Eagle Music Shop

What Eagle Music Shop does

Eagle Music Shop is a privately-held UK family business that specializes in retailing traditional musical instruments, with banjos as its anchor category. Co-founded by Steve Noon, a multi-instrumentalist with sixty-plus years in the music business, and his daughter Rachel Price, the company operates from a physical showroom at Brooke's Mill in Armitage Bridge, Huddersfield, alongside a direct-to-consumer e-commerce storefront running on the Voracio platform co-founded by James Noon. Revenue is generated primarily through one-time sales of instruments (banjos, guitars, mandolins, ukuleles, harmonicas, squeezeboxes, bodhrans, flutes, harps, dulcimers, violins), parts and accessories, educational materials (books, DVDs, CDs), and workshop services such as premier instrument setup, banjo spike fitting, and ukulele end-pin fitting performed in an on-site workshop led by Alan Hardwick.

The business has assembled an unusually dense portfolio of brand partnerships for a 11-50 employee retailer, holding premier or #1 designations with multiple instrument manufacturers: Deering Banjo Company (worldwide #1 master dealer for 14 consecutive years), Nechville (Europe's #1 Heli-Mount Banjo Specialist Centre), Gold Tone (Premier #1 supplier), Martin Guitars (Heritage Centre), Tanglewood Guitars (No.1 independent dealership), Eastman Strings (Super Dealership), Kamaka Ukuleles (UK select specialist), Mainland Ukuleles (UK exclusive supplier), and the three leading harmonica brands (Seydel, Hohner, Suzuki), plus Saltarelle accordions and Collings Guitars. Eagle Music runs an annual Banjo showcase event series featuring world-class artists such as the Kruger Brothers, with Greg, Janet, and Jamie Deering participating in workshops and presenting awards.

Customer access spans online, telephone, and in-store purchase, with multi-currency support (GBP, EUR, USD, DKK, SEK) and worldwide delivery, free premier instrument setup included with every sale, and finance options. The company reports 11,210 independently-rated customer reviews at a 4.9/5 average and approximately 3,600 Facebook followers. Pricing varies from low-ticket parts (£3.99 banjo nuts) to premium tier banjos (Deering Flagship from £1,599). Eagle Music discloses no revenue, has raised no external funding, and operates under a founder-controlled ownership structure without a parent company or subsidiaries.

Name

Eagle Music Shop

Legal name

Eagle Music Shop

Website

https://eaglemusicshop.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eagle Music Shop is a UK-based specialty retailer of traditional musical instruments, including banjos, guitars, mandolins, ukuleles, and harmonicas, operating online and from a physical store in Huddersfield with multi-brand premier dealership status.

Ownership category

akta.pro rank

Product category

Musical Instrument Retail

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)

akta.pro secondary industries

Instrument Repair, Maintenance & Luthier Services (CRALAEAF), Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

Keywords

• Musical instrument retail
• Traditional stringed instruments
• Banjo sales
• Folk music equipment
• Instrument workshop services

Headquarters

HQ city

West Burton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Musical Instrument Sales: Revenue generated from the sale of musical instruments including banjos, guitars, mandolins, ukuleles, harmonicas, accordions, violins, flutes, whistles, harps, and dulcimers. Products sold both online and in-store.
2. Parts and Accessories Sales: Extensive range of parts and accessories for all instruments sold, including strings, cases, tuners, metronomes, picks, straps, cleaning products, and specialized banjo components.
3. Workshop Services: On-site workshop provides instrument setup, repair services, banjo spike fitting, ukulele end pin fitting, and bow re-hairing. Premier instrument setup included free with every instrument sold.
4. Education Products: Sale of tutor books, music and song books, DVDs, and CDs across all instrument types. Lessons offered for banjo, mandolin, and guitar by specialist staff.

Pricing tiers

Go-to-market motion1 record

Core offering

Eagle Music Shop is a specialist retailer of traditional and folk musical instruments—including banjos, guitars, mandolins, ukuleles, harmonicas, squeezeboxes, bodhrans, flutes, violins, and dulcimers—sold both online and through its Huddersfield showroom. The company stocks multiple premium brands (notably Deering, Gold Tone, Tanglewood, Eastman, Martin, Collings, Kamaka, Hohner, and Seydel), offers an extensive range of instrument parts and accessories, and runs an on-site workshop that provides professional instrument setup and repair services. Every instrument sold includes a free premier setup performed by in-house specialists.

