CPS Africa

What CPS Africa does

CPS Africa is a Belgium-headquartered automotive distribution and vehicle conversion company supplying new vehicles, spare parts, and tailored conversions to customers across the African continent. Founded in 2015, the company operates from offices in Antwerp/Wijnegem and Brussels with an 11-50 employee base. Its offering spans a multi-brand vehicle portfolio — Toyota, Suzuki, Mitsubishi, Peugeot, Yamaha, Suzuki Motors, Renault Trucks, Hino, and King Long — alongside a complete range of accessories and spare parts.

The company runs five distinct vehicle conversion service lines oriented around end-sector requirements: Santé (health, for medical transport and mobile clinics), Sécurité (security, for patrol and surveillance vehicles), Mines (mining, for heavy-duty transport), Utilitaire (utility, for commercial fleets and logistics), and Personnalisation (bespoke configurations). Custom conversions are performed to adapt vehicles to the operating conditions of African markets, including heavy-duty mining environments and last-mile commercial use.

Revenue is generated through direct B2B sales of new vehicles and accessories (hardware-sales model) supplemented by fees for conversion services (professional-services model). Pricing is quote-based and not publicly disclosed. Go-to-market is direct sales coordinated through a pan-African distribution network, leveraging the company's affiliation with the Toyota Group for vehicle supply, brand credibility, and technical-support reach. Marketing presence is limited to LinkedIn, Facebook, Instagram, and a bilingual French/English corporate website.

Name

CPS Africa

Legal name

CPS Africa

Website

https://cpsafrica.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CPS Africa is a Belgium-based B2B vehicle distributor and converter selling new vehicles — Toyota, Suzuki, Mitsubishi, Peugeot, Yamaha, Renault Trucks, Hino, and King Long — plus custom conversions for health, security, mining, utility, and bespoke applications across the African continent.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Direct sale of new vehicles including passenger cars, utility vehicles, and 4x4 vehicles. Revenue generated from vehicle sales to African markets.
2. Vehicle Conversions: Custom conversion services for vehicles to meet specific sector requirements including health, security, mining, and utility applications. Provides tailored solutions for African continental conditions.
3. Accessories Sales: Sale of complete range of vehicle accessories and spare parts to support vehicle operations in African conditions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CPS Africa is an automotive company headquartered in Belgium that supplies a complete range of new vehicles (passenger cars, utility vehicles, and 4x4s) and spare parts for the African continent. The company sells vehicles from multiple brands including Toyota, Suzuki, Mitsubishi, Peugeot, Yamaha, and others, and provides custom vehicle conversion services tailored to the health, security, mining, utility, and personalization sectors.

Product overview

CPS Africa is a vehicle sales and conversion company operating as a unified platform combining direct new vehicle sales with specialized conversion services. The portfolio spans multiple branded vehicle lines—Toyota, Suzuki, Mitsubishi, Peugeot, Yamaha, Suzuki Motors, Renault Trucks, Hino, and King Long—alongside five distinct conversion service categories: Health, Security, Mining, Personalization, and Utility transformations. The company leverages its Toyota group affiliation and pan-African network to supply both standard vehicles and custom-adapted solutions tailored to African continental requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• ToyotacoreStrategic or Co-development PartnerCPS Africa is affiliated with the Toyota group, providing access to Toyota's vehicle lineup, brand credibility, quality assurance, and automotive expertise for the African market.
• SuzukiminorChannel Partner/ Reseller/ DistributorSuzuki brand vehicles distributed through CPS Africa network in African markets.
• MitsubishiminorChannel Partner/ Reseller/ DistributorMitsubishi brand vehicles distributed through CPS Africa network in African markets.
• PeugeotminorChannel Partner/ Reseller/ DistributorPeugeot brand vehicles distributed through CPS Africa network in African markets.
• YamahaminorChannel Partner/ Reseller/ DistributorYamaha brand vehicles (motorcycles) distributed through CPS Africa network in African markets.
• Suzuki MotorsminorChannel Partner/ Reseller/ DistributorSuzuki Motors brand distributed through CPS Africa network in African markets.
• Renault TrucksminorChannel Partner/ Reseller/ DistributorRenault Trucks commercial vehicles distributed through CPS Africa network in African markets.
• HinominorChannel Partner/ Reseller/ DistributorHino commercial trucks distributed through CPS Africa network in African markets.
• King LongminorChannel Partner/ Reseller/ DistributorKing Long buses and coaches distributed through CPS Africa network in African markets.
• Toyota GroupcoreStrategic or Co-development PartnerPan-African network affiliation with Toyota group providing reliability, irreproachable quality, consistent service, and proximity technical support to customers across Africa.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Abdul Latif Jameel: Abdul Latif Jameel is a major Toyota distributor operating across the Middle East, Africa, and other regions. Comparable for its authorized Toyota distribution relationship and multi-market commercial vehicle presence, though at much larger scale and geographic breadth than CPS Africa.
• Inchcape plc: Inchcape is a London-listed global automotive distributor operating across emerging markets including parts of Africa. It is a broader incumbent with a similar distribution-led business model but operates at significantly larger scale and across more geographies than CPS Africa.

Direct peers

• CFAO Group: CFAO is the Toyota Tsusho–backed Pan-African automotive and distribution group and the most direct comparison to CPS Africa. CPS Africa operates within the CFAO/Toyota ecosystem and shares the same multi-brand, multi-country distribution model across the African continent.
• Simba Corporation: Simba is a leading East African automotive distributor representing multiple OEMs (including Toyota-related brands) across Kenya, Uganda, Rwanda, and Tanzania. Comparable to CPS Africa in Pan-African multi-brand distribution and proximity technical support model.
• Motus Holdings: Motus is a South African automotive group distributing multiple OEMs including Toyota, Suzuki, and Mitsubishi across Africa. Comparable to CPS Africa in multi-brand distribution model, conversion/upfit services, and sector-specific vehicle solutions.
• Toyota Kenya Limited: Toyota Kenya is the official Toyota distributor in Kenya, part of the same broader Toyota African distribution network as CPS Africa. Comparable for its direct Toyota OEM relationship, multi-sector commercial fleet sales, and Pan-East-African service network.

Regional players

• Al Habtoor Motors: Al Habtoor Motors is a UAE-based automotive distributor with expansion into select African markets. Comparable for multi-brand distribution model but primarily serves the Middle East; intersects with CPS Africa in cross-regional fleet and commercial vehicle deals.
• Almutlaq Trading & Industrial Co. Almutlaq is a Saudi Arabia–based automotive and heavy equipment distributor with operations across MENA and selected African markets. Comparable for multi-brand distribution and industrial/fleet vehicle focus, though primarily serves a different geography from CPS Africa.
• Groupement Auto Maroc (GAM): GAM is one of Morocco's largest automotive distributors representing multiple international brands. Comparable for multi-brand distribution and upfit/conversion capabilities, though primarily serves North African rather than sub-Saharan markets.

Others

• STOA Group: STOA is a French investment vehicle focused on infrastructure and mobility projects in Africa. Relevant as an adjacent ecosystem participant investing in African transport and mobility, though not a direct vehicle distribution competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cpsafricabelgium
• LinkedInlinkedin.com/company/56451087/admin/dashboard
• Instagraminstagram.com/cpsafrica_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPS Africa