Name

Adams Morey

Legal name

Adams Morey Limited

Website

https://adamsmorey.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Other Motor Vehicle Dealers (4412), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Commercial vehicle dealership
• Truck sales
• Van sales
• Vehicle servicing
• Commercial parts supply

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used commercial trucks (DAF) and vans (Fiat Professional including Ducato, Scudo, Doblo). Also sells motorhomes. Revenue from outright vehicle purchases.
2. Parts Sales: Commercial vehicle parts sales through TRP (All Makes) and Adams Morey All-Makes Parts. Parts available via trade counter, phone, email, and online DAF webshop. Also includes electric truck parts.
3. Workshop Services: Servicing, repairs, maintenance, MOT testing (Class 4, 5, 7), diagnostics, air conditioning, brake testing, suspension work for vans, trucks and trailers. Includes warranty work, breakdown and roadside assistance.
4. Financial Services: As an appointed representative of ITC Compliance Limited, Adams Morey acts as a credit broker introducing customers to finance providers. Receives commission from lenders based on fixed fee or percentage of amount borrowed.
5. Specialist Services: Body shop repairs, paint services, signs and graphics (vehicle wrapping, signwriting, window graphics), motorhome habitation services, bus and coach maintenance, ADAS calibration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Adams Morey is a DAF and Fiat Professional commercial vehicle dealer operating 14 dealerships across South and South West England. The company sells new and used trucks and vans, supplies commercial vehicle parts (DAF genuine and TRP all-makes), and delivers a full after-sales offering including workshop servicing and repairs, MOT testing, bodyshop and paint, motorhome and bus/coach maintenance, ADAS calibration, signs and graphics, MultiSupport maintenance contracts, and credit-broker finance.

Product overview

Adams Morey is a commercial vehicle dealership and service provider offering a comprehensive portfolio of trucks, vans, and services. The core product portfolio includes DAF trucks (LF, CF, XD, XF, XG & XG+) and Fiat Professional vans (Ducato, Scudo, Doblo), with both diesel and electric variants available. The business operates across 14 dealership locations in South and South West England, providing a one-stop-shop for commercial vehicle needs including: new and used vehicle sales, full servicing and maintenance with DAF and Fiat-trained technicians, MOT testing (Class 4, 5, 7) for cars to 44-tonne trucks, all-makes parts through TRP and DAF genuine parts, bodyshop and accident repair, motorhome servicing, bus and coach services, ADAS calibration, signs and graphics, and MultiSupport maintenance contracts. Founded in 1952, Adams Morey is part of the Greenhous Group and is a DAF Gold Dealer and European Gold Dealer award winner.

Differentiator

Problem solved

Functional benefit

Brands

• TRP (Truck and Trailer Parts): All-makes commercial vehicle parts brand offering parts throughout South and South West England.
• Adams Morey All-Makes Parts

