Nutritious Life

What Nutritious Life does

Nutritious Life (legal entity Keri Glassman, LLC) is a private, founder-operated nutrition and wellness education company founded in 2005 and headquartered in Boise, Idaho. It operates the Nutritious Life Studio, a hybrid learning platform that delivers an integrative nutrition and wellness coaching certification alongside short courses and consumer wellness content. The flagship "Become a Nutrition Coach" program combines the Foundational tier (4 modules, 20+ lessons, available as a $99/month subscription) with the Master tier (20 modules, 101 lessons, priced at $4,999 paid in full or $5,999 on a 6-24 month payment plan through PayPal, Affirm, or Meratas). The curriculum is built on the company's proprietary "8 Pillars of a Nutritious Life" framework (Drink Up, Eat Empowered, Live Consciously, Love More, Nurture Yourself, Sleep Deep, Stress Less, Sweat Often) and is approved as a Continuing Education Provider by the Commission on Dietetic Registration (62 CPEs for RDNs), ICF, NASM, AFAA, ACE, and AADP.

The company's go-to-market is hybrid sales- and community-led, combining content marketing organized by the 8 Pillars taxonomy, free guides and virtual workshops as lead magnets, programmatic enrollment via nutritiouslife.com and Calendly, and program-advisor consultation calls. Distribution is self-serve online with payment-plan financing and reaches students in dozens of countries. The broader business supports the certification with a content site (recipes, articles, videos, podcast), an alumni network ("The Studio") with weekly Zoom sessions, coaching triads, book clubs, and an annual Masterclass retreat. Customer segments span Registered Dietitians/Nutritionists (primary), fitness and wellness professionals (primary), career changers (primary), chefs and culinary professionals, healthcare providers (physicians, nurses, pharmacists), and consumer health enthusiasts, with globally distributed, long-tail SMB and individual buyers.

Revenue mechanics are a mix of one-time certification tuition ($4,999-$5,999), an entry-level recurring subscription ($99/month), one-time short-course licenses, and financing-driven installment plans; lifetime access, 120+ lessons, 200+ downloadable resources, and nine guest expert instructors (e.g., Dr. William W. Li, Dr. Michael J. Breus, Dr. Whitney Bowe, Ashley Koff) underpin the value proposition. The firm is bootstrapped with 1-10 employees, no external institutional investment, and operates as an LLC under founder Keri Glassman, who is the lead instructor and primary media-facing brand asset.

Name

Nutritious Life

Legal name

Keri Glassman, LLC

Website

https://nutritiouslife.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutritious Life (Keri Glassman, LLC) is a private, founder-operated online education company that trains and certifies nutrition and wellness coaches through its Nutritious Life Studio hybrid learning platform, serving primarily Registered Dietitians, fitness professionals, and career changers globally.

Ownership category

akta.pro rank

Product category

Nutrition Coaching Education and Certification

NAICS

Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

akta.pro secondary industries

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• Nutrition coaching certification
• Wellness education programs
• Integrative nutrition courses
• Nutrition coach training
• Health and wellness coaching

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Certification Program Tuition: Full tuition for Become a Nutrition Coach Program at $4,999 (one-time payment) or $5,999 (payment plan). Includes Foundational (4 modules, 20+ lessons) and Master (20 modules, 101 lessons) programs. RDNs receive 62 CPEs upon completion.
2. Subscription - Foundational Program: Foundational Nutrition and Wellness Coach Program available at $99/month through auto-enrollment
3. Short Courses: Additional courses including Brain Food: Intro to Nutritional Psychiatry, Emotional Eating Course, Nutrition in the Media Course, and Elevate meal planning course
4. Student Loan Partnership: Partnership with Meratas for student-friendly loan financing to help students launch careers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Nutritious Life sells the Become a Nutrition Coach hybrid learning certification program (Foundational and Master tiers) that trains individuals to become certified nutrition and wellness coaches, combining self-paced video/audio lessons with weekly live Zoom sessions, coaching triads, downloadable business tools, and alumni community access. It also sells standalone short courses (Brain Food, Emotional Eating, Nutrition in the Media, Elevate) and provides health/wellness content (recipes, articles, podcast) under the 8 Pillars framework.

Product overview

Nutritious Life is an online nutrition education and wellness platform offering a multi-tiered certification program architecture. The core offering is the Become a Nutrition Coach Program—a hybrid learning certification consisting of the Foundational Nutrition and Wellness Coach Program (entry-level, enabling students to start coaching) and the Master Nutrition and Wellness Coach Program (advanced training for full certification). The platform also offers standalone short courses including Brain Food: Intro to Nutritional Psychiatry, Emotional Eating Course, Nutrition in the Media Course, and the Elevate meal preparation course. All offerings are guided by the company's 8 Pillars of a Nutritious Life framework—a whole-person approach to health and wellness covering hydration, nutrition, mindfulness, relationships, self-care, sleep, stress management, and exercise.

