overview
Pekin Hardy Strauss Wealth Management offers a comprehensive suite of wealth management services centered around Warren Buffett-style value investing. The firm's core offerings include personalized wealth management with customized financial plans and investment portfolios, financial planning services, and investment management. The firm also offers impact investing (ESG) services as an add-on module and provides clients with online access through its Client Portal. The firm also serves as adviser to the Appleseed Fund, a socially responsible value-oriented mutual fund.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealth Management Services Personalized wealth management services offering customized financial plans and investment portfolios developed through close client collaboration; targeted to high-net-worth individuals and families seeking long-term fiduciary guidance.
- Financial Planning Comprehensive financial planning that helps clients achieve their financial goals through a deep understanding of personal circumstances, values, and vision.
- Investment Management Value investing and asset management services seeking to generate market-beating returns through prudent, disciplined investments following a Warren Buffett-style investment philosophy.
- Impact Investing ESG investment approach that considers material non-financial factors, including environmental sustainability reporting, regulatory risk, shareholder interests, and board accountability, with both positive and negative screening.
- Appleseed Fund A socially responsible, value-oriented mutual fund for which Pekin Hardy Strauss Wealth Management serves as investment adviser.
Companies that use Pekin Hardy Strauss Wealth Management
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Pekin Hardy Strauss Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pekin Hardy Strauss Wealth Management partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Self-Help Federal Credit UnioncorePartnership with Self-Help Federal Credit Union to provide capital to underserved and under-banked communities in Chicago. Pekin Hardy Strauss raised over $1.1 million to invest in Chicago through this partnership. Also partnered on a 24-month CD offering at 0.60% interest that channels capital to underserved communities.
- Self-Help Federal Credit UnioncorePartnership on CD (Certificate of Deposit) offering specifically designed to provide capital to underserved and under-banked communities in Chicago. The 24-month CD at 0.60% interest represents a unique impact investing product.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pekin Hardy Strauss Wealth Management competitors and assessment
Company assessmentBroad incumbents
- Edward Jones: Large national retail wealth manager serving mass-affluent and HNW clients with personalized financial advice; overlaps with Pekin Hardy Strauss in HNW wealth management but operates as a much broader incumbent with thousands of branch advisors.
- Raymond James Wealth Management: Major diversified financial services firm with a significant wealth-management division serving HNW individuals; comparable on HNW client focus and personalized advisory, though it operates as a much broader incumbent with broker-dealer scale.
- Brown Brothers Harriman Investor Services: Long-standing private partnership offering wealth management and investment advisory services to HNW families and institutions; comparable on fiduciary, partnership-based model and multi-generational client relationships, though considerably larger and more diversified.
Direct peers
- Fisher Investments: Large independent, privately-held investment adviser serving high-net-worth and institutional clients with a centralized portfolio management approach; directly comparable to Pekin Hardy Strauss in business model (independent, fee-based RIA for HNW) but operates at far greater scale.
- Buckingham Strategic Wealth: Mid-sized independent RIA offering fee-only wealth management, financial planning, and evidence-based investing to HNW clients; comparable in size band, fee-based fiduciary model, and personalized advisory approach.
- Ariel Investments: Chicago-based value-oriented asset manager with a strong ESG/sustainability focus and mutual fund products; directly comparable to Pekin Hardy Strauss on the value-investing philosophy, Chicago headquarters, and ESG/impact integration.
- Dimensional Fund Advisors: Evidence-based asset manager employing disciplined, research-driven value and small-cap strategies; comparable to Pekin Hardy Strauss on the systematic fundamental-research-driven approach and advisor-distribution model.
- Akre Capital Management: Concentrated, long-term focused asset manager applying a quality-and-value investment philosophy; directly comparable on the Buffett-style concentration approach and mutual fund product (Akre Focus Fund).
- Laird Norton Wealth Management: Independent, employee-owned, fee-only RIA serving HNW families with personalized wealth planning and value-oriented investment management; highly comparable to Pekin Hardy Strauss on size band, employee-ownership structure, and multi-generational HNW client focus.
Emerging players
- Calvert Research and Management: Responsible-investment-focused asset manager specializing in ESG-integrated strategies and mutual funds; partially comparable to Pekin Hardy Strauss on the impact-investing and ESG-screening capabilities, but operates at greater scale as a specialist ESG manager.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pekin Hardy Strauss Wealth Management social profiles
Digital presencePekin Hardy Strauss Wealth Management compliance and trust
Trust signalCompliance2 records
Pekin Hardy Strauss Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pekin Hardy Strauss Wealth Management leadership team
Management profileNumber of profiles
Profiles4 records
Pekin Hardy Strauss Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pekin Hardy Strauss Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pekin Hardy Strauss Wealth Management
What does Pekin Hardy Strauss Wealth Management do?
Pekin Hardy Strauss Wealth Management provides personalized wealth management services to high-net-worth individuals, centered on Warren Buffett-style value investing. Its offering combines customized financial planning, discretionary investment management, and impact/ESG investing under a fiduciary standard, supported by in-house proprietary fundamental research. The firm also serves as adviser to the Appleseed Fund, a socially responsible value-oriented mutual fund.
Is Pekin Hardy Strauss Wealth Management a public or private company?
Pekin Hardy Strauss Wealth Management is a private company. It is classified as management employee owned and is currently operating.
When was Pekin Hardy Strauss Wealth Management founded?
Pekin Hardy Strauss Wealth Management was founded in 1990. It employs 11 to 50 people.
Where is Pekin Hardy Strauss Wealth Management based?
Pekin Hardy Strauss Wealth Management is headquartered in Chicago, United States, in the North America region.
How does Pekin Hardy Strauss Wealth Management make money?
One revenue line is on record: wealth Management Services.
Who are Pekin Hardy Strauss Wealth Management's main competitors?
Broad incumbents on record are Edward Jones, Raymond James Wealth Management and Brown Brothers Harriman Investor Services. Direct peers are Fisher Investments, Buckingham Strategic Wealth, Ariel Investments, Dimensional Fund Advisors, Akre Capital Management and Laird Norton Wealth Management. Calvert Research and Management is listed as an emerging player.
Does Pekin Hardy Strauss Wealth Management have an API?
No public API is recorded for Pekin Hardy Strauss Wealth Management.
What industry is Pekin Hardy Strauss Wealth Management in?
Pekin Hardy Strauss Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAH, Discretionary Portfolio Management (Retail), with a secondary code of FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent). Its NAICS code is 523940 and its SIC code is 6282.