Alaska Mining & Diving Supply
Alaska Mining & Diving Supply provides inspection services, break-in services, and seasons recreational activities.
- Company typePrivate
- Founded-
- HeadquartersAnchorage, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alaska Mining & Diving Supply does
Alaska Mining & Diving Supply (AMDS) is a privately held, multi-brand powersports dealership headquartered at 3222 Commercial Drive in Anchorage, Alaska, in continuous operation since 1976. The company functions as an authorized dealer for a broad OEM portfolio spanning BRP (Ski-Doo snowmobiles, Lynx snowmobiles, Sea-Doo personal watercraft, Can-Am ATVs and side-by-sides), Honda (marine outboards and power equipment including snowthrowers and generators), KingFisher Boats, Lowe Boats, Wooldridge Boats, Suzuki Marine, Evinrude Marine, and Yamaha, supplemented by a STACYC electric youth-cycles line and a dedicated MiningSuperstore.com e-commerce channel for gold mining, metal detecting, and prospecting supplies. Its primary customer base consists of individual Alaska consumers — snowmobile enthusiasts, boating/PWC buyers, ATV/SxS utility buyers, and prospectors — plus residential and commercial property owners seeking snow-removal equipment, served across retail, parts, service, and third-party-financed transactions.
AMDS operates a traditional sales-led retail model: in-person sales at the Anchorage storefront, phone sales, online inventory browsing and parts lookup, and shipping of parts/smaller items to Alaska and the lower 48 states. Revenue is generated through four streams — new and pre-owned vehicle sales (unit pricing with MSRP ranging from approximately $9,000 for entry Sea-Doo Spark models to over $38,000 for Can-Am Defender configurations), OEM parts and aftermarket accessories, in-house service and repair, and financing referral fees on third-party lender agreements (promotional rates advertised at 3.99% for 36–60 months on 2026 models, with select 0% offers). Demand generation is anchored by the company's owned AMDS Radio Show on KENI AM 650 (Fridays 2:00–2:30 PM) with iHeart podcast distribution, complemented by Facebook, YouTube, and Instagram presence and community sponsorships.
The company's scale is constrained to a single physical retail location with an 11–50 employee footprint and no disclosed M&A, funding, or expansion into additional store locations. Ownership is described in third-party commentary as possibly employee-owned; no institutional investors or parent company are disclosed. Its strategic posture is that of a mature, multi-line regional dealer leveraging brand portfolio depth, owned media, and nearly five decades of operating history to defend its Anchorage catchment, with incremental expansion into national mining e-commerce and youth electric cycles rather than multi-unit retail rollout.
Alaska Mining & Diving Supply firmographics
Firmographics- Name
- Alaska Mining & Diving Supply
- Legal name
- Alaska Mining & Diving Supply, Inc.
- Website
- https://www.akmining.com/
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alaska Mining & Diving Supply provides inspection services, break-in services, and seasons recreational activities.
- Ownership category
- akta.pro rank
Alaska Mining & Diving Supply industry classification
Industry- Product category
- Powersports Dealership & Outdoor Recreation Equipment Retail
- NAICS
- Boat Dealers (441222), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industry
- Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)
Keywords
Where Alaska Mining & Diving Supply is headquartered
LocationHeadquarters
- HQ city
- Anchorage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alaska Mining & Diving Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales: Revenue from the sale of new and pre-owned powersports vehicles including snowmobiles, personal watercraft, ATVs, side-by-sides, boats, and outboard motors. The company is an authorized dealer for multiple major brands including Ski-Doo, Sea-Doo, Can-Am, Honda, KingFisher Boats, Lowe Boats, Suzuki Marine, and Evinrude Marine.
- Parts and Accessories: Revenue from OEM parts, aftermarket accessories, and clothing. The company operates an online parts lookup system and accessory catalogs.
- Service and Repairs: The company services what they sell, providing maintenance and repair services for vehicles and equipment sold at the dealership.
