Skin Idea

What Skin Idea does

Skin Idea (SKINIDEA Co., Ltd.) is a South Korean derma-aesthetic skincare manufacturer founded before 2019 and headquartered in Seoul's Gangnam district, operating an in-house R&D center and manufacturing facility in Incheon completed around May 2020. The company formulates, produces, and markets high-functional skincare products that translate aesthetic-clinic-grade ingredients and dermatological delivery technologies into consumer SKUs, serving consumers who want professional-grade results across melasma, pores, anti-aging, acne, and sensitive-skin concerns. Its proprietary technology stack spans multiple registered patents: Cera-pep Cytocis delivery technology, Mela 2X® bio patent for stable tranexamic acid absorption, the Melanotonin Complex used at 35,000ppm in the Melanon X line, Patent Sebum Control (Evermet), and (via the DERMA MAISON sub-brand co-developed with German CLR) the 31°C Mechanism and Liposome Peptide delivery systems.

The brand portfolio is three-tier: MEDIPEEL is the flagship dermo-aesthetic brand distributed in 75+ countries; MDP/MDP+ is the export-exclusive sub-brand for North America and international markets, with MDP+ active on Amazon US (120,000 units in first 4 months) and TikTok Shop US (#1 in beauty); and DERMA MAISON is the premium line built on German CLR collaboration with GMP and ISO certification. Key product lines include Melanon X (anti-melasma), Red Lacto Collagen (signature), Micro Tea Powder Cleanser (vegan-certified, 16,070% funded on Wadiz), Extra Super9 Plus (Daiso-exclusive), Young Cica PDRN, Retinal NMN (anti-aging), and Neck Stick (#2 in @cosme neck-decollete in Japan).

Skin Idea runs a multi-channel GTM model combining direct-to-consumer e-commerce, home-shopping TV (Lotte 20+ sell-outs for Melanon X Ampoule), live-streaming commerce in China (driving 80 million cumulative viewers during 618 with KOLs including Li Jiaqi), H&B and pharmacy retail (Olive Young, Daiso, Guardian Malaysia ~350 stores, BENU Montenegro), department stores (Printemps France, Shinsegae Sicor, Lotte), and influencer/celebrity endorsements including Son Dam-bi, Kim Jae-woo & Jo Yoo-ri, ZEROBASEONE, and Pentagon's Hui, riding the Hallyu wave. The company is majority-owned (67%) by Morgan Stanley Private Equity via MDP Holdings since October 2025 and installed a new Representative Director, Wi Hyeon-jong (위현종), in March 2026 to professionalize global operations following the 100 billion KRW revenue threshold.

Name

Skin Idea

Legal name

주식회사 스킨이데아 (SKINIDEA Co., Ltd.)

Website

https://skinidea.co.kr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Skin Idea is a South Korean derma-aesthetic skincare manufacturer that develops and produces patented, clinically validated skincare products under the MEDIPEEL, MDP/MDP+, and DERMA MAISON brands for consumers across 75+ countries via retail, pharmacy, home-shopping, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Derma-aesthetic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industry

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

Keywords

• Derma-aesthetic skincare
• Korean skincare manufacturing
• Anti-aging skincare products
• Clinical skincare formulations
• Melasma treatment products

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Skincare Product Sales: Revenue generated from manufacturing and selling derma-aesthetic skincare products under the MEDIPEEL brand, including cleansers, serums, ampoules, creams, masks, and specialty neck-care products. Products are sold through multi-channel distribution including direct-to-consumer e-commerce, retail partners, pharmacies, department stores, and home shopping channels.

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Skin Idea develops, manufactures, and distributes derma-aesthetic skincare products through proprietary dermatological technologies and clinically validated formulations at its in-house R&D center and Incheon manufacturing facility. Products span cleansers, ampoules, serums, creams, masks, and specialty neck-care items sold under the MEDIPEEL flagship brand, the MDP/MDP+ export brand (North America and international), and the premium DERMA MAISON line (co-developed with German CLR). The portfolio addresses professional skincare concerns such as melasma, pigmentation, enlarged pores, aging, acne, and sensitivity, and is distributed across 75+ countries through multi-channel retail, e-commerce, home shopping, pharmacies, and international distribution partners.

Product overview

Skin Idea operates three main brands: MEDIPEEL as the core professional dermo-aesthetic brand, MDP/MDP+ as the export-focused sub-brand for North American and international markets, and DERMA MAISON as a premium line using German CLR technology. Key product lines include the Melanon X anti-spot line with patented Mela 2X® Technology, the Red Lacto Collagen signature line, Micro Tea Powder Cleanser (vegan-certified), Extra Super9 Plus for pore care at Daiso, Young Cica PDRN for sensitive skin, and Neck Stick for neck care. Products are distributed through various channels including home shopping, duty-free stores, pharmacies, and e-commerce platforms across more than 75 countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• MEDIPEEL: Professional dermo-aesthetic skincare brand — the flagship brand of Skinidea and MDP Holdings, featuring proprietary dermatological technologies including Cera-pep Cytocis Technology and Mela 2X Technology. Distributed across 75+ countries with key products including Melanon X, Retinal NMN, Red Lacto Collagen line, and AC T Clear.
• MDP
• DERMA MAISON
• MDP+

Products and services

• MEDIPEEL (메디필) MEDIPEEL is Skin Idea's flagship professional derma-aesthetic skincare brand featuring proprietary dermatological technologies (Cera-pep Cytocis, Mela 2X), offering cleansers, ampoules, serums, creams, masks, neck-care, and specialty lines for melasma, pores, aging, and acne concerns. Targeted at consumers seeking clinical-grade skincare results and sold across 75+ countries.
• MDP / MDP+ (Export-Exclusive Brand) MDP/MDP+ is the export-exclusive skincare brand of Skinidea targeting North American and international markets, offering high-functional skincare SKUs with patented technologies including the Peptide 9 line, vegan sunscreen, and peptide plumping mask, distributed via Amazon US and TikTok Shop.
• DERMA MAISON (더마메종) DERMA MAISON is Skin Idea's premium derma-aesthetic skincare brand co-developed with German biotech company CLR, featuring the proprietary 31°C Mechanism (skin optimization at 31°C) and Liposome Peptide delivery, manufactured under GMP and ISO standards for premium-tier consumers.
• Melanon X Ampoule RX Melanon X Ampoule RX is the upgraded successor to the popular Melanon X Ampoule, containing Melanatamin™ at 24.5% concentration combined with patented Mela 2X® Technology to address melasma, improve elasticity, and provide a lifting effect for consumers seeking professional brightening and anti-melasma solutions.
• Red Lacto Collagen Line The Red Lacto Collagen line is MEDIPEEL's signature collagen skincare range including cleansing foam, wrapping mask, ampoule, cream, and patch products formulated with fermented lactobacillus collagen complex and French collagen for deep cleansing and skin elasticity. Demonstrated 98.2% repurchase intention per Allure panel of 200 reviewers.
• Micro Tea Powder Cleanser Micro Tea Powder Cleanser is a vegan-certified powder-to-foam cleanser containing Australian organic tea tree, creating micro-bubbles 20x smaller than pores for deep cleansing of sebum, blackheads, and dead skin cells. All ingredients are EWG GREEN grade and Italy V-LABEL vegan certified.
• Extra Super9 Plus Line Extra Super9 Plus is a Daiso-exclusive pore care skincare line featuring a water-gloss wrapping mask and active stick formulated with AHA, BHA, and PHA acids for exfoliation, sebum melting, and pore-tightening, achieving sell-out records through Daiso in Korea.
• Retinal NMN Line The Retinal NMN Line is MEDIPEEL's advanced anti-aging skincare range combining retinal (a vitamin A derivative) and NMN (nicotinamide mononucleotide) for skin renewal, anti-aging, and elasticity improvement, targeted at consumers seeking premium anti-aging solutions.
• Peptide Neck 1000-shot Neck Stick 2.0 The Peptide Neck 1000-shot Neck Stick 2.0 is a premium peptide neck stick for neck and decollete care, ranked #2 in the @cosme neck-decollete category in Japan and #1 on Qoo10 Japan Mega Sale in the body care category, demonstrating strong Japanese market traction.
• Young Cica PDRN Line The Young Cica PDRN Line is MEDIPEEL's next-generation sensitive-skin range combining cica (Centella asiatica) with PDRN (Polydeoxyribonucleotide) for soothing and skin regeneration, targeted at consumers with sensitive or sensitized skin and subsequently expanded to North America under the MDP+ brand.

Quantifiable outcome

• Red Lacto Collagen Clear: 98.2% re-purchase intention per Allure panel of 200 reviewers
• +6 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, minor and strategic.

• Printemps FrancecoreChannel Partner/ Reseller/ Distributor · 1 December 2025Official entry into two Printemps department store locations (Paris Haussmann and Brest) in December 2025, building on the success of a summer pop-up that ranked #1 in skincare sales.
• Shinsegae HypergroundcoreGTM or Marketing Partner · 11 November 2025Partnership with Shinsegae Department Store's K-brand overseas expansion platform 'Hyperground' to launch a large-scale pop-up at Central World Bangkok, Thailand. This collaboration supports MEDIPEEL's Southeast Asian market entry through premium retail space in a major shopping destination.
• Berry New PharmacyminorChannel Partner/ Reseller/ Distributor · 1 June 2025Entered Berry New Pharmacy locations in Myeongdong, Hongdae, and Seongsu - key K-beauty shopping districts popular with international tourists. Important channel for global brand recognition.
• Namsi PharmacyminorChannel Partner/ Reseller/ Distributor · 1 June 2025Historic pharmacy founded in 1954, now in its 3rd generation. Particularly trusted by Japanese tourists. Strategic location in Seoul for K-pharmacy channel credibility.
• CLR (Germany) - for DERMA MAISONstrategicTechnology or Integration · 1 January 2025Partnership with German biotechnology company CLR for advanced dermatological technology. DERMA MAISON brand was created through collaboration between aesthetic specialists' research and CLR's cutting-edge technology, featuring unique technologies like the 31°C mechanism and liposome peptide delivery.
• Glamtouch UKcoreGTM or Marketing Partner · 1 January 2025Partnership with Glamtouch, a premium K-beauty select shop in London's Bloomsbury area, to launch the UK market with an omnichannel event. Collaboration for the 'MEDIPEEL UK Launching Event – Science in Red' featuring ~400 UK/European influencers.
• LA Wildfire Relief Campaign (US)minorOthers · 1 January 2025Corporate social responsibility campaign donating skincare products and specialized skin repair kits to LA wildfire victims and firefighters through local community partnerships.
• MoveSNKcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Partnership with MoveSNK, a company specializing in Korean health and beauty product exports to Southeast Asian markets including Malaysia, Singapore, and Taiwan. Enabled entry into Guardian Malaysia's 350+ stores.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• COSRX: South Korean derma/sensitive-skin skincare brand built on clinically validated actives (snail mucin, AHA/BHA), widely sold in Olive Young and global e-commerce — directly competes with MEDIPEEL's derma-aesthetic positioning and similar Korean derma shelf space.
• Beauty of Joseon: Korean derma-inspired skincare brand featuring ginseng, rice, and Centella-based formulations; recent hyper-growth on TikTok Shop US and Sephora — closely comparable GTM motion to MDP+ and competitive derma-narrative play.
• Anua: Korean skincare brand (heartleaf/cica category) with strong Olive Young, TikTok Shop, and Olive Young US (Pasadena/Century City) presence; overlaps on cica/sensitive-skin SKUs and same Korean-retail-plus-US social commerce playbook.
• Torriden: Korean skincare brand built around hyaluronic acid and dive-in serum franchises; comparable Korean derma-hydration narrative and similar Olive Young / global e-commerce distribution.
• Drunk Elephant: Clinically-formulated, biocompatible skincare brand owned by Shiseido; targeted at premium 'clinical-grade' positioning similar to MEDIPEEL/DERMA MAISON with selective Sephora/dermatologist channel distribution.
• The Ordinary: Estée Lauder-owned clinical-actives brand built on retinol, niacinamide, peptides and 'single-ingredient' derma narrative; competes in the same clinical-dermocosmetic shelf space and global e-commerce footprint as MDP+.

Broad incumbents

• Amorepacific: South Korea's largest beauty conglomerate (Sulwhasoo, Laneige, Innisfree, Etude); operates broadly across cosmetics/skincare with massive R&D and global retail scale — competes with MEDIPEEL on Korean derma shelf while possessing wider portfolio.
• LG Household & Health Care: Korean beauty/cosmetics conglomerate (Whoo, Su:m37°, Belif, O HUI) with both premium derma and mass skincare lines; competes broadly with MEDIPEEL on Korean home-shopping and global derma positioning.
• La Roche-Posay: Global dermatologist-recommended skincare brand under L'Oréal focused on sensitive skin and clinical derma — comparable dermocosmetic claim architecture and pharmacy-channel distribution (Printemps, BENU).
• CeraVe: L'Oréal-owned dermatologist-developed skincare brand with ceramides and clinical positioning; the gold-standard Western derma mass brand with pharmacy + global retail reach that defines the category MEDIPEEL is competing up against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skin Idea