Products and services

• DAF Trucks (LF, CF, XD, XF, XG and XG+) Market-leading range of DAF commercial trucks (LF, CF, XD, XF, XG and XG+) sold as new and used vehicles to fleet operators and logistics customers, supported by manufacturer warranty work.
• Fiat Professional Vans (Ducato, Scudo, Doblo) Complete range of Fiat Professional commercial vans (Ducato, Scudo, Doblo) sold in diesel and electric powertrains to van fleet operators and business buyers, with bespoke body options via partner bodybuilders.
• Electric Trucks Sale of electric commercial trucks for sustainable transport operations, accompanied by dedicated parts and servicing support.
• Commercial Vehicle Servicing and Maintenance Full servicing, repairs and planned maintenance for commercial trucks and vans carried out by DAF and Fiat trained technicians using current diagnostic equipment.
• MOT Testing MOT testing for vehicles from cars to 44-tonne trucks, including Class 4, Class 5 and Class 7 MOTs at multiple dealership locations with online booking.
• Commercial Vehicle Parts (TRP All-Makes) All-makes commercial vehicle parts (TRP) for trucks, vans and trailers available through trade counter, phone, email and the online DAF webshop, offered to independent workshops and trade buyers.
• DAF Genuine Parts Genuine DAF parts for DAF commercial vehicles, supplied to support warranty work, servicing and trade customers via webshop and trade counter.
• Bodyshop and Accident Repair Body repair and paint shop services at Portsmouth and Southampton, including insurance-approved accident repairs for commercial vehicles.
• Signs and Graphics Specialist signs and graphics centre in Southampton with mobile fitting service, offering full vehicle wraps, signwriting, window graphics, colour printing, banners and signboards.
• Motorhome Servicing Full safety inspections, annual service, repair and maintenance for motorhomes including habitation checks, damp tests, LPG gas safety checks, electrical inspections, body repairs and accessory installations.
• Bus and Coach Services Repair, maintenance, servicing, MOT, diagnostics and body repair services for buses and coaches delivered from Southampton, Portsmouth and Bournemouth workshops.
• ADAS Calibration Advanced Driver Assistance Systems (ADAS) calibration using Jaltest equipment for DAF, Scania and MAN commercial vehicles, improving uptime and reducing third-party calibration costs for fleet operators.
• MultiSupport Maintenance Contracts DAF repair and maintenance contracts (MultiSupport) providing managed operating expenses, improved uptime and peace of mind for commercial fleet operators.
• Financial Services (Credit Broker) Finance and credit services for vehicle purchases, acting as an appointed representative of ITC Compliance Limited and introducing customers to a limited number of finance providers; FCA regulated and free to consumer credit customers.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Muller UKcoreOthers · 4 March 2026Adams Morey is supporting Muller UK with the rollout of Jaltest ADAS calibration equipment across their depot network. This enables Muller UK's workshop teams to carry out in-house ADAS calibrations on their DAF, Scania, and MAN vehicles, improving uptime and operational efficiency.
• EclipseminorImplementation/ SI/ Consulting Partner · 4 March 2026Eclipse provided hands-on training for Muller UK's technicians on Jaltest ADAS calibration equipment. Eclipse's Training Manager, Paul Dukes, visited multiple Muller depots to deliver practical training on the equipment.
• Ample Power LimitedminorImplementation/ SI/ Consulting Partner · 2 October 2025Ample Power Limited led site development for the new Adams Morey Adanac Park dealership. Also delivered the Eastleigh TRP All Makes Workshop site on time. Led by Blaine Knight CMar MCM and Chris Spragg.
• DAF TruckscoreChannel Partner/ Reseller/ DistributorAdams Morey is a DAF Gold Dealer and authorised distributor for DAF trucks (LF, CF, XD, XF, XG & XG+). The company sells new DAF trucks, provides DAF servicing and repairs, and accesses the DAF webshop for parts ordering. Has won multiple DAF dealer awards including European Gold Dealer 2025.
• Fiat ProfessionalcoreChannel Partner/ Reseller/ DistributorAdams Morey is an authorised dealer for Fiat Professional vans including Ducato, Scudo, and Doblo. Offers both diesel and electric van options. Provides new and used van sales, servicing, and parts for the Fiat Professional range.
• TRP (Truck & Trailer Parts)coreChannel Partner/ Reseller/ DistributorAdams Morey offers TRP all-makes parts for trucks, vans, and trailers. The company opened a new TRP All Makes Workshop in Eastleigh (January 2026) providing comprehensive maintenance and repair for all makes. TRP Parts UK supported the stocking of the new workshop.
• Solent Body BuildersminorStrategic or Co-development PartnerSolent Body Builders crafts bespoke bodies for vehicles sold by Adams Morey. Example: custom drop side bodies for Fiat Ducato vehicles supplied to The Fencing Centre.
• ITC Compliance LimitedcoreOthersITC Compliance Limited is the principal firm for Adams-Morey Limited. ITC Compliance is authorised and regulated by the FCA (registration number 313486). Adams Morey operates as an appointed representative, permitted activities include acting as a credit broker.
• DataCo International UK LimitedminorOthersDataCo International UK Limited serves as the Data Protection Officer for the Greenhous Group, including Adams Morey. Located at Suite 1, 7th Floor, 50 Broadway, London SW1H 0BL. Provides independent oversight of data protection compliance.
• AutotraderminorGTM or Marketing PartnerAdams Morey advertises used van stock through Autotrader, driving visibility for their pre-owned commercial vehicle inventory.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Motus Commercials: Largest UK DAF dealer network with a multi-brand CV franchise mix and aftersales workshops across the UK. Directly comparable to Adams Morey on DAF franchise sales, parts distribution and R&M contract monetisation.
• Marshall Motor Group: UK automotive and commercial vehicle retailer with multiple franchises and aftersales operations. Comparable one-stop-shop model combining parts, service and vehicle sales under a multi-site dealer umbrella.
• Vertu Motors: UK motor retail group operating multiple franchises and locations. Similar multi-brand retail model and aftersales/parts revenue mix across passenger and commercial vehicle segments.
• Pendragon: Large UK automotive retailer with franchised dealerships and aftersales. Comparable UK retail footprint and dealer group structure for parts, service and vehicle sales.
• Lookers: UK motor retailer group with multiple franchises and aftersales operations. Similar diversified revenue model across new/used vehicles, parts and servicing.
• Inchcape UK: International automotive distributor with UK retail operations. Comparable multi-brand retail and aftersales model combining parts, service and vehicle sales at scale.

Broad incumbents

• Scania UK: OEM-owned dealer network for Scania trucks in the UK. Direct competitor for truck franchise sales and aftersales, but operates as part of a global manufacturer rather than an independent dealer group.
• Mercedes-Benz Trucks UK: OEM dealer network for Mercedes-Benz trucks in the UK. Competes for fleet truck sales and servicing contracts across the same enterprise customer base as Adams Morey.
• IVECO UK: OEM dealer network for IVECO trucks and vans in the UK. Competes in both light commercial (van) and heavy commercial (truck) segments where Adams Morey is active.
• MAN Truck & Bus UK: OEM dealer network for MAN trucks in the UK. Direct competitor for heavy truck sales, servicing and parts; Adams Morey's Jaltest ADAS calibration coverage explicitly extends to MAN vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Adams_Morey
• Facebookfacebook.com/AdamsMoreyLtd
• LinkedInlinkedin.com/company/adams-morey-ltd-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adams Morey