What AMK does

AMK Atelier für Marketing und Kommunikation GmbH is a privately held, full-service communications agency headquartered in Kriens, canton of Lucerne, Switzerland. Founded in 1997 by Brigitte Senn, the firm is co-owned and managed by Senn and Benedikt Anderes, with a total headcount in the 1-10 range. AMK delivers a unified portfolio of human-driven communication services rather than technology products, spanning strategic consulting, communication strategy and concept development, text creation, visual identity and CI/CD development, event organization, photography, printed materials, and media services including press office leadership and accreditation. The agency has built its reputation on the principals' personal credentials — Anderes' experience covering 8 Olympic Games and 20+ World/European Championships, and Senn's 40+ years in journalism and editorial leadership.

AMK serves a horizontally diversified client base across central Switzerland, including government (Stadt Kriens, a 23-year relationship from 2001-2024), sports federations and event organizers (European Handball Federation since 2010, Swiss Olympic, Sportunion Schweiz since 2000, SwissSkills), healthcare (Betagtenzentren Emmen AG), skilled trades (STS Elektro AG), professional education (Afsain), and tourism/heritage (Sonnenbergbahn AG). The website showcases 70+ reference clients across sports events, government, healthcare, local businesses, and associations.

The revenue model is project-based professional services with custom-tailored pricing per client requirement. AMK acquires clients primarily through referrals, direct sales, and the personal networks of its principals rather than traditional marketing channels. The firm operates from a single Swiss office in Kriens, with no disclosed subsidiaries, no external investors, no public listing, and no funding history — indicating a bootstrapped, founder-owned structure that has remained stable for over 25 years. Distribution is direct, with no technology platform, no API, and no mobile applications; the firm relies on its website portfolio and industry reputation as its primary marketing asset.

Name

AMK

Legal name

AMK Atelier für Marketing und Kommunikation GmbH

Website

https://amk.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

AMK is a privately held, full-service communications agency in Kriens, Switzerland, founded in 1997. It delivers strategic consulting, visual identity, text, event organization, photography, and media services to government, sports federations, healthcare, and private-sector clients across central Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Kriens

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication Consulting Services: AMK generates revenue through professional consulting services including strategic communication planning, concept development, text creation, visual identity development, and implementation of analog and digital communication measures. Services are delivered on a project basis and through ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AMK is a full-service communication agency that advises and supports clients in planning and executing both analog and digital communication measures. Its core offerings span strategic communication consulting, concept development, text creation, visual identity/CI-CD implementation, event organization, photography, media services, and the design and production of printed and digital promotional materials. The agency serves enterprises, associations, government entities, sports federations, and non-profit organizations.

Product overview

AMK Atelier für Marketing und Kommunikation is a full-service communication agency based in Kriens, Switzerland, operating for over 20 years. The company offers a unified portfolio of human-driven communication services rather than a software product or platform. Services include strategic consulting, strategy development and conception, text creation, visual communication and CI/CD development, event organization, photography, and media services. The agency specializes in serving small, medium, and large companies, associations, event organizers, institutions, and NPO organizations, with particular expertise in sports event communication.

Differentiator

Problem solved

Functional benefit

Products and services

• AMK Beratung (Strategic Communication Consulting) Strategic consulting services for internal and external communication, adopting a holistic approach with collaborative work, creativity, innovation, and continuity for enterprise and organizational clients.
• AMK Strategieentwicklung und Konzeption Development of communication strategies and concepts tailored to individual client needs, covering analysis of the current state, strategy design, and implementation planning.
• AMK Textarbeiten Professional text creation services including media texts, speeches, presentations, media training, and various editorial content for clients.
• AMK Visuelle Kommunikation Development of new visual identities including logo design and CI/CD development, as well as implementation of designs within existing corporate identity guidelines.
• AMK Eventorganisation Co-organization of events and occasions including planning, coordination, and execution support for corporate and federation clients.
• AMK Fotografie Event and people photography services for communication purposes, supporting clients' visual content needs.
• AMK Media Services Media services including media management, press conference organization, accreditation services, and media center operations, primarily for sports events.
• AMK Drucksachen und Werbemittel Design and production of printed materials including brochures, flyers, posters, digital screen content, websites, and promotional materials for client campaigns.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• STS Elektro AGminorStrategic or Co-development Partner · 1 January 2014AMK supported the merger of Elektro Imholz AG and Affentranger Elektro AG to form STS Elektro in 2014. Services included corporate identity development, logo creation, merger communication support, and implementation of printed materials and signage.
• European Handball Federation (EHF)coreStrategic or Co-development Partner · 1 January 2010AMK has served as Media Supervisor at European Handball Championships since 2010, supporting both men's and women's tournaments. The role involves managing media operations across host countries, coordinating between the EHF, local organizers, and media, and ensuring optimal working conditions for journalists.
• Stadt KrienscoreStrategic or Co-development Partner · 1 January 2001AMK served as the primary communication advisor to the City of Kriens from 2001 through 2024. The partnership encompassed comprehensive communication consulting including political communication, CI/CD implementation, website redesigns, publication planning, event organization, and digital transformation projects. This long-term relationship demonstrates AMK's capability to serve as an embedded strategic partner for government clients.
• Sportunion SchweizcoreStrategic or Co-development Partner · 1 January 2000Long-standing partnership with Sport Union Schweiz involving comprehensive communication support including strategy, CI/CD development, magazine publishing, media management, event organization, and social media management. The relationship demonstrates AMK's deep integration with sports federations.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Wirz Communications: Long-established Zurich-based communications agency with strong credentials in advertising, content, and event communications. Direct competitor for Swiss enterprise and institutional clients that AMK also serves.
• Jung von Matt/Limmat: Swiss arm of Jung von Matt, an integrated creative and communications agency headquartered in Zurich. Competes with AMK for Swiss brand, event, and corporate communications mandates, with a stronger creative and digital portfolio.
• Hotz Brand Consultants: Zurich-based boutique branding and communications consultancy. Comparable to AMK in offering strategy, CI/CD development, and brand implementation for Swiss SMEs, associations, and public-sector clients.
• Farner Consulting: One of Switzerland's largest independent communications and public-affairs consultancies, offering strategy, PR, and content services. Comparable to AMK as a Swiss full-service communications firm, though at materially larger scale and broader geographic reach.
• Kuhn Burkhardt: Independent Swiss agency with capabilities across advertising, digital, content, and event communications. Direct competitor to AMK for Swiss brand and event communications mandates, particularly in the German-speaking market.

Broad incumbents

• MetaDesign: International branding and communications consultancy with roots in German-speaking Europe. Comparable to AMK in delivering CI/CD, corporate communications, and event-related brand work, but at larger scale and with global footprint.
• Serviceplan Group: Europe's largest independent agency group, providing integrated communications, digital, and media services. Overlaps with AMK's full-service model but operates with substantially more resources and global delivery capability.
• Havas Switzerland: Swiss operation of global communications group Havas, offering advertising, media, and content services. Relevant peer because it competes for similar Swiss enterprise, government, and event communications briefs.
• Scholz & Friends: Germany-headquartered creative agency group with full-service communications capabilities. Comparable offering to AMK in integrated campaigns, brand identity, and event work, but at significantly larger scale and with broader international footprint.
• Publicis Communications Switzerland: Swiss arm of Publicis Groupe, offering creative, media, digital, and PR services. Competes with AMK for large enterprise and government mandates, particularly where integrated holding-company capabilities are required.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sennson

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMK