Somedays
- Company typePrivate
- Founded2005
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Somedays firmographics
Firmographics- Name
- Somedays
- Website
- https://somedays.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Somedays industry classification
Industry- Product category
- Online Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
Keywords
Where Somedays is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Somedays business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct-to-consumer e-commerce model selling clothing, accessories, footwear, and lifestyle products from local and international brands to individual consumers.
Distribution channels1 record
Marketing channels2 records
Somedays product offering
Product offeringCore offering
Somedays is an online multi-brand clothing retailer that sells men's and women's apparel, accessories, footwear, and lifestyle products through its Shopify storefront. The company curates merchandise from local and international brands and ships to customers across Australia and New Zealand with free shipping.
Product overview
Somedays is an online clothing store for men and women, operating as a single unified e-commerce platform. The product portfolio consists of the core Somedays Clothing Store, which encompasses the Men's Collection and Women's Collection, offering clothing, accessories, footwear, and lifestyle products. The platform features merchandise from both local and international brands and provides free shipping to customers across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Somedays Online Clothing Store Direct-to-consumer e-commerce storefront for men and women offering clothing, accessories, footwear, and lifestyle products from local and international brands with free shipping across Australia and New Zealand.
Companies that use Somedays
Customer profileSegments2 records
Ideal customer profiles1 record
Somedays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Somedays partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Somedays competitors and assessment
Company assessmentDirect peers
- The Iconic: Australia and New Zealand's leading online multi-brand fashion retailer. Directly comparable to Somedays as a DTC multi-brand apparel and footwear platform serving the same AU/NZ customer base with a broader catalog.
- Showpo: Australian-founded online women's fashion retailer offering affordable trend-led apparel. Comparable multi-brand DTC model with similar AU/NZ customer focus and Shopify-based operations.
- Princess Polly: Australian-based online fashion retailer targeting young women with trend-led apparel. Comparable DTC e-commerce model serving Australian customers with social-media-driven marketing.
- Ally Fashion: Australian fast-fashion retailer with strong online presence catering to young women. Comparable trend-led apparel model with AU market focus and value pricing.
- City Beach: Australian youth-focused apparel and lifestyle retailer with both physical and online channels. Comparable for its AU customer base and multi-category (clothing, accessories, footwear) lifestyle positioning.
- Universal Store: Australian specialty youth fashion retailer with online and bricks-and-mortar presence. Comparable for AU market focus, multi-brand curated model, and apparel/accessories/footwear mix.
Broad incumbents
- ASOS: Global online multi-brand fashion retailer shipping to AU/NZ. Represents the broader incumbent that competes for the same apparel customer wallet share but at massive scale and with owned-brand depth.
- Boohoo: Global fast-fashion online retailer with dedicated AU/NZ storefront. Competes for the same value-conscious online apparel customer but at vastly greater scale and with proprietary brands.
- Myer: Australia's largest department store chain with a significant online channel selling multi-brand apparel, accessories, and footwear. Comparable multi-brand assortment but vastly larger scale and omnichannel presence.
Emerging players
- Sabo Skirt: Australian-founded women's fashion brand with strong online DTC presence. Comparable AU-based e-commerce apparel model and social-media-led marketing approach, though narrower in assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Somedays social profiles
Digital presenceSomedays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Somedays leadership team
Management profileNumber of profiles
Profiles1 record
Somedays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Somedays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Somedays
What does Somedays do?
Somedays is an online multi-brand clothing retailer that sells men's and women's apparel, accessories, footwear, and lifestyle products through its Shopify storefront. The company curates merchandise from local and international brands and ships to customers across Australia and New Zealand with free shipping.
Is Somedays a public or private company?
Somedays is a private company. It is classified as unknown and is currently operating.
When was Somedays founded?
Somedays was founded in 2005. It employs 11 to 50 people.
Where is Somedays based?
Somedays is headquartered in Sydney, Australia, in the Oceania region.
How does Somedays make money?
One revenue line is on record: product Sales.
Who are Somedays's main competitors?
Direct peers on record are The Iconic, Showpo, Princess Polly, Ally Fashion, City Beach and Universal Store. Broad incumbents are ASOS, Boohoo and Myer. Sabo Skirt is listed as an emerging player.
Does Somedays have an API?
No public API is recorded for Somedays.
What industry is Somedays in?
Somedays's product category is Online Apparel Retail. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail. Its NAICS code is 458110 and its SIC code is 5651.