Product overview

Eagle Music Shop is a traditional musical instrument specialist e-commerce retailer operating both online and from a physical store in Huddersfield, UK. Their product portfolio centers on traditional stringed instruments—particularly banjos (where they are the world's #1 Deering dealer), guitars, mandolins, and ukuleles—alongside complementary instrument families including harmonicas, squeezeboxes, bodhrans, flutes, harps, and violins. The offering spans a unified retail platform supplemented by workshop services including professional instrument setup, banjo spike fitting, and ukulele end pin fitting. Their inventory includes multiple branded series (e.g., Deering Goodtime/Flagship/Eagle/Golden/Artist, Eastman AC/PCH/Traditional/Gypsy Jazz, Tanglewood Crossroads/Winterleaf/Sundance) across skill levels from beginner packs to professional-grade handcrafted instruments. Supporting categories include comprehensive parts and accessories, strings, metronomes, amplifiers/pickups, gig bags/hard cases, books, DVDs, and music CDs.

Differentiator

Problem solved

Functional benefit

Products and services

• Banjos Retail sale of traditional banjos including 4-string, 5-string, 6-string guitar banjos, uke banjos, vintage era banjos, left-handed banjos, and beginner packs, featuring Deering (Goodtime, Flagship, Eagle, Golden, Artist, Tenbrooks, Vega, Private Collection), Gold Tone, Pisgah, Nechville, and Ozark brands. For individual banjo players across all skill levels.
• Guitars Retail sale of acoustic, electro acoustic, classical, electric, resonator, travel, tenor, lap steel and left-handed guitars from Eastman (AC, PCH, Traditional, Antique Varnish, Double Top, Gypsy Jazz series), Tanglewood (Crossroads, Roadster II, Winterleaf, Union, Java, Sundance series), Collings (D, OM, Traditional series), Faith, Martin, Sigma, and Admira. For individual guitarists across styles.
• Mandolins and Bouzoukis Retail sale of mandolins, mandolas, octave mandolas, bouzoukis and mandocellos in A-Style and F-Style configurations from Eastman (A-Style, F-Style, Mandocello, Mandola, El Rey, Octave series), Northfield, Tanglewood, Ozark, and Erin. For mandolin players of all levels.
• Ukuleles Retail sale of soprano, concert, tenor, baritone and bass ukuleles, plus banjo ukes, from Mainland, Ohana, Kamaka, Tanglewood, and Martin. For ukulele players from beginner to advanced.
• Harmonicas Retail sale of diatonic, chromatic, tremolo, octave and triola harmonicas from Seydel, Hohner, and Suzuki, including parts and accessories such as harnesses, reed plates, cover plates, combs and toolkits. For harmonica players of all abilities.
• Squeezeboxes Retail sale of button accordions, concertinas, melodeons, and piano accordions from Saltarelle and Hohner. For traditional folk squeezebox players.
• Bodhran and Percussion Retail sale of bodhrans, percussion for fun, and world percussion instruments. For traditional and world music percussion players.
• Flutes and Whistles Retail sale of flutes, high whistles, tin whistles, and low whistles with accessories. For traditional Irish and folk wind instrument players.
• Harps and Dulcimers Retail sale of harps, Appalachian dulcimers, hammered dulcimers, and autoharps with associated strings. For harp and dulcimer players.
• Violins Retail sale of violin outfits, electric violins, and starter packs from Antoni, Stentor, Fidelius, Bridge Electric Violins, and Yamaha. For violin students and players.
• Strings Retail sale of string sets and single strings for banjo, guitar, mandolin, ukulele, violin, and harp/dulcimer in various gauges and materials. For instrument owners needing replacement or upgrade strings.
• Parts and Accessories Comprehensive range of instrument parts and accessories including armrests, bridges, bracket keys, nuts, hooks, capos, spikes, cleaners, polishes, heads, vellums, picks, plectrums, stands, straps, tailpieces, tone rings, tools, tuners, and tuning pegs for banjos, guitars, mandolins, ukuleles, and violins. For instrument owners performing maintenance, repair, or upgrades.
• Books, DVDs and Music CDs Retail sale of tutor books, music and song books, DVDs, and music CDs covering all instrument types, organised by instrument and region of origin. For students and self-taught players across all traditional and folk instruments.
• Metronomes Retail sale of electronic and mechanical metronomes including Korg MA-2, Wittner pyramid metronomes (plastic and wooden cases with or without bell), and Wittner Taktell Piccolo and Piccolino models. For practising musicians of all instruments.
• Amplifiers, Pickups and Cables Retail sale of amplifiers, cables, effects pedals, foot-switches, pickups, transducers, pre-amps, and microphones for banjo, guitar, mandolin, and ukulele. For amplified performance and recording setups.
• Gig Bags and Hard Cases Retail sale of protective cases and gig bags for all instruments including Hiscox, Leader, TKL, and Kinsman brands. For instrument owners needing transport and storage protection.
• Premier Instrument Setup Service On-site workshop service where every instrument is professionally set up and made perfect for playability before display or shipment. Provided free of charge with every instrument purchase. For instrument buyers wanting optimal playability from day one.
• Banjo Spike Fitting Service Workshop service providing professional fitting of spikes to banjos for 5th string capoing. Available with instrument purchase or as a standalone service for existing banjo owners.
• Ukulele End Pin Fitting Service Workshop service for fitting end pins to ukuleles, including drilling of the pilot hole, fitting the pin with felt washer, and offering nickel or gold finish options. For ukulele owners wanting a strap attachment professionally fitted.

Quantifiable outcome

• 4.9/5 average rating from 11,210 independent customer reviews
• +3 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Deering Banjo CompanycoreChannel Partner/ Reseller/ DistributorEagle Music is the official worldwide #1 master dealer for Deering Banjos, having held this position for 14 consecutive years. Greg, Janet, and Jamie Deering participate in Eagle's annual banjo events, conduct workshops, and present dealer awards. Eagle stocks the full Deering range including Goodtime Series, Flagship Series, Eagle Series, Golden Series, Artist Series, Tenbrooks Series, Vega Series, and Private Collection.
• Nechville Banjo CompanycoreChannel Partner/ Reseller/ DistributorEagle Music is Europe's #1 Nechville Heli-Mount Banjo Specialist Centre, holding a leading position for Nechville banjo distribution in Europe.
• Gold TonecoreChannel Partner/ Reseller/ DistributorEagle Music is the Premier #1 supplier of all Gold Tone stringed instruments, stocking Gold Tone banjos, instruments, and accessories including the FitsAll Banjo Damper and AC Series.
• Martin GuitarscoreChannel Partner/ Reseller/ DistributorEagle Music is designated as a Martin Guitars Heritage Centre, stocking Martin Guitars including ukuleles and guitars.
• Tanglewood GuitarscoreChannel Partner/ Reseller/ DistributorEagle Music holds the No.1 independent dealership for Tanglewood Guitars, stocking the full Tanglewood range including Crossroads, Roadster II, Winterleaf, Union, Java, Sundance, and Heritage series.
• Eastman StringscoreChannel Partner/ Reseller/ DistributorEagle Music holds a super dealership for Eastman Guitars and Mandolins, stocking Eastman AC Series, PCH Series, Traditional Series, Antique Varnish Series, Double Top Series, Gypsy Jazz Series (guitars) and A-Style, F-Style, Mandocello, Mandola, El Rey, and Octave Series (mandolins).
• Kamaka UkulelesminorChannel Partner/ Reseller/ DistributorEagle Music is the select UK specialist for Kamaka ukuleles, which are hand-built in Hawaii.
• Mainland UkulelesminorChannel Partner/ Reseller/ DistributorEagle Music is the exclusive select supplier for Mainland USA ukuleles in the UK market.
• Seydel HarmonicascoreChannel Partner/ Reseller/ DistributorEagle Music is the #1 specialist retailer for Seydel harmonicas, stocking a comprehensive range of diatonic, chromatic, tremolo, and octave harmonicas.
• Hohner HarmonicascoreChannel Partner/ Reseller/ DistributorEagle Music is the #1 specialist retailer for Hohner harmonicas, one of the world's most recognised harmonica brands.
• Suzuki HarmonicascoreChannel Partner/ Reseller/ DistributorEagle Music is the #1 specialist retailer for Suzuki harmonicas, stocking their full range.
• Saltarelle AccordionscoreChannel Partner/ Reseller/ DistributorEagle Music is the UK specialist dealership for Saltarelle squeezeboxes and accordions.
• Collings GuitarscoreChannel Partner/ Reseller/ DistributorEagle Music stocks Collings Guitars including the D Series and OM Series acoustic guitars, as well as the Traditional Series.
• Prucha, Phil Davidson, Erin by Agnew (Mandolins)minorChannel Partner/ Reseller/ DistributorEagle Music stocks hand-made mandolins by Prucha, Phil Davidson, and Erin by Agnew, sourced from independent hand-makers in Britain and Ireland.
• Steve Agnew, Erin Instruments, Clareen Banjos, Buchanan (Made in Britain)minorChannel Partner/ Reseller/ DistributorEagle Music serves as friends and agents for Britain's and Ireland's independent hand-makers of guitar, banjo, and mandolin: Steve Agnew, Erin Instruments, Clareen Banjos, and Buchanan. Eagle Music offers bespoke instrument services through these partnerships.
• Northfield MandolinsminorChannel Partner/ Reseller/ DistributorEagle Music stocks Northfield Mandolins as part of their mandolin family product range.
• Kruger BrotherscoreStrategic or Co-development PartnerThe Kruger Brothers (Jens, Uwe Kruger, and Joel Landsberg) are headline performers at Eagle Music's annual banjo events (Banjo 2020, Banjo 12, and prior years). They conduct on-stage performance workshops, lead group jam sessions, and deliver evening showcase concerts. Eagle Music has hosted the Kruger Brothers for multiple consecutive years at its flagship banjo events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hobgoblin Music: UK-based chain specialising in folk and traditional instruments including banjos, melodeons, concertinas, whistles, and bodhrans. Directly comparable as a UK specialist retailer serving the same traditional/folk music customer base with overlapping product categories.
• Bonners Music: Long-established UK musical instrument retailer with both physical stores and online presence, stocking guitars, banjos, ukuleles, mandolins, and traditional folk instruments. Directly comparable as a UK family-run retailer serving similar customer segments.
• The Acoustic Centre: UK specialist retailer focused on acoustic guitars and traditional instruments including banjos, mandolins, and ukuleles. Comparable as a similarly sized UK specialist competing in overlapping acoustic/traditional categories with an emphasis on expert advice.

