What Flocke & Avoyer does

Flocke & Avoyer Commercial Real Estate is a privately held retail-focused commercial real estate brokerage founded in 1985 by Steve Avoyer and Jim Flocke in San Diego, California. The firm exclusively represents 75 retail centers totaling 10-14 million square feet and provides exclusive tenant representation for 75+ national and regional retail brands, including In-N-Out Burger, Chipotle Mexican Grill, Baskin Robbins, LA Fitness, and Dunkin' Donuts. Since founding, the firm has completed over 5,500 lease and sale transactions totaling in excess of $5.5 billion in consideration, with services spanning landlord representation, tenant representation, investment sales, acquisitions and ground-up development, site acquisition/disposition, and development consulting.

The firm operates as a traditional relationship-based brokerage with no proprietary technology stack, software platform, or AI-enabled tools. Its distribution is built on senior broker relationships, institutional landlord mandates from major REITs and developers (Regency Centers, Kimco Realty, American Assets Trust, The Irvine Company, Sudberry Properties, Vestar, Brixton Capital), exclusive tenant representation agreements, ICSC industry participation, and property listings distributed through the LoopNet marketplace. Marketing channels include LinkedIn, Facebook, Instagram, Pinterest, the Brokers' Corner blog, and email newsletters.

The business model is transaction-based: revenue is generated through brokerage commissions on lease and sale closings, with fees negotiated on a per-transaction basis depending on deal complexity, property type, and client relationship. The firm serves four primary customer segments: institutional and individual landlords/property owners, retail tenants seeking expansion, real estate investors pursuing acquisitions or dispositions, and developers requiring site identification, feasibility analysis, and tenant sourcing. Operating geographies span San Diego, Riverside, and Imperial Counties in Southern California. The leadership team consists of senior brokers with 25-40+ years of tenure each, including Steve Avoyer (President/Founder), Stewart Keith (SVP), Brad Williams (SVP), Bill Thaxton (SVP), Jon Horning (SVP), and Gael Courtney (EVP - Corporate).

Name

Flocke & Avoyer

Legal name

Flocke & Avoyer Commercial Real Estate

Website

https://flockeavoyer.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Flocke & Avoyer is a privately held San Diego-based commercial real estate brokerage founded in 1985 that exclusively represents 75 retail centers and 75+ national retail tenants across San Diego, Riverside, and Imperial Counties, generating revenue through transaction-based brokerage commissions on leasing, investment sales, and development assignments.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions: Flocke & Avoyer generates revenue through commercial real estate brokerage commissions on lease and sale transactions. The firm charges fees for landlord representation (leasing retail space), tenant representation (site selection and lease negotiation), and investment sales (buy-side and sell-side representation). Revenue is transaction-based, earned upon closing of lease or sale deals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Flocke & Avoyer is a retail-focused commercial real estate brokerage that provides landlord representation, tenant representation, investment sales, and development consulting services for retail properties in San Diego County. The firm exclusively represents 75 retail centers totaling more than 10 million square feet and serves over 75 retail tenants including In-N-Out Burger, Chipotle, LA Fitness, and Dunkin' Donuts. Revenue is generated through brokerage commissions on lease and sale transactions.

Product overview

Flocke & Avoyer is a San Diego-based commercial real estate brokerage founded in 1985, specializing exclusively in retail real estate. The firm operates as a service-based business rather than a software platform. Its core offerings consist of six interconnected service lines: Landlord Representation (exclusively representing 75 retail centers), Tenant Representation (serving 75+ retail tenants), Sales & Investments (handling property transactions), Acquisitions & Development (pursuing ground-up development sites), Site Acquisition/Disposition, and Development Consulting. These services are delivered through a team of specialized brokers and support staff, with no software products or digital platforms offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Landlord Representation Represents retail landlords and property owners in San Diego County, handling exclusive leasing, marketing, and tenant sourcing for shopping centers and retail properties. The firm exclusively represents 75 retail centers totaling more than 10 million SF.
• Tenant Representation Works with national brands and regional retailers to meet tenant needs for site selection, lease negotiation, and expansion in the San Diego market. Exclusively represents over 75 retail tenants including In-N-Out Burger, Chipotle, LA Fitness, Dunkin' Donuts, and Baskin Robbins.
• Sales & Investments Provides investment analysis and represents both sellers and buyers in local and national markets, compiling offering memorandums and market data for retail property transactions. Handles portfolio deals, single-asset sales, and 1031 Exchange transactions.
• Acquisitions & Development Pursues strategic real estate opportunities, initiating, sourcing, and closing on ground-up development sites. The team handles feasibility analysis, anchor tenant sourcing, leasing to stabilization, and ongoing maintenance leasing for retail development projects.
• Site Acquisition and Disposition Assists clients with site selection and property disposition, helping tenants find retail locations and investors divest assets. Includes market research, feasibility analysis, and transaction execution.
• Development Consulting Provides consulting services to developers, acting as a strategic partner with market knowledge and experience to maximize project success on ground-up retail developments.

Quantifiable outcome

• $5.5B+ in total lease and sales consideration since 1985
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core.

• Sudberry PropertiescoreStrategic or Co-development PartnerMajor San Diego-based developer and property owner. Flocke & Avoyer serves as exclusive leasing agent for multiple Sudberry Properties retail centers including Civita, EastLake Village Marketplace, Village Walk at Eastlake, and Millenia.
• American Assets TrustcoreStrategic or Co-development PartnerPublicly traded REIT (NYSE: AAT) owning retail, office, and residential properties. Flocke & Avoyer represents American Assets Trust as landlord client for retail center leasing.
• Regency CenterscoreStrategic or Co-development PartnerNational grocery-anchored shopping center REIT (NASDAQ: REG). Flocke & Avoyer represents Regency Centers as landlord client for San Diego-area retail properties including Cota Vera.
• The Irvine CompanycoreStrategic or Co-development PartnerMajor California-based owner, developer, and manager of commercial and residential properties. Flocke & Avoyer represents The Irvine Company for retail leasing in San Diego County.
• Kimco RealtycoreStrategic or Co-development PartnerNational REIT (NYSE: KIM) focused on open-air shopping centers. Flocke & Avoyer represents Kimco as landlord client for San Diego-area properties.
• VestarcoreStrategic or Co-development PartnerNational retail development and property management company. Flocke & Avoyer serves as landlord representation partner for Vestar properties in San Diego.
• Angelo GordoncoreStrategic or Co-development PartnerReal estate investment firm and registered investment adviser. Flocke & Avoyer provides leasing representation services for Angelo Gordon's retail property investments.
• SentrecoreStrategic or Co-development PartnerSan Diego-based real estate investment and management company. Flocke & Avoyer serves as exclusive leasing agent for Sentre properties.
• Trammell Crow ResidentialcoreStrategic or Co-development PartnerCommercial real estate development and investment company (now part of CBRE). Flocke & Avoyer provides retail leasing services for Trammell Crow Residential projects.
• CitivestcoreStrategic or Co-development PartnerCommercial real estate investment and development firm. Brad Williams serves as exclusive marketing agent for Citivest properties including Palm Promenade Redevelopment and San Ysidro Village.
• Brixton CapitalcoreStrategic or Co-development PartnerCommercial real estate investment and merchant banking firm. Flocke & Avoyer provides landlord representation services for Brixton Capital properties.
• Shopcore PropertiescoreStrategic or Co-development PartnerReal estate investment company focused on retail properties. Flocke & Avoyer serves as landlord representation partner.
• Balboa Retail PartnerscoreStrategic or Co-development PartnerRetail real estate investment and management company. Flocke & Avoyer provides exclusive leasing representation services.
• HG Fenton CompanycoreStrategic or Co-development PartnerSan Diego-based real estate investment company. Flocke & Avoyer provides landlord representation services.
• Manchester Financial GroupcoreStrategic or Co-development PartnerReal estate development and investment firm. Flocke & Avoyer provides retail leasing representation services.
• Seabreeze PropertiescoreStrategic or Co-development PartnerRetail real estate investment and management company. Flocke & Avoyer provides exclusive leasing services.
• HP InvestorscoreStrategic or Co-development PartnerReal estate investment firm. Flocke & Avoyer provides landlord representation services.
• Buie Stoddard GroupcoreStrategic or Co-development PartnerReal estate investment and advisory firm. Flocke & Avoyer provides retail leasing representation.
• Golden Eagle ManagementcoreStrategic or Co-development PartnerReal estate management and investment company. Flocke & Avoyer provides exclusive landlord representation.

Scale indicators17 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Retail Insite: Retail-specialized commercial real estate advisory and brokerage firm focused exclusively on retail tenant and landlord representation; directly comparable retail-only niche competitor to Flocke & Avoyer.
• Marcus & Millichap: National commercial real estate investment sales brokerage with a strong retail and shopping center focus; directly comparable to Flocke & Avoyer's investment sales and tenant/landlord representation model, though at much larger national scale.
• Lee & Associates: Privately held commercial real estate brokerage with deep Western US presence and significant retail brokerage practice; closely mirrors Flocke & Avoyer's regional retail-specialist model and relationship-driven culture.
• SRS Real Estate Partners: National commercial real estate firm exclusively focused on retail services including landlord rep, tenant rep, and investment sales; directly comparable retail-only model with national tenant relationships.
• Voit Real Estate Services: Western US-focused commercial real estate brokerage with strong California presence and retail brokerage practice; closely comparable regional player competing in similar Southern California submarkets.

Broad incumbents

• CBRE Group: World's largest commercial real estate services firm offering retail, office, industrial, and multifamily brokerage; competes with F&A for major retail mandates but as part of a much broader services platform. (Notably, Steve Avoyer's prior firm Coldwell Banker CRE is now part of CBRE.)
• Cushman & Wakefield: Global commercial real estate services firm with a significant retail capital markets and tenant representation practice; competes for institutional retail landlord mandates across the US. (Jon Horning's prior firm John Burnham & Company is now part of Cushman & Wakefield.)
• JLL (Jones Lang LaSalle): Global commercial real estate services firm with major retail brokerage and capital markets capabilities; broader portfolio than F&A but competes for retail tenant and landlord mandates at the institutional level.
• Colliers International: Global commercial real estate services firm with retail brokerage practice; competes for landlord/tenant rep mandates but as part of a diversified services platform.
• Newmark Group: Commercial real estate services firm with retail capital markets and leasing capabilities; broader focus than Flocke & Avoyer but competes for institutional retail investment sales mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Flocke-Avoyer-131517760242181
• LinkedInlinkedin.com/company/flockeandavoyer
• Instagraminstagram.com/flockeavoyer
• Pinterestpinterest.com/flockeavoyer/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flocke & Avoyer