Odense Sport og Event

What Odense Sport og Event does

Odense Sport & Event A/S is a privately held Danish experiences conglomerate founded in 2006 through the merger of Odense Congress Center A/S and Odense Boldklub A/S, owned by a group of private investors and headquartered in Odense, Denmark. The company operates an integrated portfolio of nine businesses spanning professional football (Odense Boldklub, competing in the Danish Superligaen), conferences and exhibitions (Odense Congress Center, 13,500 m2 across three halls), two hotels (Hotel Odeon with 234 rooms and Hotel Odense with 109 rooms plus a 195-room expansion), a concert and event bureau (Live Culture), event catering (Smag&Smil, serving 1,400 daily lunch portions), a 27-hole Europa Tour golf course (Odense Eventyr Golf), a 15,761-seat football stadium (Nature Energy Park), a 4,000-7,000-seat multi-purpose arena (SJF Bank Arena), and the Stella Maris beach hotel and restaurant.

The underlying technology is primarily a hospitality and event management platform with digital solutions integrated into Hotel Odeon for guest services; the broader business relies on physical infrastructure (venues, hotels, stadium, arena, golf course) rather than proprietary software. Revenue is generated through a mix of transaction-based fees (football tickets, concert tickets, conference rentals, golf green fees), subscription/recurring streams (hotel rooms, catering contracts, golf memberships), and professional services (catering and event execution). Pricing is quote-based for corporate events, conferences, and catering, while consumer services use market-based pricing. GTM is hybrid: direct B2B field sales target corporations for conferences, exhibitions, and catering contracts, while individual consumers are served through venue box offices, hotel front desks, ticket distribution platforms, and chain partnerships (Best Western, Nordic Hotels & Resorts).

In 2025, the company reported its strongest results since establishment — a 13% revenue increase and a 32.5 million DKK pre-tax profit — driven by record OB season ticket sales (15,000+, up 35%), Best Western and Nordic Hotels partnerships, and a record year for Live Culture. Committed expansion includes a 247-room hotel wing (2026-2027), Nature Energy Park modernization to ~16,800 capacity by summer 2028, and geographic expansion into Nyborg via a new festival collaboration.

Name

Odense Sport og Event

Legal name

Odense Sport & Event A/S

Website

https://ose.dk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Odense Sport & Event A/S is a Danish privately held experiences conglomerate operating professional football, two hotels, a congress center, concert bureau, catering, golf course, stadium, and arena, serving corporate event clients, hotel guests, football fans, concert-goers, and golfers in the Funen region.

Ownership category

akta.pro rank

Product category

Sports, Entertainment and Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Golf Courses and Country Clubs (713910), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Sports and entertainment venues
• Conference and event services
• Hotel accommodation services
• Event catering services
• Concert and live entertainment

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Football Operations: Revenue from ticket sales, merchandise, and commercial operations of Odense Boldklub (OB) football club competing in the Danish Superliga.
2. Hotel Operations: Revenue from Hotel Odeon (234 rooms) and Hotel Odense/OCC (109 rooms plus 195-room expansion), including room bookings, restaurant, and bar services.
3. Conference and Event Services: Revenue from renting conference facilities, meeting rooms, exhibition halls (13,500 m2 at OCC), and arenas for corporate events, exhibitions, congresses, and seminars.
4. Concert and Entertainment: Revenue from Live Culture concert operations, ticket sales for concerts, shows, and events across multiple venues in Odense and Fyn.
5. Catering Services: Revenue from Smag&Smil event catering, kantine solutions, and food service operations serving 1,400 daily lunch portions to corporate clients.
6. Golf Operations: Revenue from Odense Eventyr Golf's 27-hole Europa Tour golf course, membership fees, green fees, and event/facility rentals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Odense Sport & Event A/S is a Danish experiences conglomerate operating professional football (Odense Boldklub/OB), two hotels (Hotel Odeon, Hotel Odense), a conference and exhibition center (Odense Congress Center/OCC) with 13,500 m2 of exhibition space, a concert bureau (Live Culture), catering services (Smag&Smil serving 1,400 daily lunch portions), a 27-hole Europa Tour golf course (Odense Eventyr Golf), a football stadium (Nature Energy Park, 15,761 capacity), and a multi-purpose arena (SJF Bank Arena, 4,000-7,000 capacity).

Product overview

Odense Sport & Event A/S is a multi-business experiences conglomerate formed in 2006 through the fusion of Odense Congress Center A/S and Odense Boldklub A/S. The portfolio comprises: Odense Boldklub (OB), a professional football club competing in Denmark's Superligaen; Odense Congress Center (OCC), a conference and exhibition venue with hotel; Live Culture, a concert and event management company; Smag&Smil, a catering and canteen service; Hotel Odeon and Hotel Odense, two hotels in Odense; Odense Eventyr Golf, a 27-hole golf course; Nature Energy Park, a football stadium; and SJF Bank Arena, a multi-purpose arena. The company also owns Stella Maris beach hotel and restaurant. The group serves approximately 300,000+ annual visitors across events ranging from football matches, concerts, conferences, fairs, weddings, and golf tournaments.

