Rose Construction

What Rose Construction does

Rose Construction is a privately-held, family-owned general contractor founded in 1953 (originally as Rose Iron Works, with the construction entity established as a separate company in 1982). Headquartered in Covington, Tennessee with regional offices in Jackson (West Tennessee) and Murfreesboro (Middle Tennessee), the firm provides integrated design-build, general construction, maintenance, field services, and special projects to commercial, industrial, automotive dealership, institutional, and religious clients across Tennessee, Mississippi, Arkansas, and Kentucky.

The company's service platform is organized around five lines — Maintenance Services, Design-Build Services, General Construction, Field Services, and a Special Projects Division — applied across six vertical project categories: Churches, Civil, Commercial, Industrial, Dealerships, and Schools. A core operational differentiator is the in-house self-perform model covering civil/utility work, steel erection, concrete, and millwright trades, which reduces dependency on subcontractors. Documented technology adoption centers on drones and GPS mapping for civil estimating and project takeoffs, plus broader 'advanced technology' deployment for project accuracy; there is no evidence of proprietary AI/ML systems.

The business model is primarily project-based general contracting — design-build and lump-sum contracts quoted per project — supplemented by recurring maintenance and property management work for multi-location clients. Customer acquisition is relationship-driven through three regional offices (West TN, Middle TN, Covington HQ), repeat-client relationships (Ford Motor Company 15+ years, Thompson Power Systems 23 years), and OEM-issued referrals. Revenue is not publicly disclosed. The company is family-controlled, with no external funding, no public listing, and a partnership structure across key executives.

Name

Rose Construction

Legal name

Rose Construction, Inc.

Website

https://roseconstruction.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned general contractor founded in 1953 and headquartered in Covington, Tennessee, providing design-build, general construction, maintenance, and field services to commercial, industrial, automotive dealership, institutional, and religious clients across the Midsouth/Southeast U.S.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Commercial and Institutional Building Construction (236220), Nonresidential Building Construction (2362), Industrial Building Construction (23621), Heavy and Civil Engineering Construction (237)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Office & Corporate Building Construction (IMAFACAA)

akta.pro secondary industries

Senior Living & Assisted Living Facility Construction (IMAFACAJ), New School Construction (Greenfield Builds) (EDAEABAA)

Keywords

• General construction services
• Design-build construction
• Commercial building construction
• Industrial construction services
• Facility maintenance services

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Construction Services: Project-based general construction services including design-build, civil work, steel erection, and field services. Revenue is generated through one-time project contracts with commercial, industrial, institutional, and dealership clients.
2. Maintenance Services: Ongoing property maintenance and management services to reduce downtime and keep businesses productive across multiple locations. Can include contract and supplemental labor.
3. Special Projects Division: In-house special projects crew for smaller-scale construction work, millwright services, and equipment installations. Having more in-house capacity reduces reliance on subcontractors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rose Construction is a family-owned general contractor providing integrated design-build, general construction, facility maintenance, field services, and special projects for commercial, industrial, automotive dealership, religious, civil, and educational clients. The firm differentiates by self-performing civil/utility, concrete, and steel erection work in-house, enabling design-build delivery that shortens project timelines and controls budget. It operates across Tennessee, Mississippi, Arkansas, and Kentucky from its Covington headquarters and offices in Jackson and Murfreesboro.