- Financing: The company offers financing options through third-party lenders, earning referral fees or markups on financing agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles - MSRP pricing with promotional financing |
| One time/ perpetual license | Pay-as-you-go | Pre-owned vehicles - priced individually |
| Unit Pricing | Pay-as-you-go | Parts, accessories, and clothing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Alaska Mining & Diving Supply product offering
Product offeringCore offering
Alaska Mining & Diving Supply operates as a full-service powersports dealership in Anchorage, Alaska, selling new and pre-owned snowmobiles, personal watercraft, ATVs, side-by-sides, boats, and outboard motors from brands including Ski-Doo, Sea-Doo, Can-Am, Honda, KingFisher Boats, Lowe Boats, Suzuki Marine, and Evinrude. The company also sells OEM parts, accessories, clothing, Honda power equipment, STACYC electric cycles, and gold mining/metal detecting equipment through its dedicated MiningSuperstore.com channel, and provides in-house maintenance and repair services for the products it sells.
Product overview
Alaska Mining & Diving Supply (AMDS) is a premier powersports dealership in Anchorage, Alaska, operating since 1976. The company offers a diverse portfolio of outdoor recreation equipment across multiple product categories: BRP snowmobiles (Ski-Doo, Lynx), personal watercraft (Sea-Doo), side-by-sides and ATVs (Can-Am), aluminum fishing boats (KingFisher, Lowe, Wooldridge), outboard motors (Honda Marine, Suzuki, Evinrude), power equipment (Honda generators and snowthrowers), and gold mining/metal detecting supplies. The company also operates an AMDS Radio Show podcast. AMDS functions as a multi-brand dealership rather than a unified software platform, with each product brand operating independently. The business serves Alaska and lower-48 customers with sales, parts, service, and financing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- MiningSuperstore.com: Online platform for gold mining, prospecting, and metal detecting equipment and supplies
Products and services
- Ski-Doo Snowmobiles BRP Ski-Doo snowmobile lineup offered as an authorized dealer, including Summit, Freeride, Renegade, MXZ, Grand Touring, Backcountry, Expedition, Skandic, Tundra, and youth models for trail, mountain, touring, and utility riding in Alaska conditions.
- Sea-Doo Personal Watercraft BRP Sea-Doo personal watercraft (PWCs) including Spark, GTI, GTX, GTR, RXT-X, RXP-X, Wake, FishPro, and Explorer Pro categories spanning recreation, luxury, performance, tow sports, and fishing.
- Can-Am ATVs and Side-by-Sides BRP Can-Am all-terrain vehicles and side-by-side UTVs across the Defender (utility/work), Outlander (ATV), and Renegade (sport) lines for work, hunting, and recreation.
- Lynx Snowmobiles BRP Lynx snowmobiles, a Scandinavian winter-mobility brand, offered alongside the Ski-Doo lineup for European and North American use cases.
- KingFisher Boats Aluminum fishing boats with Pre-Flex hull technology and a lifetime warranty, spanning 38 models across Sport, Multi-Species, Coastal, Offshore, and River Jet series for river, lake, and offshore fishing.
- Lowe Boats Aluminum boats reflecting 45 years of American craftsmanship, including Bay Boats, Deck Boats, Fish & Ski Boats, Fishing Machine Boats, Jon Boats, Roughneck Boats, Stinger & Skorpion, and Utility V models.
- Wooldridge Boats Wooldridge boats offered through the dealership for Alaska waters and fishing applications.
- Honda Marine Outboard Motors Honda 4-stroke outboard motors in Large, Mid Range, and Portable categories, recognized by the NMMA Customer Satisfaction Index Award for 12 consecutive years.
- Suzuki Outboard Motors Suzuki outboard motors with current factory rebates, 5-year factory limited warranty, and extended protection programs.
- Evinrude Marine Outboard Motors Evinrude E-TEC outboard motors for boat customers purchasing through the dealership.
- Honda Power Equipment Honda generators, snowthrowers, and power equipment for residential and commercial applications, including single-stage and two-stage snow blowers with GX Series commercial-grade engines.
- Gold Mining and Metal Detecting Equipment Mining equipment, metal detectors, and prospecting supplies sold nationwide via the dedicated MiningSuperstore.com e-commerce channel, with AMDS serving as the headquarters.
- STACYC Electric Cycles STACYC electric-powered balance bikes and cycles designed to introduce children to powersports.
- Yamaha Products Yamaha powersports products including outboard motors and other Yamaha-branded equipment offered through the dealership.
- OEM Parts and Accessories OEM parts, aftermarket accessories, and branded clothing offered for the brands AMDS carries, with online parts lookup and accessory catalogs and shipping to Alaska and the lower 48 states.
- Service and Repair In-house maintenance and repair services for the snowmobiles, boats, ATVs, side-by-sides, personal watercraft, outboard motors, and power equipment that AMDS sells.
- Financing Referrals Financing arrangements offered to buyers through third-party lenders, with promotional rates such as 3.99% for 36–60 months on 2026 models, 1.99% for 36 months, and 0% for 36 months on select models, plus online financing application form.
- AMDS Radio Show Live weekly radio show broadcast every Friday on KENI AM 650 (2:00–2:30 PM), covering snowmobiling, boating, prospecting, and ATVs, with a call-in format and podcast distribution via iHeart.
Companies that use Alaska Mining & Diving Supply
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Alaska Mining & Diving Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alaska Mining & Diving Supply partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BRP (Bombardier Recreational Products)coreAMDS is an authorized dealer for BRP brands including Ski-Doo snowmobiles, Sea-Doo personal watercraft, Can-Am ATVs and side-by-sides, and Lynx snowmobiles. The company offers the full lineup of 2026 models with access to factory promotions and financing programs.
- HondacoreAMDS is an authorized dealer for Honda Power Equipment including snowthrowers and outboard motors. Honda Marine has earned the NMMA Customer Satisfaction Index Award twelve years in a row.
- KingFisher BoatscoreAMDS offers the full KingFisher Boats lineup including Sport Series, Multi-Species Series, Coastal Series, Offshore Series, and River Jet Series. KingFisher is one of the fastest growing aluminum fishing boat brands in North America with Pre-Flex hull technology and a lifetime warranty.
- Lowe BoatscoreAMDS offers Lowe Boats including Bay Boats, Deck Boats, Fish & Ski Boats, Fishing Machine Boats, Jon Boats, Roughneck Boats, and more. Lowe Boats has 45 years of American craftsmanship.
- Suzuki MarinecoreAMDS offers Suzuki outboard motors with factory promotions including 5-year factory limited warranty and current rebates.
- Evinrude MarinecoreAMDS offers Evinrude E-tec outboard motors for boat customers.
- YamahaminorAMDS offers Yamaha products including outboard motors.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Alaska Mining & Diving Supply competitors and assessment
Company assessmentDirect peers
- MarineMax: MarineMax is the largest recreational boat dealer in the United States, operating multi-brand boat and marine dealerships across multiple states. Highly comparable to AMDS's boat and outboard motor business (KingFisher, Lowe, Wooldridge, plus Honda Marine/Suzuki/Evinrude outboards), with an analogous multi-brand authorized-dealer model and service-plus-sales revenue mix.
- West Marine: West Marine is a leading U.S. retailer of boating supplies, parts, accessories, and apparel with both physical stores and a strong e-commerce presence. Directly comparable to AMDS's marine parts/accessories revenue stream and online parts lookup offering, serving similar boat and PWC owners in coastal/recreational markets.
- Sail & Ski Center: Sail & Ski Center is a multi-brand powersports and marine dealership in Texas carrying Sea-Doo, Yamaha, and other major brands with sales, service, parts, and financing. Closely comparable to AMDS in operating model (multi-brand authorized dealer of powersports/marine brands with full-service capabilities), differing primarily in geography.