Differentiator

Problem solved

Functional benefit

Brands

• OB: Brand name for Odense Boldklub, the professional football club and Superligaen participant
• OCC

Products and services

• Odense Boldklub (OB) Football Operations Professional football club established in 1887, competing in Denmark's Superligaen, with home games at Nature Energy Park stadium. Revenue from ticket sales, merchandise, and commercial operations. 10,239 average match attendance (3rd best in Danish Superliga) and 15,000+ season ticket holders.
• Odense Congress Center (OCC) Conference and exhibition center with 13,500 m2 exhibition area across three modern halls, 22 meeting rooms with capacity 2-4,000, restaurant serving up to 5,000 guests, hosting 20-25 trade and public fairs annually and approximately 300,000 guests per year.
• Live Culture Concert Bureau Concert bureau (formerly JVB Concerts), South Denmark's largest concert organizer, managing venues including Magasinet, Odense Idrætshal, Odense Koncerthus, and Odense Congress Center. Organizes outdoor events at Den Fynske Landsby, Engen ved Fruens Bøge, and Brandts Klædefabrik.
• Smag&Smil Catering Catering company providing culinary solutions since 1974, specializing in event catering and canteen solutions with focus on gourmet experiences, keyhole labeling, and food waste reduction. Serves 1,400 daily lunch portions to corporate clients.
• Hotel Odeon Hotel with 234 rooms of international standard with Scandinavian design, located in central Odense near the station, featuring restaurant H.C. by Meyers, bar, lounge, and digital solutions for guest convenience.
• Hotel Odense 4-star hotel integrated with Odense Congress Center, offering 109 fully renovated rooms and suites with franchise partnership with Best Western.
• Odense Eventyr Golf 27-hole Europa Tour course of international standard, offering meeting and event facilities with scenic views, hosting major tournaments and serving golf enthusiasts from Denmark and abroad.
• Nature Energy Park Stadium Football stadium in Bolbro district, home of OB, with capacity of 15,761 featuring heated pitch, VIP facilities, and used for events including Christmas parties, confirmations, weddings, meetings, conferences, and trade shows.
• SJF Bank Arena Multi-purpose arena with 4,000 seating capacity, maximum 7,000 with floor usage, 3,000 m2 additional exhibition area connected to OCC. Flexible space convertible to ice rink, handball hall, badminton hall, concert hall, and other venues.
• Stella Maris Beach Hotel and Restaurant Beach hotel and restaurant located directly on Svendborgsund, added to the group in 2021.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Nordic Hotels & ResortscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Hotel Odeon entered a chain partnership with Nordic Hotels & Resorts, with full effect expected in 2026. The partnership contributed to 8% revenue increase in 2025.
• Nyborg Kommune (Nyborg Municipality)minorStrategic or Co-development Partner · 1 January 2025Live Culture entered a new collaboration with Nyborg Municipality for the one-day festival Ny[d]borg Live, to be held for the first time on June 6, 2026.
• DivisionsforeningencoreOthers · 1 January 2025Nature Energy Park modernization planned to meet Divisionsforeningen's requirements for Superliga clubs, enabling the stadium to host national matches and cup finals.
• Best WesterncoreChannel Partner/ Reseller/ Distributor · 1 October 2024Hotel Odense at Odense Congress Center entered a franchise agreement with Best Western in autumn 2024, resulting in increased international bookings and summer period activity, contributing to a record year in 2025.

Scale indicators15 records

Recent moves11 records

Expansion highlights4 records

Regional players

• FC Midtjylland: Danish Superliga club operating the MCH Arena in Herning. Comparable to OS&E's football side and as a Danish top-flight team with significant matchday infrastructure.
• Brøndby IF: Danish Superliga football club with their own stadium and matchday operations. Comparable to OS&E's OB subsidiary for football operations and fan engagement in the Danish top flight.

Others

• Wonderful Copenhagen: Copenhagen's official tourism and event bureau. Relevant peer as a non-competitor driving event inbound demand that benefits OS&E venues, particularly given OS&E's strengthened national event-bureau partnerships.
• DGI (De Danske Gymnastikforeninger): Danish gymnastics and sports association that develops and operates community sports facilities and events. Tangentially comparable to OS&E's sports-venue operations and Live Culture event programming.

Direct peers

• Parken Sport & Entertainment: Copenhagen-based multi-vertical entertainment conglomerate operating the national Parken stadium, Lalandia holiday centers, and concerts/events. Closest comparable to OS&E as it combines sports club, stadium, and broader experience businesses in Denmark.
• MCH (Messecenter Herning): Operates one of Scandinavia's largest exhibition and congress venues, including the Jyske Bank Boxen arena. Directly comparable to Odense Congress Center and SJF Bank Arena for conference/exhibition event hosting.
• Comwell Hotels: Danish hotel chain focused on conference and meeting facilities. Comparable to Hotel Odeon and Hotel Odense as a Denmark-based conference-hotel operator serving corporate events.

Broad incumbents

• Scandic Hotels: Largest Nordic hotel operator. Overlaps with OS&E's hotel footprint but as a broad chain rather than a specialized conference-hotel operator; relevant given Best Western/Nordic Hotels partnerships.
• Tivoli: Copenhagen amusement park and live-entertainment venue operator. Comparable as a Danish experience/entertainment operator with ticketed live events, though focused on amusement rather than sports.
• Radisson Blu Scandinavia: Large international hotel brand with multiple Danish properties including conference venues. Comparable as a Denmark-based hotel and conference competitor to Hotel Odeon and Hotel Odense.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odense Sport og Event