Differentiator

Problem solved

Functional benefit

Brands

• Nutritious Life Studio: The online education platform and hybrid learning system for the Become a Nutrition Coach certification program.

Products and services

• Become a Nutrition Coach Program Flagship hybrid learning certification program that trains individuals to become Nutritious Life Master Certified Nutrition and Wellness Coaches, combining the Foundational and Master tiers with 120+ lessons, weekly live Zoom sessions, coaching triads, downloadable business tools, and alumni community access. Aimed at aspiring and current wellness professionals who want a credible RD-developed certification and business-launch support.
• Foundational Nutrition and Wellness Coach Program Standalone entry-level certification tier with 4 modules and 20+ lessons that teaches the basics of nutrition science and coaching skills and enables students to start seeing clients as a Nutritious Life Certified Nutrition and Wellness Coach. Sold separately via $99/month subscription for individuals who want to begin coaching without committing to the full master program.
• Master Nutrition and Wellness Coach Program Advanced certification tier with 20 modules and 101 lessons providing comprehensive training in nutrition, coaching, and business-building for full Master Certified Nutrition and Wellness Coach designation. Aimed at practitioners seeking in-depth clinical and entrepreneurial training.
• Brain Food: Intro to Nutritional Psychiatry Short course focused on nutritional psychiatry, teaching how diet impacts mental health, brain function, and emotional well-being. Designed for wellness professionals and consumers seeking specialized education in the food-mood connection.
• Emotional Eating Course Specialized course teaching individuals to become experts in emotional eating patterns and strategies for addressing emotional relationships with food. Aimed at coaches and consumers working with clients who struggle with emotional eating.
• Nutrition in the Media Course Course teaching how to navigate and critically evaluate nutrition information presented in media and news outlets. Aimed at coaches and consumers who need media literacy for nutrition claims.
• Elevate Course Four-part course designed to teach individuals to build easier, quicker, healthier meals with minimal effort and time. Aimed at consumers and coaches seeking practical meal-preparation frameworks.

Quantifiable outcome

• Students can begin coaching while still completing certification and recoup tuition before program completion
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• PayPalminorOthersPayment processing partner offering 6-24 month installment plans for program tuition financing.
• AffirmminorOthersPayment partner offering financing options for tuition at checkout.
• MeratasminorOthersStudent-friendly loan service partnered to help students launch careers by providing educational financing.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Institute for Integrative Nutrition (IIN): The largest and most established direct competitor in nutrition coaching certification; IIN runs a near-identical online Health Coach Training Program with comparable tuition, an alumni/community model, and broad media marketing — making it the closest functional comparable to Nutritious Life's Become a Nutrition Coach program.
• Precision Nutrition: Premium nutrition coaching certification (L1/L2) targeting the same RDs, personal trainers, and career-changer segments as Nutritious Life. It is a direct competitor on curriculum depth, brand prestige, and B2B2C reach, with a similar hybrid learning and business-building toolkit approach.
• Health Coach Institute: Specialist holistic health coaching certification with NBHWC-aligned curriculum and a comparable dual-track (foundational + master) structure. Targets the same aspiring wellness entrepreneurs as Nutritious Life.
• Functional Diagnostic Nutrition (FDN): Specialty nutrition/lifestyle certification focused on root-cause functional health, attracting similar career changers and RDs seeking a differentiated credential. Comparable in price point and practitioner-launch orientation.
• Primal Health Coach Institute: Online health coach certification program targeting the same fitness/wellness professional and career-changer segments, with parallel hybrid-format delivery and a strong founder-driven brand.
• American Fitness Professionals & Associates (AFPA): Long-standing provider of nutrition and wellness certifications including holistic nutrition and health coaching tracks. Directly competes with Nutritious Life for the same fitness professional and career-changer customers.

Broad incumbents

• National Academy of Sports Medicine (NASM): Broader fitness/nutrition credentialing incumbent; Nutritious Life is itself a NASM-approved CE provider, indicating that NASM-certified trainers are an upstream buyer pool. NASM offers overlapping wellness coaching credentials at scale, making it both a partner and adjacent competitor.
• American Council on Exercise (ACE): Major incumbent fitness/health credentialing body whose Health Coach Certification directly targets Nutritious Life's fitness-professional buyer segment. Nutritious Life is an ACE-approved CE provider, making ACE a partner and broad competitor at once.
• Dr. Mark Hyman / The UltraWellness Center: Celebrity-doctor wellness brand that overlaps with Nutritious Life's positioning (function/integrative nutrition, media presence, practitioner network). A broader incumbent with adjacent educational content rather than a head-to-head certification match.

Others

• National Board for Health & Wellness Coaching (NBHWC): The standards-setting and certifying body whose NBC-HWC credential defines the bar Nutritious Life alumni pursue via ICF/NBHWC-approved CE. Functions as an ecosystem partner and reference point rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nutritiouslife_
• LinkedInlinkedin.com/company/nutritiouslife

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutritious Life