- RIVA Motorsports: RIVA Motorsports is a multi-brand powersports dealership in Florida specializing in Sea-Doo, Yamaha WaveRunners, and other personal watercraft & marine performance. Captures the same PWC and marine performance enthusiast base that AMDS serves, with the same multi-brand authorized dealer structure and parts/service/financing model.
- Mountain Motorsports: Mountain Motorsports is a multi-brand powersports dealer group in Colorado selling snowmobiles, ATVs, side-by-sides, and personal watercraft from major brands. Highly comparable to AMDS's multi-brand powersports lineup, with Snowmobile/ATV/SXS categories overlapping directly with AMDS's Ski-Doo/Can-Am portfolio.
Broad incumbents
- Bass Pro Shops: Bass Pro Shops is a national outdoor retail powerhouse selling boats, fishing, hunting, and outdoor recreation equipment across massive big-box stores and via its Tracker Marine boat brand. Overlaps with AMDS's boat, ATV, and outdoor power-equipment categories, but operates at vastly broader scale and assortment rather than as a focused local dealer.
- Cabela's: Cabela's (now operating under Bass Pro) is a national outdoor retailer with comparable product categories including boats, ATVs, snowmobiles, and outdoor gear. Comparable in product breadth to AMDS's assortment but operates as a broad-line big-box retailer rather than a multi-brand authorized local dealership.
- Camping World: Camping World is the largest U.S. retailer of RVs and outdoor recreation products, operating a multi-store dealership network with service, parts, and financing. Comparable business model to AMDS (multi-brand authorized dealer with service, parts, and third-party financing) but focused on RVs versus AMDS's snowmobile/PWC/boat/ATV focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Alaska Mining & Diving Supply social profiles
Digital presenceAlaska Mining & Diving Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alaska Mining & Diving Supply leadership team
Management profileNumber of profiles
Alaska Mining & Diving Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alaska Mining & Diving Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alaska Mining & Diving Supply
What does Alaska Mining & Diving Supply do?
Alaska Mining & Diving Supply operates as a full-service powersports dealership in Anchorage, Alaska, selling new and pre-owned snowmobiles, personal watercraft, ATVs, side-by-sides, boats, and outboard motors from brands including Ski-Doo, Sea-Doo, Can-Am, Honda, KingFisher Boats, Lowe Boats, Suzuki Marine, and Evinrude. The company also sells OEM parts, accessories, clothing, Honda power equipment, STACYC electric cycles, and gold mining/metal detecting equipment through its dedicated MiningSuperstore.com channel, and provides in-house maintenance and repair services for the products it sells.
Is Alaska Mining & Diving Supply a public or private company?
Alaska Mining & Diving Supply is a private company. It is classified as management employee owned and is currently operating.
When was Alaska Mining & Diving Supply founded?
Alaska Mining & Diving Supply was founded in -1. It employs 11 to 50 people.
Where is Alaska Mining & Diving Supply based?
Alaska Mining & Diving Supply is headquartered in Anchorage, United States, in the North America region.
How does Alaska Mining & Diving Supply make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are parts and Accessories, service and Repairs and financing.
Who are Alaska Mining & Diving Supply's main competitors?
Direct peers on record are MarineMax, West Marine, Sail & Ski Center, RIVA Motorsports and Mountain Motorsports. Broad incumbents are Bass Pro Shops, Cabela's and Camping World.
Does Alaska Mining & Diving Supply have an API?
No public API is recorded for Alaska Mining & Diving Supply.
What industry is Alaska Mining & Diving Supply in?
Alaska Mining & Diving Supply's product category is Powersports Dealership & Outdoor Recreation Equipment Retail. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMALAC, Saltwater & Offshore Fishing Specialty Retail. Its NAICS code is 441222.