Broad incumbents

• Thomann: Europe's largest online musical instrument retailer based in Germany, offering a vast catalogue of banjos, guitars, mandolins, ukuleles, and accessories with worldwide delivery. Comparable as a competing channel for many of the same SKU categories Eagle Music sells, though lacking specialist folk-music focus.
• Gear4music: UK-listed large online musical instrument retailer carrying guitars, banjos, mandolins, ukuleles, and accessories with own-brand and third-party brands. Comparable as a competing online channel for the same core instrument categories, competing primarily on price and breadth.
• Sweetwater: Largest US online musical instrument retailer renowned for free shipping, expert sales engineers, and extensive content/education. Comparable as a competing online channel for acoustic instruments and accessories, particularly relevant for Eagle Music's US-based Deering/Nechville customers.
• Reverb.com: Leading online marketplace for new and used musical instruments, including a deep selection of banjos, mandolins, ukuleles, and vintage traditional instruments. Comparable as an alternative online channel where many of the same customers also shop, especially for used and vintage items.

Regional players

• Professional Music Technology (PMT): UK multi-store musical instrument retailer with strong online presence, carrying guitars, acoustic instruments, and accessories. Comparable as a UK-based omnichannel competitor in the acoustic/traditional instrument category, with broader mainstream focus.
• Banjo.com / Elderly Instruments: Long-established US-based traditional instrument specialists stocking Deering, Gold Tone, and other banjo brands alongside guitars, mandolins, and folk instruments. Comparable as a regional peer in the same niche segment, primarily serving North American customers versus Eagle Music's UK/European focus.

Emerging players

• McIlroy Guitars / Atkin Guitars UK dealers: UK and Irish luthier-built acoustic and traditional instrument makers (Atkin, McIlroy) sold through a small network of specialist dealers. Comparable as part of Eagle Music's premium traditional instrument supplier ecosystem and overlapping customer base for handmade British/Irish instruments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eaglemusicshop
• YouTubeyoutube.com/user/eaglemusicshop
• Facebookfacebook.com/eaglemusicshop
• Instagraminstagram.com/eaglemusicshopuk
• LinkedInlinkedin.com/company/eagle-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Music Shop