Product overview

Rose Construction is a family-owned construction services firm offering integrated project delivery across multiple service lines and project categories. The company operates as a unified service offering combining Maintenance Services, Design-Build Services, General Construction, Field Services, and a Special Projects Division. These services are applied across six distinct project categories: Church Construction, Civil Projects, Commercial Construction, Industrial Construction, Dealership Construction, and School Construction. The company's differentiating factor is its ability to self-perform work with in-house expertise across civil, utility, steel erection, and specialized trades, reducing reliance on subcontractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Maintenance Services Property management and maintenance services including reliability-based maintenance, contract and supplemental labor, skills training, OSHA-certified safety training, and proactive, preventive, and predictive maintenance programs for clients with single or multi-location footprints.
• Design-Build Services Integrated design and construction services that shorten project completion timelines and better control budgets through master planning, a true design-build system, real-time budgeting, and value engineering for commercial, industrial, and institutional clients.
• General Construction Full-service general construction with total in-house civil and utility capabilities, in-house steel erection, project and construction management services, and advanced technology for project accuracy across commercial, industrial, and institutional builds.
• Field Services On-site construction support including plant relocations, equipment installations, millwright rigging, equipment modifications, and project management and supervision for industrial and manufacturing clients.
• Special Projects Division In-house special projects capability that reduces reliance on subcontractors, saves client money through lower facility costs, and provides easier long-term maintenance and service for smaller-scale construction work and equipment installations.
• Dealership Construction Automotive dealership construction and renovation services for Ford, Honda, Toyota, and other manufacturers across multiple states, with design-build delivery meeting OEM brand specifications and manufacturer recommendations.
• Industrial Construction Industrial and manufacturing facility construction including warehouses, processing plants, and greenhouse facilities with sustainable design elements such as the Bayer CropScience facility's 40% reduction in natural gas and electricity consumption.
• Commercial Construction Commercial building construction including retail, banking, distilleries, machinery dealerships, and senior living facilities such as the $11.2M, 132,000 sq. ft. Germantown Plantation Assisted Living facility.
• Church Construction Church and religious facility construction including sanctuaries, fellowship halls, multi-purpose facilities, and gymnasiums, utilizing design-build delivery methods for congregations across Tennessee and the Midsouth.
• School Construction Educational facility construction including technical schools, private academies, and academic building projects such as TCAT Covington and multi-building programs for Tipton Christian Academy.
• Civil Projects Civil construction projects including greenways, streetscapes, roundabouts, and site development work such as the Le Bonheur Greenway, a nearly two-acre public green space at Le Bonheur Children's Hospital.

Quantifiable outcome

• 40% reduction in natural gas and electricity consumption annually
• +3 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Manhattan Construction Company: Oklahoma-based regional general contractor serving commercial, institutional, sports, and government segments. Comparable size and vertical breadth as a privately-held multi-vertical GC with similar self-perform / design-build capabilities.
• Hoar Construction: Birmingham-based commercial general contractor with a multi-vertical strategy across office, retail, healthcare, and higher education markets. Comparable regional Southeast GC business model competing for similar institutional and commercial projects.
• Robins & Morton: Alabama-based regional GC focused on healthcare, commercial, and institutional construction. Overlapping healthcare, education, and commercial project mix comparable to Rose Construction's institutional and civic work.
• Brasfield & Gorrie: Largest privately-held Southeastern U.S. general contractor serving commercial, healthcare, industrial, and institutional clients. Its multi-vertical model and regional Southeast footprint make it the closest scale-comparable peer to Rose Construction.
• BL Harbert International: Birmingham, AL-based general contractor with commercial, institutional, government, and industrial divisions. Comparable regional Southeast GC serving similar verticals and competing for many of the same institutional and industrial bids in the Midsouth.

Broad incumbents

• DPR Construction: Top-five U.S. national commercial GC with healthcare, higher education, advanced technology, and corporate office practices. Competes with Rose for the institutional and commercial bids it pursues in Tennessee and the broader Southeast.
• Turner Construction Company: Largest U.S. commercial construction firm with broad healthcare, education, and commercial portfolio. A national incumbent that competes for the larger institutional and commercial projects Rose also pursues in the Midsouth.
• Clark Construction Group: National GC with significant work in healthcare, education, and commercial building. A direct competitor for larger institutional and commercial projects inside Rose's footprint, with substantially greater scale and geographic reach.
• Skanska USA: National/international GC with strong healthcare, education, and commercial building practices. Competitively overlaps Rose on institutional work, with significantly broader geographic reach and capital base.

Regional players

• Warfel Construction: Pennsylvania-headquartered Mid-Atlantic regional general contractor serving healthcare, higher education, senior living, and commercial — comparable mid-size regional multi-vertical GC, primarily operating outside Rose's Tennessee / Midsouth geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Rose_Const

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Construction